{"id":462,"date":"2020-11-18T06:26:13","date_gmt":"2020-11-18T06:26:13","guid":{"rendered":"https:\/\/hotnewsinworld.com\/fr\/brave-ads-un-navigateur-peut-il-redefinir-la-pub-en-ligne\/"},"modified":"2020-11-18T06:26:16","modified_gmt":"2020-11-18T06:26:16","slug":"brave-ads-un-navigateur-peut-il-redefinir-la-pub-en-ligne","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/fr\/brave-ads-un-navigateur-peut-il-redefinir-la-pub-en-ligne\/","title":{"rendered":"Brave Ads : un navigateur peut-il red\u00e9finir la pub en ligne ?"},"content":{"rendered":"

[ad_1]
\n
L\u2019\u00e9diteur du navigateur Brave ouvre \u00e0 tous un programme qui r\u00e9mun\u00e8re les internautes en \u00e9change de publicit\u00e9 \u00ab respectueuse de la vie priv\u00e9e \u00bb.
\nCe 24 avril 2019, une nouvelle version du navigateur Brave a fait son entr\u00e9e sur Windows, Mac et Linux.
\nAvec elle est officiellement lanc\u00e9 le programme \u00ab Brave Ads \u00bb.
\nTest\u00e9 depuis janvier, il permet aux internautes qui y adh\u00e8rent d\u2019\u00eatre r\u00e9mun\u00e9r\u00e9 en contrepartie de publicit\u00e9.
\n70 % des revenus leurs sont revers\u00e9s, dans la cryptomonnaie de l\u2019\u00e9cosyst\u00e8me Brave : les BAT (\u00ab Basic Attention Tokens \u00bb), \u00e9mis sur la blockchain Ethereum.
\nCes publicit\u00e9s sont compl\u00e9mentaires aux annonces \u00ab classiques \u00bb qui permettaient d\u00e9j\u00e0 de collecter des BAT*. Elles se pr\u00e9sentent sous la forme de notifications qui apparaissent au cours de la navigation. Lorsque l\u2019utilisateur clique sur l\u2019une d\u2019entre elles, une annonce pleine page s\u2019ouvre.<\/p>\n

Des m\u00e9canismes de ciblage sont mis en jeu, mais ils sont, selon Brave, r\u00e9alis\u00e9s \u00e0 m\u00eame le navigateur, sans transmission de donn\u00e9es aux annonceurs. Les publicit\u00e9s sont en l\u2019occurrence extraites de \u00ab catalogues locaux \u00bb (un par r\u00e9gion g\u00e9ographique, dans les langues ad\u00e9quates) constitu\u00e9s aupr\u00e8s des partenaires.
\nPar d\u00e9faut, les BAT sont attribu\u00e9s, chaque fin de mois, aux sites et aux cha\u00eenes YouTube les plus visit\u00e9s. \u00c0 l\u2019avenir, il est question de pouvoir acqu\u00e9rir du contenu premium, ainsi que des r\u00e9compenses de type cartes-cadeaux et nuits d\u2019h\u00f4tel. Une option est par ailleurs \u00e0 l\u2019\u00e9tude pour permettre de convertir les jetons en monnaies fiduciaires par le biais de plates-formes d\u2019\u00e9change.
\n* Depuis son lancement en 2016 sous la houlette du cofondateur de Mozilla et cr\u00e9ateur de JavaScript, Brave ne filtre pas l\u2019ensemble des publicit\u00e9s : il bloque les outils de tracking.
\nIllustration principale \u00a9 Brave Software<\/p>\n

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\u0421\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[ad_1] L\u2019\u00e9diteur du navigateur Brave ouvre \u00e0 tous un programme qui r\u00e9mun\u00e8re les internautes en \u00e9change de publicit\u00e9 \u00ab respectueuse de la vie priv\u00e9e \u00bb. Ce 24 avril 2019, une nouvelle version du navigateur Brave a fait son entr\u00e9e sur Windows, Mac et Linux. Avec elle est officiellement lanc\u00e9 le programme \u00ab Brave Ads \u00bb. […]<\/p>\n","protected":false},"author":1,"featured_media":463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-marketing"],"yoast_head":"\nBrave Ads : un navigateur peut-il red\u00e9finir la pub en ligne ? - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/fr\/brave-ads-un-navigateur-peut-il-redefinir-la-pub-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brave Ads : un navigateur peut-il red\u00e9finir la pub en ligne ? - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"[ad_1] L\u2019\u00e9diteur du navigateur Brave ouvre \u00e0 tous un programme qui r\u00e9mun\u00e8re les internautes en \u00e9change de publicit\u00e9 \u00ab respectueuse de la vie priv\u00e9e \u00bb. 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