{"id":787,"date":"2019-07-29T11:21:49","date_gmt":"2019-07-29T08:21:49","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pl\/pantene-powerofgrey-o-pieknie-i-sile-siwych-wlosow-wideo\/"},"modified":"2019-07-29T11:21:50","modified_gmt":"2019-07-29T08:21:50","slug":"pantene-powerofgrey-o-pieknie-i-sile-siwych-wlosow-wideo","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pl\/pantene-powerofgrey-o-pieknie-i-sile-siwych-wlosow-wideo\/","title":{"rendered":"Pantene #PowerOfGrey o pi\u0119knie i sile siwych w\u0142os\u00f3w (wideo)"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"\">\n<p>Kampania jest elementem strategii Pantene pod has\u0142em \u201ePower of Hair\u201d. Rozpocz\u0119\u0142a si\u0119 od pojawienia si\u0119 billboard\u00f3w w Westfield w Londynie. Pokazano na niej zdj\u0119cia siwow\u0142osych ludzi w r\u00f3\u017cnym wieku i opatrzono je r\u00f3\u017cnymi, negatywnymi has\u0142ami, kt\u00f3re odnosi\u0142y si\u0119 do stereotypowego podej\u015bcia do siwizny, no. \u201esiwe w\u0142osy m\u00f3wi\u0105 &#8211; przykryj mnie\u201d, \u201esiwe w\u0142osy m\u00f3wi\u0105 &#8211; pozwoli\u0142e\u015b sobie odej\u015b\u0107\u201d i \u201esiwe w\u0142osy m\u00f3wi\u0105- jeste\u015b niewidzialny \u201d.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Kolejnego dnia w ich miejsce pojawi\u0142y si\u0119 reklamy marki Pantene z deklaracj\u0105 \u201eM\u00f3wimy inaczej\u201d. R\u00f3wnocze\u015bnie w social mediach zainicjowano publiczn\u0105 dyskusj\u0119 na temat siwych w\u0142os\u00f3w m.in. z udzia\u0142em takich gwiazd jak Lisa Snowdon, Alison Hammond i Andrea Mclean.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Katharine Newby Grant, dyrektor ds. marketingu w Europie P\u00f3\u0142nocnej w P&amp;G, powiedzia\u0142a: &#8211; Jeste\u015bmy zobowi\u0105zani do dalszego zwi\u0119kszania r\u00f3\u017cnorodno\u015bci naszych reklam kosmetyk\u00f3w.\u00a0Wierzymy, \u017ce siwizn\u0119 nale\u017cy traktowa\u0107 tak jak wszystkie inne kolory i rodzaje w\u0142os\u00f3w.\u00a0Historycznie siwe w\u0142osy nie by\u0142y tak popularne w reklamie.\u00a0Chcemy to zmieni\u0107.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Doda\u0142a, \u017ce jest to cz\u0119\u015b\u0107 szerszego zaanga\u017cowania w P&amp;G w codzienne postawy,\u00a0 aby promowa\u0107 i zach\u0119ca\u0107 do r\u00f3\u017cnorodno\u015bci.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><iframe loading=\"lazy\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-fQ7x4qhpFM\" width=\"640\"><\/iframe><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Kampania obejmuje emisj\u0119 spotu w mediach spo\u0142eczno\u015bciowych i na YouTube. Kampania zosta\u0142a poprzedzona badaniem przeprowadzonym przez Pantene, kt\u00f3re wykaza\u0142o, \u017ce 80 proc. Brytyjczyk\u00f3w ma siwe w\u0142osy, ale dwie osoby na pi\u0119\u0107 farbuj\u0105 je (40 proc) twierdz\u0105c, \u017ce robi\u0105 to, poniewa\u017c czuj\u0105 si\u0119 mniej pewni siebie z siwymi w\u0142osami (40 proc.).\u00a0Badanie ujawni\u0142o r\u00f3wnie\u017c wyra\u017an\u0105 r\u00f3\u017cnic\u0119 w postrzeganiu siwizny mi\u0119dzy p\u0142ciami. 35 proc. ankietowanych uwa\u017ca, \u017ce \u201espo\u0142ecze\u0144stwo bardziej akceptuje siwych m\u0119\u017cczyzn ni\u017c kobiety\u201d.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Spot, kt\u00f3ry promuje now\u0105 lini\u0119 Pantene do siwych w\u0142os\u00f3w ko\u0144czy si\u0119 zdaniem: &#8222;The more we see grey hair on women, the less we need to talk about it&#8221;.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Kampani\u0119 przygotowa\u0142y agencje Grey London, Publicis Media i Ketchum London.<\/p>\n<p>&#13;<br \/>\n                            &#13;<br \/>\n&#13;<br \/>\n                            &#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n                            &#13;<br \/>\n                                                            &#13;<br \/>\n&#13;<br \/>\n                            &#13;\n                        <\/p><\/div>\n<p><script>(function (d, s, id) {\n        var js, fjs = d.getElementsByTagName(s)[0];\n        if (d.getElementById(id)) return;\n        js = d.createElement(s);\n        js.id = id;\n        js.src = \"http:\/\/connect.facebook.net\/pl_PL\/sdk.js#xfbml=1&version=v2.6&appId=297996717062470\";\n        fjs.parentNode.insertBefore(js, fjs);\n    }(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.wirtualnemedia.pl\/artykul\/pantene-powerofgrey-o-pieknie-i-sile-siwych-wlosow-wideo\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Kampania jest elementem strategii Pantene pod has\u0142em \u201ePower of Hair\u201d. Rozpocz\u0119\u0142a si\u0119 od pojawienia si\u0119 billboard\u00f3w w Westfield w Londynie. Pokazano na niej zdj\u0119cia siwow\u0142osych ludzi w r\u00f3\u017cnym wieku i opatrzono je r\u00f3\u017cnymi, negatywnymi has\u0142ami, kt\u00f3re odnosi\u0142y si\u0119 do stereotypowego podej\u015bcia do siwizny, no. \u201esiwe w\u0142osy m\u00f3wi\u0105 &#8211; przykryj mnie\u201d, \u201esiwe w\u0142osy m\u00f3wi\u0105 &#8211; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-medialne-spoleczne"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pantene #PowerOfGrey o pi\u0119knie i sile siwych w\u0142os\u00f3w (wideo) - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pl\/pantene-powerofgrey-o-pieknie-i-sile-siwych-wlosow-wideo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pantene #PowerOfGrey o pi\u0119knie i sile siwych w\u0142os\u00f3w (wideo) - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Kampania jest elementem strategii Pantene pod has\u0142em \u201ePower of Hair\u201d. Rozpocz\u0119\u0142a si\u0119 od pojawienia si\u0119 billboard\u00f3w w Westfield w Londynie. Pokazano na niej zdj\u0119cia siwow\u0142osych ludzi w r\u00f3\u017cnym wieku i opatrzono je r\u00f3\u017cnymi, negatywnymi has\u0142ami, kt\u00f3re odnosi\u0142y si\u0119 do stereotypowego podej\u015bcia do siwizny, no. \u201esiwe w\u0142osy m\u00f3wi\u0105 &#8211; przykryj mnie\u201d, \u201esiwe w\u0142osy m\u00f3wi\u0105 &#8211; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotnewsinworld.com\/pl\/pantene-powerofgrey-o-pieknie-i-sile-siwych-wlosow-wideo\/\" \/>\n<meta property=\"og:site_name\" content=\"Hot News in World\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-29T08:21:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-29T08:21:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotnewsinworld.com\/pl\/wp-content\/uploads\/sites\/6\/2019\/07\/Pantene-PowerOfGrey-o-pi\u0119knie-i-sile-siwych-w\u0142os\u00f3w-wideo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"655\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hotnewsinworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"hotnewsinworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/pantene-powerofgrey-o-pieknie-i-sile-siwych-wlosow-wideo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/pantene-powerofgrey-o-pieknie-i-sile-siwych-wlosow-wideo\\\/\"},\"author\":{\"name\":\"hotnewsinworld\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/#\\\/schema\\\/person\\\/fe61448b21c0d59086e75fcc1f9d8f6b\"},\"headline\":\"Pantene #PowerOfGrey o pi\u0119knie i sile siwych w\u0142os\u00f3w (wideo)\",\"datePublished\":\"2019-07-29T08:21:49+00:00\",\"dateModified\":\"2019-07-29T08:21:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/pantene-powerofgrey-o-pieknie-i-sile-siwych-wlosow-wideo\\\/\"},\"wordCount\":361,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/pantene-powerofgrey-o-pieknie-i-sile-siwych-wlosow-wideo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/07\\\/Pantene-PowerOfGrey-o-pi\u0119knie-i-sile-siwych-w\u0142os\u00f3w-wideo.jpg\",\"articleSection\":[\"WIADOMO\u015aCI MEDIALNE SPO\u0141ECZNE\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/pantene-powerofgrey-o-pieknie-i-sile-siwych-wlosow-wideo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/pantene-powerofgrey-o-pieknie-i-sile-siwych-wlosow-wideo\\\/\",\"url\":\"https:\\\/\\\/hotnewsinworld.com\\\/pl\\\/pantene-powerofgrey-o-pieknie-i-sile-siwych-wlosow-wideo\\\/\",\"name\":\"Pantene #PowerOfGrey o pi\u0119knie i sile siwych w\u0142os\u00f3w (wideo) - 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