{"id":2465,"date":"2019-08-11T14:14:54","date_gmt":"2019-08-11T11:14:54","guid":{"rendered":"https:\/\/hotnewsinworld.com\/ru\/samoe-vazhnoe-s-konferencii-groupm-nextm-2019-behind-the-black-mirror\/"},"modified":"2019-08-11T14:14:55","modified_gmt":"2019-08-11T11:14:55","slug":"samoe-vazhnoe-s-konferencii-groupm-nextm-2019-behind-the-black-mirror","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/ru\/samoe-vazhnoe-s-konferencii-groupm-nextm-2019-behind-the-black-mirror\/","title":{"rendered":"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"well\">\n<p><b>\u0412\u0438\u0434\u0435\u043e \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u043f\u043e&#13;<br \/>\n\u0441\u0441\u044b\u043b\u043a\u0430\u043c\u00a0(\u0447\u0430\u0441\u0442\u044c 1 \u0438&#13;<br \/>\n\u0447\u0430\u0441\u0442\u044c 2), \u0430 \u043d\u0438\u0436\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u0440\u0435\u043f\u043e\u0440\u0442\u0430\u0436 \u0441 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c\u0438&#13;<br \/>\n\u0438\u043d\u0441\u0430\u0439\u0442\u0430\u043c\u0438 \u0432\u0441\u0435\u0445 \u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u0439<\/b><\/p>\n<\/div>\n<p>\u0422\u0435\u043c\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 NextM \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443\u00a0\u2014 \u00ab<b>Behind<\/b> <b>the<\/b>&#13;<br \/>\n<b>Black<\/b> <b>Mirror<\/b><b>\u00bb.<\/b> \u0413\u043e\u0441\u0442\u0438 \u0437\u0430\u0433\u043b\u044f\u043d\u0443\u043b\u0438 \u00ab\u043f\u043e \u0442\u0443 \u0441\u0442\u043e\u0440\u043e\u043d\u0443 \u0447\u0435\u0440\u043d\u043e\u0433\u043e&#13;<br \/>\n\u0437\u0435\u0440\u043a\u0430\u043b\u0430\u00bb, \u0433\u0434\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u043d\u0438\u043a\u0430\u044e\u0442 \u0432 \u0436\u0438\u0437\u043d\u044c \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u0438 \u0434\u0430\u044e\u0442&#13;<br \/>\n\u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u043d\u0430 \u043c\u044b\u0441\u043b\u0438 \u0438 \u043e\u0431\u0440\u0430\u0437 \u0436\u0438\u0437\u043d\u0438 \u043b\u044e\u0434\u0435\u0439. 17 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0445 \u0438&#13;<br \/>\n\u0437\u0430\u0440\u0443\u0431\u0435\u0436\u043d\u044b\u0445 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u043f\u043e\u0434\u0435\u043b\u0438\u043b\u0438\u0441\u044c \u0441\u0432\u043e\u0438\u043c \u0432\u0438\u0434\u0435\u043d\u0438\u0435\u043c \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e digital, \u0441\u0432\u0435\u0436\u0438\u043c\u0438&#13;<br \/>\n\u0438\u043d\u0441\u0430\u0439\u0442\u0430\u043c\u0438 \u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u043a\u0435\u0439\u0441\u0430\u043c\u0438 \u0438\u0437 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043e\u0431\u043b\u0430\u0441\u0442\u0435\u0439 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439.<\/p>\n<p><i><u><img decoding=\"async\" title=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" border=\"0\" hspace=\"0\" alt=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" src=\"https:\/\/hotnewsinworld.com\/ru\/wp-content\/uploads\/sites\/7\/2019\/08\/1565522090_406_Samoe-vazhnoe-s-konferencii-GroupM-NextM-2019-Behind-the-Black.jpg\" align=\"middle\"\/><\/u><\/i><\/p>\n<p align=\"center\"><em><i>\u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u044e \u0432\u0435\u043b\u0430 \u041b\u0430\u0434\u0430 \u041a\u0443\u0434\u0440\u043e\u0432\u0430,<\/i> <i>Chief<\/i>&#13;<br \/>\n<i>Innovation<\/i> <i>Product<\/i> <i>Officer<\/i> <i>GroupM<\/i><\/em><\/p>\n<p><b>\u041c\u0430\u0440\u0438\u044f \u041a\u043e\u043b\u043e\u0441\u043e\u0432\u0430<\/b>, CEO GroupM \u043f\u043e \u0420\u043e\u0441\u0441\u0438\u0438 \u0438 \u0421\u041d\u0413, \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u043b\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u044e \u0438&#13;<br \/>\n\u043e\u0441\u0432\u0435\u0449\u0430\u043b\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0442\u0440\u0435\u043d\u0434\u044b digital-\u0441\u0440\u0435\u0434\u044b.<\/p>\n<p><img decoding=\"async\" title=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" border=\"0\" hspace=\"0\" alt=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" src=\"https:\/\/hotnewsinworld.com\/ru\/wp-content\/uploads\/sites\/7\/2019\/08\/1565522091_486_Samoe-vazhnoe-s-konferencii-GroupM-NextM-2019-Behind-the-Black.jpg\" align=\"middle\"\/><\/p>\n<p align=\"center\"><i>\u041c\u0430\u0440\u0438\u044f \u041a\u043e\u043b\u043e\u0441\u043e\u0432\u0430, CEO GroupM \u043f\u043e \u0420\u043e\u0441\u0441\u0438\u0438 \u0438 \u0421\u041d\u0413<\/i><\/p>\n<p>\u0412\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u0435 <b>\u0414\u0436\u0438\u043c\u0430<\/b> <b>\u041a\u0440\u0438\u0434\u043b\u0438\u043d\u0430<\/b> <b>(<\/b><b>Jim<\/b>&#13;<br \/>\n<b>Cridlin<\/b><b>)<\/b>, Global Head of Innovation Mindshare, \u0431\u044b\u043b\u043e \u043f\u043e\u0441\u0432\u044f\u0449\u0435\u043d\u043e&#13;<br \/>\n\u0442\u043e\u043c\u0443, \u043a\u0430\u043a \u0441\u0435\u0439\u0447\u0430\u0441 \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f: \u0441 \u00ab\u0440\u0435\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e\u00bb \u0442\u0438\u043f\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438&#13;<br \/>\n(\u043a\u043e\u0433\u0434\u0430 \u043e\u043d\u0430 \u0432\u044b\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438) \u043c\u044b \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u043c \u043d\u0430&#13;<br \/>\n\u00ab\u043f\u0440\u043e\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0439\u00bb \u0442\u0438\u043f: \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043c, \u0434\u043b\u044f \u0442\u043e\u0433\u043e \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439&#13;<br \/>\n\u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0441\u0447\u0438\u0442\u044b\u0432\u0430\u043d\u0438\u044f \u043f\u0430\u0441\u0441\u0438\u0432\u043d\u044b\u0445 \u0441\u0438\u0433\u043d\u0430\u043b\u043e\u0432, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u044d\u043c\u043e\u0446\u0438\u0439&#13;<br \/>\n\u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430.<\/p>\n<p><img decoding=\"async\" title=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" border=\"0\" hspace=\"0\" alt=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" src=\"https:\/\/hotnewsinworld.com\/ru\/wp-content\/uploads\/sites\/7\/2019\/08\/1565522091_643_Samoe-vazhnoe-s-konferencii-GroupM-NextM-2019-Behind-the-Black.jpg\" align=\"middle\"\/><\/p>\n<p align=\"center\"><i>\u0414\u0436\u0438\u043c \u041a\u0440\u0438\u0434\u043b\u0438\u043d (Jim Cridlin), Global Head of Innovation&#13;<br \/>\nMindshare<\/i><\/p>\n<p>\u0421\u043f\u0438\u043a\u0435\u0440\u044b \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 MediaCom \u2014 <b>\u041d\u0430\u0442\u0430\u043b\u0438\u044f<\/b> <b>\u0411\u0430\u043b\u0443\u0442\u0430<\/b>, Head of&#13;<br \/>\nKnowledge, \u0438 <b>\u041a\u0438\u0440\u0438\u043b\u043b<\/b> <b>\u041d\u0438\u043a\u0438\u0442\u0438\u043d<\/b>, Strategic Group Head, \u2014 \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435&#13;<br \/>\n\u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u0435\u0439\u0441\u043e\u0432 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u0438, \u043a\u0430\u043a \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0440\u043e\u0441\u0442\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438&#13;<br \/>\n\u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0437\u0430 \u0441\u0447\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0445: \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0439, \u043c\u0435\u0434\u0438\u0430\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438&#13;<br \/>\n\u043b\u044e\u0434\u0435\u0439 \u0438 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u0443\u0437\u043a\u0438\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432.<\/p>\n<p>\u041f\u0440\u0438\u0433\u043b\u0430\u0448\u0435\u043d\u043d\u044b\u0439 \u0441\u043f\u0438\u043a\u0435\u0440 NextM\u00a0\u2014 <b>\u0410\u0440\u0442\u0443\u0440 \u0425\u0430\u0447\u0443\u044f\u043d<\/b>, \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c Tazeros&#13;<br \/>\nGlobal Systems, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b \u0441\u0432\u043e\u0435 \u0432\u0438\u0434\u0435\u043d\u0438\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a\u0438\u0435 \u043d\u0430\u0432\u044b\u043a\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0442\u0435\u0440\u044f\u0442\u044c \u043b\u044e\u0434\u0438&#13;<br \/>\n\u0438\u0437-\u0437\u0430 \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439. \u041e\u0434\u043d\u0430 \u0438\u0437 \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u0445 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439\u00a0\u2014 \u043b\u044e\u0434\u0438&#13;<br \/>\n\u0440\u0430\u0437\u0443\u0447\u0438\u043b\u0438\u0441\u044c \u0444\u0438\u043b\u044c\u0442\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0438 \u043e\u0442\u043b\u0438\u0447\u0430\u0442\u044c \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0443\u044e \u043e\u0442 \u043b\u043e\u0436\u043d\u043e\u0439.<\/p>\n<p align=\"center\"><img decoding=\"async\" title=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" border=\"0\" hspace=\"0\" alt=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" src=\"https:\/\/hotnewsinworld.com\/ru\/wp-content\/uploads\/sites\/7\/2019\/08\/1565522091_84_Samoe-vazhnoe-s-konferencii-GroupM-NextM-2019-Behind-the-Black.jpg\" align=\"middle\"\/><\/p>\n<p align=\"center\"><i>\u0410\u0440\u0442\u0443\u0440 \u0425\u0430\u0447\u0443\u044f\u043d, \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c Tazeros Global Systems<\/i><\/p>\n<p><b>\u042f\u043d\u0430<\/b> <b>\u0413\u0443\u0440\u044c\u044f\u043d\u043e\u0432\u0430<\/b>, Consumer &amp; Customer Engagement Manager \u0432&#13;<br \/>\nIKEA \u0420\u043e\u0441\u0441\u0438\u044f, \u0438 <b>\u041b\u044e\u0431\u043e\u0432\u044c<\/b> <b>\u0421\u0435\u0440\u043a\u043e\u0432\u0430<\/b>, Head of Journey Design, Wavemaker,&#13;<br \/>\n\u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439, \u043f\u043e\u0441\u0432\u044f\u0449\u0435\u043d\u043d\u044b\u0445 \u0442\u0435\u043c\u0435 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f.&#13;<br \/>\n\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u043c \u0434\u0430\u043d\u043d\u044b\u043c, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u043d\u0430 \u044d\u0442\u043e\u0439 \u0442\u0435\u0440\u0440\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0430&#13;<br \/>\n\u043e\u0441\u043d\u043e\u0432\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u043c\u043e\u0433\u0443\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0443\u0441\u0438\u043b\u0438\u0442\u044c \u0431\u0440\u0435\u043d\u0434,&#13;<br \/>\n\u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043d\u043e\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c. \u0423\u0436\u0435 \u0441\u0435\u0439\u0447\u0430\u0441 \u043b\u044e\u0434\u0438 \u0433\u043e\u0442\u043e\u0432\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u044c \u043d\u0430&#13;<br \/>\n20% \u0431\u043e\u043b\u044c\u0448\u0435 \u0437\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044e \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439.<\/p>\n<p align=\"center\"><img decoding=\"async\" title=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" border=\"0\" hspace=\"0\" alt=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" src=\"https:\/\/hotnewsinworld.com\/ru\/wp-content\/uploads\/sites\/7\/2019\/08\/1565522092_676_Samoe-vazhnoe-s-konferencii-GroupM-NextM-2019-Behind-the-Black.jpg\" align=\"middle\"\/><\/p>\n<p align=\"center\"><em>\u042f\u043d\u0430 \u0413\u0443\u0440\u044c\u044f\u043d\u043e\u0432\u0430, Consumer &amp; Customer Engagement Manager&#13;<br \/>\nIKEA \u0420\u043e\u0441\u0441\u0438\u044f<\/em><\/p>\n<p>\u041f\u0440\u0438\u043a\u043b\u0430\u0434\u043d\u043e\u043c\u0443 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0431\u044b\u043b\u0430 \u043f\u043e\u0441\u0432\u044f\u0449\u0435\u043d\u0430 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u0430\u044f \u0441\u0435\u043a\u0446\u0438\u044f&#13;<br \/>\n\u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438\u00a0\u2014 \u00ab<b>\u041c\u0430\u0441\u0442\u0435\u0440\u0441\u043a\u0430\u044f<\/b>\u00bb, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u043b <b>\u042f\u0440\u043e\u043d \u0424\u0430\u0440\u0438\u0437\u043e\u043d<\/b>,&#13;<br \/>\n\u0421\u0415\u041e MediaCom \u0432 \u0420\u043e\u0441\u0441\u0438\u0438. \u0421\u043f\u0438\u043a\u0435\u0440\u044b \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432 Mindshare, MediaCom \u0438 Wavemaker&#13;<br \/>\n\u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0433\u043e\u0441\u0442\u044f\u043c \u043d\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e&#13;<br \/>\n\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u043f\u043e\u0434\u0435\u043b\u0438\u043b\u0438\u0441\u044c \u0438\u043d\u0441\u0430\u0439\u0442\u0430\u043c\u0438 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u044b\u043c\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043c\u0438 \u0438 \u0437\u0430\u0433\u043b\u044f\u043d\u0443\u043b\u0438 \u0432&#13;<br \/>\n\u0431\u0443\u0434\u0443\u0449\u0435\u0435 eCommerce.<\/p>\n<p align=\"center\"><img decoding=\"async\" title=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" border=\"0\" hspace=\"0\" alt=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" src=\"https:\/\/hotnewsinworld.com\/ru\/wp-content\/uploads\/sites\/7\/2019\/08\/1565522092_289_Samoe-vazhnoe-s-konferencii-GroupM-NextM-2019-Behind-the-Black.jpg\" align=\"middle\"\/><\/p>\n<p align=\"center\"><i>\u042f\u0440\u043e\u043d \u0424\u0430\u0440\u0438\u0437\u043e\u043d, \u0421\u0415\u041e MediaCom \u0432 \u0420\u043e\u0441\u0441\u0438\u0438<\/i><\/p>\n<p>\u041f\u0435\u0440\u0432\u0430\u044f \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0441\u0435\u043a\u0446\u0438\u0438 \u00ab<b>\u041c\u0430\u0441\u0442\u0435\u0440\u0441\u043a\u0430\u044f<\/b>\u00bb \u0431\u044b\u043b\u0430 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0431\u0440\u0435\u043d\u0434\u0430\u043c&#13;<br \/>\n\u0443\u043f\u0440\u043e\u0441\u0442\u0438\u0442\u044c \u0438 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0431\u043b\u043e\u0433\u0435\u0440\u0430\u043c\u0438. <b>\u0418\u0432\u0430\u043d \u0428\u0430\u0432\u0440\u043e\u0432<\/b>, Head&#13;<br \/>\nof Content, Wavemaker, \u0438 <b>\u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0430 \u041a\u043e\u043d\u0434\u0440\u0430\u0448\u0442\u0438\u043d\u0430<\/b>, Chief Digital &amp;&#13;<br \/>\nInnovation Officer, MediaCom, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 [m] influence, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e&#13;<br \/>\n\u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043c\u043e\u0436\u043d\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441 \u0431\u043b\u043e\u0433\u0435\u0440\u0430\u043c\u0438, \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u0438\u0445 \u0441\u0438\u043b\u0443 \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u0438&#13;<br \/>\n\u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u0438\u0445 \u0438\u043c\u0438\u0434\u0436\u0430 \u0438\u043c\u0438\u0434\u0436\u0443 \u0431\u0440\u0435\u043d\u0434\u0430, \u0437\u0430\u043a\u0443\u043f\u0430\u0442\u044c \u0438\u0445 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u044b\u043c \u043c\u0435\u0442\u043e\u0434\u043e\u043c \u0438&#13;<br \/>\n\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0438.<\/p>\n<p><strong>\u0414\u0435\u043d\u0438\u0441 \u0428\u043e\u043b\u043e\u0445\u043e\u0432,<\/strong> Account Director, Wavemaker, \u0438 <strong>\u0415\u043b\u0435\u043d\u0430&#13;<br \/>\n\u041f\u0435\u0440\u0435\u043b\u044c\u0434\u0438\u043a<\/strong>, Modelling Manager, Mindshare, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f&#13;<br \/>\n<strong>Targetgraph \u0438 Content Scoring<\/strong> \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f&#13;<br \/>\n\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0438 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>\n<p><img decoding=\"async\" title=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" border=\"0\" hspace=\"0\" alt=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" src=\"https:\/\/hotnewsinworld.com\/ru\/wp-content\/uploads\/sites\/7\/2019\/08\/1565522092_484_Samoe-vazhnoe-s-konferencii-GroupM-NextM-2019-Behind-the-Black.jpg\" align=\"middle\"\/><\/p>\n<p align=\"center\"><i>\u0415\u043b\u0435\u043d\u0430 \u041f\u0435\u0440\u0435\u043b\u044c\u0434\u0438\u043a, Modelling Manager Mindshare, \u0414\u0435\u043d\u0438\u0441&#13;<br \/>\n\u0428\u043e\u043b\u043e\u0445\u043e\u0432, Account Director Wavemaker<\/i><\/p>\n<p><strong>\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u0422\u0432\u0435\u0440\u0434\u043e\u0445\u043b\u0435\u0431<\/strong>, Strategy Director Mindshare, \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b&#13;<br \/>\n\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438 <strong>VOICE.CONTENT+ (Mindshare)<\/strong> \u0438 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0442\u0430\u043a\u0438\u0435&#13;<br \/>\n\u0433\u043e\u043b\u043e\u0441\u043e\u0432\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u043a\u0430\u043a \u0430\u0443\u0434\u0438\u043e\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433, \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u0432 \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u043e\u0439 \u043f\u043e\u0438\u0441\u043a \u0438&#13;<br \/>\n\u043f\u043e\u043c\u043e\u0449\u043d\u0438\u043a\u043e\u0432 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u0435\u0448\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441-\u0437\u0430\u0434\u0430\u0447\u0438.<\/p>\n<p>\u0412 \u0437\u0430\u043a\u0440\u044b\u0432\u0430\u044e\u0449\u0435\u043c \u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u0438 \u0441\u0435\u043a\u0446\u0438\u0438 \u00ab\u041c\u0430\u0441\u0442\u0435\u0440\u0441\u043a\u0430\u044f\u00bb <b>\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u0410\u043d\u0443\u0440\u0435\u0435\u0432<\/b>, MBA&#13;<br \/>\nLead, MediaCom, \u0438 <b>\u0413\u0440\u0438\u0433\u043e\u0440\u0438\u0439<\/b> <b>\u0411\u043e\u0433\u0430\u0447\u0435\u0432<\/b>, MBA SEO&amp;eCom Team Lead,&#13;<br \/>\nMediaCom, \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u0438, \u043a\u0430\u043a \u043f\u043e\u0434\u0445\u043e\u0434 SPARC \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0431\u0440\u0435\u043d\u0434\u0430\u043c \u043f\u043e\u0432\u044b\u0448\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438&#13;<br \/>\n\u0447\u0435\u0440\u0435\u0437 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0439 eCommerce, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044f \u043b\u0443\u0447\u0448\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044e \u043d\u0430 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0445&#13;<br \/>\n\u043f\u043e\u043b\u043a\u0430\u0445 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e \u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f.<\/p>\n<p><img decoding=\"async\" title=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" border=\"0\" hspace=\"0\" alt=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" src=\"https:\/\/hotnewsinworld.com\/ru\/wp-content\/uploads\/sites\/7\/2019\/08\/1565522093_473_Samoe-vazhnoe-s-konferencii-GroupM-NextM-2019-Behind-the-Black.jpg\" align=\"middle\"\/><\/p>\n<p align=\"center\"><i>\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u0410\u043d\u0443\u0440\u0435\u0435\u0432, MBA Lead MediaCom, \u0438 \u0413\u0440\u0438\u0433\u043e\u0440\u0438\u0439 \u0411\u043e\u0433\u0430\u0447\u0435\u0432,&#13;<br \/>\nMBA SEO&amp;eCom Team Lead MediaCom<\/i><\/p>\n<p>\u041f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044f \u0442\u0435\u043c\u0443 \u043e\u043d\u043b\u0430\u0439\u043d-\u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438, <b>\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u0410\u043d\u0442\u043e\u0445\u0438\u043d<\/b>, Strategic Planning&#13;<br \/>\nDirector, Mindshare, \u0438 <b>\u0410\u043d\u0434\u0440\u0435\u0439 \u041c\u0430\u0440\u0447\u0435\u043d\u043a\u043e<\/b>, Digital Client Lead, Mindshare,&#13;<br \/>\n\u0432\u044b\u0434\u0435\u043b\u0438\u043b\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0442\u0440\u0435\u043d\u0434\u043e\u0432 eCom:<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 eCom \u043c\u0435\u0433\u0430-\u0431\u0440\u0435\u043d\u0434\u043e\u0432 (\u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a&#13;<br \/>\nWeChat)<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u041e\u0441\u043b\u0430\u0431\u043b\u0435\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u0432-\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u041a\u043e\u043d\u0441\u043e\u043b\u0438\u0434\u0430\u0446\u0438\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u043e\u0431\u044a\u0435\u043c\u043e\u0432 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432&#13;<br \/>\neCom<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0411\u043e\u043b\u0435\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0439 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439&#13;<br \/>\n\u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432&#13;<br \/>\n\u0446\u0435\u043b\u043e\u043c<\/p>\n<p>\u0417\u0430\u0432\u0435\u0440\u0448\u0438\u043b\u043e \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u044e \u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u0435 \u0436\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442\u0430, \u043f\u0430\u0440\u0430\u043b\u0438\u043c\u043f\u0438\u0439\u0446\u0430 <b>\u0414\u043c\u0438\u0442\u0440\u0438\u044f<\/b>&#13;<br \/>\n<b>\u0418\u0433\u043d\u0430\u0442\u043e\u0432\u0430<\/b>. \u041e\u043d \u043f\u043e\u0441\u0432\u044f\u0442\u0438\u043b \u0441\u0432\u043e\u0435 \u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u0435 \u0442\u043e\u043c\u0443, \u043a\u0430\u043a \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0432\u043a\u0443\u043f\u0435 \u0441&#13;<br \/>\n\u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u0438\u043c \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u043e\u043c \u043c\u043e\u0433\u0443\u0442 \u0442\u0432\u043e\u0440\u0438\u0442\u044c \u043d\u0435\u0432\u0435\u0440\u043e\u044f\u0442\u043d\u044b\u0435 \u0432\u0435\u0449\u0438. \u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u043f\u043e\u0434\u0435\u043b\u0438\u043b\u0441\u044f&#13;<br \/>\n\u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u043d\u043e\u0432\u0438\u043d\u043a\u0430\u043c\u0438 \u0434\u043b\u044f \u043b\u044e\u0434\u0435\u0439 \u0441 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u044b\u043c\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u0438 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b \u043f\u0440\u043e&#13;<br \/>\n\u0441\u0432\u043e\u0439 \u043e\u043f\u044b\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0443\u043c\u043d\u044b\u0445 \u0433\u0430\u0434\u0436\u0435\u0442\u043e\u0432 \u0432 \u0442\u0440\u0435\u043d\u0438\u0440\u043e\u0432\u043a\u0430\u0445.<\/p>\n<p><img decoding=\"async\" title=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" border=\"0\" hspace=\"0\" alt=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" src=\"https:\/\/hotnewsinworld.com\/ru\/wp-content\/uploads\/sites\/7\/2019\/08\/1565522093_936_Samoe-vazhnoe-s-konferencii-GroupM-NextM-2019-Behind-the-Black.jpg\" align=\"middle\"\/><\/p>\n<p align=\"center\"><i>\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u0418\u0433\u043d\u0430\u0442\u043e\u0432, \u0436\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442, \u043f\u0430\u0440\u0430\u043b\u0438\u043c\u043f\u0438\u0435\u0446<\/i><\/p>\n<p>\u041a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u044f \u043f\u0440\u043e\u0448\u043b\u0430 \u043f\u0440\u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0435 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0432: GPMD, Rambler Group, Hearst&#13;<br \/>\nShkulev Digital, \u00ab\u041a\u0432\u0430\u043d\u0442\u00bb, \u0420\u0411\u041a, NewPole Video Network, IMHO, Mail.ru Group,&#13;<br \/>\nSearchStar, \u00ab\u041a\u043e\u043c\u043c\u0435\u0440\u0441\u0430\u043d\u0442\u044a\u00bb, AdIndex.<\/p>\n<p><img decoding=\"async\" title=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" border=\"0\" hspace=\"0\" alt=\"\u0421\u0430\u043c\u043e\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0441 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 GroupM \u00abNextM 2019: Behind the Black Mirror\u00bb\" src=\"https:\/\/hotnewsinworld.com\/ru\/wp-content\/uploads\/sites\/7\/2019\/08\/1565522094_371_Samoe-vazhnoe-s-konferencii-GroupM-NextM-2019-Behind-the-Black.jpg\" align=\"middle\"\/><\/p>\n<p align=\"center\"><i>#NextM2019<\/i><\/p>\n<\/div>\n<p><script>\n  window.fbAsyncInit = function() {\n    FB.init({\n      appId      : '629748840381996',\n      xfbml      : true,\n      version    : 'v2.10'\n    });\n    FB.AppEvents.logPageView();\n  };<\/p>\n<p>  (function(d, s, id){\n     var js, fjs = d.getElementsByTagName(s)[0];\n     if 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\u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u043f\u043e&#13; \u0441\u0441\u044b\u043b\u043a\u0430\u043c\u00a0(\u0447\u0430\u0441\u0442\u044c 1 \u0438&#13; \u0447\u0430\u0441\u0442\u044c 2), \u0430 \u043d\u0438\u0436\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u0440\u0435\u043f\u043e\u0440\u0442\u0430\u0436 \u0441 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c\u0438&#13; \u0438\u043d\u0441\u0430\u0439\u0442\u0430\u043c\u0438 \u0432\u0441\u0435\u0445 \u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u0439 \u0422\u0435\u043c\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 NextM \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443\u00a0\u2014 \u00abBehind the&#13; Black Mirror\u00bb. \u0413\u043e\u0441\u0442\u0438 \u0437\u0430\u0433\u043b\u044f\u043d\u0443\u043b\u0438 \u00ab\u043f\u043e \u0442\u0443 \u0441\u0442\u043e\u0440\u043e\u043d\u0443 \u0447\u0435\u0440\u043d\u043e\u0433\u043e&#13; \u0437\u0435\u0440\u043a\u0430\u043b\u0430\u00bb, \u0433\u0434\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u043d\u0438\u043a\u0430\u044e\u0442 \u0432 \u0436\u0438\u0437\u043d\u044c \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u0438 \u0434\u0430\u044e\u0442&#13; \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u043d\u0430 \u043c\u044b\u0441\u043b\u0438 \u0438 \u043e\u0431\u0440\u0430\u0437 \u0436\u0438\u0437\u043d\u0438 \u043b\u044e\u0434\u0435\u0439. 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