{"id":6141,"date":"2020-08-21T02:48:30","date_gmt":"2020-08-20T23:48:30","guid":{"rendered":"https:\/\/hotnewsinworld.com\/ru\/brand-finance-predstavil-rejting-50-samyh-dorogih-brendov-rossii\/"},"modified":"2020-08-21T02:48:32","modified_gmt":"2020-08-20T23:48:32","slug":"brand-finance-predstavil-rejting-50-samyh-dorogih-brendov-rossii","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/ru\/brand-finance-predstavil-rejting-50-samyh-dorogih-brendov-rossii\/","title":{"rendered":"Brand Finance \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b \u0440\u0435\u0439\u0442\u0438\u043d\u0433 50 \u0441\u0430\u043c\u044b\u0445 \u0434\u043e\u0440\u043e\u0433\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0420\u043e\u0441\u0441\u0438\u0438"},"content":{"rendered":"

\u041a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0435 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0442\u0435\u0440\u044f\u0442\u044c \u0432 \u0441\u0443\u043c\u043c\u0435 743,5 \u043c\u043b\u0440\u0434 \u0440\u0443\u0431. \u043f\u043e
\n\u0438\u0442\u043e\u0433\u0430\u043c \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438. \u041e\u0431 \u044d\u0442\u043e\u043c \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0441\u044f \u0432 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438
\nBrand Finance, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u043c \u0441\u0440\u0435\u0434\u0438 1,5 \u0442\u044b\u0441. \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0432 29
\n\u0441\u0442\u0440\u0430\u043d\u0430\u0445.
\n\u0423\u0442\u043e\u0447\u043d\u044f\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u0443\u0449\u0435\u0440\u0431, \u043d\u0430\u043d\u0435\u0441\u0435\u043d\u043d\u044b\u0439 \u0440\u044b\u043d\u043a\u0443 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0435\u0439, \u0443\u0436\u0435 \u043f\u0440\u0435\u0432\u044b\u0448\u0430\u0435\u0442 \u043f\u043e\u0442\u0435\u0440\u0438,
\n\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u0438\u0440\u043e\u0432\u0430\u044f \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u043f\u043e\u043d\u0435\u0441\u043b\u0430 \u043e\u0442 \u0432\u0441\u043f\u044b\u0448\u043a\u0438 \u0430\u0442\u0438\u043f\u0438\u0447\u043d\u043e\u0439 \u043f\u043d\u0435\u0432\u043c\u043e\u043d\u0438\u0438 \u0432 2003 \u0433.
\n\u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u043d\u0435\u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u0443\u044e \u043e\u0431\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0443, \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u0441\u043c\u043e\u0433\u043b\u0438 \u0437\u0430\u043c\u0435\u0442\u043d\u043e \u0432\u044b\u0440\u0430\u0441\u0442\u0438 \u2014
\nBrand Finance \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0438 \u043b\u0438\u0434\u0438\u0440\u0443\u044e\u0449\u0438\u0445 \u0438\u0433\u0440\u043e\u043a\u043e\u0432 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u0437\u0430
\n\u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u0433\u043e\u0434.
\n\u041d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0434\u043e\u0440\u043e\u0433\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u044b\u0439 \u0433\u043e\u0434 \u043f\u043e\u0434\u0440\u044f\u0434 \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0421\u0431\u0435\u0440\u0431\u0430\u043d\u043a. \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c
\n\u043a\u0440\u0435\u0434\u0438\u0442\u043d\u043e\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043e\u0446\u0435\u043d\u0438\u043b\u0438 \u0432 840,2 \u043c\u043b\u0440\u0434 \u0440\u0443\u0431. \u0422\u0440\u043e\u0439\u043a\u0430 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0441 \u043f\u0440\u043e\u0448\u043b\u043e\u0433\u043e \u0433\u043e\u0434\u0430
\n\u043e\u0441\u0442\u0430\u043b\u0430\u0441\u044c \u043d\u0435\u0438\u0437\u043c\u0435\u043d\u043d\u043e\u0439: \u043d\u0430 \u0432\u0442\u043e\u0440\u043e\u043c \u043c\u0435\u0441\u0442\u0435 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u00ab\u0413\u0430\u0437\u043f\u0440\u043e\u043c\u00bb\u200e (481,3 \u043c\u043b\u0440\u0434 \u0440\u0443\u0431.), \u0430
\n\u043d\u0430 \u0442\u0440\u0435\u0442\u044c\u0435\u043c \u2014 \u00ab\u041b\u0443\u043a\u043e\u0439\u043b\u00bb\u200e (370,9 \u043c\u043b\u0440\u0434 \u0440\u0443\u0431.). \u0412 \u0442\u043e\u043f-10 \u043f\u043e\u043f\u0430\u043b\u0438 \u0442\u0430\u043a\u0436\u0435 \u0431\u0430\u043d\u043a \u0412\u0422\u0411,
\n\u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440 \u00ab\u041c\u0430\u0433\u043d\u0438\u0442\u00bb\u200e \u0438 \u0442\u0435\u043b\u0435\u043a\u043e\u043c-\u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440 \u041c\u0422\u0421.
\n\u0421\u0430\u043c\u044b\u043c \u0431\u044b\u0441\u0442\u0440\u043e\u0440\u0430\u0441\u0442\u0443\u0449\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u043f\u0440\u0438\u0437\u043d\u0430\u043d \u0434\u0435\u0432\u0435\u043b\u043e\u043f\u0435\u0440 \u041f\u0418\u041a, \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e
\n\u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u043d\u0430 50,6%. \u0417\u0430 \u043d\u0438\u043c \u0441\u043b\u0435\u0434\u0443\u044e\u0442 \u043d\u0435\u0444\u0442\u044f\u043d\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u00ab\u0421\u043b\u0430\u0432\u043d\u0435\u0444\u0442\u044c\u00bb\u200e (+31,8%),
\nIT-\u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a \u00ab\u042f\u043d\u0434\u0435\u043a\u0441\u00bb\u200e (+31%), \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440 \u00ab\u041c.\u0412\u0438\u0434\u0435\u043e\u00bb\u200e (+23,5%) \u0438 \u0431\u0430\u043d\u043a \u0412\u0422\u0411
\n(+22,8%). \u0421\u0430\u043c\u0443\u044e \u0437\u0430\u043c\u0435\u0442\u043d\u0443\u044e \u043e\u0442\u0440\u0438\u0446\u0430\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438 \u00ab\u0412\u0435\u0440\u0442\u043e\u043b\u0435\u0442\u044b \u0420\u043e\u0441\u0441\u0438\u0438\u00bb
\n(-53,1%), \u041e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u043d\u0430\u044f \u0430\u0432\u0438\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u044f (-44,9%) \u0438 \u0441\u0435\u0442\u044c
\n\u0433\u0438\u043f\u0435\u0440\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u0432 \u00ab\u041b\u0435\u043d\u0442\u0430\u00bb\u200e (-29,3%). \u0412 \u0430\u043d\u0442\u0438\u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u043f\u043e\u043f\u0430\u043b \u0442\u0430\u043a\u0436\u0435 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440 \u00ab\u041c\u0435\u0433\u0430\u0424\u043e\u043d\u00bb\u200e
\n(-14,7%).
\n\u00ab\u0410\u044d\u0440\u043e\u0444\u043b\u043e\u0442\u00bb\u200e \u0432\u0435\u0440\u043d\u0443\u043b \u0441\u0435\u0431\u0435 \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435 \u0441\u0430\u043c\u044b\u0445 \u0441\u0438\u043b\u044c\u043d\u044b\u0445 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0445
\n\u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u0441\u043c\u0435\u0441\u0442\u0438\u0432 \u0421\u0431\u0435\u0440\u0431\u0430\u043d\u043a \u043d\u0430 \u0432\u0442\u043e\u0440\u043e\u0435 \u043c\u0435\u0441\u0442\u043e. \u0422\u0440\u0435\u0442\u044c\u044e \u0441\u0442\u0440\u043e\u0447\u043a\u0443 \u0437\u0430\u043d\u044f\u043b \u041c\u0422\u0421. \u0412 \u043f\u0435\u0440\u0435\u0447\u0435\u043d\u044c
\n\u043f\u043e\u043f\u0430\u043b\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u044b: \u00ab\u041c\u0435\u0433\u0430\u0424\u043e\u043d\u00bb\u200e, \u00ab\u0411\u0438\u043b\u0430\u0439\u043d\u00bb\u200e, \u00ab\u0420\u043e\u0441\u0442\u0435\u043b\u0435\u043a\u043e\u043c\u00bb\u200e \u2014 \u0430 \u0442\u0430\u043a\u0436\u0435
\n\u00ab\u0413\u0430\u0437\u043f\u0440\u043e\u043c\u00bb\u200e, \u00ab\u041b\u0443\u043a\u043e\u0439\u043b\u00bb\u200e \u0438 S7 Airlines.
\n\u0421\u0440\u0435\u0434\u0438 \u0442\u043e\u043f-50 \u0434\u043e\u0440\u043e\u0433\u0438\u0445 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 34,1% \u043e\u0442\u043d\u043e\u0441\u044f\u0442\u0441\u044f \u043a \u043d\u0435\u0444\u0442\u0435\u0433\u0430\u0437\u043e\u0432\u043e\u0439
\n\u0441\u0444\u0435\u0440\u0435, \u043e\u0431\u0449\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 1,6 \u0442\u0440\u043b\u043d \u0440\u0443\u0431. \u0412\u0442\u043e\u0440\u043e\u0439 \u043f\u043e \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0435
\n\u0441\u0435\u043a\u0442\u043e\u0440 \u2014 \u0431\u0430\u043d\u043a\u0438 (24,3%, 1,1 \u0442\u0440\u043b\u043d \u0440\u0443\u0431.), \u0430 \u0442\u0440\u0435\u0442\u0438\u0439 \u2014 \u0440\u0438\u0442\u0435\u0439\u043b (428 \u043c\u043b\u0440\u0434 \u0440\u0443\u0431.).
\n\u0421\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0442\u043e\u043f-50 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0432 4,6 \u0442\u0440\u043b\u043d \u0440\u0443\u0431.
\n\u041a \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u043e\u0449\u0443\u0442\u044f\u0442 \u043d\u0430 \u0441\u0435\u0431\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u044f
\n\u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438 \u2014 \u0442\u043e \u0435\u0441\u0442\u044c \u043f\u043e\u0442\u0435\u0440\u044f\u044e\u0442 \u0432 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0434\u043e 10%, \u2014 \u043e\u0442\u043d\u043e\u0441\u044f\u0442\u0441\u044f \u0442\u0435\u043b\u0435\u043a\u043e\u043c,
\n\u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u044c, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043f\u0438\u0442\u0430\u043d\u0438\u044f, \u0444\u0430\u0440\u043c\u0430\u0446\u0435\u0432\u0442\u0438\u043a\u0430 \u0438 healthcare. \u0423\u043c\u0435\u0440\u0435\u043d\u043d\u044b\u0439 \u044d\u0444\u0444\u0435\u043a\u0442
\n(\u043f\u043e\u0442\u0435\u0440\u0438 \u043e\u0442 10% \u0434\u043e 20%) \u043e\u0436\u0438\u0434\u0430\u044e\u0442 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438 \u0430\u0432\u0438\u0430\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043c\u0435\u0434\u0438\u0430 \u0438
\n\u0430\u0432\u0442\u043e\u043f\u0440\u043e\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439. \u0421\u0438\u043b\u044c\u043d\u0435\u0435 \u0432\u0441\u0435\u0433\u043e (-20% \u0438 \u0431\u043e\u043b\u0435\u0435) \u043a\u043e\u0440\u043e\u043d\u0430\u0432\u0438\u0440\u0443\u0441 \u0443\u0434\u0430\u0440\u0438\u0442 \u043f\u043e
\n\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u043c \u043e\u0434\u0435\u0436\u0434\u044b, \u043e\u0442\u0435\u043b\u044f\u043c, \u0430\u044d\u0440\u043e\u043f\u043e\u0440\u0442\u0430\u043c \u0438 \u043d\u0435\u0444\u0442\u0435\u0433\u0430\u0437\u043e\u0432\u044b\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c. <\/p>\n

\n
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\u041a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0435 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0442\u0435\u0440\u044f\u0442\u044c \u0432 \u0441\u0443\u043c\u043c\u0435 743,5 \u043c\u043b\u0440\u0434 \u0440\u0443\u0431. \u043f\u043e \u0438\u0442\u043e\u0433\u0430\u043c \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438. \u041e\u0431 \u044d\u0442\u043e\u043c \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0441\u044f \u0432 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Brand Finance, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u043c \u0441\u0440\u0435\u0434\u0438 1,5 \u0442\u044b\u0441. \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0432 29 \u0441\u0442\u0440\u0430\u043d\u0430\u0445. \u0423\u0442\u043e\u0447\u043d\u044f\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u0443\u0449\u0435\u0440\u0431, \u043d\u0430\u043d\u0435\u0441\u0435\u043d\u043d\u044b\u0439 \u0440\u044b\u043d\u043a\u0443 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0435\u0439, \u0443\u0436\u0435 \u043f\u0440\u0435\u0432\u044b\u0448\u0430\u0435\u0442 \u043f\u043e\u0442\u0435\u0440\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u0438\u0440\u043e\u0432\u0430\u044f \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u043f\u043e\u043d\u0435\u0441\u043b\u0430 \u043e\u0442 \u0432\u0441\u043f\u044b\u0448\u043a\u0438 \u0430\u0442\u0438\u043f\u0438\u0447\u043d\u043e\u0439 \u043f\u043d\u0435\u0432\u043c\u043e\u043d\u0438\u0438 \u0432 2003 \u0433. \u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u043d\u0435\u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u0443\u044e \u043e\u0431\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0443, \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 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