{"id":423,"date":"2020-11-17T13:58:05","date_gmt":"2020-11-17T13:58:05","guid":{"rendered":"https:\/\/hotnewsinworld.com\/de\/magnite-geht-an-bord-der-unified-id-2-0-adzine\/"},"modified":"2020-11-17T13:58:07","modified_gmt":"2020-11-17T13:58:07","slug":"magnite-geht-an-bord-der-unified-id-2-0-adzine","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/de\/magnite-geht-an-bord-der-unified-id-2-0-adzine\/","title":{"rendered":"Magnite geht an Bord der Unified ID 2.0 – ADZINE"},"content":{"rendered":"

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\n <\/p>\n

Bereits im Sommer k\u00fcndigte die Demand-Side-Plattform (DSP) The Trade Desk die Arbeit an einem Nachfolger ihrer Unified ID an. Das Unternehmen ist Initiator dieser L\u00f6sung, die Cookies miteinander abgleicht und so deren Zuordnung zu Usern zu erleichtert. Im Gegensatz zur urspr\u00fcnglichen Variante basiert die Version 2.0 der Unified ID allerdings nicht mehr auf Cookies zur Identifizierung der Nutzer, sondern auf verschl\u00fcsselten E-Mail-Adressen. Generell ist die Unified ID 2.0 technologisch losgel\u00f6st von The Trade Desk und funktioniert unabh\u00e4ngig davon, ob die unternehmenseigene Technologie zum Mediaeinkauf verwendet wird.Bisher fehlten dieser L\u00f6sung jedoch die Reichweite und ein User Interface. F\u00fcr Erstere sprang bereits Liveramp ein, um das Letztere k\u00fcmmert sich Criteo. Die Tests mit Publishern und Criteos technologischem Beitrag sollen im November starten. Erste gemeinsame Schritte mit Liveramps Technologie verlagern sich eher in Richtung Dezember dieses Jahres. <\/p>\n

Dabei hatte The Trade Desk angek\u00fcndigt weitere Partner in das Projekt zu integrieren. Das Marktforschungsunternehmen Nielsen etwa soll verschiedene Messbereiche der Unified ID 2.0 verbessern. Nun folgt also auch Schwergewicht Magnite und schlie\u00dft damit die L\u00fccke zur Supply-Side. Die SSP soll die Reichweite der L\u00f6sung weiter ausbauen. Die aktive Beteiligung von Publishern ist f\u00fcr die Initiative besonders wichtig, da diese doch eine Schl\u00fcsselposition in der Identifizierung von Usern einnehmen. <\/p>\n

EVENT-TIPP ADZINE Live – Edition #2 – Advertising IDs: Funktion und Bedeutung f\u00fcr Advertiser und Publisher
\n am 19. November 2020, 10:00 – 11:30 Uhr<\/p>\n

Die Tage adressierbaren Web-Traffics, der auf 3rd-Party Cookies basiert, scheinen gez\u00e4hlt. Warum IDs in Zukunft so eine wichtige Rolle spielen sollen und wie sie funktionieren, beleuchten wir in der 2. Edition von ADZINE LIVE Programmatic & Adtech. Wir liefern Antworten auf die unz\u00e4hligen Fragen im Zusammenhang mit der Nutzung von Advertising IDs. Jetzt anmelden!<\/p>\n

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\u0421\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[ad_1] Bereits im Sommer k\u00fcndigte die Demand-Side-Plattform (DSP) The Trade Desk die Arbeit an einem Nachfolger ihrer Unified ID an. Das Unternehmen ist Initiator dieser L\u00f6sung, die Cookies miteinander abgleicht und so deren Zuordnung zu Usern zu erleichtert. Im Gegensatz zur urspr\u00fcnglichen Variante basiert die Version 2.0 der Unified ID allerdings nicht mehr auf Cookies […]<\/p>\n","protected":false},"author":1,"featured_media":424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-news"],"yoast_head":"\nMagnite geht an Bord der Unified ID 2.0 - ADZINE - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/de\/magnite-geht-an-bord-der-unified-id-2-0-adzine\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magnite geht an Bord der Unified ID 2.0 - ADZINE - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Bereits im Sommer k\u00fcndigte die Demand-Side-Plattform (DSP) The Trade Desk die Arbeit an einem Nachfolger ihrer Unified ID an. 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