{"id":795,"date":"2021-01-05T21:02:39","date_gmt":"2021-01-05T21:02:39","guid":{"rendered":"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/"},"modified":"2021-01-05T21:02:41","modified_gmt":"2021-01-05T21:02:41","slug":"programmatic-out-of-home-in-a-nutshell","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/","title":{"rendered":"Programmatic-Out-of-Home in a Nutshell"},"content":{"rendered":"<p>[ad_1]<br \/>\n <br \/>Mit der Integration klassischer Offline-Medien wie Audio, TV und jetzt auch Out-of-Home (OOH) sind wir auf dem Weg, wirklich alle Medien in den programmatischen Handel einzubeziehen. Das bezeichnet man in unserer Industrie auch als PIE (Programmatic-Is-Everything) \u2013 der Gedanke an Apfel oder Crumble Pie ist nicht verkehrt. Als \u201cNew Kid on the Block\u201d hat OOH in den letzten Monaten viel Aufmerksamkeit erlangt. Dabei ging es um zahlreiche Themen: Was sind die Vorteile von Programmatic-OOH? Wie viel ist Programmatic-OOH in Deutschland wert? Und vieles mehr. Es fehlt aber weiterhin ein grundlegendes Verst\u00e4ndnis sowie eine Erkl\u00e4rung dazu, wie man eigentlich Programmatic-OOH in der Demand-Side-Plattform (DSP) bucht, wie genau der Einkauf funktioniert, was ein Guaranteed und ein Non-Guaranteed Deal ist und wieso die Ansprechpartner bei OOH-Firmen die \u201eOne-to-many-Kommunikation\u201d betonen und \u00fcber Frames und Netzwerke reden.<br \/>\n <br \/>[ad_2]<br \/>\n <br \/><a href=\"https:\/\/www.adzine.de\/2021\/01\/programmatic-out-of-home-in-a-nutshell\/\">\u0421\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Mit der Integration klassischer Offline-Medien wie Audio, TV und jetzt auch Out-of-Home (OOH) sind wir auf dem Weg, wirklich alle Medien in den programmatischen Handel einzubeziehen. Das bezeichnet man in unserer Industrie auch als PIE (Programmatic-Is-Everything) \u2013 der Gedanke an Apfel oder Crumble Pie ist nicht verkehrt. Als \u201cNew Kid on the Block\u201d hat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programmatic-Out-of-Home in a Nutshell - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic-Out-of-Home in a Nutshell - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Mit der Integration klassischer Offline-Medien wie Audio, TV und jetzt auch Out-of-Home (OOH) sind wir auf dem Weg, wirklich alle Medien in den programmatischen Handel einzubeziehen. Das bezeichnet man in unserer Industrie auch als PIE (Programmatic-Is-Everything) \u2013 der Gedanke an Apfel oder Crumble Pie ist nicht verkehrt. Als \u201cNew Kid on the Block\u201d hat [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/\" \/>\n<meta property=\"og:site_name\" content=\"Hot News in World\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-05T21:02:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-05T21:02:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotnewsinworld.com\/de\/wp-content\/uploads\/sites\/13\/2021\/01\/Programmatic-Out-of-Home-in-a-Nutshell.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hotnewsinworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"hotnewsinworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/programmatic-out-of-home-in-a-nutshell\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/programmatic-out-of-home-in-a-nutshell\\\/\"},\"author\":{\"name\":\"hotnewsinworld\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/#\\\/schema\\\/person\\\/83a544fee3543ca6cac3e25ac03a3c2b\"},\"headline\":\"Programmatic-Out-of-Home in a Nutshell\",\"datePublished\":\"2021-01-05T21:02:39+00:00\",\"dateModified\":\"2021-01-05T21:02:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/programmatic-out-of-home-in-a-nutshell\\\/\"},\"wordCount\":142,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/programmatic-out-of-home-in-a-nutshell\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/13\\\/2021\\\/01\\\/Programmatic-Out-of-Home-in-a-Nutshell.jpg\",\"articleSection\":[\"MARKETING NEWS\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/programmatic-out-of-home-in-a-nutshell\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/programmatic-out-of-home-in-a-nutshell\\\/\",\"url\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/programmatic-out-of-home-in-a-nutshell\\\/\",\"name\":\"Programmatic-Out-of-Home in a Nutshell - Hot News in World\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/programmatic-out-of-home-in-a-nutshell\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/programmatic-out-of-home-in-a-nutshell\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/13\\\/2021\\\/01\\\/Programmatic-Out-of-Home-in-a-Nutshell.jpg\",\"datePublished\":\"2021-01-05T21:02:39+00:00\",\"dateModified\":\"2021-01-05T21:02:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/#\\\/schema\\\/person\\\/83a544fee3543ca6cac3e25ac03a3c2b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/programmatic-out-of-home-in-a-nutshell\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/programmatic-out-of-home-in-a-nutshell\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/programmatic-out-of-home-in-a-nutshell\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/13\\\/2021\\\/01\\\/Programmatic-Out-of-Home-in-a-Nutshell.jpg\",\"contentUrl\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/13\\\/2021\\\/01\\\/Programmatic-Out-of-Home-in-a-Nutshell.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Programmatic-Out-of-Home in a Nutshell\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/programmatic-out-of-home-in-a-nutshell\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programmatic-Out-of-Home in a Nutshell\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/\",\"name\":\"Hot News in World\",\"description\":\"Hot News in World Deutschland\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/#\\\/schema\\\/person\\\/83a544fee3543ca6cac3e25ac03a3c2b\",\"name\":\"hotnewsinworld\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfb5c469893235b3ffc8a5339f3396fccf74700b0e409a20d7c915a0bb844606?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfb5c469893235b3ffc8a5339f3396fccf74700b0e409a20d7c915a0bb844606?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfb5c469893235b3ffc8a5339f3396fccf74700b0e409a20d7c915a0bb844606?s=96&d=mm&r=g\",\"caption\":\"hotnewsinworld\"},\"url\":\"https:\\\/\\\/hotnewsinworld.com\\\/de\\\/author\\\/jacob\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Programmatic-Out-of-Home in a Nutshell - Hot News in World","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/","og_locale":"de_DE","og_type":"article","og_title":"Programmatic-Out-of-Home in a Nutshell - Hot News in World","og_description":"[ad_1] Mit der Integration klassischer Offline-Medien wie Audio, TV und jetzt auch Out-of-Home (OOH) sind wir auf dem Weg, wirklich alle Medien in den programmatischen Handel einzubeziehen. Das bezeichnet man in unserer Industrie auch als PIE (Programmatic-Is-Everything) \u2013 der Gedanke an Apfel oder Crumble Pie ist nicht verkehrt. Als \u201cNew Kid on the Block\u201d hat [&hellip;]","og_url":"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/","og_site_name":"Hot News in World","article_published_time":"2021-01-05T21:02:39+00:00","article_modified_time":"2021-01-05T21:02:41+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/hotnewsinworld.com\/de\/wp-content\/uploads\/sites\/13\/2021\/01\/Programmatic-Out-of-Home-in-a-Nutshell.jpg","type":"image\/jpeg"}],"author":"hotnewsinworld","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"hotnewsinworld","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/#article","isPartOf":{"@id":"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/"},"author":{"name":"hotnewsinworld","@id":"https:\/\/hotnewsinworld.com\/de\/#\/schema\/person\/83a544fee3543ca6cac3e25ac03a3c2b"},"headline":"Programmatic-Out-of-Home in a Nutshell","datePublished":"2021-01-05T21:02:39+00:00","dateModified":"2021-01-05T21:02:41+00:00","mainEntityOfPage":{"@id":"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/"},"wordCount":142,"commentCount":0,"image":{"@id":"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/#primaryimage"},"thumbnailUrl":"https:\/\/hotnewsinworld.com\/de\/wp-content\/uploads\/sites\/13\/2021\/01\/Programmatic-Out-of-Home-in-a-Nutshell.jpg","articleSection":["MARKETING NEWS"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/","url":"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/","name":"Programmatic-Out-of-Home in a Nutshell - Hot News in World","isPartOf":{"@id":"https:\/\/hotnewsinworld.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/#primaryimage"},"image":{"@id":"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/#primaryimage"},"thumbnailUrl":"https:\/\/hotnewsinworld.com\/de\/wp-content\/uploads\/sites\/13\/2021\/01\/Programmatic-Out-of-Home-in-a-Nutshell.jpg","datePublished":"2021-01-05T21:02:39+00:00","dateModified":"2021-01-05T21:02:41+00:00","author":{"@id":"https:\/\/hotnewsinworld.com\/de\/#\/schema\/person\/83a544fee3543ca6cac3e25ac03a3c2b"},"breadcrumb":{"@id":"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/#primaryimage","url":"https:\/\/hotnewsinworld.com\/de\/wp-content\/uploads\/sites\/13\/2021\/01\/Programmatic-Out-of-Home-in-a-Nutshell.jpg","contentUrl":"https:\/\/hotnewsinworld.com\/de\/wp-content\/uploads\/sites\/13\/2021\/01\/Programmatic-Out-of-Home-in-a-Nutshell.jpg","width":1200,"height":630,"caption":"Programmatic-Out-of-Home in a Nutshell"},{"@type":"BreadcrumbList","@id":"https:\/\/hotnewsinworld.com\/de\/programmatic-out-of-home-in-a-nutshell\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hotnewsinworld.com\/de\/"},{"@type":"ListItem","position":2,"name":"Programmatic-Out-of-Home in a Nutshell"}]},{"@type":"WebSite","@id":"https:\/\/hotnewsinworld.com\/de\/#website","url":"https:\/\/hotnewsinworld.com\/de\/","name":"Hot News in World","description":"Hot News in World Deutschland","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hotnewsinworld.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/hotnewsinworld.com\/de\/#\/schema\/person\/83a544fee3543ca6cac3e25ac03a3c2b","name":"hotnewsinworld","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/dfb5c469893235b3ffc8a5339f3396fccf74700b0e409a20d7c915a0bb844606?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dfb5c469893235b3ffc8a5339f3396fccf74700b0e409a20d7c915a0bb844606?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dfb5c469893235b3ffc8a5339f3396fccf74700b0e409a20d7c915a0bb844606?s=96&d=mm&r=g","caption":"hotnewsinworld"},"url":"https:\/\/hotnewsinworld.com\/de\/author\/jacob\/"}]}},"_links":{"self":[{"href":"https:\/\/hotnewsinworld.com\/de\/wp-json\/wp\/v2\/posts\/795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotnewsinworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotnewsinworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotnewsinworld.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hotnewsinworld.com\/de\/wp-json\/wp\/v2\/comments?post=795"}],"version-history":[{"count":1,"href":"https:\/\/hotnewsinworld.com\/de\/wp-json\/wp\/v2\/posts\/795\/revisions"}],"predecessor-version":[{"id":797,"href":"https:\/\/hotnewsinworld.com\/de\/wp-json\/wp\/v2\/posts\/795\/revisions\/797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotnewsinworld.com\/de\/wp-json\/wp\/v2\/media\/796"}],"wp:attachment":[{"href":"https:\/\/hotnewsinworld.com\/de\/wp-json\/wp\/v2\/media?parent=795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotnewsinworld.com\/de\/wp-json\/wp\/v2\/categories?post=795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotnewsinworld.com\/de\/wp-json\/wp\/v2\/tags?post=795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}