{"id":82,"date":"2019-05-04T17:59:18","date_gmt":"2019-05-04T14:59:18","guid":{"rendered":"https:\/\/hotnewsinworld.com\/ru\/%d0%ba%d0%b0%d0%ba-%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%b0%d0%b5%d1%82-%d0%bf%d0%be%d0%b2%d0%b5%d0%b4%d0%b5%d0%bd%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b9-%d1%82%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8%d0%bd\/"},"modified":"2019-05-04T17:59:18","modified_gmt":"2019-05-04T14:59:18","slug":"%d0%ba%d0%b0%d0%ba-%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%b0%d0%b5%d1%82-%d0%bf%d0%be%d0%b2%d0%b5%d0%b4%d0%b5%d0%bd%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b9-%d1%82%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8%d0%bd","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/ru\/%d0%ba%d0%b0%d0%ba-%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%b0%d0%b5%d1%82-%d0%bf%d0%be%d0%b2%d0%b5%d0%b4%d0%b5%d0%bd%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b9-%d1%82%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8%d0%bd\/","title":{"rendered":"\u041a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0422\u0412 \u2014 \u043a\u0435\u0439\u0441 PepsiCo"},"content":{"rendered":"<p> [ad_1]<\/p>\n<div itemprop=\"articleBody\">\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f PepsiCo \u0438 OMD OM Group \u0440\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u043b\u0438 \u0442\u0435\u043b\u0435\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435&#13;<br \/>\n\u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0445 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u0432. \u041e\u0431 \u044d\u0442\u043e\u043c \u0441\u043e\u043e\u0431\u0449\u0438\u043b\u0438 \u0432 \u00ab\u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u0430\u043b\u044c\u044f\u043d\u0441\u0435\u00bb&#13;<br \/>\n(\u041d\u0420\u0410). \u0412 \u043f\u0440\u0435\u0441\u0441-\u0441\u043b\u0443\u0436\u0431\u0435 \u043e\u0442\u043c\u0435\u0442\u0438\u043b\u0438, \u0447\u0442\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0431\u044b\u043b\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 \u0431\u0430\u0437\u0435&#13;<br \/>\n\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0433\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0430 \u0441\u0435\u043b\u043b\u0435\u0440\u0430 ViMB \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430\u0441\u044c \u043d\u0430 \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u0438&#13;<br \/>\n\u0432\u043f\u0435\u0440\u0432\u044b\u0435.<\/p>\n<p>\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0431\u044b\u043b\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u0430 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u00ab\u0414\u043e\u043c\u0438\u043a \u0432 \u0434\u0435\u0440\u0435\u0432\u043d\u0435\u00bb. \u0426\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439&#13;<br \/>\n\u0441\u0442\u0430\u043b\u0438 \u043b\u044e\u0434\u0438, \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u044e\u0449\u0438\u0435 \u043c\u043e\u043b\u043e\u043a\u043e. \u041f\u043e \u0441\u043b\u043e\u0432\u0430\u043c \u041c\u0430\u0440\u0438\u043d\u044b \u041b\u043e\u043a\u0442\u0435\u0432\u043e\u0439,&#13;<br \/>\n\u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f \u0433\u0440\u0443\u043f\u043f\u044b \u043f\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u043c\u0443 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e OMD OM Group, \u044d\u0442\u0438&#13;<br \/>\n\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u043d\u044b\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u0433\u0440\u0443\u043f\u043f\u0430 \u0441\u0442\u0440\u043e\u0438\u043b\u0430 \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 Mediascope \u0438 \u041d\u0421\u041a. \u0414\u043b\u044f\u00a0\u044d\u0442\u043e\u0433\u043e&#13;<br \/>\n\u0431\u044b\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u044b \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b TGI \/ Marketing Index\u00a0\u2014 \u043d\u0435\u043f\u0440\u0435\u0440\u044b\u0432\u043d\u043e\u0433\u043e&#13;<br \/>\n\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0433\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0441 1995 \u0433. \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u0438&#13;<br \/>\n\u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438 \u0443\u0441\u043b\u0443\u0433, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u0439 \u0438 \u0441\u0442\u0438\u043b\u044f \u0436\u0438\u0437\u043d\u0438 \u0440\u043e\u0441\u0441\u0438\u044f\u043d.<\/p>\n<p>\u00ab\u0421\u0435\u0433\u043c\u0435\u043d\u0442, \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0439 \u0432 \u0431\u0430\u0437\u0435 M\u2019Index, \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0432\u043e\u0441\u0441\u043e\u0437\u0434\u0430\u043d \u043a\u0430\u043a \u0432 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u044b\u0445&#13;<br \/>\n\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u0445 \u0434\u043b\u044f \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0442\u0435\u043b\u0435\u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0442\u0430\u043a \u0438 \u0432 \u043e\u0442\u0447\u0435\u0442\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 Mediascope&#13;<br \/>\n\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0440\u044b\u043d\u043a\u0443. \u041c\u044b \u0432\u043e\u0441\u0441\u043e\u0437\u0434\u0430\u0435\u043c \u044d\u0442\u043e\u0442 \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u0432\u043d\u0443\u0442\u0440\u0438 ViMB, \u0438 \u043e\u043d \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f&#13;<br \/>\n\u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u043c \u0434\u043b\u044f \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u0442\u0430\u043a \u0436\u0435 \u043a\u0430\u043a \u0438 \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u043e\u0446\u0434\u0435\u043c-\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440&#13;<br \/>\n18\u201334. \u0414\u0430\u043b\u0435\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043c\u043e\u0433\u0443\u0442 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0441 \u0444\u043e\u043a\u0443\u0441\u043e\u043c \u043d\u0430 \u044d\u0442\u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b\u00bb, \u2014&#13;<br \/>\n\u043f\u043e\u044f\u0441\u043d\u044f\u0435\u0442 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e \u041d\u0420\u0410\/\u041d\u0421\u041a \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440 \u041b\u0438\u0433\u0435\u0440.<\/p>\n<p>\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0432\u044b\u0448\u043b\u0430 \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u0430\u0445: \u00ab\u0420\u043e\u0441\u0441\u0438\u044f 1\u00bb, \u00ab\u041f\u0435\u0440\u0432\u044b\u0439 \u043a\u0430\u043d\u0430\u043b\u00bb, \u041d\u0422\u0412, \u0422\u041d\u0422, \u00ab\u041f\u044f\u0442\u044b\u0439&#13;<br \/>\n\u043a\u0430\u043d\u0430\u043b\u00bb, \u0420\u0415\u041d \u0422\u0412, \u00ab\u0414\u043e\u043c\u0430\u0448\u043d\u0438\u0439\u00bb, \u0422\u0412-3, \u00ab\u041f\u044f\u0442\u043d\u0438\u0446\u0430!\u00bb, \u00ab\u0427\u0435\u00bb, \u00ab\u042e\u00bb, \u0422\u0412\u0426, \u00ab\u041a\u0430\u0440\u0443\u0441\u0435\u043b\u044c\u00bb,&#13;<br \/>\n\u00ab\u0414\u0438\u0441\u043d\u0435\u0439\u00bb, \u0422\u041d\u04224, \u041c\u0423\u0417 \u0422\u0412, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u00ab\u0415\u0434\u0438\u043d\u044b\u0439\u00bb, \u00ab\u0415\u0434\u0438\u043d\u044b\u0439&#13;<br \/>\n\u0426\u0438\u0444\u0440\u043e\u0432\u043e\u0439\u00bb, \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u0438 \u0432 OMD OM Group.<\/p>\n<p>\u0412\u0435\u0440\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0435\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0437\u0430\u043d\u0438\u043c\u0430\u043b\u0430\u0441\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u00ab\u0420\u043e\u043c\u0438\u0440\u00bb, \u0432\u0435\u0434\u0443\u0449\u0430\u044f \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0439&#13;<br \/>\n\u0442\u0440\u0435\u043a\u0438\u043d\u0433 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0440\u043e\u0441\u0441\u0438\u044f\u043d. \u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u0438 \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0447\u0435\u043a\u043e\u0432 \u0431\u044b\u043b\u0430 \u043e\u0442\u043e\u0431\u0440\u0430\u043d\u0430&#13;<br \/>\n\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f, \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u044e\u0449\u0430\u044f \u043c\u043e\u043b\u043e\u043a\u043e. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043c\u0435\u0434\u0438\u0430\u043f\u0430\u043d\u0435\u043b\u0438 \u00ab\u0420\u043e\u043c\u0438\u0440\u0430\u00bb \u0441\u0440\u0435\u0434\u0438&#13;<br \/>\n\u044d\u0442\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0431\u044b\u043b\u0438 \u0432\u044b\u0434\u0435\u043b\u0435\u043d\u044b \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0441&#13;<br \/>\n\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0435\u0439. \u0417\u0430\u0442\u0435\u043c \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043b\u0441\u044f \u043e\u043f\u0440\u043e\u0441 \u043f\u0430\u043d\u0435\u043b\u0438\u0441\u0442\u043e\u0432 \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430&#13;<br \/>\n\u0431\u0440\u0435\u043d\u0434-\u043c\u0435\u0442\u0440\u0438\u043a\u0438: \u043e\u0442 \u0437\u0430\u043c\u0435\u0442\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043e \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u043d\u0430 \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438.&#13;<br \/>\n\u00ab\u0422\u0430\u043a\u043e\u0439 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u044b\u0439 single-source-\u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b \u043d\u0430\u043c \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b&#13;<br \/>\n\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u0440\u0430\u0437\u0443 \u0432\u043e \u0432\u0441\u0435\u0445 \u0441\u0440\u0435\u0437\u0430\u0445: \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043c\u0435\u0434\u0438\u0430\u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043e\u0432, \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u0431\u0440\u0435\u043d\u0434 \u0438&#13;<br \/>\n\u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438\u00bb, \u2014 \u043e\u0442\u043c\u0435\u0447\u0430\u0435\u0442 \u041c\u0430\u0440\u0438\u043d\u0430 \u041b\u043e\u043a\u0442\u0435\u0432\u0430.<\/p>\n<p>\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u043c\u043e\u0433\u043b\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u043e\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u043d\u043e\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u0441\u043e\u043e\u0431\u0449\u0438\u043b\u0438 \u0432 OMD OM&#13;<br \/>\nGroup. \u00ab\u0418\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438 \u0432\u0441\u0435 \u043d\u0430\u0448\u0438 \u043c\u0435\u0434\u0438\u0439\u043d\u044b\u0435 \u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0443\u0441\u0438\u043b\u0438\u044f \u0431\u044b\u043b\u0438 \u0441\u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u043d\u0430&#13;<br \/>\n\u0436\u0435\u043d\u0441\u043a\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 25\u201345 \u043b\u0435\u0442 \u2014 \u0438\u043c\u0435\u043d\u043d\u043e \u0442\u0430\u043a \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u044f\u0434\u0440\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438&#13;<br \/>\n\u0431\u0440\u0435\u043d\u0434\u0430. \u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0432 \u043d\u0430 \u0442\u043e, \u043a\u0442\u043e \u0436\u0435 \u0432 \u0446\u0435\u043b\u043e\u043c \u043f\u043e\u043a\u0443\u043f\u0430\u0435\u0442 \u043d\u0430\u0448\u0443 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044e, \u043c\u044b \u0443\u0432\u0438\u0434\u0435\u043b\u0438,&#13;<br \/>\n\u0447\u0442\u043e \u043e\u043d\u0430 \u043d\u0435 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u044d\u0442\u0438\u043c \u0441\u043e\u0446\u0434\u0435\u043c\u043e\u043c, \u0438 \u0434\u0430\u0436\u0435 \u0432\u043d\u0443\u0442\u0440\u0438 \u044d\u0442\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0435 \u0432\u0441\u0435&#13;<br \/>\n\u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u043c\u043e\u043b\u043e\u043a\u0430. \u041d\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c&#13;<br \/>\n\u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u043d\u0430 \u0442\u0443 \u0447\u0430\u0441\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0430\u043c \u043d\u0443\u0436\u043d\u0430 \u0441 \u0442\u043e\u0447\u043a\u0438&#13;<br \/>\n\u0437\u0440\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441-\u0437\u0430\u0434\u0430\u0447\u00bb, \u2014 \u043e\u0442\u043c\u0435\u0442\u0438\u043b\u0430 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u043c\u0443 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e OMD&#13;<br \/>\nOM Group \u041c\u0430\u0440\u0438\u043d\u0430 \u0417\u0430\u0439\u043a\u043e.<\/p>\n<\/div>\n<p><script>\n  window.fbAsyncInit = function() {\n    FB.init({\n      appId      : '629748840381996',\n      xfbml      : true,\n      version    : 'v2.10'\n    });\n    FB.AppEvents.logPageView();\n  };<\/p>\n<p>  (function(d, s, id){\n     var js, fjs = d.getElementsByTagName(s)[0];\n     if 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Group \u0440\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u043b\u0438 \u0442\u0435\u043b\u0435\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435&#13; \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0445 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u0432. \u041e\u0431 \u044d\u0442\u043e\u043c \u0441\u043e\u043e\u0431\u0449\u0438\u043b\u0438 \u0432 \u00ab\u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u0430\u043b\u044c\u044f\u043d\u0441\u0435\u00bb&#13; (\u041d\u0420\u0410). \u0412 \u043f\u0440\u0435\u0441\u0441-\u0441\u043b\u0443\u0436\u0431\u0435 \u043e\u0442\u043c\u0435\u0442\u0438\u043b\u0438, \u0447\u0442\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0431\u044b\u043b\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 \u0431\u0430\u0437\u0435&#13; \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0433\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0430 \u0441\u0435\u043b\u043b\u0435\u0440\u0430 ViMB \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430\u0441\u044c \u043d\u0430 \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u0438&#13; \u0432\u043f\u0435\u0440\u0432\u044b\u0435. \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0431\u044b\u043b\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u0430 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u00ab\u0414\u043e\u043c\u0438\u043a \u0432 \u0434\u0435\u0440\u0435\u0432\u043d\u0435\u00bb. \u0426\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439&#13; \u0441\u0442\u0430\u043b\u0438 \u043b\u044e\u0434\u0438, \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u044e\u0449\u0438\u0435 \u043c\u043e\u043b\u043e\u043a\u043e. \u041f\u043e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":83,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-82","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti-marketinga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0422\u0412 \u2014 \u043a\u0435\u0439\u0441 PepsiCo - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/ru\/\u043a\u0430\u043a-\u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442-\u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0439-\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0422\u0412 \u2014 \u043a\u0435\u0439\u0441 PepsiCo - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"[ad_1] \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f PepsiCo \u0438 OMD OM Group \u0440\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u043b\u0438 \u0442\u0435\u043b\u0435\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435&#013; \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0445 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u0432. \u041e\u0431 \u044d\u0442\u043e\u043c \u0441\u043e\u043e\u0431\u0449\u0438\u043b\u0438 \u0432 \u00ab\u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u0430\u043b\u044c\u044f\u043d\u0441\u0435\u00bb&#013; (\u041d\u0420\u0410). \u0412 \u043f\u0440\u0435\u0441\u0441-\u0441\u043b\u0443\u0436\u0431\u0435 \u043e\u0442\u043c\u0435\u0442\u0438\u043b\u0438, \u0447\u0442\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0431\u044b\u043b\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 \u0431\u0430\u0437\u0435&#013; \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0433\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0430 \u0441\u0435\u043b\u043b\u0435\u0440\u0430 ViMB \u0438 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