{"id":2447,"date":"2019-09-12T17:58:11","date_gmt":"2019-09-12T14:58:11","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pl\/internetowe-konto-pacjenta-recepty-czasem-odlatuja-reklama\/"},"modified":"2020-03-04T19:52:12","modified_gmt":"2020-03-04T16:52:12","slug":"internetowe-konto-pacjenta-recepty-czasem-odlatuja-reklama","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pl\/internetowe-konto-pacjenta-recepty-czasem-odlatuja-reklama\/","title":{"rendered":"Internetowe Konto Pacjenta recepty czasem odlatuj\u0105 reklama"},"content":{"rendered":"

W emitowanym spocie resort zdrowia pr\u00f3buje w \u017cartobliwy spos\u00f3b zach\u0119ci\u0107: \u201eNazwy lek\u00f3w robi\u0105 wszystko, by nie da\u0107 si\u0119 zapami\u0119ta\u0107. Recepty czasami sobie odlatuj\u0105. Ale jednak najbardziej lubi\u0105 swoj\u0105 s\u0142ynn\u0105 sztuczk\u0119 ze znikaniem. Sk\u0105d my to wszystko znamy\u2026 A znasz Internetowe Konto Pacjenta? To szybki i \u0142atwy dost\u0119p do recept, skierowa\u0144 i wizyt lekarskich. Wejd\u017a na pacjent.gov.pl Internetowe Konto Pacjenta. Tu zapisuje si\u0119 historia Twojego zdrowia”.<\/p>\n

Zaradzi\u0107 ma temu Internetowe Konto Pacjenta. Jest to platforma gromadz\u0105ca informacj\u0119 medyczn\u0105 o ka\u017cdym ubezpieczonym obywatelu Polski. Zawiera m.in. histori\u0119 wizyt lekarskich op\u0142aconych przez NFZ (od 2008 roku), recepty, tak\u017ce papierowe (zrealizowane po 1 stycznia 2019 roku) czy dost\u0119p do danych medycznych swoich dzieci (do ich 18. roku \u017cycia).<\/p>\n

Od marca 2020 roku IKP ma by\u0107 portalem konsoliduj\u0105cym wszystkie najwa\u017cniejsze informacje o zdrowiu z innych instytucji publicznych, takich jak GIS, NFZ, PZH itp. Dodatkowo b\u0119d\u0105 w nim publikowane artyku\u0142y oraz inne informacje przydatne pacjentom.<\/p>\n

Kampania ma charakter edukacyjno-informacyjny. Jest podzielona na dwie cz\u0119\u015bci. Dzia\u0142ania informacyjne maj\u0105 zbudowa\u0107 \u015bwiadomo\u015b\u0107 istnienia IKP, a dzia\u0142ania edukacyjne maj\u0105 prze\u0142o\u017cy\u0107 si\u0119 na jak najwi\u0119ksz\u0105 liczb\u0119 za\u0142o\u017conych na tej platformie kont.<\/p>\n

W ramach kampanii emitowane s\u0105 dwa spoty \u2013 w kinach i na platformach VOD. Ich uzupe\u0142nieniem s\u0105 dzia\u0142ania w internecie, m.in. na Facebooku i YouTube.<\/p>\n

Fabryka Komunikacji Spo\u0142ecznej jest odpowiedzialna za kreacj\u0119 kampanii, produkcj\u0119 spot\u00f3w oraz emisj\u0119 kampanii w mediach. Bud\u017cet kampanii wynosi 1,8 mln z\u0142.<\/p>\n

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W emitowanym spocie resort zdrowia pr\u00f3buje w \u017cartobliwy spos\u00f3b zach\u0119ci\u0107: \u201eNazwy lek\u00f3w robi\u0105 wszystko, by nie da\u0107 si\u0119 zapami\u0119ta\u0107. Recepty czasami sobie odlatuj\u0105. Ale jednak najbardziej lubi\u0105 swoj\u0105 s\u0142ynn\u0105 sztuczk\u0119 ze znikaniem. Sk\u0105d my to wszystko znamy\u2026 A znasz Internetowe Konto Pacjenta? To szybki i \u0142atwy dost\u0119p do recept, skierowa\u0144 i wizyt lekarskich. Wejd\u017a na […]<\/p>\n","protected":false},"author":2,"featured_media":2448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-medialne-spoleczne"],"yoast_head":"\nInternetowe Konto Pacjenta recepty czasem odlatuj\u0105 reklama - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pl\/internetowe-konto-pacjenta-recepty-czasem-odlatuja-reklama\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internetowe Konto Pacjenta recepty czasem odlatuj\u0105 reklama - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"W emitowanym spocie resort zdrowia pr\u00f3buje w \u017cartobliwy spos\u00f3b zach\u0119ci\u0107: \u201eNazwy lek\u00f3w robi\u0105 wszystko, by nie da\u0107 si\u0119 zapami\u0119ta\u0107. Recepty czasami sobie odlatuj\u0105. Ale jednak najbardziej lubi\u0105 swoj\u0105 s\u0142ynn\u0105 sztuczk\u0119 ze znikaniem. Sk\u0105d my to wszystko znamy\u2026 A znasz Internetowe Konto Pacjenta? To szybki i \u0142atwy dost\u0119p do recept, skierowa\u0144 i wizyt lekarskich. 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