{"id":1507,"date":"2019-07-23T21:33:30","date_gmt":"2019-07-23T18:33:30","guid":{"rendered":"https:\/\/hotnewsinworld.com\/ru\/v-mcdonald-s-uprazdnyat-dolzhnost-globalnogo-direktora-po-marketingu\/"},"modified":"2019-07-23T21:33:31","modified_gmt":"2019-07-23T18:33:31","slug":"v-mcdonald-s-uprazdnyat-dolzhnost-globalnogo-direktora-po-marketingu","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/ru\/v-mcdonald-s-uprazdnyat-dolzhnost-globalnogo-direktora-po-marketingu\/","title":{"rendered":"\u0412 McDonald\u2019s \u0443\u043f\u0440\u0430\u0437\u0434\u043d\u044f\u0442 \u0434\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u044c \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443"},"content":{"rendered":"<p> [ad_1]<\/p>\n<div itemprop=\"articleBody\">\n<p>\u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0441\u0435\u0442\u0438 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u043e\u0432 \u0431\u044b\u0441\u0442\u0440\u043e\u0433\u043e \u043f\u0438\u0442\u0430\u043d\u0438\u044f&#13;<br \/>\nMcDonald\u2019s \u0421\u0438\u043b\u044c\u0432\u0438\u044f \u041b\u0430\u0433\u043d\u0430\u0434\u043e \u043f\u043e\u043a\u0438\u043d\u0435\u0442 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u044e \u0432 \u043e\u043a\u0442\u044f\u0431\u0440\u0435, \u043f\u043e\u0441\u043b\u0435 \u0447\u0435\u0433\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f&#13;<br \/>\n\u043e\u0442\u043a\u0430\u0436\u0435\u0442\u0441\u044f \u043e\u0442 \u044d\u0442\u043e\u0439 \u043f\u043e\u0437\u0438\u0446\u0438\u0438. \u041e\u0431 \u044d\u0442\u043e\u043c \u043f\u0438\u0448\u0435\u0442 \u0438\u0437\u0434\u0430\u043d\u0438\u0435&#13;<br \/>\nAdAge \u0441\u043e \u0441\u0441\u044b\u043b\u043a\u043e\u0439 \u043d\u0430 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430&#13;<br \/>\nMcDonald\u2019s \u0421\u0442\u0438\u0432\u0430 \u0418\u0441\u0442\u0435\u0440\u0431\u0440\u0443\u043a\u0430 \u0435\u0433\u043e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430\u043c.<\/p>\n<p>\u041f\u043e\u0441\u043b\u0435 \u0443\u0445\u043e\u0434\u0430 \u0421\u0438\u043b\u044c\u0432\u0438\u0438 \u041b\u0430\u0433\u043d\u0430\u0434\u043e \u0438\u0437 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0438 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f McDonald\u2019s \u043d\u0430&#13;<br \/>\n\u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u043c \u0440\u044b\u043d\u043a\u0435 \u0431\u0443\u0434\u0443\u0442 \u043a\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u041a\u043e\u043b\u0438\u043d \u041c\u0438\u0442\u0447\u0435\u043b\u043b, \u0441\u0442\u0430\u0440\u0448\u0438\u0439 \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 \u043f\u043e&#13;<br \/>\n\u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u0438 \u0411\u043e\u0431 \u0420\u0443\u043f\u0447\u0438\u043d\u0441\u043a\u0438, \u0441\u0442\u0430\u0440\u0448\u0438\u0439 \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 \u043f\u043e&#13;<br \/>\n\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u043c \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043c.<\/p>\n<p>\u041a\u0430\u043a \u043f\u0438\u0448\u0435\u0442 \u0438\u0437\u0434\u0430\u043d\u0438\u0435&#13;<br \/>\nMarketing Dive, \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043e\u0431\u044f\u0437\u0430\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u043c\u0435\u0436\u0434\u0443 \u0434\u0432\u0443\u043c\u044f&#13;<br \/>\n\u0442\u043e\u043f-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430\u043c\u0438 \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0440\u0430\u0441\u0442\u0443\u0449\u0435\u0439 \u0440\u043e\u043b\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432&#13;<br \/>\n\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0438. \u0420\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u044b \u0431\u044b\u0441\u0442\u0440\u043e\u0433\u043e \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0442&#13;<br \/>\n\u043c\u0435\u0436\u0434\u0443 \u0441\u043e\u0431\u043e\u0439 \u0437\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u0432\u043b\u0430\u0434\u0435\u044e\u0449\u0443\u044e \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u043c\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043c\u0438. \u0427\u0442\u043e\u0431\u044b \u0443\u043a\u0440\u0435\u043f\u0438\u0442\u044c&#13;<br \/>\n\u0441\u0432\u043e\u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435, McDonald\u2019s \u0440\u0430\u043d\u0435\u0435&#13;<br \/>\n\u043f\u0440\u0438\u043e\u0431\u0440\u0435\u043b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e Dynamic Yield, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0449\u0443\u044e\u0441\u044f \u043d\u0430&#13;<br \/>\n\u043c\u0430\u0448\u0438\u043d\u043d\u043e\u043c \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0438, \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 Plexure, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0437\u0432\u0438\u0442\u044c&#13;<br \/>\n\u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442 \u0441\u0432\u043e\u0438\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432.<\/p>\n<p>\u0412 \u0441\u0435\u0442\u0438 \u0444\u0430\u0441\u0442\u0444\u0443\u0434-\u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u043e\u0432 \u043d\u0435 \u0443\u0442\u043e\u0447\u043d\u0438\u043b\u0438 \u043f\u0440\u0438\u0447\u0438\u043d \u0443\u0432\u043e\u043b\u044c\u043d\u0435\u043d\u0438\u044f \u0421\u0438\u043b\u044c\u0432\u0438\u0438 \u041b\u0430\u0433\u043d\u0430\u0434\u043e&#13;<br \/>\n\u043f\u043e\u0441\u043b\u0435 \u0447\u0435\u0442\u044b\u0440\u0435\u0445 \u043b\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u044b \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0414\u043e McDonald\u2019s\u00a0\u043e\u043d\u0430 \u0431\u044b\u043b\u0430 \u0433\u043b\u0430\u0432\u043e\u0439 \u043f\u043e&#13;<br \/>\n\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0430\u043b\u043a\u043e\u0433\u043e\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 Bacardi, \u0430 \u0440\u0430\u043d\u0435\u0435 \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 20 \u043b\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u0432&#13;<br \/>\n\u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0438 Unilever.<\/p>\n<p>McDonald\u2019s \u2014 \u043e\u0434\u043d\u0430 \u0438\u0437 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0440\u043e\u043b\u044c \u0433\u043b\u0430\u0432\u044b \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443&#13;<br \/>\n\u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438 \u0441\u0432\u043e\u0434\u0438\u043b\u0430\u0441\u044c \u043a \u043a\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0430, \u0441\u0432\u044f\u0437\u0435\u0439 \u0441&#13;<br \/>\n\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u041e\u0441\u0435\u043d\u044c\u044e \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u044f \u043f\u0440\u0438\u0441\u043e\u0435\u0434\u0438\u043d\u0438\u0442\u0441\u044f \u043a \u0440\u044f\u0434\u0443 \u043a\u0440\u0443\u043f\u043d\u044b\u0445&#13;<br \/>\n\u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u0432\u043a\u043b\u044e\u0447\u0430\u044f Johnson &amp; Johnson, Uber, Coca-Cola \u0438 Mars, \u043a\u043e\u0442\u043e\u0440\u044b\u0435&#13;<br \/>\n\u0443\u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043b\u0438 \u0434\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u044c \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443.\u00a0\u0415\u0433\u043e&#13;<br \/>\n\u043e\u0431\u044f\u0437\u0430\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0438 \u043c\u0435\u0436\u0434\u0443 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u0442\u043e\u043f-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430\u043c\u0438 \u0438\u043b\u0438 \u0437\u0430\u043c\u0435\u043d\u0438\u043b\u0438&#13;<br \/>\n\u043f\u043e\u0437\u0438\u0446\u0438\u044e \u043d\u0430 \u00ab\u0431\u0440\u0435\u043d\u0434-\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430\u00bb \u0438\u043b\u0438 \u00ab\u0433\u043b\u0430\u0432\u0443 \u043e\u0442\u0434\u0435\u043b\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f\u00bb.<\/p>\n<\/div>\n<p><script>\n  window.fbAsyncInit = function() {\n    FB.init({\n      appId      : '629748840381996',\n      xfbml      : true,\n      version    : 'v2.10'\n    });\n    FB.AppEvents.logPageView();\n  };<\/p>\n<p>  (function(d, s, id){\n     var js, fjs = d.getElementsByTagName(s)[0];\n     if (d.getElementById(id)) {return;}\n     js = d.createElement(s); js.id = id;\n     js.src = \"http:\/\/connect.facebook.net\/en_US\/sdk.js\";\n     fjs.parentNode.insertBefore(js, fjs);\n   }(document, 'script', 'facebook-jssdk'));\n<\/script><script>(function() {\n  var _fbq = window._fbq || (window._fbq = []);\n  if (!_fbq.loaded) {\n    var fbds = document.createElement('script');\n    fbds.async = true;\n    fbds.src = \"http:\/\/connect.facebook.net\/en_US\/fbds.js\";\n    var s = document.getElementsByTagName('script')[0];\n    s.parentNode.insertBefore(fbds, s);\n    _fbq.loaded = true;\n  }\n})();\nwindow._fbq = window._fbq || [];\nwindow._fbq.push(['track', '6027088242239', {'value':'0.00','currency':'USD'}]);\n<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/adindex.ru\/news\/hr\/2019\/07\/23\/274047.phtml\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] \u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0441\u0435\u0442\u0438 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u043e\u0432 \u0431\u044b\u0441\u0442\u0440\u043e\u0433\u043e \u043f\u0438\u0442\u0430\u043d\u0438\u044f&#13; McDonald\u2019s \u0421\u0438\u043b\u044c\u0432\u0438\u044f \u041b\u0430\u0433\u043d\u0430\u0434\u043e \u043f\u043e\u043a\u0438\u043d\u0435\u0442 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u044e \u0432 \u043e\u043a\u0442\u044f\u0431\u0440\u0435, \u043f\u043e\u0441\u043b\u0435 \u0447\u0435\u0433\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f&#13; \u043e\u0442\u043a\u0430\u0436\u0435\u0442\u0441\u044f \u043e\u0442 \u044d\u0442\u043e\u0439 \u043f\u043e\u0437\u0438\u0446\u0438\u0438. \u041e\u0431 \u044d\u0442\u043e\u043c \u043f\u0438\u0448\u0435\u0442 \u0438\u0437\u0434\u0430\u043d\u0438\u0435&#13; AdAge \u0441\u043e \u0441\u0441\u044b\u043b\u043a\u043e\u0439 \u043d\u0430 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430&#13; McDonald\u2019s \u0421\u0442\u0438\u0432\u0430 \u0418\u0441\u0442\u0435\u0440\u0431\u0440\u0443\u043a\u0430 \u0435\u0433\u043e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430\u043c. \u041f\u043e\u0441\u043b\u0435 \u0443\u0445\u043e\u0434\u0430 \u0421\u0438\u043b\u044c\u0432\u0438\u0438 \u041b\u0430\u0433\u043d\u0430\u0434\u043e \u0438\u0437 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0438 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