{"id":1536,"date":"2019-08-23T21:18:30","date_gmt":"2019-08-23T18:18:30","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pt\/google-propoe-novos-controles-de-privacidade-na-web\/"},"modified":"2019-08-23T21:18:31","modified_gmt":"2019-08-23T18:18:31","slug":"google-propoe-novos-controles-de-privacidade-na-web","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pt\/google-propoe-novos-controles-de-privacidade-na-web\/","title":{"rendered":"Google prop\u00f5e novos controles de privacidade na web"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>\n                <span class=\"tooltip\" style=\"position: absolute; bottom: 33px;\"><br \/>\n                Clique para copiar<br \/>\n                <\/span><i class=\"icon-23 icon\"\/><br \/>\n                <span class=\"link\">https:\/\/itmidia.com\/google-propoe-novos-controles-de-privacidade-na-web\/<\/span>\n            <\/p>\n<p>            <!-- DESCOMENTAR QUANDO ESTIVER FUNCIONAL\n            <span class=\"btn-favoritar p-relative\">\n                \n\n<div class=\"p-relative\">\n                    <input type=\"checkbox\" name=\"\">\n                    <i class=\"icon\"><\/i>\n                <\/div>\n\n\n            <\/span>--><br \/>\n            <i class=\"icon-compartilhamento icon-25\"\/><\/p><\/div>\n<div>\n<p>O <strong>Google<\/strong> anunciou nessa quinta-feira (22), um projeto com novos controles de privacidade para os usu\u00e1rios do Chrome. De acordo com informa\u00e7\u00f5es divulgadas pelo <em>TechCrunch<\/em>, caso seja concretizada, a iniciativa tornar\u00e1 mais dif\u00edcil para os anunciantes e profissionais de marketing digital acompanhar a navega\u00e7\u00e3o das pessoas pela web. A proposta segue os planos da gigante da tecnologia de alterar o funcionamento dos cookies e facilitar o bloqueio de rastreamento pelos usu\u00e1rios.<\/p>\n<p>O projeto para um novo padr\u00e3o estende as recentes medidas, j\u00e1 que est\u00e1 em avalia\u00e7\u00e3o como o Chrome pode fechar as brechas que o ecossistema de publicidade digital pode usar para contornar as barreiras. Dessa forma, no futuro pode ser que os usu\u00e1rios contem com mais op\u00e7\u00f5es de controle sobre as suas informa\u00e7\u00f5es e mantenham o seu anonimato.<\/p>\n<p>Depois de diversos epis\u00f3dios pol\u00eamicos, as grandes empresas de tecnologia t\u00eam compreendido a sua responsabilidade de ajudar os usu\u00e1rios a manter a privacidade. No entanto, a publicidade personalizada depende do maior n\u00famero poss\u00edvel de informa\u00e7\u00f5es sobre determinado usu\u00e1rio &#8211; justamente um dos servi\u00e7os respons\u00e1veis por grande parte da receita da Google. Para a companhia, o foco est\u00e1 na mudan\u00e7a da estrutura do ecossistema de publicidade, fornecendo aos anunciantes as ferramentas necess\u00e1rias e ao mesmo tempo respeitando a privacidade dos usu\u00e1rios.<\/p>\n<p>\u00c9 claro que a mudan\u00e7a ser\u00e1 desafiadora, tanto que o pr\u00f3pria Google reconhece que o projeto levar\u00e1 anos para ser conclu\u00eddo. Isso significa que, at\u00e9 o momento, n\u00e3o h\u00e1 novidades no Chrome, mas a expectativa \u00e9 de que a companhia comece a experimentar a ideia em um futuro pr\u00f3ximo.<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/itmidia.com\/google-propoe-novos-controles-de-privacidade-na-web\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Clique para copiar https:\/\/itmidia.com\/google-propoe-novos-controles-de-privacidade-na-web\/ O Google anunciou nessa quinta-feira (22), um projeto com novos controles de privacidade para os usu\u00e1rios do Chrome. De acordo com informa\u00e7\u00f5es divulgadas pelo TechCrunch, caso seja concretizada, a iniciativa tornar\u00e1 mais dif\u00edcil para os anunciantes e profissionais de marketing digital acompanhar a navega\u00e7\u00e3o das pessoas pela web. A proposta [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-da-midia-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google prop\u00f5e novos controles de privacidade na web - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pt\/google-propoe-novos-controles-de-privacidade-na-web\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google prop\u00f5e novos controles de privacidade na web - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Clique para copiar https:\/\/itmidia.com\/google-propoe-novos-controles-de-privacidade-na-web\/ O Google anunciou nessa quinta-feira (22), um projeto com novos controles de privacidade para os usu\u00e1rios do Chrome. De acordo com informa\u00e7\u00f5es divulgadas pelo TechCrunch, caso seja concretizada, a iniciativa tornar\u00e1 mais dif\u00edcil para os anunciantes e profissionais de marketing digital acompanhar a navega\u00e7\u00e3o das pessoas pela web. 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