{"id":300,"date":"2020-10-21T06:10:23","date_gmt":"2020-10-21T06:10:23","guid":{"rendered":"https:\/\/hotnewsinworld.com\/fr\/transformation-numerique-les-silos-perdurent\/"},"modified":"2020-10-21T14:39:42","modified_gmt":"2020-10-21T14:39:42","slug":"transformation-numerique-les-silos-perdurent","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/fr\/transformation-numerique-les-silos-perdurent\/","title":{"rendered":"Transformation num\u00e9rique : les silos perdurent"},"content":{"rendered":"<div>\n<p>Les donn\u00e9es de l\u2019Acsel illustrent un manque de coordination dans les entreprises pour mettre en oeuvre la transformation num\u00e9rique.<\/p>\n<\/div>\n<div>\n<p><span style=\"font-weight: 400;\">Temps et argent restent les principaux obstacles \u00e0 la transformation num\u00e9rique des entreprises. Et lorsque celle-ci est mise en oeuvre, la coordination entre les d\u00e9partements fait souvent d\u00e9faut.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u2019est ce qui ressort des donn\u00e9es que l\u2019Acsel (Association pour le commerce et les services en ligne) a compil\u00e9es dans la 3e \u00e9dition de son barom\u00e8tre \u201cCroissance et Digital\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les donn\u00e9es en question r\u00e9sultent d\u2019une enqu\u00eate IPSOS. L\u2019institut a interrog\u00e9, en janvier-f\u00e9vrier, 600 dirigeants de PME et d\u2019ETI (250 \u00e0 4 999 salari\u00e9s) \u201cprenant part \u00e0 la transformation digitale\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour environ un tiers d\u2019entre eux, le num\u00e9rique n\u2019est pas une \u00e9vidence. Il est per\u00e7u comme un \u201cpassage oblig\u00e9\u201d (25 %), voire comme une menace (5 %).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le sentiment de menace est plus prononc\u00e9 sur la question des ventes : 49 % des ETI et 54 % des marchands y voient un concurrent des canaux physiques. Ils le consid\u00e8rent n\u00e9anmoins aussi comme un levier pour les ventes en magasin (67 % et 79 % respectivement).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019augmentation du chiffre d\u2019affaires n\u2019est cependant pas leur principal objectif eu \u00e9gard \u00e0 la transformation num\u00e9rique. 38 % la citent, contre 41 % pour la fid\u00e9lisation du client et 49 % pour sa satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De l\u00e0 \u00e0 marier les canaux physiques et num\u00e9riques, il y a encore du chemin, d\u2019apr\u00e8s l\u2019Acsel. 30 % des sond\u00e9s disent avoir instaur\u00e9 une compl\u00e9mentarit\u00e9 ; 12 % parlent d\u2019int\u00e9gration (sachant que 74 % ont leurs propres points de vente physiques).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hormis le manque de temps (que citent 54 % des r\u00e9pondants) et les co\u00fbts (49 %), la complexit\u00e9 de mise en oeuvre (39 %) est un frein \u00e0 la transformation num\u00e9rique. Le manque de comp\u00e9tences en interne (36 %) et les risques pour les donn\u00e9es clients (33 %) le sont dans une moindre mesure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">33 % des entreprises m\u00e8nent les d\u00e9marches avec une \u00e9quipe d\u00e9di\u00e9e, en relais avec les autres d\u00e9partements de l\u2019entreprise. Ils \u00e9taient 40 % \u00e0 l\u2019affirmer en 2017.<br \/>\n<\/span><span style=\"font-weight: 400;\">Inversement, 43 % le font avec une \u00e9quipe d\u00e9di\u00e9e sans relais (- 7 points).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ainsi la transformation num\u00e9rique n\u2019infuse-t-elle pas uniform\u00e9ment dans tous les d\u00e9partements : 68 % chez les RH, 77 % dans le juridique \/ administratif, 81 % dans le d\u00e9partement des SI, 86 % dans le marketing et la communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les principaux objectifs fix\u00e9s ne sont pas forc\u00e9ment ceux qui sont le plus fr\u00e9quemment atteints. 86 % des entreprises constatent une croissance des ventes (42 % aussi bien sur le physique que le num\u00e9rique) ; 70 %, une augmentation de la satisfaction client ; 69 %, une meilleure efficacit\u00e9 op\u00e9rationnelle.<\/span><\/p>\n<\/div>\n<p><a href=\"https:\/\/www.itespresso.fr\/transformation-numerique-silos-208849.html\">\u0421\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les donn\u00e9es de l\u2019Acsel illustrent un manque de coordination dans les entreprises pour mettre en oeuvre la transformation num\u00e9rique. Temps et argent restent les principaux obstacles \u00e0 la transformation num\u00e9rique des entreprises. Et lorsque celle-ci est mise en oeuvre, la coordination entre les d\u00e9partements fait souvent d\u00e9faut. C\u2019est ce qui ressort des donn\u00e9es que l\u2019Acsel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformation num\u00e9rique : les silos perdurent - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/fr\/transformation-numerique-les-silos-perdurent\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformation num\u00e9rique : les silos perdurent - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"Les donn\u00e9es de l\u2019Acsel illustrent un manque de coordination dans les entreprises pour mettre en oeuvre la transformation num\u00e9rique. Temps et argent restent les principaux obstacles \u00e0 la transformation num\u00e9rique des entreprises. Et lorsque celle-ci est mise en oeuvre, la coordination entre les d\u00e9partements fait souvent d\u00e9faut. 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