{"id":734,"date":"2019-07-19T04:56:04","date_gmt":"2019-07-19T01:56:04","guid":{"rendered":"https:\/\/hotnewsinworld.com\/pt\/google-e-facebook-sao-reconhecidos-como-veiculos-de-midia-por-cenp\/"},"modified":"2020-03-04T19:09:12","modified_gmt":"2020-03-04T16:09:12","slug":"google-e-facebook-sao-reconhecidos-como-veiculos-de-midia-por-cenp","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/pt\/google-e-facebook-sao-reconhecidos-como-veiculos-de-midia-por-cenp\/","title":{"rendered":"Google e Facebook s\u00e3o reconhecidos como ve\u00edculos de m\u00eddia por Cenp"},"content":{"rendered":"

Na \u00faltima ter\u00e7a-feira (16), o Conselho Executivo das Normas Padr\u00e3o (Cenp) aprovou uma resolu\u00e7\u00e3o que passa a considerar plataformas online como ve\u00edculos de comunica\u00e7\u00e3o. De acordo com as informa\u00e7\u00f5es do \u00f3rg\u00e3o, que define as regras comerciais do mercado publicit\u00e1rio, a partir de agora ser\u00e1 inclu\u00edda a atua\u00e7\u00e3o na internet em categorias de busca, social, v\u00eddeo, \u00e1udio, display, entre outras.<\/p>\n

Com a medida, plataformas como Google, Facebook<\/strong> e YouTube<\/strong> passam a responder como ve\u00edculos de divulga\u00e7\u00e3o. At\u00e9 o momento, as gigantes eram definidas como empresas de tecnologia, e n\u00e3o m\u00eddia, o que as isentava de responsabilidade sobre os conte\u00fados que circulavam pelas redes.<\/p>\n

Com a decis\u00e3o, as plataformas ter\u00e3o de instituir uma tabela de pre\u00e7os para o mercado publicit\u00e1rio a partir das diretrizes do Cenp. Segundo o \u00f3rg\u00e3o, a iniciativa tem como objetivo estimular a transpar\u00eancia dos pre\u00e7os cobrados pela veicula\u00e7\u00e3o das m\u00eddias.<\/p>\n

“Essa resolu\u00e7\u00e3o, assim como as demais delibera\u00e7\u00f5es do Cenp, busca oferecer aos agentes do mercado publicit\u00e1rio mais seguran\u00e7a jur\u00eddica e transpar\u00eancia”, explicou Caio Barsotti, o presidente do Cenp.<\/p>\n

Bruno Dreux, presidente da Associa\u00e7\u00e3o Brasileira de Propaganda, tamb\u00e9m comemorou a medida, afirmando que o reconhecimento das empresas de tecnologia como ve\u00edculos de comunica\u00e7\u00e3o \u00e9 importante para o mercado.<\/p>\n

“Elas s\u00e3o empresas de tecnologia, mas tamb\u00e9m s\u00e3o ve\u00edculos de m\u00eddia. Jogam nas duas posi\u00e7\u00f5es. Isso \u00e9 s\u00f3 a ponta do iceberg da complexidade da nova propaganda.”<\/p>\n

A Lei 4.680\/65, dedicada \u00e0 atividade publicit\u00e1ria no Brasil, prev\u00ea que s\u00e3o ve\u00edculos de comunica\u00e7\u00e3o “quaisquer meios de comunica\u00e7\u00e3o visual ou auditiva capazes de transmitir mensagens de propaganda ao p\u00fablico, desde que reconhecidos pelas entidades e \u00f3rg\u00e3os de classe, assim considerados as associa\u00e7\u00f5es civis locais e regionais de propaganda bem como os sindicatos de publicit\u00e1rios”.<\/p>\n

<\/p>\n

Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Na \u00faltima ter\u00e7a-feira (16), o Conselho Executivo das Normas Padr\u00e3o (Cenp) aprovou uma resolu\u00e7\u00e3o que passa a considerar plataformas online como ve\u00edculos de comunica\u00e7\u00e3o. De acordo com as informa\u00e7\u00f5es do \u00f3rg\u00e3o, que define as regras comerciais do mercado publicit\u00e1rio, a partir de agora ser\u00e1 inclu\u00edda a atua\u00e7\u00e3o na internet em categorias de busca, social, v\u00eddeo, […]<\/p>\n","protected":false},"author":2,"featured_media":735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-da-midia-social"],"yoast_head":"\nGoogle e Facebook s\u00e3o reconhecidos como ve\u00edculos de m\u00eddia por Cenp - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/pt\/google-e-facebook-sao-reconhecidos-como-veiculos-de-midia-por-cenp\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google e Facebook s\u00e3o reconhecidos como ve\u00edculos de m\u00eddia por Cenp - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"Na \u00faltima ter\u00e7a-feira (16), o Conselho Executivo das Normas Padr\u00e3o (Cenp) aprovou uma resolu\u00e7\u00e3o que passa a considerar plataformas online como ve\u00edculos de comunica\u00e7\u00e3o. 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