{"id":2868,"date":"2019-09-24T00:40:08","date_gmt":"2019-09-23T21:40:08","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pl\/dzieci-domagaja-sie-od-doroslych-proekologicznych-dzialan-w-kampanii-ing\/"},"modified":"2020-03-06T18:05:21","modified_gmt":"2020-03-06T15:05:21","slug":"dzieci-domagaja-sie-od-doroslych-proekologicznych-dzialan-w-kampanii-ing","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pl\/dzieci-domagaja-sie-od-doroslych-proekologicznych-dzialan-w-kampanii-ing\/","title":{"rendered":"Dzieci domagaj\u0105 si\u0119 od doros\u0142ych proekologicznych dzia\u0142a\u0144 w kampanii ING"},"content":{"rendered":"

ING Bank \u015al\u0105ski przygotowa\u0142 kampani\u0119, kt\u00f3rej inspiracj\u0105 s\u0105 dzieci i ich dzia\u0142ania na rzecz poprawy sytuacji klimatycznej. To one – na swoj\u0105 miar\u0119 – daj\u0105 do zrozumienia doros\u0142ym, \u017ce musz\u0105 na powa\u017cnie zaj\u0105\u0107 si\u0119 tym tematem.<\/p>\n

W spocie dzieci w zabawny, ale zdecydowany spos\u00f3b sk\u0142adaj\u0105 petycj\u0119 doros\u0142ym wskazuj\u0105c w niej problemy, kt\u00f3re powinny by\u0107 jak najszybciej rozwi\u0105zane. S\u0105 w\u015br\u00f3d nich w\u0142a\u015bciwa segregacja \u015bmieci, mniej plastiku, oszcz\u0119dzanie wody. Puenta reklamy \u201eCzy potrzebujmy a\u017c petycji od naszych dzieci \u017ceby co\u015b zmieni\u0107\u201d pokazuje, \u017ce dzia\u0142anie nale\u017cy do doros\u0142ych i to oni mog\u0105 dokona\u0107 zmiany.<\/p>\n

Spot emitowany jest w stacjach og\u00f3lnopolskich w telewizji, kinie i internecie (YouTube). Dzia\u0142ania uzupe\u0142niaj\u0105 aktywno\u015bci w social mediach, reklamy w oddzia\u0142ach, POS i direct marketing.<\/p>\n

\u201eHulaj bez spalin”<\/h2>\n

Kampani\u0119 wspiera oferta eko finansowania oraz akcja aktywacyjna \u201eHulaj bez spalin\u201d, w kt\u00f3rej bank zach\u0119ca do poruszania si\u0119 po mie\u015bcie elektrycznymi skuterami i hulajnogami. W ramach akcji mo\u017cna wykorzysta\u0107 30 minut bezp\u0142atnej jazdy pojazdami elektrycznymi! Dzi\u0119ki temu ka\u017cdy mo\u017ce przyczyni\u0107 si\u0119 do mniejszej emisji spalin w swoim otoczeniu.<\/p>\n

Akcj\u0119 przygotowa\u0142y Brain (kreacja spotu i internet), Gong (akcja aktywacyjna), MullenLowe MediaHub (media).<\/p>\n

<\/p>\n


\nSource link<\/a>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

ING Bank \u015al\u0105ski przygotowa\u0142 kampani\u0119, kt\u00f3rej inspiracj\u0105 s\u0105 dzieci i ich dzia\u0142ania na rzecz poprawy sytuacji klimatycznej. To one – na swoj\u0105 miar\u0119 – daj\u0105 do zrozumienia doros\u0142ym, \u017ce musz\u0105 na powa\u017cnie zaj\u0105\u0107 si\u0119 tym tematem. W spocie dzieci w zabawny, ale zdecydowany spos\u00f3b sk\u0142adaj\u0105 petycj\u0119 doros\u0142ym wskazuj\u0105c w niej problemy, kt\u00f3re powinny by\u0107 jak […]<\/p>\n","protected":false},"author":2,"featured_media":2869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-medialne-spoleczne"],"yoast_head":"\nDzieci domagaj\u0105 si\u0119 od doros\u0142ych proekologicznych dzia\u0142a\u0144 w kampanii ING - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pl\/dzieci-domagaja-sie-od-doroslych-proekologicznych-dzialan-w-kampanii-ing\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dzieci domagaj\u0105 si\u0119 od doros\u0142ych proekologicznych dzia\u0142a\u0144 w kampanii ING - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"ING Bank \u015al\u0105ski przygotowa\u0142 kampani\u0119, kt\u00f3rej inspiracj\u0105 s\u0105 dzieci i ich dzia\u0142ania na rzecz poprawy sytuacji klimatycznej. 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