{"id":1451,"date":"2021-06-04T02:00:06","date_gmt":"2021-06-04T02:00:06","guid":{"rendered":"https:\/\/hotnewsinworld.com\/de\/magnite-handelt-ctv-inventar-von-rakuten-tv-adzine\/"},"modified":"2021-06-04T02:00:11","modified_gmt":"2021-06-04T02:00:11","slug":"magnite-handelt-ctv-inventar-von-rakuten-tv-adzine","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/de\/magnite-handelt-ctv-inventar-von-rakuten-tv-adzine\/","title":{"rendered":"Magnite handelt CTV-Inventar von Rakuten TV &#8211; ADZINE"},"content":{"rendered":"<p>\u201cWir freuen uns sehr \u00fcber die Zusammenarbeit mit Magnite, um Marken den Zugang zu Rakuten TV-Inventar entlang ihrer bestehenden CTV-Aktivit\u00e4ten in Europa zu erm\u00f6glichen\u201c, kommentiert James Collins, SVP Media von Rakuten Advertising. \u201cUnsere Zusammenarbeit zeigt, dass die Entwicklung hin zu programmatischer CTV-Werbung z\u00fcgig voranschreitet.\u201d <\/p>\n<p>Die Video-on-Demand-Plattform (VOD) Rakuten TV setzt die Technologie von Magnite zun\u00e4chst in Deutschland, Gro\u00dfbritannien, Frankreich, Spanien, Italien, Skandinavien sowie in den Benelux-L\u00e4ndern ein. Als erste VOD-Plattform in Europa kombiniert Rakuten TV dabei die Videodienste TVOD (Transactional-Video-On-Demand), SVOD (Subscription-Video-On-Demand) und AVOD (Advertising-Video-On-Demand). Die Plattform erreicht nach eigenen Angaben aktuell mehr als 90 Millionen Haushalte. \u00dcber 12 Millionen Unique Viewer sollen sich jeden Monat in Europa bei Rakuten TV anmelden, 95 Prozent der Nutzer \u00fcber CTV. <\/p>\n<p>Die Partnerschaft mit Magnite kommt genau richtig, denn werbeunterst\u00fctzte Streaming-Formate sind in Europa auf dem Vormarsch. Laut der aktuellen CTV-Studie von Magnite w\u00fcrden 77 Prozent der Befragten in Deutschland Werbung akzeptieren, wenn sie daf\u00fcr keine oder geringere Geb\u00fchren bei Streaming-Anbietern zahlen m\u00fcssten. Die Ergebnisse anderer Studien zeigen ein \u00e4hnliches Bild in Deutschland und Europa. Aktuell sehen 63 Prozent der TV-Nutzer in Europa jede Woche AVOD-Inhalte. <\/p>\n<p>\u201cMit vollem Elan unterst\u00fctzen wir das Wachstum von Rakuten TV, da immer mehr Verbraucher in Europa auf hochqualitative werbeunterst\u00fctzte Streaming-Dienste setzen\u201c, betont James Brown, Head of International von Magnite. \u201cWir arbeiten eng mit dem Team von Rakuten TV zusammen und nutzen ihre Plattformdaten, damit Werbetreibende noch wirkungsvollere und ansprechendere Kampagnen gestalten k\u00f6nnen, die den Vorteil haben, dass Rakuten TV das Kaufverhalten noch besser versteht.\u201d<\/p>\n<p>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.adzine.de\/2021\/06\/magnite-handelt-ctv-inventar-von-rakuten-tv\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWir freuen uns sehr \u00fcber die Zusammenarbeit mit Magnite, um Marken den Zugang zu Rakuten TV-Inventar entlang ihrer bestehenden CTV-Aktivit\u00e4ten in Europa zu erm\u00f6glichen\u201c, kommentiert James Collins, SVP Media von Rakuten Advertising. \u201cUnsere Zusammenarbeit zeigt, dass die Entwicklung hin zu programmatischer CTV-Werbung z\u00fcgig voranschreitet.\u201d Die Video-on-Demand-Plattform (VOD) Rakuten TV setzt die Technologie von Magnite zun\u00e4chst [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magnite handelt CTV-Inventar von Rakuten TV - ADZINE - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/de\/magnite-handelt-ctv-inventar-von-rakuten-tv-adzine\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magnite handelt CTV-Inventar von Rakuten TV - ADZINE - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"\u201cWir freuen uns sehr \u00fcber die Zusammenarbeit mit Magnite, um Marken den Zugang zu Rakuten TV-Inventar entlang ihrer bestehenden CTV-Aktivit\u00e4ten in Europa zu erm\u00f6glichen\u201c, kommentiert James Collins, SVP Media von Rakuten Advertising. \u201cUnsere Zusammenarbeit zeigt, dass die Entwicklung hin zu programmatischer CTV-Werbung z\u00fcgig voranschreitet.\u201d Die Video-on-Demand-Plattform (VOD) Rakuten TV setzt die Technologie von Magnite zun\u00e4chst [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotnewsinworld.com\/de\/magnite-handelt-ctv-inventar-von-rakuten-tv-adzine\/\" \/>\n<meta property=\"og:site_name\" content=\"Hot News in World\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-04T02:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-04T02:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotnewsinworld.com\/de\/wp-content\/uploads\/sites\/13\/2021\/01\/Connected-TV-ist-in-Deutschland-angekommen-und-waechst-stark.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hotnewsinworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"hotnewsinworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hotnewsinworld.com\/de\/magnite-handelt-ctv-inventar-von-rakuten-tv-adzine\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hotnewsinworld.com\/de\/magnite-handelt-ctv-inventar-von-rakuten-tv-adzine\/\"},\"author\":{\"name\":\"hotnewsinworld\",\"@id\":\"https:\/\/hotnewsinworld.com\/de\/#\/schema\/person\/83a544fee3543ca6cac3e25ac03a3c2b\"},\"headline\":\"Magnite handelt CTV-Inventar von Rakuten TV &#8211; 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