{"id":2247,"date":"2019-09-09T08:29:18","date_gmt":"2019-09-09T05:29:18","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pl\/kaufland-sobota-superlup-nowa-kampania-hit-muzyki-dance-super-gut-mo-do\/"},"modified":"2019-09-09T08:29:19","modified_gmt":"2019-09-09T05:29:19","slug":"kaufland-sobota-superlup-nowa-kampania-hit-muzyki-dance-super-gut-mo-do","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pl\/kaufland-sobota-superlup-nowa-kampania-hit-muzyki-dance-super-gut-mo-do\/","title":{"rendered":"Kaufland \u201eSobota Super\u0142up!\u201d nowa kampania hit muzyki dance Super Gut Mo-Do"},"content":{"rendered":"<div id=\"\">\n<p>Kaufland nie ukrywa, \u017ce bod\u017acem do zmian w komunikacji jest fakt, \u017ce na tle konkurent\u00f3w, takich jak m.in. Lidl czy Biedronka, kt\u00f3re komunikuj\u0105 si\u0119 piosenkami, brakowa\u0142o mu wyr\u00f3\u017cnialnego formatu marketingowego.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Marketer we wsp\u00f3\u0142pracy z agencj\u0105 Schulz brand friendly wybra\u0142 utw\u00f3r &#8222;<strong>Super Gut Mo-Do&#8221;, kt\u00f3ry na potrzeby kampanii przerobiono na \u201eSuper\u0142up\u201d.\u00a0 <\/strong>Super\u0142up to superprodukty w supercenach dost\u0119pne jedynie w sobot\u0119 w Kauflandzie.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><iframe loading=\"lazy\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ECZKxuCrM2o\" width=\"560\"><\/iframe><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Utw\u00f3r stanowi\u0142 punkt wyj\u015bcia do przygotowania pakietu materia\u0142\u00f3w wspieraj\u0105cych kampani\u0119 \u2013 od telewizji po digital.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Ca\u0142y utw\u00f3r \u201eSobota Super\u0142up\u201d dost\u0119pny jest w aplikacji Spotify, a mi\u0142o\u015bnicy karaoke znajd\u0105 go na YouTube<strong>. Autork\u0105 s\u0142\u00f3w jest Sylwia Kaczorowska z agencji Schulz brand friendly, aran\u017c muzyczny przygotowali Nieustraszeni \u0141owcy D\u017awi\u0119k\u00f3w, a swojego g\u0142osu u\u017cyczy\u0142 Bartosz Gajdarski z SoundIT, b\u0119d\u0105cy te\u017c producentem wykonawczym.<\/strong><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Kampania \u201eSobota Super\u0142up!\u201d jest r\u00f3wnie\u017c pierwszym elementem szerokiej platformy komunikacji, kt\u00f3ra ma s\u0142u\u017cy\u0107 do przekazania informacji o okazjach cenowych i atrakcyjnych ofertach w sklepach sieci Kaufland.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>&#8211; <strong>Pomys\u0142 na sobotni\u0105 komunikacj\u0119 przyszed\u0142 wraz z muzycznym skojarzeniem, a to narodzi\u0142o si\u0119 z prostego insightu \u2013 \u017ce Polak w sobot\u0119 (szczeg\u00f3lnie przed niehandlow\u0105 niedziel\u0105) lubi si\u0119 dobrze ob\u0142upi\u0107.<\/strong> St\u0105d idea Soboty Super\u0142up \u2013 sobotniego wysypu superprodukt\u00f3w w supercenach. Jest konkret, jest moc, jest porz\u0105dne \u0142upni\u0119cie, czyli co\u015b, czego od dawna brakowa\u0142o w komunikacji sklep\u00f3w wielkopowierzchniowych w Polsce. Jest te\u017c spora dawka pozytywnego szale\u0144stwa, kt\u00f3re zdecydowanie buduje potencja\u0142 viralowy konceptu. Kt\u00f3ry, powiem nieskromnie, jest po prostu super \u2013 komentuje Sylwia Kaczorowska, copywriter z agencji Schulz brand friendly<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Agencja Schulz brand friendly odpowiada za kompleksowe przygotowanie kampanii 360, w ramach kt\u00f3rej opracowa\u0142a ide\u0119 kreatywn\u0105, scenariusz spotu telewizyjnego, scenariusze spot\u00f3w radiowych, projekt key visuala i gazetki promocyjnej, pakiet materia\u0142\u00f3w digitalowych, kreacje OOH i dzia\u0142ania non-standard.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Kampania prowadzona jest w telewizji, radiu, internecie, na no\u015bnikach reklamy zewn\u0119trznej, w gazetkach promocyjnych oraz mediach w\u0142asnych marki.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><strong>Pierwszym sklepem, kt\u00f3ry zacz\u0105\u0142 wykorzystywa\u0107 do promocji swojej oferty charakterystyczn\u0105 piosenk\u0119 by\u0142 Lidl, od niedawna w podobny spos\u00f3b reklamuje si\u0119 Biedronka.\u00a0 Hit Lidla to \u201eJak sobota to tylko do Lidla\u201d, a Biedronki &#8211; \u201eAle tydzie\u0144\u201d.<\/strong><br \/><iframe loading=\"lazy\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" height=\"457\" src=\"https:\/\/www.youtube.com\/embed\/6fukvcbgT70\" width=\"640\"><\/iframe><\/p>\n<p>&#13;<br \/>\n                            &#13;<br \/>\n&#13;<br \/>\n                            &#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n                            &#13;<br \/>\n                                                            &#13;<br \/>\n&#13;<br \/>\n                            &#13;\n                        <\/p><\/div>\n<p><script>(function (d, s, id) {\n        var js, fjs = d.getElementsByTagName(s)[0];\n        if (d.getElementById(id)) return;\n        js = d.createElement(s);\n        js.id = id;\n        js.src = \"http:\/\/connect.facebook.net\/pl_PL\/sdk.js#xfbml=1&version=v2.6&appId=297996717062470\";\n        fjs.parentNode.insertBefore(js, fjs);\n    }(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.wirtualnemedia.pl\/artykul\/kaufland-sobota-superlup-nowa-kampania-hit-muzyki-dance-super-gut-mo-do\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaufland nie ukrywa, \u017ce bod\u017acem do zmian w komunikacji jest fakt, \u017ce na tle konkurent\u00f3w, takich jak m.in. Lidl czy Biedronka, kt\u00f3re komunikuj\u0105 si\u0119 piosenkami, brakowa\u0142o mu wyr\u00f3\u017cnialnego formatu marketingowego. &#13; &#13; Marketer we wsp\u00f3\u0142pracy z agencj\u0105 Schulz brand friendly wybra\u0142 utw\u00f3r &#8222;Super Gut Mo-Do&#8221;, kt\u00f3ry na potrzeby kampanii przerobiono na \u201eSuper\u0142up\u201d.\u00a0 Super\u0142up to superprodukty [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-medialne-spoleczne"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaufland \u201eSobota Super\u0142up!\u201d nowa kampania hit muzyki dance Super Gut Mo-Do - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pl\/kaufland-sobota-superlup-nowa-kampania-hit-muzyki-dance-super-gut-mo-do\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaufland \u201eSobota Super\u0142up!\u201d nowa kampania hit muzyki dance Super Gut Mo-Do - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"Kaufland nie ukrywa, \u017ce bod\u017acem do zmian w komunikacji jest fakt, \u017ce na tle konkurent\u00f3w, takich jak m.in. 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