{"id":631,"date":"2021-03-20T14:06:13","date_gmt":"2021-03-20T14:06:13","guid":{"rendered":"https:\/\/hotnewsinworld.com\/cn\/%e7%89%b9%e8%b5%9e%e5%86%85%e5%ae%b9%e6%95%b0%e6%8d%ae%e8%b5%84%e4%ba%a7%e7%ae%a1%e7%90%86%ef%bc%88dam%ef%bc%89%ef%bc%8c%e5%a4%9a%e5%9c%ba%e6%99%af%e8%b5%8b%e8%83%bd%e5%86%85%e5%ae%b9%e5%b7%a5\/"},"modified":"2021-03-20T14:06:15","modified_gmt":"2021-03-20T14:06:15","slug":"%e7%89%b9%e8%b5%9e%e5%86%85%e5%ae%b9%e6%95%b0%e6%8d%ae%e8%b5%84%e4%ba%a7%e7%ae%a1%e7%90%86%ef%bc%88dam%ef%bc%89%ef%bc%8c%e5%a4%9a%e5%9c%ba%e6%99%af%e8%b5%8b%e8%83%bd%e5%86%85%e5%ae%b9%e5%b7%a5","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/cn\/%e7%89%b9%e8%b5%9e%e5%86%85%e5%ae%b9%e6%95%b0%e6%8d%ae%e8%b5%84%e4%ba%a7%e7%ae%a1%e7%90%86%ef%bc%88dam%ef%bc%89%ef%bc%8c%e5%a4%9a%e5%9c%ba%e6%99%af%e8%b5%8b%e8%83%bd%e5%86%85%e5%ae%b9%e5%b7%a5\/","title":{"rendered":"\u7279\u8d5e\u5185\u5bb9\u6570\u636e\u8d44\u4ea7\u7ba1\u7406\uff08DAM\uff09\uff0c\u591a\u573a\u666f\u8d4b\u80fd\u5185\u5bb9\u5de5\u7a0b"},"content":{"rendered":"

\u4e0a\u6d772021\u5e743\u670820\u65e5 \/\u7f8e\u901a\u793e\/ — 2021\u5e743\u670818\u65e5\uff0c\u5185\u5bb9\u79d1\u6280\u4f01\u4e1a \u7279\u8d5eTezign \u5728\u4e0a\u6d77\u4e3e\u529e\u56fd\u5185\u9996\u5c4a DAM Con \u5927\u4f1a\uff08\u5185\u5bb9\u4f53\u9a8c\u6570\u667a\u5316\u5927\u4f1a\uff09\uff0c\u4ecb\u7ecd\u5185\u5bb9\u4f53\u9a8c\u6570\u636e\u8d44\u4ea7\u7ba1\u7406\u7cfb\u7edf\uff08Digital Asset Management\uff0cDAM\uff09\uff0c\u5e76\u53d1\u5e03\u5728\u591a\u79cd\u573a\u666f\u4e0b\u7684\u89e3\u51b3\u65b9\u6848\u3002\u7279\u8d5e\u4e5f\u662f\u4e2d\u56fd\u5927\u9646\u9996\u5bb6\u7cfb\u7edf\u6027\u53d1\u5e03\u5185\u5bb9\u4f53\u9a8c\u6570\u636e\u8d44\u4ea7\u7ba1\u7406\u7cfb\u7edf\uff08Digital Asset Management\uff0cDAM\uff09\u7684\u79d1\u6280\u4f01\u4e1a\u3002 <\/p>\n

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\n\u201c\u5f53\u6211\u4eec\u770b\u5230\u5185\u5bb9\u7684\u65f6\u5019\uff0c\u6211\u4eec\u5173\u5fc3\u5185\u5bb9\u7684\u591a\u6837\uff0c\u5173\u5fc3\u5185\u5bb9\u7684\u65b0\u5947\uff0c\u4f46\u662f\u6211\u4eec\u5ffd\u7565\u4e86\uff0c\u5185\u5bb9\u5176\u5b9e\u9700\u8981\u4e00\u4e2a\u2018\u57fa\u5efa\u2019– \u5373\u751f\u4ea7\u529b\u7684\u751f\u4ea7\u529b\u3002\u591a\u5143\u591a\u6837\u7684\u5185\u5bb9\u4f53\u9a8c\uff0c\u9700\u8981\u57fa\u7840\u8bbe\u65bd\u6765\u652f\u6301\uff0c\u8fd9\u91cc\u5305\u62ec\u4e24\u4e2a\u90e8\u5206\uff0c\u7b2c\u4e00\uff0c\u5185\u5bb9\u6d41\u8f6c\uff0c\u7b2c\u4e8c\uff0c\u5185\u5bb9\u6570\u636e\uff08Metadata\uff09\u3002\u201d
\n\u8054\u5408\u5229\u534e\u662f\u6700\u65e9\u7684 DAM \u8df5\u884c\u8005\uff0c\u4e5f\u662f\u548c\u7279\u8d5e\u4e00\u8def\u8d70\u6765\u5171\u521b\u7684\u4f19\u4f34\u3002\u201c\u54c1\u724c\u5728\u4eca\u5929\uff0c\u666e\u904d\u9762\u4e34\u4e24\u4e2a\u56f0\u5883 — \u6d41\u91cf\u548c\u5185\u5bb9\uff0c\u8fd9\u662f\u7834\u5c40\u7684\u5173\u952e\u3002\u800c\u6301\u7eed\u505a\u597d\u4f18\u8d28\u5185\u5bb9\uff0c\u6301\u7eed\u8d62\u5f97\u516c\u57df\u6d41\u91cf\u7684\u52a0\u6301\uff0c\u8d62\u5f97\u66f4\u591a\u6301\u7eed\u7684\u8f6c\u5316\uff0c\u8fd9\u662f DAM \u80fd\u5e2e\u52a9\u6211\u4eec\u505a\u7684\u3002\u8054\u5408\u5229\u534e\u7684 DAM \u53eb UniDAM\uff0c\u4ece 2017 \u5e74\u5f00\u59cb\u642d\u5efa\uff0c\u5e7f\u6cdb\u5e94\u7528\u5728\u7535\u5546\u7684\u573a\u666f\u3002DAM \u5c31\u50cf\u4e00\u4e2a\u751f\u6001\u7cfb\u7edf\uff08\u57fa\u7840\u8bbe\u65bd\uff09\u4e00\u6837\uff0c\u94fe\u63a5\u5a92\u4f53\u5927\u6570\u636e\uff0c\u6253\u901a\u91c7\u8d2d\u7cfb\u7edf\uff0c\u5e2e\u52a9\u6211\u4eec\u6e05\u695a\u770b\u5230\u5185\u5bb9\u2018\u6709\u6ca1\u6709\u2019\u3001\u2018\u5bf9\u4e0d\u5bf9\u2019\u3001\u2018\u7528\u6ca1\u7528\u2019\u3001\u2018\u597d\u4e0d\u597d\u2019\u3001\u2018\u526a\u6ca1\u526a\u2019\u3002\u201d \u8054\u5408\u5229\u534e\u96c6\u56e2\u8d44\u6df1\u603b\u76d1\uff0c\u6570\u636e\u53ca\u6570\u5b57\u5316\u8425\u9500\u8d1f\u8d23\u4eba Alence Lee \u5206\u4eab\u9053\u3002
\nDAM \uff1a\u4e00\u79cd\u65b0\u7684\u8425\u9500\u589e\u957f\u65b9\u6cd5\uff0c \u8d4b\u80fd\u5168\u9762\u8425\u9500\u573a\u666f
\n\u201cDAM \u5df2\u7ecf\u6210\u4e3a\u4e00\u79cd\u8425\u9500\u589e\u957f\u65b0\u65b9\u6cd5\u3002\u201d\u7279\u8d5e\u603b\u88c1\u3001\u5408\u4f19\u4eba\u6768\u632f\u8bf4\u3002\u4ed6\u63d0\u5230\uff0c\u6570\u5b57\u80fd\u529b\u5df2\u7ecf\u5728\u91cd\u5851\u8425\u9500\u5404\u73af\u8282\uff0c\u73b0\u5728\u7684\u8425\u9500\u4eba\u9700\u8981\u6784\u5efa\u201c3×3 \u8425\u9500\u5de5\u7a0b\u201d\uff0c\u5728\u516c\u57df\u3001\u79c1\u57df\u548c\u4ea4\u6613\u573a\u666f\uff0c\u6784\u5efa\uff1a <\/p>\n

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\n \u7b2c\u4e09\uff0c\u5185\u5bb9\u5de5\u7a0b\u3002\u6700\u96be\u7684\u5185\u5bb9\u5de5\u7a0b\u6d89\u53ca\u4e0d\u540c\u7528\u6237\u4eba\u7fa4\u3001\u4e0d\u540c\u5a92\u4f53\u89e6\u70b9\u3001\u4e0d\u540c\u89c4\u683c\u5c3a\u5bf8\u2026\u2026\u73b0\u5728\u7684\u8d8b\u52bf\u662f\u6709\u8d8a\u6765\u8d8a\u591a\u7684\u6d4b\u8bd5\u9700\u6c42\uff0c\u4e00\u573a\u8425\u9500\u6218\u5f79\u751a\u81f3\u8981\u5ef6\u5c55\u51fa\u6210\u5343\u4e0a\u4e07\u7684\u521b\u610f\u7269\u6599\uff0c\u8fd9\u6837\u7684\u5de5\u4f5c\u91cf\u5fc5\u987b\u8981\u6709\u5de5\u5177\u6765\u505a\u3002 <\/p>\n

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\n1. \u5185\u5bb9\u67b6\u6784\uff1a\u4ece\u54c1\u724c\u91d1\u5b57\u5854\u5230\u5185\u5bb9\u9999\u69df\u5854\uff0c\u8ba9\u5185\u5bb9\u7edf\u4e00\u800c\u591a\u6837
\n\u54c1\u724c\u5982\u4f55\u642d\u5efa\u5185\u5bb9\u67b6\u6784\uff1f\u7279\u8d5e\u5185\u5bb9\u67b6\u6784\u5e08\u3001\u8d44\u6df1\u521b\u610f\u4eba Freddie Yuan \u7ed9\u51fa\u7b54\u6848\u3002\u4ed6\u63d0\u5230\uff1a\u201c\u8fc7\u53bb\uff0c\u54c1\u724c\u5efa\u8bbe\u7684\u662f\u56fa\u5316\u7684\u91d1\u5b57\u5854\u3002\u5185\u5bb9\u4e3a\u738b\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u9700\u8981\u642d\u5efa\u5185\u5bb9\u53ef\u2018\u6d41\u52a8\u2019\u7684\u9999\u69df\u5854 — \u54c1\u724c\u7684\u5185\u5bb9\u5c31\u50cf\u9152\u672c\u8eab\uff0c\u6709\u81ea\u5df1\u72ec\u7279\u7684\u5473\u9053\uff1b\u800c\u5f53\u5185\u5bb9\u6d41\u52a8\u5230\u66f4\u591a\u89e6\u70b9\uff0c\u66f4\u591a\u573a\u666f\u65f6\uff0c\u5c31\u9700\u8981\u5343\u4eba\u5343\u9762\u7684\u5185\u5bb9\u77e9\u9635\u3002\u800c\u4e14\u6240\u6709\u5c42\u7ea7\u7684\u5185\u5bb9\uff0c\u90fd\u5e94\u8be5\u88ab\u8bb0\u5f55\u4e0b\u6765\uff0c\u88abDAM\u7ba1\u7406\u8d77\u6765\uff0c\u6301\u7eed\u4f18\u5316\u3002\u201d
\n2.\u5185\u5bb9\u4f9b\u5e94\u94fe\uff08SKU\uff09\uff1a\u5e73\u53f0\u89c4\u6a21\u5316\u751f\u4ea7\u80fd\u529b\uff0c\u4e3a\u6d77\u91cf\u521b\u610f\u5185\u5bb9\u751f\u4ea7\u4fdd\u9a7e\u62a4\u822a
\n\u7279\u8d5e\u8d44\u6df1\u5ba2\u6237\u603b\u76d1\u5434\u5929\u7ea2\uff0c\u5206\u4eab\u4e86\u5185\u5bb9\u4f9b\u5e94\u7684SKU\u7ea7\u73a9\u6cd5\u3002\u201c\u6211\u4eec\u5c06\u5185\u5bb9\u7684\u5168\u94fe\u8def\u62c6\u89e3\u5230\u5355\u4e2a\u7684 SKU\uff0c\u5c06\u6bcf\u4e00\u573a\u8425\u9500\u6218\u5f79\u62c6\u89e3\u6210\u4e00\u4e2a\u65b9\u6848\u3001\u4e00\u652f\u89c6\u9891\u3001\u4e00\u7ec4\u6d77\u62a5\u751a\u81f3\u4e00\u4e2a\u8868\u60c5\u5305\u7b49\u6b64\u7c7b\u4e00\u4e2a\u4e2aSKU\u3002\u8fd9\u4e9b SKU \u4efb\u610f\u7ec4\u5408\u518d\u521b\u9020\uff0c\u751f\u6210\u65b0\u7684\u8425\u9500\u6218\u5f79\u3002\u5728\u7279\u8d5e\uff0c\u6574\u4e2a\u521b\u610f\u5e73\u53f0\u5df2\u7ecf\u4e0a\u7ebf\u8d85\u8fc720\u4e2a\u54c1\u7c7b\u3001\u8fc7100\u4e2aSKU\uff0c\u5927\u5bb6\u4e5f\u53ef\u4ee5\u6e05\u695a\u5730\u770b\u5230\u6bcf\u4e2aSKU\u7684\u751f\u4ea7\u73af\u8282\u3001\u5468\u671f\u548c\u8d39\u7528\uff0c\u5927\u5927\u964d\u4f4e\u8425\u9500\u5de5\u4f5c\u6d41\u5f53\u4e2d80%\u7684\u91cd\u590d\u6c9f\u901a\u3002\u7279\u8d5e\u6bcf\u5929\u6210\u767e\u4e0a\u5343\u7684\u521b\u610f\u5185\u5bb9\uff0c\u4ece\u7ebf\u4e0a\u5230\u7ebf\u4e0b\uff0c\u4ece\u7b80\u5355\u5230\u590d\u6742\uff0c\u7528\u8fd9\u79cd\u9ad8\u6548\u7684\u5185\u5bb9\u4f9b\u5e94\u673a\u5236\u5df2\u7ecf\u4ea4\u4ed82w+\u9879\u76ee\uff0c\u751f\u4ea7 10w+\u521b\u610f\u5185\u5bb9\u3002\u201d
\n3.\u5185\u5bb9\u6807\u7b7e\u4f53\u7cfb\uff08Metadata\uff09\uff1a\u6253\u9020\u54c1\u724c\u79c1\u6709\u5185\u5bb9\u6807\u7b7e\u4f53\u7cfb\uff0c\u89e3\u7801\u5185\u5bb9\u5de5\u7a0b
\n\u7279\u8d5e\u5185\u5bb9\u521b\u65b0\u7814\u53d1\u8d44\u6df1\u4e1a\u52a1\u603b\u76d1\u91d1\u9633\uff0c\u5206\u4eab\u4e86\u5982\u4f55\u6253\u9020\u54c1\u724c\u7684\u7f16\u7801\u4f53\u7cfb\u3002\u201c\u751f\u7269\u79d1\u5b66\u5bb6\u544a\u8bc9\u6211\u4eec\uff0c\u9c7c\u56e0\u4e3a\u89c6\u529b\u589e\u5f3a\u800c\u8fdb\u5316\uff0c\u56e0\u4e3a\u770b\u89c1\u6240\u4ee5\u8fdb\u5316\uff0c\u73b0\u5728\u54c1\u724c\u7684\u5185\u5bb9\u8425\u9500\uff0c\u4e5f\u662f\u540c\u6837\u7684\u903b\u8f91 — \u8981\u8fdb\u5316\uff0c\u5c31\u8981\u5148\u770b\u89c1\uff0c\u90a3\u4e48\u5185\u5bb9\u7684\u6807\u7b7e\u5c31\u4f1a\u8d8a\u6765\u8d8a\u91cd\u8981\u3002\u5f53\u6211\u4eec\u6709\u4e86\u6807\u7b7e\uff0c\u53ef\u4ee5\u770b\u89c1\u5143\u7d20\uff0c\u5c31\u53ef\u4ee5\u770b\u89c1\u5143\u7d20\u7ea7\u7684\u6548\u679c\uff0c\u4ece\u800c\u6709\u66f4\u6df1\u5165\u7684\u6d1e\u5bdf\u3002\u5f53\u6211\u4eec\u4ece\u6807\u7b7e\u7ea7\u7406\u89e3\u5185\u5bb9\u65f6\uff0cCMO \u503c\u5f97\u518d\u505a\u4e00\u6b21 — \u4eceCMO\u5230OMC — Optimization \u5185\u5bb9\u4f18\u5316\u7684\u6d1e\u5bdf\uff0cManagement \u5185\u5bb9\u667a\u80fd\u7ba1\u7406\uff0cCreation \u5185\u5bb9\u751f\u4ea7\u3002\u201d
\n4.\u6570\u667a\u5316\u54c1\u724c\u89c6\u9891\u5de5\u7a0b\uff1aCMO\u4eec\u4e5f\u8bb8\u9700\u8981\u201c\u89c6\u9891C.M.O.\u201d
\n\u7279\u8d5e\u526f\u603b\u88c1\u3001\u7279\u8d5e\u89c6\u9891\u89e3\u51b3\u65b9\u6848\u8d1f\u8d23\u4eba\u732b\u53d4\u8bf4\uff1a\u201c\u5f53\u963f\u91cc\u3001\u817e\u8baf\u3001\u5b57\u8282\u3001\u5feb\u624b\u4eec\u5df2\u7ecf\u5f00\u59cb\u4f7f\u7528\u5343\u4eba\u5343\u9762\u7559\u4f4f\u7528\u6237\u65f6\uff0c\u54c1\u724c\u8981\u5982\u4f55\u5177\u5907\u5341\u4e07\u7ea7\/\u6bcf\u5e74\u7684\u89c6\u9891\u5185\u5bb9\u751f\u4ea7\u548c\u7ba1\u7406\u80fd\u529b\uff1f\u6570\u667a\u5316\u7684\u54c1\u724c\u89c6\u9891\u5de5\u7a0b\uff0c\u610f\u5473\u7740\u6211\u4eec\u91cd\u65b0\u5b9a\u4e49\u89c6\u9891\u5185\u5bb9\u7684\u751f\u4ea7\u548c\u5185\u5bb9\u6d41\u8f6c\uff0c\u5982\u679c\u5343\u4eba\u5343\u9762\u7684\u89c6\u9891\u662f\u7ec8\u5c40\uff0c\u73b0\u5728\u8ba9\u6211\u4eec\u81f3\u5c11\u4ece\u5341\u4eba\u4e8c\u5341\u9762\u5f00\u59cb\u5427\uff01\u7279\u8d5e\u5e0c\u671b\u4e3a\u54c1\u724c\u5e26\u6765\u5de5\u7a0b\u7684\u65b9\u6cd5\u3001\u597d\u7528\u7684\u5de5\u5177\u3001\u4ee5\u53ca\u65b0\u7684\u5de5\u4f5c\u6d41\u3002\u4e5f\u8bb8CMO\u4eec\u662f\u65f6\u5019\u8003\u8651\u4e00\u4e0b\u2018\u89c6\u9891C.M.O.\u2019\u4e86\u3002\u201d
\n\u7279\u8d5e\u4e5f\u4e8e\u8fd1\u671f\u5ba3\u5e03\u83b7\u5f97C2\u8f6e\u878d\u8d44\uff0c\u7531\u6de1\u9a6c\u9521\uff08Temasek\uff09\u9886\u6295\uff0c\u72ec\u79c0\u8d44\u672c\uff08Unicorn Capital Partners\uff09\u3001\u90d1\u5fd7\u521a C \u8d44\u672c (C Ventures)\u3001\u8f6f\u94f6\u4e2d\u56fd\u8d44\u672c\u548c\u6240\u6709\u8001\u6295\u8d44\u4eba\uff08\u7ea2\u6749\u4e2d\u56fd\u3001\u8d6b\u65af\u7279\u8d44\u672c\u3001\u7ebf\u6027\u8d44\u672c\u3001\u9756\u4e9a\u8d44\u672c\u3001\u5fc3\u5143\u8d44\u672c\u7b49\uff09\u8ddf\u6295\u3002\u53bb\u5e748\u6708\uff0c\u7279\u8d5e\u5ba3\u5e03C1\u8f6e\u878d\u8d44\uff0c\u7531\u7ea2\u6749\u4e2d\u56fd\u9886\u6295\uff0c\u5168\u90e8\u8001\u6295\u8d44\u4eba\u8ddf\u6295\u3002C\u8f6e\u7d2f\u8ba1\u878d\u8d441\u4ebf\u7f8e\u5143\u3002\u672c\u8f6e\u878d\u8d44\u540e\uff0c\u7279\u8d5e\u5c06\u5728\u4ea7\u54c1\u3001\u7814\u53d1\u3001\u6570\u636e\u548c\u5e95\u5c42\u6280\u672f\u4e0a\u505a\u66f4\u5927\u7684\u6295\u5165\uff0c\u4e5f\u5c06\u62d3\u5c55\u4e1a\u52a1\u56e2\u961f\uff0c\u8bbe\u7acb\u534e\u5357\u529e\u516c\u5ba4\u3002\u4ee5\u5185\u5bb9\u4f53\u9a8c\u6570\u636e\u8d44\u4ea7\u7ba1\u7406\u4f5c\u4e3a\u5e73\u53f0\uff0c\u62d3\u5c55\u4e0d\u540c\u884c\u4e1a\u7684\u4e2d\u5927\u578b\u4f01\u4e1a\u7684\u5e73\u53f0\u5316\u548c\u667a\u80fd\u5316\u5185\u5bb9\u751f\u4ea7\u3001\u5185\u5bb9\u6d41\u8f6c\u7684\u573a\u666f\u3002 <\/p>\n

\u611f\u8c22\u548c\u6211\u4eec\u4e00\u8d77\u5171\u540c\u8fdb\u5316\u7684\u54c1\u724c\u65b9\uff0c\u671f\u5f85\u4e00\u8d77\u6301\u7eed\u63a2\u7d22\u66f4\u591a\u573a\u666f\u89e3\u6cd5\uff0c\u7528\u201c\u770b\u5f97\u89c1\u7684\u6548\u7387\u201d\uff0c\u505a\u201c\u505a\u5f97\u5230\u7684\u589e\u957f\u201d\uff01
\n\u611f\u8c22\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34
\ntechnode\u54c1\u724c\u51e0\u4f55\u6267\u725b\u8033tob\u5934\u6761DAMCCtopdigitalFmarketing\u8425\u9500\u65b0\u5f15\u64ce\u6df1\u54cd36kr\u864e\u5578\u5e7f\u544a\u95e8techwebsocialbeta\u6570\u636e\u733f\u80d6\u9cb8morketing\u730e\u4e91\u7f51\u65b0\u8425\u9500B2B\u5185\u53c2\u79c1\u57df\u6d41\u91cf\u89c2\u5bdf\u6210\u529f\u8425\u9500\u725b\u900f\u793e <\/p>\n

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\nSource link <\/a>
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\u4e0a\u6d772021\u5e743\u670820\u65e5 \/\u7f8e\u901a\u793e\/ — 2021\u5e743\u670818\u65e5\uff0c\u5185\u5bb9\u79d1\u6280\u4f01\u4e1a \u7279\u8d5eTez […]<\/p>\n","protected":false},"author":1,"featured_media":524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5"],"yoast_head":"\n\u7279\u8d5e\u5185\u5bb9\u6570\u636e\u8d44\u4ea7\u7ba1\u7406\uff08DAM\uff09\uff0c\u591a\u573a\u666f\u8d4b\u80fd\u5185\u5bb9\u5de5\u7a0b - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/cn\/\u7279\u8d5e\u5185\u5bb9\u6570\u636e\u8d44\u4ea7\u7ba1\u7406\uff08dam\uff09\uff0c\u591a\u573a\u666f\u8d4b\u80fd\u5185\u5bb9\u5de5\/\" \/>\n<meta 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