{"id":145,"date":"2020-08-22T07:56:18","date_gmt":"2020-08-22T07:56:18","guid":{"rendered":"https:\/\/hotnewsinworld.com\/fr\/les-marques-vont-devoir-faire-sans-longlet-decouverte\/"},"modified":"2020-08-22T07:56:20","modified_gmt":"2020-08-22T07:56:20","slug":"les-marques-vont-devoir-faire-sans-longlet-decouverte","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/fr\/les-marques-vont-devoir-faire-sans-longlet-decouverte\/","title":{"rendered":"les marques vont devoir faire sans l&rsquo;onglet \u00ab D\u00e9couverte \u00bb"},"content":{"rendered":"<p>[ad_1]<br \/>\n <\/p>\n<div>\n<p>L\u2019onglet \u00ab D\u00e9couverte \u00bb int\u00e9gr\u00e9 dans Messenger \u00e0 l\u2019\u00e9t\u00e9 2017 dispara\u00eetra dans les prochains mois. Facebook se concentre sur d\u2019autres canaux de communication.<\/p>\n<\/div>\n<div>\n<p>L\u2019onglet \u00ab D\u00e9couverte \u00bb de Messenger n\u2019en a plus pour longtemps.<\/p>\n<p>Facebook entend le supprimer \u00ab dans les prochains mois \u00bb, au nom d\u2019une simplification de l\u2019exp\u00e9rience sur sa messagerie instantan\u00e9e.<\/p>\n<p>Le groupe concentrera ses travaux sur d\u2019autres canaux permettant aux utilisateurs d\u2019entrer en contact avec les entreprises. Notamment les liens m.me, les <em>plugins<\/em> web\u2026 et les formats publicitaires.<\/p>\n<p>Lanc\u00e9 \u00e0 l\u2019\u00e9t\u00e9 2017, l\u2019onglet \u00ab D\u00e9couverte \u00bb permet aussi de d\u00e9couvrir des <em>bots<\/em>, ces petits programmes con\u00e7us pour ex\u00e9cuter automatiquement des t\u00e2ches sans intervention humaine. Ils sont class\u00e9s par cat\u00e9gories et mis en avant selon plusieurs crit\u00e8res, dont la fr\u00e9quence d\u2019activit\u00e9.<\/p>\n<\/p>\n<p>La philosophie d\u2019am\u00e9lioration de l\u2019exp\u00e9rience utilisateur n\u2019implique pas que la suppression de fonctionnalit\u00e9s. Facebook compte ajouter, dans les prochains temps, des outils pour la gestion des rendez-vous et pour la g\u00e9n\u00e9ration de <em>leads<\/em>.<\/p>\n<p>La fen\u00eatre pendant laquelle une entreprise peut interagir avec un utilisateur est par ailleurs d\u00e9sormais fix\u00e9e \u00e0 24 h, comme sur WhatsApp. Au-del\u00e0, il faudra utiliser des messages sponsoris\u00e9s, sauf pour certaines communications de type rappel d\u2019\u00e9v\u00e9nement ou suivi de commande.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-210529\" title=\"\" src=\"https:\/\/hotnewsinworld.com\/fr\/wp-content\/uploads\/sites\/12\/2020\/08\/1598082978_284_les-marques-vont-devoir-faire-sans-longlet-\u00ab-Decouverte-\u00bb.jpg\" alt=\"messenger-sponsored\" width=\"869\" height=\"489\"  \/><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n <br \/><a href=\"https:\/\/www.itespresso.fr\/facebook-messenger-decouverte-210525.html\">\u0421\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] L\u2019onglet \u00ab D\u00e9couverte \u00bb int\u00e9gr\u00e9 dans Messenger \u00e0 l\u2019\u00e9t\u00e9 2017 dispara\u00eetra dans les prochains mois. Facebook se concentre sur d\u2019autres canaux de communication. L\u2019onglet \u00ab D\u00e9couverte \u00bb de Messenger n\u2019en a plus pour longtemps. Facebook entend le supprimer \u00ab dans les prochains mois \u00bb, au nom d\u2019une simplification de l\u2019exp\u00e9rience sur sa messagerie instantan\u00e9e. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>les marques vont devoir faire sans l&#039;onglet \u00ab D\u00e9couverte \u00bb - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/fr\/les-marques-vont-devoir-faire-sans-longlet-decouverte\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"les marques vont devoir faire sans l&#039;onglet \u00ab D\u00e9couverte \u00bb - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"[ad_1] L\u2019onglet \u00ab D\u00e9couverte \u00bb int\u00e9gr\u00e9 dans Messenger \u00e0 l\u2019\u00e9t\u00e9 2017 dispara\u00eetra dans les prochains mois. Facebook se concentre sur d\u2019autres canaux de communication. L\u2019onglet \u00ab D\u00e9couverte \u00bb de Messenger n\u2019en a plus pour longtemps. Facebook entend le supprimer \u00ab dans les prochains mois \u00bb, au nom d\u2019une simplification de l\u2019exp\u00e9rience sur sa messagerie instantan\u00e9e. 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