{"id":722,"date":"2020-12-08T22:21:04","date_gmt":"2020-12-08T22:21:04","guid":{"rendered":"https:\/\/hotnewsinworld.com\/fr\/transformation-numerique-la-tech-americaine-en-vitrine-sur-france-num\/"},"modified":"2020-12-08T22:21:05","modified_gmt":"2020-12-08T22:21:05","slug":"transformation-numerique-la-tech-americaine-en-vitrine-sur-france-num","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/fr\/transformation-numerique-la-tech-americaine-en-vitrine-sur-france-num\/","title":{"rendered":"Transformation num\u00e9rique : la tech am\u00e9ricaine en vitrine sur France Num"},"content":{"rendered":"

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Un \u00ab guide d\u2019action \u00bb relay\u00e9 sur le portail gouvernemental France Num \u00e0 destination des TPE\/PME fait la part belle aux logiciels et services nord-am\u00e9ricains.
\nOVH pour le cloud ; Trustelem et Wallix pour la s\u00e9curit\u00e9 : ils sont trois \u00e9diteurs fran\u00e7ais au sein d\u2019une liste \u00e0 la forte coloration nord-am\u00e9ricaine.
\nLa liste en question figure dans un livre blanc (PDF, 28 pages) relay\u00e9 sur le portail France Num, composante de l\u2019initiative gouvernementale lanc\u00e9e en octobre dernier pour accompagner la transformation num\u00e9rique des TPE\/PME.
\nCompil\u00e9e par un \u00e9tudiant \u00e0 l\u2019\u00c9cole sup\u00e9rieure de commerce et d\u2019\u00e9conomie num\u00e9rique de Bordeaux, elle met en avant les outils de Google, Microsoft ou encore Salesforce c\u00f4t\u00e9 U.S. ; de Hootsuite et Keyhole c\u00f4t\u00e9 Canada*.
\nGoogle Analytics a les faveurs sur le volet site internet. Avec quelques conseils (bannir Flash, remplir l\u2019attribut alt des images, se tourner vers WordPress\u2026) et une fourchette budg\u00e9taire. En l\u2019occurrence, 1 000 \u00e0 5 000 euros pour un site vitrine. Et jusqu\u2019\u00e0 50 000 euros pour un site e-commerce.
\nLe document met \u00e9galement l\u2019accent sur le raccourcissement des cycles. Entre autres pour les techniques marketing, mais aussi pour la formation aux outils num\u00e9riques.
\nIl souligne plus globalement la n\u00e9cessit\u00e9 d\u2019accompagner les parties prenantes \u00e0 cette transformation (d\u00e9velopper un \u00ab e-\u00e9tat d\u2019esprit \u00bb), tout particuli\u00e8rement en mati\u00e8re de cybers\u00e9curit\u00e9. Que ce soit en instaurant la double authentification, en gardant \u00e0 jour logiciels et syst\u00e8mes d\u2019exploitation ou en changeant fr\u00e9quemment les mots de passe.
\nConcernant les r\u00e9seaux sociaux, pr\u00e9sent\u00e9s comme un levier de veille concurrentielle, un constat : mieux vaut ne pas avoir de compte qu\u2019en poss\u00e9der un inactif.
\n* S\u2019y trouve par ailleurs AT Internet, aux c\u00f4t\u00e9s de Tweet Binder (Espagne).
\nPhoto d\u2019illustration\u00a0\u00a9 wocintechchat.com via Visualhunt.com \/ CC BY<\/p>\n

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\u0421\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[ad_1] Un \u00ab guide d\u2019action \u00bb relay\u00e9 sur le portail gouvernemental France Num \u00e0 destination des TPE\/PME fait la part belle aux logiciels et services nord-am\u00e9ricains. OVH pour le cloud ; Trustelem et Wallix pour la s\u00e9curit\u00e9 : ils sont trois \u00e9diteurs fran\u00e7ais au sein d\u2019une liste \u00e0 la forte coloration nord-am\u00e9ricaine. La liste en […]<\/p>\n","protected":false},"author":1,"featured_media":723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-marketing"],"yoast_head":"\nTransformation num\u00e9rique : la tech am\u00e9ricaine en vitrine sur France Num - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/fr\/transformation-numerique-la-tech-americaine-en-vitrine-sur-france-num\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformation num\u00e9rique : la tech am\u00e9ricaine en vitrine sur France Num - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Un \u00ab guide d\u2019action \u00bb relay\u00e9 sur le portail gouvernemental France Num \u00e0 destination des TPE\/PME fait la part belle aux logiciels et services nord-am\u00e9ricains. OVH pour le cloud ; Trustelem et Wallix pour la s\u00e9curit\u00e9 : ils sont trois \u00e9diteurs fran\u00e7ais au sein d\u2019une liste \u00e0 la forte coloration nord-am\u00e9ricaine. 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