{"id":7216,"date":"2021-01-24T09:32:11","date_gmt":"2021-01-24T06:32:11","guid":{"rendered":"https:\/\/hotnewsinworld.com\/ru\/golden-drum-dobavil-novye-gruppy-kategorii-i-nagrady\/"},"modified":"2021-01-24T09:32:13","modified_gmt":"2021-01-24T06:32:13","slug":"golden-drum-dobavil-novye-gruppy-kategorii-i-nagrady","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/ru\/golden-drum-dobavil-novye-gruppy-kategorii-i-nagrady\/","title":{"rendered":"Golden Drum \u0434\u043e\u0431\u0430\u0432\u0438\u043b \u043d\u043e\u0432\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b, \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438 \u043d\u0430\u0433\u0440\u0430\u0434\u044b"},"content":{"rendered":"

\u041a\u043e\u043c\u0430\u043d\u0434\u0430 Golden Drum \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e \u0440\u0435\u0441\u0442\u0430\u0440\u0442\u0435 \u0444\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u044f. \u0412 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u043e\u0442\u043c\u0435\u043d\u0438\u043b\u0438 \u0438\u0437-\u0437\u0430 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438. \u0412 2021-\u043c \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 Golden Drum \u043d\u0430\u043c\u0435\u0447\u0435\u043d\u043e \u043d\u0430 \u043e\u043a\u0442\u044f\u0431\u0440\u044c, \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0442\u043e\u0440\u044b \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442 \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432 \u0432 \u043e\u0444\u043b\u0430\u0439\u043d\u0435
\n\u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f
\n\u043a\u043e\u0441\u043d\u0443\u043b\u0438\u0441\u044c \u0441\u0430\u043c\u043e\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430. \u0412 \u043d\u0435\u043c \u043f\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u043d\u043e\u0432\u044b\u0435
\n\u0433\u0440\u0443\u043f\u043f\u044b, \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438 \u043d\u0430\u0433\u0440\u0430\u0434\u044b, \u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0449\u0438\u0435 \u0444\u043e\u043a\u0443\u0441 \u043d\u0430 digital, \u043a\u0440\u0430\u0444\u0442\u043e\u0432\u044b\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u0445 \u0438
\n\u0432\u043b\u0438\u044f\u043d\u0438\u0438 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438. \u041d\u043e\u0432\u044b\u0435 \u0441\u0435\u043a\u0446\u0438\u0438 \u2014 Creative Business Excellence Drum,
\nCraft Drum, One-Channel Drum \u0438 Omni-Channel Drum.
\n\u0421\u0435\u043a\u0446\u0438\u044f Creative Business Excellence \u043e\u0442\u043c\u0435\u0447\u0430\u0435\u0442 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0435
\n\u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043a\u0430\u0437\u0430\u043b\u0438 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u0431\u0440\u0435\u043d\u0434, \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 \u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0439
\n\u043e\u043f\u044b\u0442, \u0441\u0442\u0430\u043b\u0438 \u043f\u043e\u0432\u043e\u0440\u043e\u0442\u043d\u044b\u043c\u0438 \u0432 \u0441\u0432\u043e\u0435\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438.
\n1. \u0413\u0440\u0443\u043f\u043f\u0430 Brand Building \u0440\u0430\u043d\u0435\u0435 \u0431\u044b\u043b\u0430 \u0447\u0430\u0441\u0442\u044c\u044e \u0441\u0435\u043a\u0446\u0438\u0438 WHY \u0438
\n\u0432\u043a\u043b\u044e\u0447\u0430\u043b\u0430 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438: Brand Introduction, Brand Reinvention, Brand
\nVitality. \u0422\u0435\u043f\u0435\u0440\u044c \u043a \u043d\u0438\u043c \u043f\u0440\u0438\u0431\u0430\u0432\u0438\u043b\u0430\u0441\u044c \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f Brand Strategy and Experience, \u0432
\n\u0440\u0430\u043c\u043a\u0430\u0445 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0431\u0443\u0434\u0443\u0442 \u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435
\n\u043f\u043e\u043c\u043e\u0433\u043b\u0438 \u0441\u043f\u0440\u0430\u0432\u0438\u0442\u044c\u0441\u044f \u0441 \u0432\u044b\u0437\u043e\u0432\u043e\u043c \u0438\u043b\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043e\u0439.
\n2. \u041d\u043e\u0432\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430 Creative Effectiveness \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0430 \u0434\u043b\u044f
\n\u0440\u0430\u0431\u043e\u0442, \u0447\u044c\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0436\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c. \u0420\u0435\u0447\u044c \u0438\u0434\u0435\u0442 \u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u0445,
\n\u0431\u0435\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u0430\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u0446\u0435\u043b\u044c \u043d\u0435 \u0431\u044b\u043b\u0430 \u0431\u044b \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0442\u0430. \u0416\u044e\u0440\u0438 \u0431\u0443\u0434\u0435\u0442
\n\u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u0441\u0430\u043c\u0443 \u0438\u0434\u0435\u044e, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438, \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438 \u0441\u0442\u0435\u043f\u0435\u043d\u044c
\n\u0432\u043b\u0438\u044f\u043d\u0438\u044f. \u041d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0441 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u0434\u0430\u043d\u044b \u0440\u0430\u0431\u043e\u0442\u044b, \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u044b\u0435 \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0442\u0440\u0438 \u0433\u043e\u0434\u0430.
\n\u0413\u0440\u0443\u043f\u043f\u0430 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0447\u0435\u0442\u044b\u0440\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 Single-country\/region PROFIT,
\nSingle-country\/region NON-PROFIT, Multi-country\/region PROFIT,
\nMulti-country\/region NON-PROFIT.
\n3. \u0413\u0440\u0443\u043f\u043f\u0430 e\/mCommerce, Community & Use of Experience
\n\u043f\u0435\u0440\u0435\u043a\u043e\u0447\u0435\u0432\u0430\u043b\u0430 \u0438\u0437 \u0441\u0435\u043a\u0446\u0438\u0438 WHAT, \u0433\u0434\u0435 \u0431\u044b\u043b\u0430 \u0447\u0430\u0441\u0442\u044c\u044e \u0433\u0440\u0443\u043f\u043f\u044b Digital & Mobile. \u041a\u0430\u043a
\n\u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u0437 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f, \u043e\u043d\u0430 \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0430 \u0434\u043b\u044f \u043a\u0435\u0439\u0441\u043e\u0432, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u0438\u0441\u043a\u0443\u0441\u043d\u044b\u043c
\n\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438, \u0440\u0430\u0431\u043e\u0442\u043e\u0439 \u0441 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e\u043c, \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435\u043c
\n\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430 \u0441 \u0446\u0435\u043b\u044c\u044e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.
\n\u0412\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 eCommerce&mCommerce, Community Management \u0438 Use of
\nExperience (UX \/ UI).
\n4. \u041d\u043e\u0432\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430 Sustainable Business Solutions \u043f\u0440\u0438\u0437\u0432\u0430\u043d\u0430
\n\u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043f\u0440\u043e\u0435\u043a\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u043f\u043b\u0430\u043d\u0435\u0442\u0443.
\n\u0412\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 Corporate sustainability (Data, Social, Environmental\u2026),
\nProduct & Services.
\n5. \u0413\u0440\u0443\u043f\u043f\u0430 Activation \u0440\u0430\u043d\u0435\u0435 \u043e\u0442\u043d\u043e\u0441\u0438\u043b\u0430\u0441\u044c \u043a \u0441\u0435\u043a\u0446\u0438\u0438 WHY. \u0412 \u044d\u0442\u043e\u043c
\n\u0433\u043e\u0434\u0443 \u0432 \u043d\u0435\u0439 \u043f\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0441 \u0430\u043a\u0446\u0435\u043d\u0442\u043e\u043c \u043d\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c:
\nTechnology-led Activation, Social Media Engagement, Mobile Activation, Website
\nActivation \u0438 Cross-Platform Activation.
\n6. Content \u2014 \u0435\u0449\u0435 \u043e\u0434\u0438\u043d \u00ab\u0432\u044b\u0445\u043e\u0434\u0435\u0446\u00bb \u0438\u0437 WHY. \u0422\u0435\u043f\u0435\u0440\u044c \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442
\n\u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u0442\u043a\u0438\u0435 \u0438 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438: Targeted Storytelling & Experience,
\nCross-Platform Storytelling, Real-Time Action Content \u0438 User Generated
\nContent.
\n7. \u0413\u0440\u0443\u043f\u043f\u0430 Innovation (\u0440\u0430\u043d\u0435\u0435 \u0447\u0430\u0441\u0442\u044c WHY) \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c
\n\u043f\u043e\u043f\u043e\u043b\u043d\u0438\u043b\u0430\u0441\u044c \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u043c\u0438 Communication and Media Innovation, Product or Service
\nInnovation \u0438 Use of Technology.
\n\u041d\u0430\u0433\u0440\u0430\u0434\u044b Golden Drum
\n\u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0410\u041a\u0410\u0420 \u043f\u0440\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0430
\n\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438. \u0412 2021 \u0433. \u0437\u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0435 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0432 Golden Drum \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e \u043c\u043e\u0436\u0435\u0442
\n\u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c 5 \u0431\u0430\u043b\u043b\u043e\u0432.<\/p>\n

\u0421\u0435\u043a\u0446\u0438\u044f Craft \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0430 \u0434\u043b\u044f \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0440\u0430\u0431\u043e\u0442, \u0447\u044c\u0435
\n\u043c\u0430\u0441\u0442\u0435\u0440\u0441\u043a\u043e\u0435 \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u043e\u0439\u043d\u043e \u043d\u0430\u0433\u0440\u0430\u0434\u044b. \u042d\u0442\u0438 \u043a\u0435\u0439\u0441\u044b \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0430\u043c\u0438 \u0438
\n\u0437\u0430\u0434\u0430\u044e\u0442 \u043d\u043e\u0432\u0443\u044e \u043f\u043b\u0430\u043d\u043a\u0443 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438. \u0420\u0430\u043d\u0435\u0435 Craft \u0432\u0445\u043e\u0434\u0438\u043b\u0430 \u0432 \u0441\u0435\u043a\u0446\u0438\u044e WHAT,
\n\u043d\u043e \u0432 \u0441\u0432\u044f\u0437\u0438 \u0441 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u043c \u043a \u0434\u0430\u043d\u043d\u043e\u043c\u0443 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0442\u043e\u0440\u044b \u0440\u0435\u0448\u0438\u043b\u0438 \u0435\u0433\u043e
\n\u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c.
\n1. \u0412 \u0433\u0440\u0443\u043f\u043f\u0435 Industry Craft \u043f\u043e\u044f\u0432\u0438\u043b\u0430\u0441\u044c \u043d\u043e\u0432\u0430\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f
\nCopywriting. \u041e\u043d\u0430 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u043b\u0430 \u0443\u0436\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 Art Direction, Illustration,
\nPhotography, Typography.
\n2. \u0412 Motion Craft \u0434\u043e\u0431\u0430\u0432\u0438\u043b\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 Casting, Design\/Art
\nDirection, Animation \u0438 Special \/ Visual Effects. \u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 Direction,
\nCinematography, Production, Original Music, Sound, Design & Adapted Music,
\nEditing \u043e\u0441\u0442\u0430\u043d\u0443\u0442\u0441\u044f.
\n3. \u0412\u043d\u0443\u0442\u0440\u0438 Digital Craft \u043f\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u043d\u043e\u0432\u044b\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438: Digital
\nIllustration & Design, Motion Graphics Design & Animation, Music \/
\nSound Design, Use of Creative Data & AI, Use of AR \/ VR. \u041e\u0441\u0442\u0430\u043d\u0443\u0442\u0441\u044f
\nStorytelling, Use of Technology \u0438 Use of Experience (UX \/ UI).
\n4. \u041d\u043e\u0432\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430 Innovation Craft \u043e\u0431\u043e\u0439\u0434\u0435\u0442\u0441\u044f \u0431\u0435\u0437
\n\u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439.
\n\u041d\u043e\u0432\u0430\u044f \u0441\u0435\u043a\u0446\u0438\u044f One-Channel \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0442\u0441\u044f \u043a\u0435\u0439\u0441\u0430\u043c\u0438 \u0441
\n\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u043e\u0434\u043d\u043e\u0433\u043e \u043c\u0435\u0434\u0438\u0430\u043a\u0430\u043d\u0430\u043b\u0430. \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0435 \u0437\u0434\u0435\u0441\u044c \u0440\u0430\u0431\u043e\u0442\u044b \u0434\u043e\u043b\u0436\u043d\u044b
\n\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u043e\u0433\u043e \u043a\u0430\u043d\u0430\u043b\u0430 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f.
\n\u0412\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0448\u0435\u0441\u0442\u044c \u0433\u0440\u0443\u043f\u043f: Film; Print; Out of home; Audio; Digital; Mobile &
\nTechnology; Design. \u041a\u0430\u0436\u0434\u0430\u044f \u0438\u0437 \u043d\u0438\u0445 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u043f\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439.
\n\u0415\u0449\u0435 \u043e\u0434\u043d\u0430 \u043d\u043e\u0432\u0430\u044f \u0441\u0435\u043a\u0446\u0438\u044f \u2014 Omni-Channel, \u0434\u043b\u044f
\n\u043a\u0440\u043e\u0441\u0441-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435\u043d\u043d\u044b\u0445 \u043a\u0435\u0439\u0441\u043e\u0432.
\n1. \u0413\u0440\u0443\u043f\u043f\u0430 Integrated \u0442\u0435\u043f\u0435\u0440\u044c \u043f\u043e\u0434\u0435\u043b\u0435\u043d\u0430 \u043d\u0430 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 Food
\n& Drinks; Home & Electronics; Health, Beauty & Wellness; Sport
\n& Fashion; Transport, Travel & Tourism; Media, Culture &
\nEntertainment; Retail & Public Services; Business & Finance; Corporate
\nAdvertising; Social Networking Solutions & Community Sites.
\n2. Content \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u0443\u0436\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 Online &
\nMobile; Live Experience; Native Advertising; Brand Integration; Sponsorships
\n& Co-Promotions; Games; Influencer Marketing. \u0418\u0445 \u0434\u043e\u043f\u043e\u043b\u043d\u044f\u0442 Long Films, Short
\nFilms \u0438 PR.
\n3. \u0413\u0440\u0443\u043f\u043f\u0430 Engagement \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u043b\u0430\u0441\u044c \u0437\u0430 \u0441\u0447\u0435\u0442 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438
\nReal-time Engagement, \u0432 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043a Direct; Creative use of Data; Public &
\nCommunity Relations; Creative use of Media.
\n4. \u042d\u0442\u0430 \u0433\u0440\u0443\u043f\u043f\u0430, \u043a\u0430\u043a \u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0434\u0432\u0435, \u043d\u043e\u0432\u0438\u0447\u043a\u0438. Digital, Mobile &
\nTechnology.
\n5. Health & Wellness.
\n6. Sports, Pop Culture & Art.
\n\u0415\u0449\u0435 \u0442\u0440\u0438 \u0441\u0435\u043a\u0446\u0438\u0438 \u0431\u0443\u0434\u0443\u0442 \u0441\u0443\u0434\u0438\u0442\u044c \u0432\u0441\u0435 \u0447\u043b\u0435\u043d\u044b \u0436\u044e\u0440\u0438, \u0431\u0435\u0437 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0438\u00a0\u043f\u043e
\n\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f\u043c. \u042d\u0442\u043e Genius Loci\/Local Spirit, Social
\nGood \u0438 COVID-19.<\/p>\n

\n
\nSource link <\/a>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

\u041a\u043e\u043c\u0430\u043d\u0434\u0430 Golden Drum \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e \u0440\u0435\u0441\u0442\u0430\u0440\u0442\u0435 \u0444\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u044f. \u0412 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u043e\u0442\u043c\u0435\u043d\u0438\u043b\u0438 \u0438\u0437-\u0437\u0430 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438. \u0412 2021-\u043c \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 Golden Drum \u043d\u0430\u043c\u0435\u0447\u0435\u043d\u043e \u043d\u0430 \u043e\u043a\u0442\u044f\u0431\u0440\u044c, \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0442\u043e\u0440\u044b \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442 \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432 \u0432 \u043e\u0444\u043b\u0430\u0439\u043d\u0435 \u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043a\u043e\u0441\u043d\u0443\u043b\u0438\u0441\u044c \u0441\u0430\u043c\u043e\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430. \u0412 \u043d\u0435\u043c \u043f\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u043d\u043e\u0432\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b, \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438 \u043d\u0430\u0433\u0440\u0430\u0434\u044b, \u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0449\u0438\u0435 \u0444\u043e\u043a\u0443\u0441 \u043d\u0430 digital, \u043a\u0440\u0430\u0444\u0442\u043e\u0432\u044b\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u0445 \u0438 \u0432\u043b\u0438\u044f\u043d\u0438\u0438 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438. \u041d\u043e\u0432\u044b\u0435 \u0441\u0435\u043a\u0446\u0438\u0438 \u2014 […]<\/p>\n","protected":false},"author":2,"featured_media":7217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti-marketinga"],"yoast_head":"\nGolden Drum \u0434\u043e\u0431\u0430\u0432\u0438\u043b \u043d\u043e\u0432\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b, \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438 \u043d\u0430\u0433\u0440\u0430\u0434\u044b - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/ru\/golden-drum-dobavil-novye-gruppy-kategorii-i-nagrady\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Golden Drum \u0434\u043e\u0431\u0430\u0432\u0438\u043b \u043d\u043e\u0432\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b, \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438 \u043d\u0430\u0433\u0440\u0430\u0434\u044b - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"\u041a\u043e\u043c\u0430\u043d\u0434\u0430 Golden Drum \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e \u0440\u0435\u0441\u0442\u0430\u0440\u0442\u0435 \u0444\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u044f. \u0412 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u043e\u0442\u043c\u0435\u043d\u0438\u043b\u0438 \u0438\u0437-\u0437\u0430 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438. \u0412 2021-\u043c \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 Golden Drum \u043d\u0430\u043c\u0435\u0447\u0435\u043d\u043e \u043d\u0430 \u043e\u043a\u0442\u044f\u0431\u0440\u044c, \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0442\u043e\u0440\u044b \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442 \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432 \u0432 \u043e\u0444\u043b\u0430\u0439\u043d\u0435 \u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043a\u043e\u0441\u043d\u0443\u043b\u0438\u0441\u044c \u0441\u0430\u043c\u043e\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u0430. \u0412 \u043d\u0435\u043c \u043f\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u043d\u043e\u0432\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b, \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438 \u043d\u0430\u0433\u0440\u0430\u0434\u044b, \u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0449\u0438\u0435 \u0444\u043e\u043a\u0443\u0441 \u043d\u0430 digital, \u043a\u0440\u0430\u0444\u0442\u043e\u0432\u044b\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u0445 \u0438 \u0432\u043b\u0438\u044f\u043d\u0438\u0438 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438. \u041d\u043e\u0432\u044b\u0435 \u0441\u0435\u043a\u0446\u0438\u0438 \u2014 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotnewsinworld.com\/ru\/golden-drum-dobavil-novye-gruppy-kategorii-i-nagrady\/\" \/>\n<meta property=\"og:site_name\" content=\"Hot News in World\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-24T06:32:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-24T06:32:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotnewsinworld.com\/ru\/wp-content\/uploads\/sites\/7\/2021\/01\/Golden-Drum-dobavil-novye-gruppy-kategorii-i-nagrady.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hotnewsinworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"hotnewsinworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" 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