{"id":1359,"date":"2021-05-10T22:31:03","date_gmt":"2021-05-10T22:31:03","guid":{"rendered":"https:\/\/hotnewsinworld.com\/de\/amazon-auf-der-ueberholspur-im-retail-media-geschaeft-adzine\/"},"modified":"2021-05-10T22:31:06","modified_gmt":"2021-05-10T22:31:06","slug":"amazon-auf-der-ueberholspur-im-retail-media-geschaeft-adzine","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/de\/amazon-auf-der-ueberholspur-im-retail-media-geschaeft-adzine\/","title":{"rendered":"Amazon auf der \u00dcberholspur im Retail-Media-Gesch\u00e4ft &#8211; ADZINE"},"content":{"rendered":"<p>Demnach erzielte die deutsche Werbetochter von Amazon 2020 Umsatzerl\u00f6se von knapp 1,3 Milliarden Euro, 2019 lag der Umsatz noch bei rund 853 Millionen, was einem Umsatzplus von 50 Prozent entspricht. Dabei \u00fcbertrifft dieses Ergebnis bei weitem die Sch\u00e4tzungen der Organisation der Mediaagenturen (OMG) und des Fachkreises Online-Mediaagenturen (FOMA), die im Januar noch davon ausgegangen waren, dass der Nettowerbeumsatz von Amazon in Deutschland 2020 rund eine Milliarde Euro betragen habe. Das deutsche Werbegesch\u00e4ft von Amazon zeigt also ein ebenso rasantes Wachstum wie der Kernbereich im E-Commerce.<\/p>\n<p>Allerdings schl\u00e4ft die deutsche Konkurrenz nicht. So hat der Online-H\u00e4ndler Otto ein ebenfalls florierendes Gesch\u00e4ft mit Werbepl\u00e4tzen auf dem eigenen Online-Marktplatz vorzuweisen. Die zust\u00e4ndige Vermarktungs-Tochter Otto Retail Media hat demnach 2020 ihren Umsatz um 70 Prozent gesteigert. \u00dcber die tats\u00e4chliche H\u00f6he des Umsatzes wird jedoch geschwiegen. Die Zukunft wird hier also zeigen, wie Konkurrenzf\u00e4hig das Gesch\u00e4ftsmodell von Otto im Vergleich zu Amazon sein wird. Aber auch andere Unternehmen wie Zalando oder Douglas bauen ihr Retail-Media-Gesch\u00e4ft aktuell massiv aus.<\/p>\n<p>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.adzine.de\/2021\/05\/amazon-auf-der-ueberholspur-im-retail-media-geschaeft\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Demnach erzielte die deutsche Werbetochter von Amazon 2020 Umsatzerl\u00f6se von knapp 1,3 Milliarden Euro, 2019 lag der Umsatz noch bei rund 853 Millionen, was einem Umsatzplus von 50 Prozent entspricht. Dabei \u00fcbertrifft dieses Ergebnis bei weitem die Sch\u00e4tzungen der Organisation der Mediaagenturen (OMG) und des Fachkreises Online-Mediaagenturen (FOMA), die im Januar noch davon ausgegangen waren, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon auf der \u00dcberholspur im Retail-Media-Gesch\u00e4ft - ADZINE - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/de\/amazon-auf-der-ueberholspur-im-retail-media-geschaeft-adzine\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon auf der \u00dcberholspur im Retail-Media-Gesch\u00e4ft - ADZINE - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"Demnach erzielte die deutsche Werbetochter von Amazon 2020 Umsatzerl\u00f6se von knapp 1,3 Milliarden Euro, 2019 lag der Umsatz noch bei rund 853 Millionen, was einem Umsatzplus von 50 Prozent entspricht. Dabei \u00fcbertrifft dieses Ergebnis bei weitem die Sch\u00e4tzungen der Organisation der Mediaagenturen (OMG) und des Fachkreises Online-Mediaagenturen (FOMA), die im Januar noch davon ausgegangen waren, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotnewsinworld.com\/de\/amazon-auf-der-ueberholspur-im-retail-media-geschaeft-adzine\/\" \/>\n<meta property=\"og:site_name\" content=\"Hot News in World\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-10T22:31:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-10T22:31:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotnewsinworld.com\/de\/wp-content\/uploads\/sites\/13\/2021\/05\/Amazon-auf-der-Ueberholspur-im-Retail-Media-Geschaeft-ADZINE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hotnewsinworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"hotnewsinworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/amazon-auf-der-ueberholspur-im-retail-media-geschaeft-adzine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/amazon-auf-der-ueberholspur-im-retail-media-geschaeft-adzine\\\/\"},\"author\":{\"name\":\"hotnewsinworld\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/#\\\/schema\\\/person\\\/83a544fee3543ca6cac3e25ac03a3c2b\"},\"headline\":\"Amazon auf der \u00dcberholspur im Retail-Media-Gesch\u00e4ft &#8211; 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