{"id":343,"date":"2020-11-01T12:48:02","date_gmt":"2020-11-01T12:48:02","guid":{"rendered":"https:\/\/hotnewsinworld.com\/fr\/linkedin-veut-etre-plus-quun-reseau-social-dinfluenceurs\/"},"modified":"2020-11-01T12:48:03","modified_gmt":"2020-11-01T12:48:03","slug":"linkedin-veut-etre-plus-quun-reseau-social-dinfluenceurs","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/fr\/linkedin-veut-etre-plus-quun-reseau-social-dinfluenceurs\/","title":{"rendered":"LinkedIn veut \u00eatre plus qu’un r\u00e9seau social d’influenceurs"},"content":{"rendered":"

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LinkedIn revient sur les signaux qui d\u00e9terminent l\u2019ordonnancement du flux d\u2019actualit\u00e9s de ses membres, dans l\u2019optique de favoriser les interactions.<\/p>\n<\/div>\n

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Sur LinkedIn, n\u2019y en aurait-il que pour les influenceurs ?<\/p>\n

Le r\u00e9seau social ne l\u2019affirme pas. Mais il a constat\u00e9 \u00e0 quel point l\u2019attention des utilisateurs se focalisait sur un petit nombre de membres.<\/p>\n

Pour \u00e9largir le spectre des interactions, le flux d\u2019actualit\u00e9s fait office de pierre angulaire.<\/p>\n

LinkedIn n\u2019annonce pas de nouveaut\u00e9s \u00e0 proprement parler, mais fait le point sur les signaux qui d\u00e9terminent l\u2019ordonnancement des publications.<\/p>\n

Ces publications, nous pr\u00e9cise-t-on, peuvent \u00e9maner des personnes et de pages auxquelles on est connect\u00e9. Mais aussi de groupes dont on est membre, de hashtags qu\u2019on suit ou d\u2019\u00e9v\u00e9nements auxquels on participe. Elles peuvent aussi appara\u00eetre du fait qu\u2019une relation les a aim\u00e9es, comment\u00e9es ou partag\u00e9es.<\/p>\n

Les hashtags avec mod\u00e9ration<\/h2>\n

Un certain nombre de signaux dits \u00ab explicites \u00bb sont pris en compte pour classer les posts. Entre autres, les int\u00e9r\u00eats et exp\u00e9riences communs, ainsi que les interactions pr\u00e9c\u00e9dentes (commentaires, r\u00e9actions).<\/p>\n

D\u2019autres signaux font l\u2019objet de d\u00e9ductions. Celles-ci r\u00e9pondent \u00e0 des questions de type \u00ab Qui gagnerait le plus \u00e0 ce qu\u2019un utilisateur donn\u00e9 interagisse avec lui ? \u00bb. Dans cette optique, les publications les plus virales ne sont pas forc\u00e9ment mises en avant.<\/p>\n

Les signaux peuvent \u00e9videmment se cumuler ; par exemple si deux personnes suivent le m\u00eame hashtag.<\/p>\n

LinkedIn conseille, pour une meilleure visibilit\u00e9 des publications, d\u2019encourager les interactions, typiquement en exprimant une opinion. Et de ne pas h\u00e9siter \u00e0 mentionner des personnes (\u00ab 5 au maximum \u00bb) tout en utilisant des hashtags (\u00ab pas plus de 3 \u00bb).<\/p>\n

\u00ab Les sujets de niche engendrent de meilleures discussions \u00bb, ajoute le r\u00e9seau social. Et d\u2019illustrer son propos par le hashtag #performancemanagement oppos\u00e9 au simple #management.<\/p>\n

Cette mise au point intervient parall\u00e8lement \u00e0 une publication de l\u2019\u00e9quipe Communities AI. Cette derni\u00e8re a pour mission d\u2019exposer les membres de LinkedIn \u00e0 des contenus qui favorisent la discussion dans les groupes dont ils sont membres.<\/p>\n

Photo d\u2019illustration \u00a9 LinkedIn<\/em><\/p>\n<\/div>\n

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\u0421\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[ad_1] LinkedIn revient sur les signaux qui d\u00e9terminent l\u2019ordonnancement du flux d\u2019actualit\u00e9s de ses membres, dans l\u2019optique de favoriser les interactions. Sur LinkedIn, n\u2019y en aurait-il que pour les influenceurs ? Le r\u00e9seau social ne l\u2019affirme pas. Mais il a constat\u00e9 \u00e0 quel point l\u2019attention des utilisateurs se focalisait sur un petit nombre de membres. […]<\/p>\n","protected":false},"author":1,"featured_media":344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-marketing"],"yoast_head":"\nLinkedIn veut \u00eatre plus qu'un r\u00e9seau social d'influenceurs - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/fr\/linkedin-veut-etre-plus-quun-reseau-social-dinfluenceurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn veut \u00eatre plus qu'un r\u00e9seau social d'influenceurs - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"[ad_1] LinkedIn revient sur les signaux qui d\u00e9terminent l\u2019ordonnancement du flux d\u2019actualit\u00e9s de ses membres, dans l\u2019optique de favoriser les interactions. Sur LinkedIn, n\u2019y en aurait-il que pour les influenceurs ? Le r\u00e9seau social ne l\u2019affirme pas. Mais il a constat\u00e9 \u00e0 quel point l\u2019attention des utilisateurs se focalisait sur un petit nombre de membres. 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