{"id":119,"date":"2020-08-10T21:04:33","date_gmt":"2020-08-10T21:04:33","guid":{"rendered":"https:\/\/hotnewsinworld.com\/fr\/tim-cook-prepare-t-il-un-apple-prime\/"},"modified":"2020-08-10T21:04:35","modified_gmt":"2020-08-10T21:04:35","slug":"tim-cook-prepare-t-il-un-apple-prime","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/fr\/tim-cook-prepare-t-il-un-apple-prime\/","title":{"rendered":"Tim Cook pr\u00e9pare-t-il un Apple Prime ?"},"content":{"rendered":"

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La vente sur abonnement se r\u00e9pand au catalogue d\u2019Apple. Jusqu\u2019o\u00f9 la firme poussera-t-elle ce mod\u00e8le \u00e9conomique ? Un service de type Apple Prime n\u2019est pas \u00e0 exclure.<\/p>\n<\/div>\n

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L\u2019iPhone \u00ab as a service \u00bb, c\u2019est pour bient\u00f4t ?<\/p>\n

Questionn\u00e9\u00a0 lors de la conf\u00e9rence t\u00e9l\u00e9phonique de pr\u00e9sentation des r\u00e9sultats trimestriels* d\u2019Apple,\u00a0 Tim Cook\u00a0n\u2019\u00e9carte pas l\u2019id\u00e9e depuis le lancement, ce 1er<\/sup> novembre 2019, d\u2019Apple TV +.
E
t plus pr\u00e9cis\u00e9ment d\u2019une offre sp\u00e9ciale qui donne gratuitement acc\u00e8s \u00e0 la plate-forme VoD pendant un an.<\/p>\n

En b\u00e9n\u00e9ficient les acqu\u00e9reurs d\u2019un iPhone, d\u2019un iPad, d\u2019un Mac, d\u2019un iPod touch ou d\u2019une Apple TV, y compris reconditionn\u00e9s.<\/p>\n

Tim Cook affirme qu\u2019en l\u2019\u00e9tat, Apple n\u2019a pas dans ses cartons d\u2019autres des ces packs \u00ab hardware<\/em> et services \u00bb.\u00a0<\/p>\n

Quant \u00e0 proposer le seul hardware<\/em> sur un mod\u00e8le \u00e0 l\u2019abonnement, l\u00e0 aussi, rien n\u2019est exclu. Et Tim Cook de pr\u00e9ciser que \u00ab d\u2019une certaine mani\u00e8re, cela existe aujourd\u2019hui \u00bb, \u00e0 travers des offres comme l\u2019iPhone Upgrade Program.<\/p>\n

Les membres de ce programme lanc\u00e9 en 2015 \u2013 et pas encore disponible en France \u2013 peuvent renouveler leur iPhone tous les ans. Ils payent un co\u00fbt mensuel fixe incluant la garantie AppleCare+.<\/p>\n

Vers un service \u00ab\u00a0Apple Prime\u00a0\u00bb ?<\/h2>\n

Ce mod\u00e8le de facturation s\u2019est r\u00e9pandu au catalogue d\u2019Apple dans un contexte de mont\u00e9e en puissance des services. La liste s\u2019est r\u00e9cemment allong\u00e9e avec Apple Arcade et Apple News+.
La garantie AppleCare+ a \u00e9galement \u00e9volu\u00e9 dans ce sens.<\/p>\n

En 2018, Apple avait commenc\u00e9 \u00e0 proposer une facturation mensuelle pour certaines formules souscrites sur 2 ou 3 ans. Depuis quelques semaines, une nouvelle option est disponible, au mois, sans engagement.<\/p>\n

Les analystes appellent de leurs v\u0153ux cette transition vers un mod\u00e8le \u00ab \u00e0 la Amazon Prime \u00bb, face \u00e0 l\u2019allongement du cycle de renouvellement des terminaux informatiques.<\/p>\n

L\u2019Apple Card \u2013 pour le moment disponible aux \u00c9tats-Unis \u2013 est l\u2019un des leviers de la d\u00e9marche. Ses titulaires pourront, d\u2019ici \u00e0 la fin de l\u2019ann\u00e9e, acheter un iPhone sur 24 mois, \u00e0 taux z\u00e9ro.<\/p>\n

Des offres group\u00e9es sont d\u00e9j\u00e0 d\u2019actualit\u00e9 sur la partie services multim\u00e9dias. Illustration avec l\u2019abonnement \u00e0 Apple Music en forfait \u00ab \u00c9tudiant \u00bb : il donne acc\u00e8s \u00e0 Apple TV+, sans surco\u00fbt.<\/p>\n

La constitution de ces packs suscite parfois la r\u00e9ticence des partenaires. Ainsi en serait-il notamment des labels musicaux.<\/p>\n

* Le chiffre d\u2019affaires baisse de 2 % d\u2019une ann\u00e9e sur l\u2019autre, \u00e0 260 milliards de dollars. Le r\u00e9sultat net diminue de 7 %, \u00e0 55 milliards.<\/em>
Le segment des \u00ab services \u00bb d\u00e9gage 46 milliards de dollars (+ 16 %, contrastant avec les \u2013 14 % de l\u2019iPhone), pour une marge brute \u00e0 63,7 % (contre 32,2 % pour les produits).<\/em><\/p>\n

Photo d\u2019illustration \u00a9 Apple<\/em><\/p>\n<\/div>\n

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\u0421\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[ad_1] La vente sur abonnement se r\u00e9pand au catalogue d\u2019Apple. Jusqu\u2019o\u00f9 la firme poussera-t-elle ce mod\u00e8le \u00e9conomique ? Un service de type Apple Prime n\u2019est pas \u00e0 exclure. L\u2019iPhone \u00ab as a service \u00bb, c\u2019est pour bient\u00f4t ? Questionn\u00e9\u00a0 lors de la conf\u00e9rence t\u00e9l\u00e9phonique de pr\u00e9sentation des r\u00e9sultats trimestriels* d\u2019Apple,\u00a0 Tim Cook\u00a0n\u2019\u00e9carte pas l\u2019id\u00e9e depuis […]<\/p>\n","protected":false},"author":1,"featured_media":120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-marketing"],"yoast_head":"\nTim Cook pr\u00e9pare-t-il un Apple Prime ? - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/fr\/tim-cook-prepare-t-il-un-apple-prime\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tim Cook pr\u00e9pare-t-il un Apple Prime ? - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"[ad_1] La vente sur abonnement se r\u00e9pand au catalogue d\u2019Apple. 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