{"id":2841,"date":"2021-01-03T22:51:34","date_gmt":"2021-01-03T19:51:34","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pt\/familias-gastaram-mais-682-milhoes-nos-supermercados\/"},"modified":"2021-01-03T22:51:44","modified_gmt":"2021-01-03T19:51:44","slug":"familias-gastaram-mais-682-milhoes-nos-supermercados","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pt\/familias-gastaram-mais-682-milhoes-nos-supermercados\/","title":{"rendered":"Fam\u00edlias gastaram mais 682 milh\u00f5es nos supermercados"},"content":{"rendered":"<p>Ana MarcelaHoje\u00a0\u00e0s\u00a010:08Desde mar\u00e7o que os portugueses n\u00e3o param de encher o carrinho do supermercado: at\u00e9 novembro foram mais 682 milh\u00f5es de euros gastos, em compara\u00e7\u00e3o com os primeiros onze meses de 2019. Uma subida de 7,8% que elevou a fatura nos s\u00faperes e hipermercados para 9,465 mil milh\u00f5es.Em novembro faltavam apenas 15 milh\u00f5es para igualar o total de 2019, segundo os dados mais recentes do ScanTrends, da Nielsen. &#8220;Estes n\u00fameros encobrem a fort\u00edssima convuls\u00e3o que ocorreu no turismo, na hotelaria, na restaura\u00e7\u00e3o e nas restantes \u00e1reas do chamado canal HoReCa. Parte muito substancial do crescimento de vendas do retalho alimentar resulta da transfer\u00eancia do consumo de fora de casa para dentro do lar&#8221;, alerta Pedro Pimentel, da Centromarca.N\u00e3o h\u00e1 motivos para falar de um bom ano para o grande consumo. &#8220;\u00c0s percentagens de crescimento nas vendas de hipermercados, supermercados e lojas mais tradicionais, corresponde uma quebra muito maior [superior a 40%] nas vendas para o canal HoReCa. E isso impacta a larga maioria das empresas fornecedoras e, especialmente, as que est\u00e3o expostas, de forma mais direta, \u00e0quele canal: bebidas, panifica\u00e7\u00e3o, charcutaria, snacking&#8221;, defende.&#8221;Parece-me um pouco falacioso falar de um ano radioso para o setor do grande consumo, pois o balan\u00e7o das vendas entre os dois canais &#8211; OnTrade e OffTrade &#8211; est\u00e1 bastante longe de corresponder ao que se l\u00ea, considerando apenas as vendas no retalho alimentar&#8221;, diz.mais Compras \u00e0 semana Mas, nos supermercados, novembro foi mais um m\u00eas de crescimento das vendas de bens de grande consumo: mais 6,9% do que em novembro de 2019, com as marcas de fabricante a subir 5,1% e as da distribui\u00e7\u00e3o a registar &#8220;especial dinamismo&#8221;, um crescimento de 10,1%, destaca a Nielsen.Uma subida no mesmo m\u00eas em que o Governo determinou o fecho do retalho \u00e0s 13 horas aos fins de semana. &#8220;As limita\u00e7\u00f5es de hor\u00e1rio ter\u00e3o impactado a procura de uma forma mais significativa no retalho especializado [n\u00e3o-alimentar]. J\u00e1 no retalho alimentar, houve limita\u00e7\u00f5es que geraram constrangimentos \u00e0 antecipa\u00e7\u00e3o de compras natal\u00edcias, com reflexos em algumas campanhas habituais nesta \u00e9poca [brinquedos, bebidas, perfumaria]&#8221;, comenta.Por outro lado, n\u00e3o s\u00f3 as restri\u00e7\u00f5es de hor\u00e1rio se aplicaram igualmente \u00e0 restaura\u00e7\u00e3o, como &#8220;praticamente desde o in\u00edcio da pandemia as compras \u00e0 semana, at\u00e9 pela maior disponibilidade e facilidade na gest\u00e3o do tempo por parte de muitos consumidores, substitu\u00edram, em larga medida, a predomin\u00e2ncia das compras ao fim de semana&#8221;.50 euros gastos em promo\u00e7\u00f5es &#8211; Em cada 100 euros de compras nos supermercados, os consumidores gastaram mais de metade, ou seja, um valor acima de 50 euros, em produtos com promo\u00e7\u00e3o.35% de marcas pr\u00f3prias &#8211; As marcas das cadeias de supermercado dever\u00e3o fechar 2020 com uma quota de vendas em valor a rondar os 35% das vendas totais do retalho moderno, segundo a Centromarca.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"http:\/\/feeds.jn.pt\/~r\/JN-ECONOMIA\/~3\/GDVezOLJsbg\/familias-gastaram-mais-682-milhoes-nos-supermercados-13189779.html\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ana MarcelaHoje\u00a0\u00e0s\u00a010:08Desde mar\u00e7o que os portugueses n\u00e3o param de encher o carrinho do supermercado: at\u00e9 novembro foram mais 682 milh\u00f5es de euros gastos, em compara\u00e7\u00e3o com os primeiros onze meses de 2019. Uma subida de 7,8% que elevou a fatura nos s\u00faperes e hipermercados para 9,465 mil milh\u00f5es.Em novembro faltavam apenas 15 milh\u00f5es para igualar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ultimas-noticias-financeiras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fam\u00edlias gastaram mais 682 milh\u00f5es nos supermercados - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pt\/familias-gastaram-mais-682-milhoes-nos-supermercados\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fam\u00edlias gastaram mais 682 milh\u00f5es nos supermercados - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"Ana MarcelaHoje\u00a0\u00e0s\u00a010:08Desde mar\u00e7o que os portugueses n\u00e3o param de encher o carrinho do supermercado: at\u00e9 novembro foram mais 682 milh\u00f5es de euros gastos, em compara\u00e7\u00e3o com os primeiros onze meses de 2019. Uma subida de 7,8% que elevou a fatura nos s\u00faperes e hipermercados para 9,465 mil milh\u00f5es.Em novembro faltavam apenas 15 milh\u00f5es para igualar [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotnewsinworld.com\/pt\/familias-gastaram-mais-682-milhoes-nos-supermercados\/\" \/>\n<meta property=\"og:site_name\" content=\"Hot News in World\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-03T19:51:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-03T19:51:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotnewsinworld.com\/pt\/wp-content\/uploads\/sites\/2\/2021\/01\/Familias-gastaram-mais-682-milhoes-nos-supermercados.aspx.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hotnewsinworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"hotnewsinworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/familias-gastaram-mais-682-milhoes-nos-supermercados\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/familias-gastaram-mais-682-milhoes-nos-supermercados\\\/\"},\"author\":{\"name\":\"hotnewsinworld\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/#\\\/schema\\\/person\\\/fe61448b21c0d59086e75fcc1f9d8f6b\"},\"headline\":\"Fam\u00edlias gastaram mais 682 milh\u00f5es nos supermercados\",\"datePublished\":\"2021-01-03T19:51:34+00:00\",\"dateModified\":\"2021-01-03T19:51:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/familias-gastaram-mais-682-milhoes-nos-supermercados\\\/\"},\"wordCount\":493,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/familias-gastaram-mais-682-milhoes-nos-supermercados\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/01\\\/Familias-gastaram-mais-682-milhoes-nos-supermercados.aspx.jpeg\",\"articleSection\":[\"\u00daLTIMAS NOT\u00cdCIAS FINANCEIRAS\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/familias-gastaram-mais-682-milhoes-nos-supermercados\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/familias-gastaram-mais-682-milhoes-nos-supermercados\\\/\",\"url\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/familias-gastaram-mais-682-milhoes-nos-supermercados\\\/\",\"name\":\"Fam\u00edlias gastaram mais 682 milh\u00f5es nos supermercados - 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