{"id":2420,"date":"2019-09-12T10:02:54","date_gmt":"2019-09-12T07:02:54","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pl\/mullenlowe-mediahub-zdobyl-wart-blisko-12-mln-zl-budzet-mediowy-poczty-polskiej\/"},"modified":"2020-03-04T18:13:02","modified_gmt":"2020-03-04T15:13:02","slug":"mullenlowe-mediahub-zdobyl-wart-blisko-12-mln-zl-budzet-mediowy-poczty-polskiej","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pl\/mullenlowe-mediahub-zdobyl-wart-blisko-12-mln-zl-budzet-mediowy-poczty-polskiej\/","title":{"rendered":"MullenLowe MediaHub zdoby\u0142 wart blisko 12 mln z\u0142 bud\u017cet mediowy Poczty Polskiej"},"content":{"rendered":"

Bud\u017cet, jaki na roczn\u0105 obs\u0142ug\u0119 mediow\u0105 planowa\u0142a przeznaczy\u0107 Poczta Polska wynosi\u0142 13,48 mln z\u0142 brutto (z VAT). MullenLowe MediaHub z\u0142o\u017cy\u0142 ofert\u0119 z cen\u0105 11,82 mln z\u0142. ClickAd Interactive zaproponowa\u0142o kwot\u0119 12,43 mln z\u0142, Media Group – 12,42 mln z\u0142, Infinity Media -13,08 mln z\u0142 a Value Media – 11,81 mln z\u0142.<\/p>\n

O wyborze oferty decydowa\u0142y: w 95 proc. cena, a w 5 proc. – tzw. potencja\u0142 kadrowy. W finale przetargu ofert\u0119 Value Media odrzucono, nie podaj\u0105c powod\u00f3w tej decyzji.<\/p>\n

MullenLowe MediaHub zajmie si\u0119 planowaniem i zakupem medi\u00f3w do kampanii reklamowych Poczty Polskiej. B\u0119dzie odpowiada\u0107 za opracowanie strategii mediowej kampanii i ich media plan\u00f3w oraz zakup medi\u00f3w (w telewizji, prasie, radiu, kinach, na outdoorze, w internecie). <\/p>\n

Zajmie si\u0119 r\u00f3wnie\u017c dzia\u0142aniami zwi\u0105zanymi z tzw. lokowaniem produkt\u00f3w Poczty Polskiej w mediach, dzia\u0142aniami niestandardowymi obejmuj\u0105cymi m.in. eventy, konkursy, programy lojalno\u015bciowe, akcje promocyjne, dzia\u0142ania ambient-mediowe.<\/p>\n

W ramach umowy i wynagrodzenia b\u0119dzie te\u017c na \u017cyczenie Poczty Polskiej opracowywa\u0107 i dostarcza\u0107 badania rynku mediowego dotycz\u0105ce w szczeg\u00f3lno\u015bci analizy grup docelowych, dzia\u0142a\u0144 konkurencji itp.<\/p>\n

Umowa zosta\u0142a zawarta na rok.<\/p>\n

\n
\nSource link <\/a>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Bud\u017cet, jaki na roczn\u0105 obs\u0142ug\u0119 mediow\u0105 planowa\u0142a przeznaczy\u0107 Poczta Polska wynosi\u0142 13,48 mln z\u0142 brutto (z VAT). MullenLowe MediaHub z\u0142o\u017cy\u0142 ofert\u0119 z cen\u0105 11,82 mln z\u0142. ClickAd Interactive zaproponowa\u0142o kwot\u0119 12,43 mln z\u0142, Media Group – 12,42 mln z\u0142, Infinity Media -13,08 mln z\u0142 a Value Media – 11,81 mln z\u0142. O wyborze oferty decydowa\u0142y: […]<\/p>\n","protected":false},"author":2,"featured_media":2421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-medialne-spoleczne"],"yoast_head":"\nMullenLowe MediaHub zdoby\u0142 wart blisko 12 mln z\u0142 bud\u017cet mediowy Poczty Polskiej - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pl\/mullenlowe-mediahub-zdobyl-wart-blisko-12-mln-zl-budzet-mediowy-poczty-polskiej\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MullenLowe MediaHub zdoby\u0142 wart blisko 12 mln z\u0142 bud\u017cet mediowy Poczty Polskiej - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"Bud\u017cet, jaki na roczn\u0105 obs\u0142ug\u0119 mediow\u0105 planowa\u0142a przeznaczy\u0107 Poczta Polska wynosi\u0142 13,48 mln z\u0142 brutto (z VAT). MullenLowe MediaHub z\u0142o\u017cy\u0142 ofert\u0119 z cen\u0105 11,82 mln z\u0142. ClickAd Interactive zaproponowa\u0142o kwot\u0119 12,43 mln z\u0142, Media Group – 12,42 mln z\u0142, Infinity Media -13,08 mln z\u0142 a Value Media – 11,81 mln z\u0142. O wyborze oferty decydowa\u0142y: […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotnewsinworld.com\/pl\/mullenlowe-mediahub-zdobyl-wart-blisko-12-mln-zl-budzet-mediowy-poczty-polskiej\/\" \/>\n<meta property=\"og:site_name\" content=\"Hot News in World\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-12T07:02:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-04T15:13:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotnewsinworld.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/09\/MullenLowe-MediaHub-zdoby\u0142-wart-blisko-12-mln-z\u0142-bud\u017cet-mediowy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"655\" \/>\n\t<meta property=\"og:image:height\" content=\"437\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hotnewsinworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"hotnewsinworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/mullenlowe-mediahub-zdobyl-wart-blisko-12-mln-zl-budzet-mediowy-poczty-polskiej\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/mullenlowe-mediahub-zdobyl-wart-blisko-12-mln-zl-budzet-mediowy-poczty-polskiej\\\/\"},\"author\":{\"name\":\"hotnewsinworld\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/#\\\/schema\\\/person\\\/fe61448b21c0d59086e75fcc1f9d8f6b\"},\"headline\":\"MullenLowe MediaHub zdoby\u0142 wart blisko 12 mln z\u0142 bud\u017cet mediowy Poczty Polskiej\",\"datePublished\":\"2019-09-12T07:02:54+00:00\",\"dateModified\":\"2020-03-04T15:13:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/mullenlowe-mediahub-zdobyl-wart-blisko-12-mln-zl-budzet-mediowy-poczty-polskiej\\\/\"},\"wordCount\":206,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/mullenlowe-mediahub-zdobyl-wart-blisko-12-mln-zl-budzet-mediowy-poczty-polskiej\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/09\\\/MullenLowe-MediaHub-zdoby\u0142-wart-blisko-12-mln-z\u0142-bud\u017cet-mediowy.jpg\",\"articleSection\":[\"WIADOMO\u015aCI MEDIALNE SPO\u0141ECZNE\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/mullenlowe-mediahub-zdobyl-wart-blisko-12-mln-zl-budzet-mediowy-poczty-polskiej\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/mullenlowe-mediahub-zdobyl-wart-blisko-12-mln-zl-budzet-mediowy-poczty-polskiej\\\/\",\"url\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/mullenlowe-mediahub-zdobyl-wart-blisko-12-mln-zl-budzet-mediowy-poczty-polskiej\\\/\",\"name\":\"MullenLowe MediaHub zdoby\u0142 wart blisko 12 mln z\u0142 bud\u017cet mediowy Poczty Polskiej - 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MullenLowe MediaHub z\u0142o\u017cy\u0142 ofert\u0119 z cen\u0105 11,82 mln z\u0142. ClickAd Interactive zaproponowa\u0142o kwot\u0119 12,43 mln z\u0142, Media Group – 12,42 mln z\u0142, Infinity Media -13,08 mln z\u0142 a Value Media – 11,81 mln z\u0142. 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