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\u4e0a\u6d772021\u5e742\u670826\u65e5 \/\u7f8e\u901a\u793e\/ — \u8fd1\u65e5\uff0cInterbrand\u96c6\u56e2\u7ebd\u7ea6\u603b\u90e8\u5ba3\u5e03\uff0c\u4ece2021\u5e742\u67081\u65e5\u8d77\uff0c\u5c06Gonzalo Brujó\u5148\u751f\u664b\u5347\u4e3a\u5168\u7403\u603b\u88c1\u3002\u4ed6\u4e4b\u524d\u662f\u5b8f\u76df\u96c6\u56e2Omnicom\uff08NYSE\uff1a OMC\uff09 \u4e0b\u5c5e\u7684Interbrand\u96c6\u56e2\u7684\u5168\u7403\u9996\u5e2d\u589e\u957f\u5b98\uff0c\u51ed\u501f\u4e30\u5bcc\u7684\u9886\u5bfc\u7ecf\u9a8c\u8fdb\u5165\u8fd9\u4e2a\u65b0\u521b\u5efa\u7684\u89d2\u8272\uff0c\u5e76\u5c06\u8d1f\u8d23 Interbrand \u96c6\u56e2\u5728\u4e16\u754c\u5404\u5730\u7684\u65e5\u5e38\u8fd0\u8425\u3002Charles Trevail\u5148\u751f\u5c06\u7ee7\u7eed\u62c5\u4efbInterbrand\u96c6\u56e2\u5168\u7403\u9996\u5e2d\u6267\u884c\u5b98\u3002 <\/p>\n

Interbrand\u5168\u7403\u65b0\u603b\u88c1-Gonzalo <\/p>\n

Brujó\u5df2\u62c5\u4efb Interbrand \u96c6\u56e2\u5168\u7403\u9996\u5e2d\u589e\u957f\u5b98\u4e09\u5e74\u3002\u5728\u6b64\u4e4b\u524d\uff0c\u4ed6\u66fe\u5728Interbrand\u6b27\u6d32\u3001\u62c9\u4e01\u7f8e\u6d32\u548c\u4e2d\u4e1c\u5730\u533a\u62e5\u670915\u5e74\u7684\u4e1a\u52a1\u6269\u5c55\u7ecf\u5386\uff0c\u662f\u4f17\u591a\u9886\u5148\u4f01\u4e1a\u3001\u8de8\u56fd\u516c\u53f8\u3001\u975e\u653f\u5e9c\u7ec4\u7ec7\u548c\u516c\u5171\u673a\u6784\u503c\u5f97\u4fe1\u8d56\u7684\u5408\u4f5c\u4f19\u4f34\u3002 
\nBrujó\u81f4\u529b\u4e8e\u5e2e\u52a9\u5404\u884c\u5404\u4e1a\u7684\u4f01\u4e1a\u5b9e\u73b0\u589e\u957f\uff0c\u4e0e\u4f17\u591a\u5168\u7403\u4e00\u6d41\u7684\u4f01\u4e1a\u5408\u4f5c\uff0c\u5171\u540c\u89e3\u51b3\u5728\u54c1\u724c\u6218\u7565\u3001\u5e02\u573a\u8425\u9500\u548c\u4f20\u64ad\u65b9\u9762\u9047\u5230\u7684\u6311\u6218\u3002\u5728\u4ed6\u7684\u54a8\u8be2\u670d\u52a1\u7ecf\u5386\u4e2d\uff0c\u4e0d\u4e4f\u4f17\u591a\u4e16\u754c\u77e5\u540d\u54c1\u724c\uff0c\u4f8b\u5982\u534e\u4e3a\u3001\u53ef\u53e3\u53ef\u4e50\u3001\u5927\u4f17\u6c7d\u8f66\u3001\u4f18\u6b65\u3001Zara\u3001\u96f7\u8bfa\u3001\u6851\u5766\u5fb7\u94f6\u884c\u3001\u4f0a\u6bd4\u5229\u4e9a\u822a\u7a7a\u3001\u5357\u7f8e\u822a\u7a7a\u548c\u5b89\u76db\u96c6\u56e2\u7b49\u2026\u2026
\n\u6b64\u5916\uff0cBrujó\u8fd8\u62c5\u4efb\u897f\u73ed\u7259IE\u5546\u5b66\u9662\uff0c\u897f\u73ed\u7259\u7eb3\u74e6\u62c9\u5927\u5b66\u548cLVMH\u5b66\u9662\u7b49\u51e0\u6240\u5546\u5b66\u9662\u7684\u6559\u6388\uff0c\u5728\u54c1\u724c\u9886\u57df\u51fa\u7248\u8fc7\u591a\u672c\u7545\u9500\u4e66\u7c4d\uff0c\u5305\u62ec\uff1a\u300aThe Secrets of Luxury\u300b\u3001\u300aManaging Brands in Fashion\u300b\u3001\u300aThe New Generation of Value\u300b\u3001\u300aLanmarq\u300b\u3002
\nBrujó\u8868\u793a\uff1a
\n\u201c\u6211\u611f\u5230\u975e\u5e38\u8363\u5e78\u80fd\u591f\u5728\u8fd9\u6837\u4e00\u4e2a\u5173\u952e\u65f6\u523b\uff0c\u5c31\u4efbInterbrand\u96c6\u56e2\u7684\u5168\u7403\u603b\u88c1\u3002\u6b63\u5982\u6211\u4eec\u751f\u6d3b\u7684\u4e16\u754c\u4e00\u6837\uff0c\u54c1\u724c\u4e4b\u4e8e\u6211\u4eec\u751f\u6d3b\u4e2d\u7684\u89d2\u8272\u6b63\u5728\u53d1\u751f\u6839\u672c\u4e0a\u7684\u53d8\u5316\u3002\u54c1\u724c\u5851\u9020\u5df2\u4e0d\u518d\u662f\u4e00\u65f6\u4e4b\u4e8b — \u90a3\u4e9b\u505c\u6ede\u4e0d\u524d\u7684\u54c1\u724c\u5c06\u5f88\u5feb\u5931\u53bb\u610f\u4e49\u3002\u6211\u5f88\u9ad8\u5174\u80fd\u591f\u4e0eCharles\u4ee5\u53ca\u5728\u4e16\u754c\u5404\u5730\u7684\u9ad8\u7ba1\u56e2\u961f\u5408\u4f5c\uff0c\u5728\u8fd9\u4e2a\u5145\u6ee1\u6311\u6218\u7684\u73af\u5883\u4e2d\uff0c\u4ed6\u4eec\u65e0\u65f6\u65e0\u523b\u4e0d\u5728\u540c\u5ba2\u6237\u5408\u4f5c\uff0c\u53d6\u5f97\u51fa\u8272\u7684\u5546\u4e1a\u6210\u679c\u3002\u201d
\nCharles Trevail\u8868\u793a\uff1a
\n\u201c\u5728Interbrand\u768418\u5e74\uff0cGonzalo Brujó\u5df2\u7ecf\u8bc1\u660e\u4ed6\u662f\u4e00\u4e2a\u6770\u51fa\u7684\u5408\u4f5c\u8005\u548c\u6210\u719f\u7684\u9886\u5bfc\u8005\u3002\u4ed6\u662f\u6211\u4eec\u5168\u7403\u5ba2\u6237\u503c\u5f97\u4fe1\u8d56\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5728\u4e1a\u52a1\u53d1\u5c55\u65b9\u9762\u53d1\u6325\u4e86\u5173\u952e\u4f5c\u7528\uff0c\u5c24\u5176\u662f\u5728\u75ab\u60c5\u671f\u95f4\u4ed6\u5bf9\u4e8e\u63a8\u52a8\u589e\u957f\u7684\u6210\u529f\u9886\u5bfc\u3002\u201d
\nInterbrand\u4e0e\u8d85\u8fc7650\u4e2a\u4e16\u754c\u77e5\u540d\u54c1\u724c\u5408\u4f5c\uff0c\u63d0\u4f9b\u5ba2\u6237\u671f\u671b\u7684Iconic Move \uff08\u6807\u5fd7\u6027\u4e3e\u63aa\uff09\uff0c\u5373\u54c1\u724c\u4e3a\u8d85\u8d8a\u5ba2\u6237\u671f\u671b\u3001\u63d0\u5347\u7ade\u4e89\u4f18\u52bf\u800c\u91c7\u53d6\u7684\u5927\u80c6\u4e3e\u63aa\u3002Interbrand\u603b\u90e8\u4f4d\u4e8e\u7ebd\u7ea6\uff0c\u5728\u4f26\u6566\u3001\u9a6c\u5fb7\u91cc\u3001\u7c73\u5170\u3001\u5b5f\u4e70\u3001\u79d1\u9686\u3001\u58a8\u897f\u54e5\u3001\u6ce2\u58eb\u987f\u3001\u5e03\u5b9c\u8bfa\u65af\u827e\u5229\u65af\u3001\u5723\u4fdd\u7f57\u3001\u9996\u5c14\u3001\u4e0a\u6d77\u3001\u6089\u5c3c\u3001\u65e7\u91d1\u5c71\u548c\u4e1c\u4eac\u90fd\u8bbe\u6709\u529e\u4e8b\u5904\u3002\u76ee\u524d\uff0cInterbrand\u4e0e\u8d85\u8fc7\u4e00\u534a\u7684\u5168\u7403\u6700\u4f73\u54c1\u724c\u5408\u4f5c\u3002
\n
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\u0421\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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