{"id":719,"date":"2019-07-17T18:18:27","date_gmt":"2019-07-17T15:18:27","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pt\/influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo\/"},"modified":"2019-07-17T18:18:29","modified_gmt":"2019-07-17T15:18:29","slug":"influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pt\/influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo\/","title":{"rendered":"Influencers sofrem com queda de engajamento hist\u00f3rico, diz estudo"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>\n                <span class=\"tooltip\" style=\"position: absolute; bottom: 33px;\"><br \/>\n                Clique para copiar<br \/>\n                <\/span><i class=\"icon-23 icon\"\/><br \/>\n                <span class=\"link\">https:\/\/itmidia.com\/influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo\/<\/span>\n            <\/p>\n<p>            <!-- DESCOMENTAR QUANDO ESTIVER FUNCIONAL\n            <span class=\"btn-favoritar p-relative\">\n                \n\n<div class=\"p-relative\">\n                    <input type=\"checkbox\" name=\"\">\n                    <i class=\"icon\"><\/i>\n                <\/div>\n\n\n            <\/span>--><br \/>\n            <i class=\"icon-compartilhamento icon-25\"\/><\/p><\/div>\n<div>\n<p>O poder de convencimento dos influenciadores digitais foi contestado recentemente por um estudo realizado pela\u00a0<strong>InfluencerDB<\/strong>, empresa que presta servi\u00e7os em nuvem para influenciadores, e o\u00a0portal <strong>Mobile Marketer<\/strong>.<\/p>\n<p>A pesquisa concluiu que o engajamento geral de influenciadores no Instagram est\u00e1 entre o mais baixo de todos os tempos.\u00a0Conforme posts patrocinados crescem nas redes do Facebook e Instagram, o n\u00famero de likes e coment\u00e1rios diminui.<\/p>\n<p>Segundo o levantamento, a\u00a0taxa de engajamento de publicidade e posts patrocinados caiu de 4% para 2,4% em tr\u00eas anos. Enquanto isso, a taxa de engajamento para posts n\u00e3o patrocinados, feitos por usu\u00e1rios para seus contatos cresceu de 1,9% para 4,5% no mesmo per\u00edodo.<\/p>\n<p>Foi descoberto tamb\u00e9m que a taxa de engajamento de perfis pequenos, com at\u00e9 5 mil seguidores \u00e9 duas vezes maior que a de perfis grandes, com mais de 10 mil, sendo 8,8% e 3,6% respectivamente.<\/p>\n<p>At\u00e9 mesmo os influenciadores de viagem, que sempre tiveram os melhores n\u00fameros comparados com outras \u00e1reas, tamb\u00e9m s\u00e3o afetados pela queda de engajamento com uma taxa de 4,5%. Uma perda de 3,5%, comparado com 8% do ano passado.<\/p>\n<p>O estudo mede o engajamento com base em uma an\u00e1lise m\u00e9dia de likes e seguidores e uma m\u00e9dia no n\u00famero de likes em cada post comparando os n\u00fameros de seguidores na rede social.<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/itmidia.com\/influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Clique para copiar https:\/\/itmidia.com\/influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo\/ O poder de convencimento dos influenciadores digitais foi contestado recentemente por um estudo realizado pela\u00a0InfluencerDB, empresa que presta servi\u00e7os em nuvem para influenciadores, e o\u00a0portal Mobile Marketer. A pesquisa concluiu que o engajamento geral de influenciadores no Instagram est\u00e1 entre o mais baixo de todos os tempos.\u00a0Conforme posts patrocinados crescem [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-da-midia-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencers sofrem com queda de engajamento hist\u00f3rico, diz estudo - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pt\/influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencers sofrem com queda de engajamento hist\u00f3rico, diz estudo - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Clique para copiar https:\/\/itmidia.com\/influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo\/ O poder de convencimento dos influenciadores digitais foi contestado recentemente por um estudo realizado pela\u00a0InfluencerDB, empresa que presta servi\u00e7os em nuvem para influenciadores, e o\u00a0portal Mobile Marketer. A pesquisa concluiu que o engajamento geral de influenciadores no Instagram est\u00e1 entre o mais baixo de todos os tempos.\u00a0Conforme posts patrocinados crescem [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotnewsinworld.com\/pt\/influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo\/\" \/>\n<meta property=\"og:site_name\" content=\"Hot News in World\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-17T15:18:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-17T15:18:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotnewsinworld.com\/pt\/wp-content\/uploads\/sites\/2\/2019\/07\/Influencers-sofrem-com-queda-de-engajamento-hist\u00f3rico-diz-estudo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hotnewsinworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"hotnewsinworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo\\\/\"},\"author\":{\"name\":\"hotnewsinworld\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/#\\\/schema\\\/person\\\/fe61448b21c0d59086e75fcc1f9d8f6b\"},\"headline\":\"Influencers sofrem com queda de engajamento hist\u00f3rico, diz estudo\",\"datePublished\":\"2019-07-17T15:18:27+00:00\",\"dateModified\":\"2019-07-17T15:18:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo\\\/\"},\"wordCount\":241,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/07\\\/Influencers-sofrem-com-queda-de-engajamento-hist\u00f3rico-diz-estudo.jpg\",\"articleSection\":[\"NOT\u00cdCIAS DA M\u00cdDIA SOCIAL\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo\\\/\",\"url\":\"https:\\\/\\\/hotnewsinworld.com\\\/pt\\\/influencers-sofrem-com-queda-de-engajamento-historico-diz-estudo\\\/\",\"name\":\"Influencers sofrem com queda de engajamento hist\u00f3rico, diz estudo - 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