{"id":798,"date":"2019-07-24T01:53:43","date_gmt":"2019-07-23T22:53:43","guid":{"rendered":"https:\/\/hotnewsinworld.com\/mx\/3-tips-basicos-para-tu-social-media-marketing\/"},"modified":"2019-07-24T01:53:44","modified_gmt":"2019-07-23T22:53:44","slug":"3-tips-basicos-para-tu-social-media-marketing","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/mx\/3-tips-basicos-para-tu-social-media-marketing\/","title":{"rendered":"3 tips b\u00e1sicos para tu Social Media Marketing"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"\"><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label\">Tiempo de lectura:  <\/span><span class=\"rt-time\">3<\/span><span class=\"rt-label\"> minutos<\/span><\/span><\/p>\n<p>En los \u00faltimos tiempos, con la <strong>mayor prevalencia de las redes sociales<\/strong> y en general del Social Media, es decir, los sitios y aplicaciones que permiten a los usuarios crear y compartir contenidos o participar en una\u00a0<strong>red social<\/strong>,\u00a0<strong>el Social Media Marketing<\/strong>\u00a0ha tomado una gran relevancia para tus campa\u00f1as.<\/p>\n<p><!-- \/1006480\/m4eMX_postmobile --><\/p>\n<p>Como un medio muy importante actualmente,\u00a0<strong>hay acciones clave que se pueden realizar<\/strong>\u00a0para que existan resultados en esta \u00e1rea. A continuaci\u00f3n hablaremos de 3 medidas b\u00e1sicas en Social Media Marketing<\/p>\n<h2><strong>Social Media Marketing: crea un plan espec\u00edfico<\/strong><\/h2>\n<p>De la misma forma que preparas cualquier otro aspecto en tu plan de marketing, necesitar\u00e1s crear una <strong>estrategia espec\u00edfica que busque un objetivo claro<\/strong> en cada una de las diferentes redes sociales en las que tendr\u00e1s interacci\u00f3n.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"qm9iB4JZcv\">\n<p>Implementar un Plan de Marketing One to One y no morir en el intento<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/marketing4ecommerce.mx\/como-implementar-un-plan-de-marketing-one-to-one-y-triunfar\/embed\/#?secret=qm9iB4JZcv\" data-secret=\"qm9iB4JZcv\" width=\"600\" height=\"338\" title=\"\u00abImplementar un Plan de Marketing One to One y no morir en el intento\u00bb \u2014 Marketing 4 Ecommerce - Tu revista de marketing online para e-commerce\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>En tu plan deber\u00e1s integrar los matices, lenguaje, im\u00e1genes, videos y toda la estrategia a seguir, y sobre todo, antes <strong>deber\u00e1s analizar en cuales de ellas quieres tener presencia,<\/strong> ya que depender\u00e1 de tu giro y target el tipo de plataforma en la que ser\u00e1 mejor realizar tus esfuerzos.<\/p>\n<p>Adem\u00e1s, es importante que priorices la calidad sobre la cantidad de contenido que vas a compartir.<\/p>\n<h2><strong>Social Media Marketing: no dejes pasar las tendencias<\/strong><\/h2>\n<p>Una vez que hayas determinado la red o redes sociales que quieras abarcar y el mensaje que quieras lanzar, podr\u00e1s <strong>observar las tendencias,<\/strong> un claro ejemplo de ello en los \u00faltimos meses son las stories de Instagram, que han logrado incrementar su popularidad.<\/p>\n<p><strong>Alinea tu mensaje con estas tendencias<\/strong>, y con ello lograr\u00e1s impulsar el compromiso, aunque \u00a1ten cuidado! No es que debas estar saltando y saltando con cada tendencia que se presente, lo ideal es que se alinee con tu target, tu mensaje y en general con los objetivos de marca, que luzcan relevantes para tu p\u00fablico objetivo.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"XFqBvmYbt7\">\n<p>Las redes sociales en M\u00e9xico alcanzan los 83 millones de usuarios<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/marketing4ecommerce.mx\/las-redes-sociales-en-mexico-alcanzan-los-83-millones-de-usuarios\/embed\/#?secret=XFqBvmYbt7\" data-secret=\"XFqBvmYbt7\" width=\"600\" height=\"338\" title=\"\u00abLas redes sociales en M\u00e9xico alcanzan los 83 millones de usuarios\u00bb \u2014 Marketing 4 Ecommerce - Tu revista de marketing online para e-commerce\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><strong>Social Media Marketing: aprende sobre la marcha<\/strong><\/h2>\n<p>No ser\u00eda posible saber cu\u00e1l ha sido tu resultado y cu\u00e1l de tus campa\u00f1as ha logrado un mayor \u00e9xito en tu p\u00fablico objetivo sin <strong>tomar en cuenta las m\u00e9tricas que las plataformas pueden ofrecerte.<\/strong> Debes llevar a cabo un seguimiento preciso de ellas para medir tus esfuerzos y realizar los cambios que creas convenientes a tiempo.<\/p>\n<p>Puedes identificar aquellas m\u00e9tricas clave importantes para tu marca, dependiendo el tipo de red social en la que tengas presencia, por ejemplo el<strong> alcance y engagement en Facebook, los retweets y menciones de Twitter, los clics e interacciones de LinkedIn<\/strong>, y los comentarios y menciones en Instagram.<\/p>\n<p>Cada semana, cada mes y cada semestre puedes llevar a cabo estas m\u00e9tricas, y con ello <strong>saber cu\u00e1ndo realizar cambios, qu\u00e9 es lo que m\u00e1s le gusta a tu audiencia, cu\u00e1les cambios deber\u00edas realizar<\/strong> y as\u00ed modificar exitosamente tus esfuerzos e inversi\u00f3n en Social Media Marketing.<\/p>\n<p>Adem\u00e1s de estos consejos, te recomendamos interactuar con tu audiencia, con el fin de promover el engagement. Participa y agrega un valor adicional, responde preguntas que surgen de tus post lo m\u00e1s r\u00e1pido posible, adem\u00e1s de<strong> agradecer siempre a los usuarios que comparten tu contenido o que mencionan a tu marca.<\/strong><\/p>\n<p class=\"cursiva\">Mantente informado de las noticias m\u00e1s relevantes en nuestro canal de Telegram <i class=\"ico-telegram\"\/><\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/marketing4ecommerce.mx\/3-tips-basicos-de-social-media-marketing\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Tiempo de lectura: 3 minutos En los \u00faltimos tiempos, con la mayor prevalencia de las redes sociales y en general del Social Media, es decir, los sitios y aplicaciones que permiten a los usuarios crear y compartir contenidos o participar en una\u00a0red social,\u00a0el Social Media Marketing\u00a0ha tomado una gran relevancia para tus campa\u00f1as. Como [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-medios-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 tips b\u00e1sicos para tu Social Media Marketing - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/mx\/3-tips-basicos-para-tu-social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 tips b\u00e1sicos para tu Social Media Marketing - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Tiempo de lectura: 3 minutos En los \u00faltimos tiempos, con la mayor prevalencia de las redes sociales y en general del Social Media, es decir, los sitios y aplicaciones que permiten a los usuarios crear y compartir contenidos o participar en una\u00a0red social,\u00a0el Social Media Marketing\u00a0ha tomado una gran relevancia para tus campa\u00f1as. 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