{"id":2749,"date":"2019-09-20T03:12:12","date_gmt":"2019-09-20T00:12:12","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/"},"modified":"2020-03-05T18:41:38","modified_gmt":"2020-03-05T15:41:38","slug":"pko-bank-polski-ekstraklasa-gramy-razem","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/","title":{"rendered":"PKO Bank Polski Ekstraklasa Gramy Razem"},"content":{"rendered":"

Spoty w ramach najnowszej kampanii mo\u017cna obejrze\u0107 na antenach TVP 1 i TVP 2, a tak\u017ce na kana\u0142ach tematycznych Telewizji Polskiej i Polsatu. Wspieraj\u0105co reklamy emitowane s\u0105 te\u017c m.in. na stronie g\u0142\u00f3wnej Wirtualnej Polski, w serwisach nale\u017c\u0105cych do grupy ZPR, a tak\u017ce przez aplikacje sportowe. Dzia\u0142ania reklamowe prowadzone s\u0105 te\u017c w mediach spo\u0142eczno\u015bciowych \u2013 na Facebooku, Instagramie i Twitterze.<\/p>\n

Kampania b\u0119dzie trwa\u0142a do 15 pa\u017adziernika.<\/p>\n

– Realizowana wsp\u00f3lnie kampania to kolejny projekt, przez kt\u00f3ry zach\u0119camy fan\u00f3w pi\u0142ki no\u017cnej do wsp\u00f3lnego kibicowania na stadionach. W spotach wykorzystano uj\u0119cia z rozegranych w ramach Ekstraklasy mecz\u00f3w oraz fabularyzowane sceny z udzia\u0142em pracownik\u00f3w, przedstawicieli i klient\u00f3w PKO Banku Polskiego. W ten spos\u00f3b z przymru\u017ceniem oka pokazujemy, jak \u017cywe emocje towarzysz\u0105 kibicom podczas pi\u0142karskich spotka\u0144, jednocze\u015bnie zapraszaj\u0105c ich na stadiony, by\u015bmy mogli prze\u017cywa\u0107 je razem – m\u00f3wi Marcin Mikucki, dyrektor departamentu komunikacji, marketingu i sprzeda\u017cy w Ekstraklasie.<\/p><\/blockquote>\n

Koncepcj\u0119 kreatywn\u0105 spotu przygotowa\u0142 Jacek Pawlak i Jane Stoykov, a wyre\u017cyserowa\u0142 Marcin Serafin z Ekstraklasa Live Park. Projekt koordynowa\u0142a Agencja Warszawa, produkcj\u0105 zaj\u0119\u0142a si\u0119 Film Produkcja, za\u015b postprodukcj\u0105 Orka i Juice. Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 Havas Media.<\/p>\n

\n
\nSource link <\/a>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Spoty w ramach najnowszej kampanii mo\u017cna obejrze\u0107 na antenach TVP 1 i TVP 2, a tak\u017ce na kana\u0142ach tematycznych Telewizji Polskiej i Polsatu. Wspieraj\u0105co reklamy emitowane s\u0105 te\u017c m.in. na stronie g\u0142\u00f3wnej Wirtualnej Polski, w serwisach nale\u017c\u0105cych do grupy ZPR, a tak\u017ce przez aplikacje sportowe. Dzia\u0142ania reklamowe prowadzone s\u0105 te\u017c w mediach spo\u0142eczno\u015bciowych \u2013 na […]<\/p>\n","protected":false},"author":2,"featured_media":2750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-medialne-spoleczne"],"yoast_head":"\nPKO Bank Polski Ekstraklasa Gramy Razem - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PKO Bank Polski Ekstraklasa Gramy Razem - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"Spoty w ramach najnowszej kampanii mo\u017cna obejrze\u0107 na antenach TVP 1 i TVP 2, a tak\u017ce na kana\u0142ach tematycznych Telewizji Polskiej i Polsatu. Wspieraj\u0105co reklamy emitowane s\u0105 te\u017c m.in. na stronie g\u0142\u00f3wnej Wirtualnej Polski, w serwisach nale\u017c\u0105cych do grupy ZPR, a tak\u017ce przez aplikacje sportowe. Dzia\u0142ania reklamowe prowadzone s\u0105 te\u017c w mediach spo\u0142eczno\u015bciowych \u2013 na […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/\" \/>\n<meta property=\"og:site_name\" content=\"Hot News in World\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-20T00:12:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-05T15:41:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotnewsinworld.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/09\/PKO-Bank-Polski-Ekstraklasa-Gramy-Razem.png\" \/>\n\t<meta property=\"og:image:width\" content=\"655\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"hotnewsinworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"hotnewsinworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/\"},\"author\":{\"name\":\"hotnewsinworld\",\"@id\":\"https:\/\/hotnewsinworld.com\/pl\/#\/schema\/person\/fe61448b21c0d59086e75fcc1f9d8f6b\"},\"headline\":\"PKO Bank Polski Ekstraklasa Gramy Razem\",\"datePublished\":\"2019-09-20T00:12:12+00:00\",\"dateModified\":\"2020-03-05T15:41:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/\"},\"wordCount\":224,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hotnewsinworld.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/09\/PKO-Bank-Polski-Ekstraklasa-Gramy-Razem.png\",\"articleSection\":[\"WIADOMO\u015aCI MEDIALNE SPO\u0141ECZNE\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/\",\"url\":\"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/\",\"name\":\"PKO Bank Polski Ekstraklasa Gramy Razem - Hot News in World\",\"isPartOf\":{\"@id\":\"https:\/\/hotnewsinworld.com\/pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hotnewsinworld.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/09\/PKO-Bank-Polski-Ekstraklasa-Gramy-Razem.png\",\"datePublished\":\"2019-09-20T00:12:12+00:00\",\"dateModified\":\"2020-03-05T15:41:38+00:00\",\"author\":{\"@id\":\"https:\/\/hotnewsinworld.com\/pl\/#\/schema\/person\/fe61448b21c0d59086e75fcc1f9d8f6b\"},\"breadcrumb\":{\"@id\":\"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#primaryimage\",\"url\":\"https:\/\/hotnewsinworld.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/09\/PKO-Bank-Polski-Ekstraklasa-Gramy-Razem.png\",\"contentUrl\":\"https:\/\/hotnewsinworld.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/09\/PKO-Bank-Polski-Ekstraklasa-Gramy-Razem.png\",\"width\":655,\"height\":340,\"caption\":\"Article\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/hotnewsinworld.com\/pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PKO Bank Polski Ekstraklasa Gramy Razem\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hotnewsinworld.com\/pl\/#website\",\"url\":\"https:\/\/hotnewsinworld.com\/pl\/\",\"name\":\"Hot News in World\",\"description\":\"Hot News in World Polska\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hotnewsinworld.com\/pl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hotnewsinworld.com\/pl\/#\/schema\/person\/fe61448b21c0d59086e75fcc1f9d8f6b\",\"name\":\"hotnewsinworld\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/8a09ac165600ce2e1c38fe593c63928eb1e6e7ba5c5a907d67787c41b3d00c14?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8a09ac165600ce2e1c38fe593c63928eb1e6e7ba5c5a907d67787c41b3d00c14?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8a09ac165600ce2e1c38fe593c63928eb1e6e7ba5c5a907d67787c41b3d00c14?s=96&d=mm&r=g\",\"caption\":\"hotnewsinworld\"},\"url\":\"https:\/\/hotnewsinworld.com\/pl\/author\/pt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PKO Bank Polski Ekstraklasa Gramy Razem - Hot News in World","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/","og_locale":"pl_PL","og_type":"article","og_title":"PKO Bank Polski Ekstraklasa Gramy Razem - Hot News in World","og_description":"Spoty w ramach najnowszej kampanii mo\u017cna obejrze\u0107 na antenach TVP 1 i TVP 2, a tak\u017ce na kana\u0142ach tematycznych Telewizji Polskiej i Polsatu. Wspieraj\u0105co reklamy emitowane s\u0105 te\u017c m.in. na stronie g\u0142\u00f3wnej Wirtualnej Polski, w serwisach nale\u017c\u0105cych do grupy ZPR, a tak\u017ce przez aplikacje sportowe. Dzia\u0142ania reklamowe prowadzone s\u0105 te\u017c w mediach spo\u0142eczno\u015bciowych \u2013 na […]","og_url":"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/","og_site_name":"Hot News in World","article_published_time":"2019-09-20T00:12:12+00:00","article_modified_time":"2020-03-05T15:41:38+00:00","og_image":[{"width":655,"height":340,"url":"https:\/\/hotnewsinworld.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/09\/PKO-Bank-Polski-Ekstraklasa-Gramy-Razem.png","type":"image\/png"}],"author":"hotnewsinworld","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"hotnewsinworld","Szacowany czas czytania":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#article","isPartOf":{"@id":"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/"},"author":{"name":"hotnewsinworld","@id":"https:\/\/hotnewsinworld.com\/pl\/#\/schema\/person\/fe61448b21c0d59086e75fcc1f9d8f6b"},"headline":"PKO Bank Polski Ekstraklasa Gramy Razem","datePublished":"2019-09-20T00:12:12+00:00","dateModified":"2020-03-05T15:41:38+00:00","mainEntityOfPage":{"@id":"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/"},"wordCount":224,"commentCount":0,"image":{"@id":"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#primaryimage"},"thumbnailUrl":"https:\/\/hotnewsinworld.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/09\/PKO-Bank-Polski-Ekstraklasa-Gramy-Razem.png","articleSection":["WIADOMO\u015aCI MEDIALNE SPO\u0141ECZNE"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/","url":"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/","name":"PKO Bank Polski Ekstraklasa Gramy Razem - Hot News in World","isPartOf":{"@id":"https:\/\/hotnewsinworld.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#primaryimage"},"image":{"@id":"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#primaryimage"},"thumbnailUrl":"https:\/\/hotnewsinworld.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/09\/PKO-Bank-Polski-Ekstraklasa-Gramy-Razem.png","datePublished":"2019-09-20T00:12:12+00:00","dateModified":"2020-03-05T15:41:38+00:00","author":{"@id":"https:\/\/hotnewsinworld.com\/pl\/#\/schema\/person\/fe61448b21c0d59086e75fcc1f9d8f6b"},"breadcrumb":{"@id":"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#primaryimage","url":"https:\/\/hotnewsinworld.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/09\/PKO-Bank-Polski-Ekstraklasa-Gramy-Razem.png","contentUrl":"https:\/\/hotnewsinworld.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/09\/PKO-Bank-Polski-Ekstraklasa-Gramy-Razem.png","width":655,"height":340,"caption":"Article"},{"@type":"BreadcrumbList","@id":"https:\/\/hotnewsinworld.com\/pl\/pko-bank-polski-ekstraklasa-gramy-razem\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/hotnewsinworld.com\/pl\/"},{"@type":"ListItem","position":2,"name":"PKO Bank Polski Ekstraklasa Gramy Razem"}]},{"@type":"WebSite","@id":"https:\/\/hotnewsinworld.com\/pl\/#website","url":"https:\/\/hotnewsinworld.com\/pl\/","name":"Hot News in World","description":"Hot News in World Polska","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hotnewsinworld.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Person","@id":"https:\/\/hotnewsinworld.com\/pl\/#\/schema\/person\/fe61448b21c0d59086e75fcc1f9d8f6b","name":"hotnewsinworld","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/8a09ac165600ce2e1c38fe593c63928eb1e6e7ba5c5a907d67787c41b3d00c14?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8a09ac165600ce2e1c38fe593c63928eb1e6e7ba5c5a907d67787c41b3d00c14?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8a09ac165600ce2e1c38fe593c63928eb1e6e7ba5c5a907d67787c41b3d00c14?s=96&d=mm&r=g","caption":"hotnewsinworld"},"url":"https:\/\/hotnewsinworld.com\/pl\/author\/pt\/"}]}},"_links":{"self":[{"href":"https:\/\/hotnewsinworld.com\/pl\/wp-json\/wp\/v2\/posts\/2749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotnewsinworld.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotnewsinworld.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotnewsinworld.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hotnewsinworld.com\/pl\/wp-json\/wp\/v2\/comments?post=2749"}],"version-history":[{"count":2,"href":"https:\/\/hotnewsinworld.com\/pl\/wp-json\/wp\/v2\/posts\/2749\/revisions"}],"predecessor-version":[{"id":3249,"href":"https:\/\/hotnewsinworld.com\/pl\/wp-json\/wp\/v2\/posts\/2749\/revisions\/3249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotnewsinworld.com\/pl\/wp-json\/wp\/v2\/media\/2750"}],"wp:attachment":[{"href":"https:\/\/hotnewsinworld.com\/pl\/wp-json\/wp\/v2\/media?parent=2749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotnewsinworld.com\/pl\/wp-json\/wp\/v2\/categories?post=2749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotnewsinworld.com\/pl\/wp-json\/wp\/v2\/tags?post=2749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}