{"id":64,"date":"2019-05-03T15:14:32","date_gmt":"2019-05-03T12:14:32","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pl\/etam-publikuje-w-social-mediach-zdjecia-bez-retuszu-stawia-na-body-positive\/"},"modified":"2020-03-05T15:46:52","modified_gmt":"2020-03-05T12:46:52","slug":"etam-publikuje-w-social-mediach-zdjecia-bez-retuszu-stawia-na-body-positive","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pl\/etam-publikuje-w-social-mediach-zdjecia-bez-retuszu-stawia-na-body-positive\/","title":{"rendered":"Etam publikuje w social mediach zdj\u0119cia bez retuszu stawia na body positive"},"content":{"rendered":"

Od kilku dni na profilach w mediach spo\u0142eczno\u015bciowych bieli\u017anianej marki Etam pojawiaj\u0105 si\u0119 niewyretuszowane dodatkowo zdj\u0119cia modelek. Marka pokazuje kobiety z cellulitem czy w rozmiarach odbiegaj\u0105cych od kanon\u00f3w wyznaczanych przez najwi\u0119kszych przedstawicieli bran\u017cy modowej.<\/p>\n

Zdj\u0119cia spotykaj\u0105 si\u0119 z bardzo pozytywnym przyj\u0119ciem. Etam chwalone jest w komentarzach za pokazywanie „normalnych kobiet” na zdj\u0119ciach ” bez Photoshopa”.<\/strong><\/p>\n

– Nieretuszowane zdj\u0119cia pojawia\u0142y si\u0119 ju\u017c wcze\u015bniej na oficjalnym Facebooku oraz Instagramie marki Etam i spotka\u0142y si\u0119 z ogromn\u0105 akceptacj\u0105 i zaanga\u017cowaniem po\u015br\u00f3d u\u017cytkownik\u00f3w. Dlatego Etam postanowi\u0142o rozszerzy\u0107 te dzia\u0142ania na majow\u0105 akcj\u0119 #ReadyToGo, kt\u00f3ra startuje w maju na oficjalnym Instagramie marki <\/strong>– t\u0142umaczy portalowi Wirtualnemedia.pl Zuzanna Jasi\u0144ska, odpowiedzialna za komunikacj\u0119 Etam Polska.<\/p>\n

Jasi\u0144ska informuje, \u017ce na czas trwania kampanii w social mediach Etam b\u0119d\u0105 publikowane nieretuszowane polaroidy z udzia\u0142em ambasadorem marki – Constance Jab\u0142o\u0144ski oraz Laetitii Casty.<\/p>\n

– Chcemy przekona\u0107 kobiety, \u017ce tzw. „gotowo\u015b\u0107 na pla\u017c\u0119” i „bikini body” nie jest kwesti\u0105 wygl\u0105du naszego cia\u0142a, a stanu umys\u0142u i tego, \u017ce czujemy si\u0119 pi\u0119kne i akceptujemy sw\u00f3j wizerunek w 100% <\/strong>– komentuje Zuzanna Jasi\u0144ska.<\/p>\n

Kampania #ReadyToGo widoczna b\u0119dzie tak\u017ce na siatkach wielkoformatowych, w prasie oraz na witrynach sklep\u00f3w Etam.<\/p>\n

Etam pod\u0105\u017ca za trendem „body positive”<\/h2>\n

Kampania #ReadyToGo wpisuje si\u0119 w d\u0142ugofalow\u0105 strategi\u0119 Etam, w kt\u00f3rej wa\u017cnym kierunkiem jest akceptacja wasnego cia\u0142a przez kobiety. – G\u0142\u00f3wn\u0105 dewiz\u0105 marki Etam jest has\u0142o French Libert\u00e9, za kt\u00f3rym stoj\u0105 warto\u015bci feministyczne oraz trend body positive. Chcemy, aby kobiety nie czu\u0142y si\u0119 przebrane w naszej bieli\u017anie. Chcemy aby towarzyszy\u0142a im na co dzie\u0144 i aby dzi\u0119ki niej nie ba\u0142y si\u0119 pokaza\u0107 swojej kobieco\u015bci i sensualno\u015bci <\/strong>– m\u00f3wi portalowi Wirtualnemedia.pl Zuzanna Jasi\u0144ska.<\/p>\n

– Nasza PR strategia na 2019 roku obraca si\u0119 wok\u00f3\u0142 kobiet i temat\u00f3w body positive i niebawem b\u0119dzie komunikowana pod has\u0142em #FemaleStateOfMind<\/strong> – informuje Jasi\u0144ska.<\/p>\n

Akcj\u0119 t\u0105 podsumuje pa\u017adziernikowy event z panelem dyskusyjnym, w kt\u00f3rym wezm\u0105 udzia\u0142 influencerki i przedstawicielki medi\u00f3w. B\u0119d\u0105 rozmawia\u0107 o kwestiach Modern Feminism, Body Positive oraz I wear What I Want.<\/p>\n

<\/p>\n

Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Od kilku dni na profilach w mediach spo\u0142eczno\u015bciowych bieli\u017anianej marki Etam pojawiaj\u0105 si\u0119 niewyretuszowane dodatkowo zdj\u0119cia modelek. Marka pokazuje kobiety z cellulitem czy w rozmiarach odbiegaj\u0105cych od kanon\u00f3w wyznaczanych przez najwi\u0119kszych przedstawicieli bran\u017cy modowej. Zdj\u0119cia spotykaj\u0105 si\u0119 z bardzo pozytywnym przyj\u0119ciem. Etam chwalone jest w komentarzach za pokazywanie „normalnych kobiet” na zdj\u0119ciach ” bez Photoshopa”. […]<\/p>\n","protected":false},"author":2,"featured_media":65,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-64","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-medialne-spoleczne"],"yoast_head":"\nEtam publikuje w social mediach zdj\u0119cia bez retuszu stawia na body positive - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pl\/etam-publikuje-w-social-mediach-zdjecia-bez-retuszu-stawia-na-body-positive\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etam publikuje w social mediach zdj\u0119cia bez retuszu stawia na body positive - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"Od kilku dni na profilach w mediach spo\u0142eczno\u015bciowych bieli\u017anianej marki Etam pojawiaj\u0105 si\u0119 niewyretuszowane dodatkowo zdj\u0119cia modelek. Marka pokazuje kobiety z cellulitem czy w rozmiarach odbiegaj\u0105cych od kanon\u00f3w wyznaczanych przez najwi\u0119kszych przedstawicieli bran\u017cy modowej. Zdj\u0119cia spotykaj\u0105 si\u0119 z bardzo pozytywnym przyj\u0119ciem. Etam chwalone jest w komentarzach za pokazywanie „normalnych kobiet” na zdj\u0119ciach ” bez Photoshopa”. 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Marka pokazuje kobiety z cellulitem czy w rozmiarach odbiegaj\u0105cych od kanon\u00f3w wyznaczanych przez najwi\u0119kszych przedstawicieli bran\u017cy modowej. Zdj\u0119cia spotykaj\u0105 si\u0119 z bardzo pozytywnym przyj\u0119ciem. Etam chwalone jest w komentarzach za pokazywanie „normalnych kobiet” na zdj\u0119ciach ” bez Photoshopa”. 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