{"id":114,"date":"2019-05-09T20:21:58","date_gmt":"2019-05-09T17:21:58","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pt\/e-commerce-deve-faturar-r22-bilhoes-no-dia-das-maes-em-2019\/"},"modified":"2019-05-09T20:21:59","modified_gmt":"2019-05-09T17:21:59","slug":"e-commerce-deve-faturar-r22-bilhoes-no-dia-das-maes-em-2019","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pt\/e-commerce-deve-faturar-r22-bilhoes-no-dia-das-maes-em-2019\/","title":{"rendered":"E-commerce deve faturar R$2,2 bilh\u00f5es no Dia das M\u00e3es em 2019"},"content":{"rendered":"

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O e-commerce brasileiro deve vender 2,2 bilh\u00f5es de reais no Dia das M\u00e3es, uma alta de 5% na compara\u00e7\u00e3o com o faturamento registrado no mesmo per\u00edodo em 2019, que foi de 2,11 bilh\u00f5es de reais, segundo previs\u00e3o da Ebit\/Nielsen.<\/p>\n

A companhia tamb\u00e9m prev\u00ea que o n\u00famero de pedidos deve registrar uma forte expans\u00e3o na data, com alta prevista de 26%, para 5,8 milh\u00f5es. No entanto, o t\u00edquete m\u00e9dio dever\u00e1 registrar retra\u00e7\u00e3o de 16%, para 383 reais.<\/p>\n

Segundo a head da Ebit\/Nielsen, Ana Szasz, essa queda no t\u00edquete m\u00e9dio, em contraste com a alta no n\u00famero de pedidos, mostra que os filhos estar\u00e3o mais comedidos na hora de comprar presentes.<\/p>\n

“Mas \u00e9 importante lembrar que neste mesmo per\u00edodo do ano passado, as vendas de TVs estavam muito aquecidas por conta da proximidade da Copa do Mundo. Esse fator sazonal tamb\u00e9m impacta na nossa expectativa de redu\u00e7\u00e3o do valor para 2019”, disse.<\/p>\n

No Dia das M\u00e3es 2019, aponta a executiva, o e-commerce est\u00e1 registrando um volume grande de vendas da categoria Cosm\u00e9ticos e Sa\u00fade, que tamb\u00e9m possuem t\u00edquete m\u00e9dio menor.<\/p>\n

Al\u00e9m disso, livros, smartphones, t\u00eanis, perfumes e cal\u00e7ados est\u00e3o entre os produtos mais comprados com a finalidade de presentear, conforme aponta a Ebit\/Nielsen.<\/p>\n

Para o levantamento em quest\u00e3o, a Ebit|Nielsen considera a previs\u00e3o de compras entre os dias 20 de abril a 8 de maio. O Dia das M\u00e3es \u00e9 considerado uma das principais datas do calend\u00e1rio do e-commerce, perdendo em faturamento apenas para o Natal (que inclui Black Friday).<\/p>\n<\/p><\/div>\n

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[ad_1] Clique para copiar https:\/\/itmidia.com\/e-commerce-deve-faturar-r22-bilhoes-no-dia-das-maes-em-2019\/ O e-commerce brasileiro deve vender 2,2 bilh\u00f5es de reais no Dia das M\u00e3es, uma alta de 5% na compara\u00e7\u00e3o com o faturamento registrado no mesmo per\u00edodo em 2019, que foi de 2,11 bilh\u00f5es de reais, segundo previs\u00e3o da Ebit\/Nielsen. A companhia tamb\u00e9m prev\u00ea que o n\u00famero de pedidos deve registrar […]<\/p>\n","protected":false},"author":2,"featured_media":115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-da-midia-social"],"yoast_head":"\nE-commerce deve faturar R$2,2 bilh\u00f5es no Dia das M\u00e3es em 2019 - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pt\/e-commerce-deve-faturar-r22-bilhoes-no-dia-das-maes-em-2019\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce deve faturar R$2,2 bilh\u00f5es no Dia das M\u00e3es em 2019 - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Clique para copiar https:\/\/itmidia.com\/e-commerce-deve-faturar-r22-bilhoes-no-dia-das-maes-em-2019\/ O e-commerce brasileiro deve vender 2,2 bilh\u00f5es de reais no Dia das M\u00e3es, uma alta de 5% na compara\u00e7\u00e3o com o faturamento registrado no mesmo per\u00edodo em 2019, que foi de 2,11 bilh\u00f5es de reais, segundo previs\u00e3o da Ebit\/Nielsen. 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