{"id":140,"date":"2019-05-21T03:43:27","date_gmt":"2019-05-21T00:43:27","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pl\/smak-beztroski-dan-cake-reklamy\/"},"modified":"2020-03-04T18:31:39","modified_gmt":"2020-03-04T15:31:39","slug":"smak-beztroski-dan-cake-reklamy","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pl\/smak-beztroski-dan-cake-reklamy\/","title":{"rendered":"„Smak Beztroski” Dan Cake reklamy"},"content":{"rendered":"

Platforma komunikacyjna „Smak Beztroski” podkre\u015bla kluczowe warto\u015bci marki Dan Cake, takie jak wygoda u\u017cycia, oszcz\u0119dno\u015b\u0107 czasu i dobry smak produkt\u00f3w. \u0141\u0105cznie w ramach akcji zostanie opublikowanych siedem kr\u00f3tkich spot\u00f3w promocyjnych. Pierwsze cztery mo\u017cna ju\u017c ogl\u0105da\u0107 na YouTube, Facebooku i na stronie internetowej producenta.<\/p>\n

Bohaterem klip\u00f3w jest Cukiernik, w kt\u00f3rego wcieli\u0142 si\u0119 Wies\u0142aw Kupczak <\/strong>(aktor Teatru \u015al\u0105skiego w Katowicach). Kreuje on przyjazn\u0105 i ciep\u0142\u0105 posta\u0107 go\u015bcinnego i troskliwego gospodarza miejsca, w kt\u00f3rym ka\u017cdy, niezale\u017cnie od potrzeb, znajduje co\u015b dla siebie. Odwiedzaj\u0105 go tu \u201ePani Sp\u00f3\u017anialska\u201d, \u201eTata\u201d kt\u00f3ry przegra\u0142 zak\u0142ad z \u017con\u0105 o organizacj\u0119 imprezy dla 12 kole\u017canek c\u00f3reczki, \u201ePani Zaspana\u201d, \u201e\u015al\u0105zak\u201d, \u201eMama Ma\u0142ych Indywidualist\u00f3w\u201d, \u201eMa\u0142y Agent\u201d i \u201eBiznesmen\u201d.<\/p>\n

Cztery filmy w kampanii „Smak Beztroski” Dan Cake<\/strong><\/span><\/p>\n

W pierwszej ods\u0142onie zaprezentowano filmy „Pani Wiecznie Sp\u00f3\u017anialska\u201d, \u201eMama Ma\u0142ych Indywidualist\u00f3w\u201d, \u201ePani Zaspana\u201d oraz \u201e\u015al\u0105zak\u201d. Ta cz\u0119\u015b\u0107 akcji obejmuje, obok komunikacji w internecie i social mediach, konkurs konsumencki. Ca\u0142o\u015b\u0107 ods\u0142ony potrwa do ko\u0144ca czerwca.<\/p>\n

– Naszych bohater\u00f3w pokazujemy w zabawny, lekko przerysowany spos\u00f3b, ale nie wy\u015bmiewamy ich, bo dla ka\u017cdego znajdzie si\u0119 miejsce w Cukierni Beztroski – bajkowym miejscu na rogu, w kt\u00f3rym sprzedawca zna wszystkich z imienia. Cechy poszczeg\u00f3lnych postaci dobrane s\u0105 w taki spos\u00f3b, aby ka\u017cdy m\u00f3g\u0142 odnale\u017a\u0107 w nich cz\u0105stk\u0119 siebie – komentuje Wiktor Kowalski, brand manager Dan Cake Polonia.<\/p>\n

W kolejnej cz\u0119\u015bci kampanii, zaplanowanej na jesie\u0144, marka rozpocznie kolejny konkurs, dwumiesi\u0119czn\u0105 kampani\u0119 billboardow\u0105 w 10 najwi\u0119kszych aglomeracjach Polski oraz event dla konsument\u00f3w. Do emisji trafi\u0105 trzy kolejne filmy.<\/p>\n

Koncepcja kreatywna oraz scenariusze film\u00f3w przygotowane zosta\u0142y przez agencj\u0119 19 Po\u0142udnik. Za produkcj\u0119 film\u00f3w odpowiedzialne jest studio Talking Heads, natomiast re\u017cyserem klip\u00f3w jest Micha\u0142 Bolland.<\/p>\n

<\/p>\n

Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Platforma komunikacyjna „Smak Beztroski” podkre\u015bla kluczowe warto\u015bci marki Dan Cake, takie jak wygoda u\u017cycia, oszcz\u0119dno\u015b\u0107 czasu i dobry smak produkt\u00f3w. \u0141\u0105cznie w ramach akcji zostanie opublikowanych siedem kr\u00f3tkich spot\u00f3w promocyjnych. Pierwsze cztery mo\u017cna ju\u017c ogl\u0105da\u0107 na YouTube, Facebooku i na stronie internetowej producenta. Bohaterem klip\u00f3w jest Cukiernik, w kt\u00f3rego wcieli\u0142 si\u0119 Wies\u0142aw Kupczak (aktor Teatru […]<\/p>\n","protected":false},"author":2,"featured_media":141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-medialne-spoleczne"],"yoast_head":"\n"Smak Beztroski" Dan Cake reklamy - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pl\/smak-beztroski-dan-cake-reklamy\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Smak Beztroski" Dan Cake reklamy - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"Platforma komunikacyjna „Smak Beztroski” podkre\u015bla kluczowe warto\u015bci marki Dan Cake, takie jak wygoda u\u017cycia, oszcz\u0119dno\u015b\u0107 czasu i dobry smak produkt\u00f3w. \u0141\u0105cznie w ramach akcji zostanie opublikowanych siedem kr\u00f3tkich spot\u00f3w promocyjnych. Pierwsze cztery mo\u017cna ju\u017c ogl\u0105da\u0107 na YouTube, Facebooku i na stronie internetowej producenta. Bohaterem klip\u00f3w jest Cukiernik, w kt\u00f3rego wcieli\u0142 si\u0119 Wies\u0142aw Kupczak (aktor Teatru […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotnewsinworld.com\/pl\/smak-beztroski-dan-cake-reklamy\/\" \/>\n<meta property=\"og:site_name\" content=\"Hot News in World\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-21T00:43:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-04T15:31:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotnewsinworld.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/05\/Smak-Beztroski-Dan-Cake-reklamy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"655\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"hotnewsinworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"hotnewsinworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/smak-beztroski-dan-cake-reklamy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/smak-beztroski-dan-cake-reklamy\\\/\"},\"author\":{\"name\":\"hotnewsinworld\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/#\\\/schema\\\/person\\\/fe61448b21c0d59086e75fcc1f9d8f6b\"},\"headline\":\"„Smak Beztroski” Dan Cake reklamy\",\"datePublished\":\"2019-05-21T00:43:27+00:00\",\"dateModified\":\"2020-03-04T15:31:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/smak-beztroski-dan-cake-reklamy\\\/\"},\"wordCount\":320,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/smak-beztroski-dan-cake-reklamy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/05\\\/Smak-Beztroski-Dan-Cake-reklamy.png\",\"articleSection\":[\"WIADOMO\u015aCI MEDIALNE SPO\u0141ECZNE\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/smak-beztroski-dan-cake-reklamy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/smak-beztroski-dan-cake-reklamy\\\/\",\"url\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/smak-beztroski-dan-cake-reklamy\\\/\",\"name\":\"\\\"Smak Beztroski\\\" Dan Cake reklamy - 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