{"id":1459,"date":"2019-08-20T01:28:26","date_gmt":"2019-08-19T22:28:26","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pl\/eti-rusza-z-kampania-wafli-dare-i-batonow-wanted-wideo\/"},"modified":"2020-03-05T18:19:21","modified_gmt":"2020-03-05T15:19:21","slug":"eti-rusza-z-kampania-wafli-dare-i-batonow-wanted-wideo","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pl\/eti-rusza-z-kampania-wafli-dare-i-batonow-wanted-wideo\/","title":{"rendered":"ETi rusza z kampani\u0105 wafli Dare i baton\u00f3w Wanted (wideo)"},"content":{"rendered":"<p><strong>Pierwsza z kampanii to szeroko zakrojona promocja Dare, podkre\u015blaj\u0105ca unikalne walory smakowe intensywnie czekoladowych wafli i odwa\u017cny charakter marki. <\/strong><\/p>\n<p>Kampania pod has\u0142em \u201eDrapie\u017cnie pyszny. Dziko czekoladowy\u201d potrwa do 15 pa\u017adziernika a dzia\u0142ania obejm\u0105 emisj\u0119 spotu w telewizji i VOD oraz kampani\u0119 displayow\u0105 w internecie. Marka b\u0119dzie wspierana tak\u017ce bezpo\u015brednio w sklepach poprzez atrakcyjne materia\u0142y POS oraz samplingi produkt\u00f3w.<\/p>\n<p><iframe loading=\"lazy\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" height=\"500\" src=\"https:\/\/www.youtube.com\/embed\/vhbaZ1Bqky4\" width=\"100%\"><\/iframe><\/p>\n<p><strong>Pod has\u0142em \u201eWybierz smak swojego buntu\u201d powr\u00f3ci r\u00f3wnie\u017c kampania reklamowa czekoladowych baton\u00f3w Wanted. Kompleksowe dzia\u0142ania promocyjne potrwaj\u0105 do 6 pa\u017adziernika. <\/strong><\/p>\n<p>W telewizji i VOD pojawi\u0105 si\u0119 znane ju\u017c 15-sekundowe spoty reklamowe z bohaterem szykuj\u0105cym si\u0119 na spotkanie, kt\u00f3remu energii dodaje batonik Wanted. Do punkt\u00f3w sprzeda\u017cy przygotowano materia\u0142y POS oraz samplingi batonik\u00f3w. Kampania reklamowa obejmie dodatkowo promocj\u0119 w mediach oraz dzia\u0142ania w internecie, w tym konkursy dla konsument\u00f3w w mediach spo\u0142eczno\u015bciowych realizowane we wsp\u00f3\u0142pracy z influencerami. W trwaj\u0105cej 3 tygodnie zabawie do zdobycia b\u0119dzie 300 atrakcyjnych nagr\u00f3d.<\/p>\n<p><iframe loading=\"lazy\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" height=\"500\" src=\"https:\/\/www.youtube.com\/embed\/czBy10BBV8Y\" width=\"100%\"><\/iframe><\/p>\n<p>&#8211; To dla nas szczeg\u00f3lny moment, poniewa\u017c nie tylko powracamy z now\u0105 ods\u0142on\u0105 kampanii dla marki Wanted, kt\u00f3ra by\u0142a ju\u017c szeroko promowana i zdobywa serca coraz wi\u0119kszej liczby konsument\u00f3w. Rozpoczynamy r\u00f3wnie\u017c <strong>pierwsz\u0105 w Polsce kampani\u0119 telewizyjn\u0105 dla intensywnie czekoladowych wafli Dare. <\/strong>Mamy nadziej\u0119, \u017ce przypadnie ona do gustu widzom, a nam pozwoli dalej szeroko budowa\u0107 \u015bwiadomo\u015b\u0107 naszych produkt\u00f3w &#8211; m\u00f3wi Magdalena S\u0142omczewska-Klimiuk, product portfolio manager ETi w Polsce.<\/p>\n<p>Batony Wanted ostatnio by\u0142y reklamowane wiosn\u0105 br. Z kolei Wafelki Dare promowane by\u0142y cyklem event\u00f3w.<\/p>\n<p>Za kreacj\u0119 oraz realizacj\u0119 kampanii odpowiada niezale\u017cna agencja Gong (Group One) \u2013 pozyska\u0142a klienta kilka dni temu, za zakup medi\u00f3w \u2013 agencja UM z globalnej grupy IPG Mediabrands, a za dzia\u0142ania komunikacyjne agencja MSL nale\u017c\u0105ca do Grupy Publicis.<\/p>\n<p><\/p>\n<p><a href=\"https:\/\/www.wirtualnemedia.pl\/artykul\/eti-rusza-z-kampania-wafli-dare-i-batonow-wanted-wideo\">Source link<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pierwsza z kampanii to szeroko zakrojona promocja Dare, podkre\u015blaj\u0105ca unikalne walory smakowe intensywnie czekoladowych wafli i odwa\u017cny charakter marki. Kampania pod has\u0142em \u201eDrapie\u017cnie pyszny. Dziko czekoladowy\u201d potrwa do 15 pa\u017adziernika a dzia\u0142ania obejm\u0105 emisj\u0119 spotu w telewizji i VOD oraz kampani\u0119 displayow\u0105 w internecie. Marka b\u0119dzie wspierana tak\u017ce bezpo\u015brednio w sklepach poprzez atrakcyjne materia\u0142y POS [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-medialne-spoleczne"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ETi rusza z kampani\u0105 wafli Dare i baton\u00f3w Wanted (wideo) - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pl\/eti-rusza-z-kampania-wafli-dare-i-batonow-wanted-wideo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ETi rusza z kampani\u0105 wafli Dare i baton\u00f3w Wanted (wideo) - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"Pierwsza z kampanii to szeroko zakrojona promocja Dare, podkre\u015blaj\u0105ca unikalne walory smakowe intensywnie czekoladowych wafli i odwa\u017cny charakter marki. Kampania pod has\u0142em \u201eDrapie\u017cnie pyszny. Dziko czekoladowy\u201d potrwa do 15 pa\u017adziernika a dzia\u0142ania obejm\u0105 emisj\u0119 spotu w telewizji i VOD oraz kampani\u0119 displayow\u0105 w internecie. 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