{"id":1986,"date":"2019-09-03T04:59:01","date_gmt":"2019-09-03T01:59:01","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pl\/hortex-soki-zimnotloczone-reklamy-z-haslem-prosto-z-natury-wideo\/"},"modified":"2020-03-06T13:23:28","modified_gmt":"2020-03-06T10:23:28","slug":"hortex-soki-zimnotloczone-reklamy-z-haslem-prosto-z-natury-wideo","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pl\/hortex-soki-zimnotloczone-reklamy-z-haslem-prosto-z-natury-wideo\/","title":{"rendered":"Hortex soki Zimnot\u0142oczone, reklamy z has\u0142em &#8222;Prosto z natury&#8221; (wideo)"},"content":{"rendered":"<p>Soki Zimnot\u0142oczone to nowo\u015b\u0107 w portfolio Hortexu, skierowana do m\u0142odszej grupy odbiorc\u00f3w. Linia sok\u00f3w Zimnot\u0142oczonych sk\u0142ada si\u0119 z czterech smak\u00f3w: Jab\u0142ko polskie, Multiwitamina z afryka\u0144skim mango, Pomara\u0144cza brazylijska oraz Pomidor prowansalski.<\/p>\n<p>&#8211;  Cele biznesowe, kt\u00f3re postawili\u015bmy przed mark\u0105 Hortex wymaga\u0142y zmiany pozycjonowania. Strategia, jak\u0105 obrali\u015bmy ma na celu mi\u0119dzy innymi dotarcie do m\u0142odszej grupy odbiorc\u00f3w &#8211; m\u00f3wi Micha\u0142 Szewczyk, dyrektor kategorii soki\/nektary\/napoje w Hortex.<\/p>\n<p>Na potrzeby kampanii przygotowano spot reklamowy, kt\u00f3ry trafi\u0142 do emisji w telewizji i internecie. Podkre\u015bla si\u0119 w nim wysok\u0105 zawarto\u015b\u0107 owoc\u00f3w w Zimnot\u0142oczonych.<\/p>\n<p>\u2013 \u015awiat natury to \u015bwiat wielobarwny, dlatego stawiamy na mocn\u0105 palet\u0119 kolorystyczn\u0105. Nowa strona wizualna skupia si\u0119 na tym, co istotne i naturalne dla marki: owoce, warzywa i produkty. Proste, wyraziste, plakatowe podej\u015bcie do element\u00f3w graficznych i animacyjnych buduje wizerunek marki nowoczesnej i dynamicznej, a tak\u017ce autentycznej i bliskiej \u2013 wyja\u015bnia Piotr Olszewski, general creative director w Opus B.<\/p>\n<p><iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\/\/tv.wirtualnemedia.pl\/embed\/soki-zimnotloczone-hortex-reklama?width=640&amp;height=360\" width=\"640\"><\/iframe><\/p>\n<p>Kampania obejmuje dzia\u0142ania w telewizji, internecie, a tak\u017ce materia\u0142y promocyjne w sklepach. Kampania potrwa przez najbli\u017csze miesi\u0105ce.<\/p>\n<p>Za strategi\u0119, kreacj\u0119 oraz realizacj\u0119 kampanii odpowiada zesp\u00f3\u0142 Opus B. Agencja jest tak\u017ce autorem nowego \u015bwiata wizualnego marki. Spot wyprodukowa\u0142o Dobro Films, postprodukcj\u0105 zaj\u0119\u0142o si\u0119 studio Chimney. Za ca\u0142o\u015b\u0107 dzia\u0142a\u0144 w internecie odpowiada agencja F11, a strategi\u0119 mediow\u0105 i zakup medi\u00f3w zapewni\u0142 Mediacom.<\/p>\n<p>Projekt nowego logo Hortex oraz projekty opakowa\u0144 sok\u00f3w Zimnot\u0142oczonych stworzy\u0142a agencja Opus B Brand Design. Autorem muzyki do spotu jest Auer.<\/p>\n<p><\/p>\n<p><a href=\"https:\/\/www.wirtualnemedia.pl\/artykul\/hortex-soki-zimnotloczone-reklamy-z-haslem-prosto-z-natury-wideo\">Source link<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soki Zimnot\u0142oczone to nowo\u015b\u0107 w portfolio Hortexu, skierowana do m\u0142odszej grupy odbiorc\u00f3w. Linia sok\u00f3w Zimnot\u0142oczonych sk\u0142ada si\u0119 z czterech smak\u00f3w: Jab\u0142ko polskie, Multiwitamina z afryka\u0144skim mango, Pomara\u0144cza brazylijska oraz Pomidor prowansalski. &#8211; Cele biznesowe, kt\u00f3re postawili\u015bmy przed mark\u0105 Hortex wymaga\u0142y zmiany pozycjonowania. Strategia, jak\u0105 obrali\u015bmy ma na celu mi\u0119dzy innymi dotarcie do m\u0142odszej grupy odbiorc\u00f3w [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-medialne-spoleczne"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hortex soki Zimnot\u0142oczone, reklamy z has\u0142em &quot;Prosto z natury&quot; (wideo) - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pl\/hortex-soki-zimnotloczone-reklamy-z-haslem-prosto-z-natury-wideo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hortex soki Zimnot\u0142oczone, reklamy z has\u0142em &quot;Prosto z natury&quot; (wideo) - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"Soki Zimnot\u0142oczone to nowo\u015b\u0107 w portfolio Hortexu, skierowana do m\u0142odszej grupy odbiorc\u00f3w. Linia sok\u00f3w Zimnot\u0142oczonych sk\u0142ada si\u0119 z czterech smak\u00f3w: Jab\u0142ko polskie, Multiwitamina z afryka\u0144skim mango, Pomara\u0144cza brazylijska oraz Pomidor prowansalski. &#8211; Cele biznesowe, kt\u00f3re postawili\u015bmy przed mark\u0105 Hortex wymaga\u0142y zmiany pozycjonowania. 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