{"id":3588,"date":"2020-10-06T23:32:55","date_gmt":"2020-10-06T20:32:55","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pl\/wedel-czekolada-mleczna-nowa-reklama-juz-bez-chlopca-i-zebry-w-rolach-glownych-wideo\/"},"modified":"2020-10-21T18:06:22","modified_gmt":"2020-10-21T15:06:22","slug":"wedel-czekolada-mleczna-nowa-reklama-juz-bez-chlopca-i-zebry-w-rolach-glownych-wideo","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pl\/wedel-czekolada-mleczna-nowa-reklama-juz-bez-chlopca-i-zebry-w-rolach-glownych-wideo\/","title":{"rendered":"Wedel czekolada mleczna nowa reklama ju\u017c bez ch\u0142opca i zebry w rolach g\u0142\u00f3wnych (wideo)"},"content":{"rendered":"

W spocie, w kt\u00f3rym promowana jest nowa mocno mleczna czekolada Wedel, z jednej strony pojawiaj\u0105 si\u0119 kr\u00f3tkie czarno-bia\u0142e uj\u0119cia o historii tej marki, a z drugiej scenki z \u017cycia m\u0142odych os\u00f3b, m.in. w mediach spo\u0142eczno\u015bciowych.<\/p>\n

Reklama eksponuje zalety czekolady Wedel. Na koniec prezentowane jest has\u0142o \u201eSpr\u00f3buj, jaka dobra\u201d oraz grafika z ch\u0142opcem w czerwonym ubraniu siedz\u0105cym na zebrze, kt\u00f3ra jest te\u017c na opakowaniu nowej czekolady.<\/p>\n

Ch\u0142opiec na zebrze to nawi\u0105zanie do reklam Wedla z ostatnich kilku lat przygotowywanych przez agencj\u0119 PZL. G\u0142\u00f3wne role grali w nich ch\u0142opiec na zebrze, kt\u00f3rzy \u017cartobliwie komentowali r\u00f3\u017cne sytuacje, a innym bohaterom na popraw\u0119 humoru dawali promowane s\u0142odycze. Ostatnia du\u017ca kampania w tej konwencji by\u0142a prowadzona wiosn\u0105 ub.r. pod has\u0142em \u201ePrzyjemno\u015b\u0107 w czekoladzie\u201d.<\/p>\n

W lipcu br. przetarg na obs\u0142ug\u0119 reklamow\u0105 Wedla wygra\u0142a agencja Saatchi&Saatchi, kt\u00f3ra odpowiada za kreacj\u0119 nowej kampanii. W finale przetargu wygra\u0142a z 2012 Agency.<\/p>\n

Dzia\u0142ania reklamuj\u0105ce s\u0142odycze Wedel obejmuj\u0105 m.in. telewizj\u0119 oraz internet. Za planowanie i zakup medi\u00f3w dla firmy odpowiada dom mediowy Zenith.<\/p>\n


\nSource link <\/a>
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W spocie, w kt\u00f3rym promowana jest nowa mocno mleczna czekolada Wedel, z jednej strony pojawiaj\u0105 si\u0119 kr\u00f3tkie czarno-bia\u0142e uj\u0119cia o historii tej marki, a z drugiej scenki z \u017cycia m\u0142odych os\u00f3b, m.in. w mediach spo\u0142eczno\u015bciowych. Reklama eksponuje zalety czekolady Wedel. Na koniec prezentowane jest has\u0142o \u201eSpr\u00f3buj, jaka dobra\u201d oraz grafika z ch\u0142opcem w czerwonym ubraniu […]<\/p>\n","protected":false},"author":2,"featured_media":3589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-medialne-spoleczne"],"yoast_head":"\nWedel czekolada mleczna nowa reklama ju\u017c bez ch\u0142opca i zebry w rolach g\u0142\u00f3wnych (wideo) - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pl\/wedel-czekolada-mleczna-nowa-reklama-juz-bez-chlopca-i-zebry-w-rolach-glownych-wideo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wedel czekolada mleczna nowa reklama ju\u017c bez ch\u0142opca i zebry w rolach g\u0142\u00f3wnych (wideo) - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"W spocie, w kt\u00f3rym promowana jest nowa mocno mleczna czekolada Wedel, z jednej strony pojawiaj\u0105 si\u0119 kr\u00f3tkie czarno-bia\u0142e uj\u0119cia o historii tej marki, a z drugiej scenki z \u017cycia m\u0142odych os\u00f3b, m.in. w mediach spo\u0142eczno\u015bciowych. Reklama eksponuje zalety czekolady Wedel. Na koniec prezentowane jest has\u0142o \u201eSpr\u00f3buj, jaka dobra\u201d oraz grafika z ch\u0142opcem w czerwonym ubraniu […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotnewsinworld.com\/pl\/wedel-czekolada-mleczna-nowa-reklama-juz-bez-chlopca-i-zebry-w-rolach-glownych-wideo\/\" \/>\n<meta property=\"og:site_name\" content=\"Hot News in World\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-06T20:32:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-21T15:06:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotnewsinworld.com\/pl\/wp-content\/uploads\/sites\/6\/2020\/10\/Wedel-czekolada-mleczna-nowa-reklama-ju\u017c-bez-ch\u0142opca-i-zebry.png\" \/>\n\t<meta property=\"og:image:width\" content=\"655\" \/>\n\t<meta property=\"og:image:height\" content=\"461\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"hotnewsinworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"hotnewsinworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/wedel-czekolada-mleczna-nowa-reklama-juz-bez-chlopca-i-zebry-w-rolach-glownych-wideo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/wedel-czekolada-mleczna-nowa-reklama-juz-bez-chlopca-i-zebry-w-rolach-glownych-wideo\\\/\"},\"author\":{\"name\":\"hotnewsinworld\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/#\\\/schema\\\/person\\\/fe61448b21c0d59086e75fcc1f9d8f6b\"},\"headline\":\"Wedel czekolada mleczna nowa reklama ju\u017c bez ch\u0142opca i zebry w rolach g\u0142\u00f3wnych (wideo)\",\"datePublished\":\"2020-10-06T20:32:55+00:00\",\"dateModified\":\"2020-10-21T15:06:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/wedel-czekolada-mleczna-nowa-reklama-juz-bez-chlopca-i-zebry-w-rolach-glownych-wideo\\\/\"},\"wordCount\":215,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/wedel-czekolada-mleczna-nowa-reklama-juz-bez-chlopca-i-zebry-w-rolach-glownych-wideo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/10\\\/Wedel-czekolada-mleczna-nowa-reklama-ju\u017c-bez-ch\u0142opca-i-zebry.png\",\"articleSection\":[\"WIADOMO\u015aCI MEDIALNE SPO\u0141ECZNE\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/wedel-czekolada-mleczna-nowa-reklama-juz-bez-chlopca-i-zebry-w-rolach-glownych-wideo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/wedel-czekolada-mleczna-nowa-reklama-juz-bez-chlopca-i-zebry-w-rolach-glownych-wideo\\\/\",\"url\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/wedel-czekolada-mleczna-nowa-reklama-juz-bez-chlopca-i-zebry-w-rolach-glownych-wideo\\\/\",\"name\":\"Wedel czekolada mleczna nowa reklama ju\u017c bez ch\u0142opca i zebry w rolach g\u0142\u00f3wnych (wideo) - 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