{"id":57,"date":"2019-05-02T13:42:20","date_gmt":"2019-05-02T10:42:20","guid":{"rendered":"https:\/\/hotnewsinworld.com\/vi\/facebook-ad-ban-hieu-gi-ve-thuat-toan-dau-gia-facebook-ad-vcg\/"},"modified":"2020-03-02T15:26:17","modified_gmt":"2020-03-02T12:26:17","slug":"facebook-ad-ban-hieu-gi-ve-thuat-toan-dau-gia-facebook-ad-vcg","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/vi\/facebook-ad-ban-hieu-gi-ve-thuat-toan-dau-gia-facebook-ad-vcg\/","title":{"rendered":"[Facebook Ad] B\u1ea1n hi\u1ec3u g\u00ec v\u1ec1 thu\u1eadt to\u00e1n \u0111\u1ea5u gi\u00e1 Facebook Ad &#8211; VCG"},"content":{"rendered":"<p>V\u1edbi 42 tri\u1ec7u MAU t\u1ea1i Vi\u1ec7t Nam, Facebook c\u0169ng \u0111ang d\u1eabn \u0111\u1ea7u v\u1ec1 doanh thu qu\u1ea3ng c\u00e1o v\u1edbi t\u1ed5ng s\u1ed1 $150M cho n\u0103m 2016 v\u1eeba r\u1ed3i, so v\u1edbi $100M c\u1ee7a Google t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, Facebook c\u00f3 h\u01a1n 4 tri\u1ec7u nh\u00e0 qu\u1ea3ng c\u00e1o.V\u00e0o n\u0103m 2015, Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong c\u00e1c qu\u1ed1c gia c\u00f3 t\u1ec9 l\u1ec7 t\u0103ng tr\u01b0\u1edfng v\u1ec1 doanh thu qu\u1ea3ng c\u00e1o nhanh nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n<p>Khi nh\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o Facebook, ng\u01b0\u1eddi ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o Facebook, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh \u0111\u1ec3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eb7t kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00e0ng l\u1edbn. C\u00f9ng m\u1ed9t ng\u01b0\u1eddi, \u0111\u1ee7 m\u1ecdi lo\u1ea1i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 mong mu\u1ed1n xu\u1ea5t hi\u1ec7n.<b>B\u1ea1n ngh\u0129 g\u00ec v\u1ec1 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a khi ch\u1ea1y Facebook Ad? B\u1ea1n c\u00f3 hi\u1ec3u r\u00f5 h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook kh\u00f4ng? B\u1ea1n c\u00f3 hi\u1ec3u r\u00f5 c\u00e1ch \u0111\u1ea5u gi\u00e1 c\u1ee7a Facebook s\u1ebd ch\u1ed1ng l\u1ea1i vi\u1ec7c b\u1ea1n ch\u01a1i game v\u1edbi h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd?<\/b><\/p>\n<p><strong>C\u01a0 CH\u1ebe T\u00cdNH GI\u00c1 C\u1ee6A FACEBOOK<\/strong>Kh\u00e1c h\u1eb3n v\u1edbi thu\u1eadt to\u00e1n t\u00ednh gi\u00e1 th\u1ea7u c\u1ee7a Google, n\u01a1i ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y th\u00f4ng tin v\u00e0 r\u1eddi kh\u1ecfi \u0111\u00f3 c\u00e0ng nhanh c\u00e0ng t\u1ed1t, Facebook \u0111\u00e3 ch\u1ecdn m\u1ed9t h\u01b0\u1edbng ho\u00e0n to\u00e0n kh\u00e1c.H\u1ecd x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o tr\u00ean Vickrey-Clarke-Groves auction <strong>hay g\u1ecdi t\u1eaft l\u00e0 VCG<\/strong>, m\u1ed9t c\u01a1 ch\u1ebf \u0111\u1ea5u th\u1ea7u t\u1eeb c\u00e1c th\u1eadp ni\u00ean 60 \u2013 70. T\u00ean c\u1ee7a c\u01a1 ch\u1ebf n\u00e0y c\u00f3 t\u00ean ng\u01b0\u1eddi chi\u1ebfn th\u1eafng gi\u1ea3i Nobel n\u0103m 1996 l\u00e0 William Vickrey.VCG ch\u1ec9 c\u00f3 \u00fd ngh\u0129a h\u1ecdc thu\u1eadt trong nhi\u1ec1u th\u1eadp k\u1ef7,  cho t\u1edbi khi Facebook quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng n\u00f3 cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.VCG l\u00e0 m\u1ed9t phi\u00ean \u0111\u1ea5u gi\u00e1 k\u00edn khi b\u1ea1n ch\u1ecdn m\u1ed9t gi\u00e1 th\u1ea7u. M\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u h\u01a1n, gi\u00e1 th\u1ea7u l\u00e0 m\u1ee9c gi\u00e1 cao nh\u1ea5t m\u00e0 b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 cho 1 ng\u01b0\u1eddi b\u1ea5m v\u00e0o qu\u1ea3ng c\u00e1o (CPC) ho\u1eb7c cho 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (CPM) thay cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c.B\u1ea1n kh\u00f4ng th\u1ec3 bi\u1ebft ch\u00ednh x\u00e1c con s\u1ed1 m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c ch\u1ecdn l\u1ef1a. H\u1ea5p d\u1eabn h\u01a1n, VCG kh\u00f4ng t\u00ecm ki\u1ebfm m\u1ee9c gi\u00e1 cao nh\u1ea5t. N\u00f3 c\u00f2n tinh t\u1ebf v\u00e0 ph\u1ee9c t\u1ea1p h\u01a1n th\u1ebf. C\u00f3 v\u1ebb gi\u1ed1ng ph\u1ee5 n\u1eef nh\u1ec9.Facebook \u0111\u00e3 \u0111i\u1ec1u ch\u1ec9nh h\u1ec7 th\u1ed1ng ph\u1ee9c n\u00e0o n\u00e0y \u0111\u1ec3 s\u1eafp x\u1ebfp th\u1ee9 h\u1ea1ng kh\u00f4ng ch\u1ec9 cho qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n d\u00f9ng cho t\u1ea5t c\u00e1c n\u1ed9i dung kh\u00e1c m\u00e0 b\u1ea1n nh\u00ecn th\u1ea5y tr\u00ean Facebook.<strong>C\u01a0 CH\u1ebe VCG HO\u1ea0T \u0110\u1ed8NG RA SAO<\/strong><\/p>\n<p>V\u1edbi c\u00f9ng m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, v\u00ed d\u1ee5 SocialOne l\u00e0 ph\u1ea7n m\u1ec1m d\u00e0nh cho agency v\u00e0 c\u00e1c admin s\u1ebd nh\u1eafm: Nam, \u0111\u1ed9 tu\u1ed5i 25-35, s\u1ed1ng t\u1ea1i HCM, th\u00edch Digital Marketing, s\u1edf FB Page, c\u00f3 thanh to\u00e1n tr\u00ean Facebook  \u2013 t\u1ee9c l\u00e0 c\u00f3 ti\u1ec1n v\u00e0 c\u00f3 thanh to\u00e1n online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-572\" src=\"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/1556793738_435_Facebook-Ad-Ban-hieu-gi-ve-thuat-toan-dau-gia.jpg\" alt=\"\" width=\"500\" height=\"375\" \/><\/p>\n<p>C\u00f3 t\u1ed5ng c\u1ed9ng 4 nh\u00e0 qu\u1ea3ng c\u00e1o, bao g\u1ed3m c\u1ea3 SocialOne c\u00f9ng mu\u1ed1n qu\u1ea3ng c\u00e1o tr\u00ean t\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng gi\u1ed1ng nhau. L\u1ea7n l\u01b0\u1ee3t gi\u00e1 th\u1ea7u c\u1ee7a t\u1eebng b\u00ean l\u00e0 1-2-4-8 USD.  Trong \u0111\u1ee3t \u0111\u1ea5u gi\u00e1 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o n\u00e0y, gi\u1ea3 \u0111\u1ecbnh chi\u1ebfn th\u1eafng s\u1ebd l\u00e0 2 trong s\u1ed1 4 nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n<p>Ngo\u00e0i SocialOne c\u00f3 bid cao nh\u1ea5t, nh\u00e0 qu\u1ea3ng c\u00e1o bid gi\u00e1 4$ s\u1ebd l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng. M\u1ee9c chi ph\u00ed th\u1ef1c s\u1ef1 ph\u1ea3i tr\u1ea3 c\u1ee7a hai ng\u01b0\u1eddi chi\u1ebfn th\u1eafng s\u1ebd l\u00e0 bao nhi\u00eau? 4$ hay 8$?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-573\" src=\"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/1556793738_172_Facebook-Ad-Ban-hieu-gi-ve-thuat-toan-dau-gia.jpg\" alt=\"\" width=\"500\" height=\"375\" \/><\/p>\n<p>Trong c\u00f4ng th\u1ee9c n\u00e0y, c\u00f3 3 nh\u00f3m nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e2n theo gi\u00e1 th\u1ea7u<\/p>\n<ul>\n<li>1$ \u2013 qu\u00e1 th\u1ea5p n\u00ean kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng chi\u1ebfn th\u1eafng;<\/li>\n<li>2$ \u2013 N\u1ebfu kh\u00f4ng c\u00f3 SocialOne, \u0111\u00e2y s\u1ebd l\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o chi\u1ebfn th\u1eafng (2$ v\u00e0 4$);<\/li>\n<li>4$  &amp; 8$ \u2013 Nh\u00e0 qu\u1ea3ng c\u00e1o chi\u1ebfn th\u1eafng.<\/li>\n<\/ul>\n<p>Nh\u00f3m 1: nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o th\u1eafng th\u1ea7u khi kh\u00f4ng c\u00f3 SocialOne g\u1ed3m c\u00f3 2$ v\u00e0 4$<\/p>\n<p>Nh\u00f3m 2: Nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o chi\u1ebfn th\u1eafng kh\u00e1c trong c\u00f9ng \u0111\u1ee3t khi c\u00f3 SocialOne \u2013 ch\u1ec9 c\u00f3 1 l\u00e0 4$<\/p>\n<p>M\u1ee9c chi ph\u00ed th\u1ef1c t\u1ebf m\u00e0 SocialOne s\u1ebd tr\u1ea3 = T\u1ed5ng gi\u00e1 th\u1ea7u c\u1ee7a nh\u00f3m 1 (2+4) \u2013 T\u1ed5ng gi\u00e1 th\u1ea7u nh\u00f3m 2 (4$) = 6-4 = 2$<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-574\" src=\"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/1556793739_286_Facebook-Ad-Ban-hieu-gi-ve-thuat-toan-dau-gia.jpg\" alt=\"\" width=\"500\" height=\"375\" \/><\/p>\n<p>\u00c1p d\u1ee5ng t\u01b0\u01a1ng t\u1ef1 khi SocialOne l\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o \u1edf m\u1ee9c gi\u00e1 th\u1ea7u 4$<\/p>\n<p>Nh\u00f3m 1 (kh\u00f4ng c\u00f3 SocialOne) = 2 + 8 = 10<\/p>\n<p>Nh\u00f3m 2 = 8<\/p>\n<p>Gi\u00e1 th\u1ef1c tr\u1ea3 =  T\u1ed5ng nh\u00f3m 1 \u2013 T\u1ed5ng nh\u00f3m 2 = 10-8 = 2<\/p>\n<p>Trong c\u1ea3 hai v\u00ed d\u1ee5 n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y: <b><i> <\/i><\/b><b><i>Khi ch\u1ecdn m\u1ee9c gi\u00e1 th\u1ea7u th\u1eadt cao, kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 \u0111\u00fang m\u1ee9c \u0111\u00f3. Facebook s\u1ebd \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 m\u1ee9c gi\u00e1 l\u00e0 h\u1ee3p l\u00fd \u2013 \u0111i\u1ec1u s\u1ebd khi\u1ebfn nh\u00e0 qu\u1ea3ng c\u00e1o m\u1ea1nh d\u1ea1n qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd ti\u1ebfp t\u1ee5c \u1edf l\u1ea1i v\u1edbi Facebook.<\/i><\/b><\/p>\n<p><strong>KHI N\u00c0O NG\u00c2N S\u00c1CH TH\u1ea4P CHI\u1ebeN TH\u1eaeNG?<\/strong>Trong v\u00ed d\u1ee5 tr\u00ean, b\u1ea1n s\u1ebd th\u1ea5y gi\u00e1 cao lu\u00f4n chi\u1ebfn th\u1eafng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn, b\u1ea1n \u0111\u1ea5u th\u1ea7u gi\u00e1 cao b\u1ea1n s\u1ebd c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t. VCG kh\u00f4ng \u0111\u01a1n gi\u1ea3n nh\u01b0 th\u1ebf.Trong v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y s\u1ebd d\u00f9ng tr\u01b0\u1eddng h\u1ee3p v\u00ed d\u1ee5 Facebook \u0111ang c\u00f3 s\u1eb5n 2 CPM \u0111\u1ec3 \u0111\u1ea5u th\u1ea7u. Brand A v\u00e0 brand B s\u1ebd \u0111\u1ea5u th\u1ea7u l\u1ea7n l\u01b0\u1ee3t l\u00e0 2-3$, trong khi nh\u00e0 qu\u1ea3ng c\u00e1o C s\u1eb5n s\u00e0ng tr\u1ea3 4$ cho 2 CPM. C s\u1ebd kh\u00f4ng mua t\u1eebng CPM ri\u00eang l\u1ebb.Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, gi\u00e1 tr\u1ecb m\u00e0 FB thu \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c b\u00e1n l\u1ebb A+B = 5$ s\u1ebd nhi\u1ec1u h\u01a1n b\u00e1n s\u1ec9 cho C (4$). Chi\u1ebfn th\u1eafng s\u1ebd l\u00e0 A + B thay v\u00ec C. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u00e1ch t\u00ednh s\u1ebd ph\u1ee9c t\u1ea1p h\u01a1n v\u00ec gi\u00e1 tr\u1ecb trong c\u00f4ng th\u1ee9c s\u1ebd thay \u0111\u1ed5i khi gi\u00e1 th\u1ea7u c\u1ee7a A v\u00e0 C ri\u00eang l\u1ebb kh\u00f4ng th\u1ec3 c\u1ea1nh tranh v\u1edbi C.L\u00fac \u0111\u00f3, gi\u00e1 tr\u1ecb l\u00fac t\u00ednh to\u00e1n s\u1ebd c\u1ea7n thay \u0111\u1ed5i<\/p>\n<div class=\"separator\" style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-575\" src=\"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/1556793739_927_Facebook-Ad-Ban-hieu-gi-ve-thuat-toan-dau-gia.jpg\" alt=\"\" width=\"500\" height=\"375\"  \/><br \/>\n<em>T\u1ed5ng gi\u00e1 tr\u1ecb nh\u00f3m 1 (kh\u00f4ng c\u00f3 A)  \u2013 T\u1ed5ng gi\u00e1 tr\u1ecb nh\u00f3m 2 (c\u00f3 A) =  6-2 = 4$<\/em><\/p>\n<p><b>\u00c1p d\u1ee5ng cho nh\u00e0 qu\u1ea3ng c\u00e1o B<\/b><\/p>\n<div class=\"separator\" style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-576\" src=\"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/1556793739_473_Facebook-Ad-Ban-hieu-gi-ve-thuat-toan-dau-gia.jpg\" alt=\"\" width=\"500\" height=\"375\" \/><\/p>\n<p>Qua v\u00ed d\u1ee5 n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y:<\/p>\n<ul>\n<li>Gi\u00e1 th\u1ea7u cao ch\u01b0a ch\u1eafc \u0111\u00e3 th\u1eafng<\/li>\n<li>S\u1ed1 ti\u1ec1n th\u1ef1c tr\u1ea3 th\u1ea5p h\u01a1n so v\u1edbi gi\u00e1 th\u1ea7u ban \u0111\u1ea7u<\/li>\n<\/ul>\n<p>C\u00e2u h\u1ecfi b\u1ea1n s\u1ebd \u0111\u1eb7t ra:N\u00ean ch\u1ecdn gi\u00e1 th\u1ea7u l\u00e0 bao nhi\u00eau? B\u1ea1n h\u00e3y \u0111\u1ecdc ph\u1ea7n ch\u1ecdn gi\u00e1 th\u1ea7u bao nhi\u00eau.<\/p>\n<ul>\n<li>N\u00ean l\u00e0m g\u00ec khi \u0111\u1ea5u gi\u00e1 hay qu\u1ea3ng c\u00e1o tr\u00ean Facebook? \u0110\u1ecdc ph\u1ea7n suy ngh\u0129 v\u00e0 t\u00ednh to\u00e1n c\u1ee7a Facebook \u0111\u1eb1ng sau VCG.<\/li>\n<\/ul>\n<p><strong>N\u00caN CH\u1eccN GI\u00c1 TH\u00c2U BAO NHI\u00caU?<\/strong><\/p>\n<p>C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 \u201cT\u00f9y\u201d. T\u00f9y ng\u00e0nh, t\u00f9y \u0111\u1ed1i t\u01b0\u1ee3ng, t\u00f9y m\u1ee5c ti\u00eau, t\u00f9y ng\u00e2n s\u00e1ch, t\u00f9y s\u1ea3n ph\u1ea9m. M\u1ed7i ng\u00e0y s\u1ebd c\u00f3 s\u1ed1 kh\u00e1c nhau n\u00ean c\u00e2u tr\u1ea3 l\u1eddi th\u01b0\u1eddng l\u00e0 chung chung. \u0110i\u1ec1u m\u00ecnh c\u00f3 th\u1ec3 mang l\u1ea1i cho b\u1ea1n l\u00e0 gi\u00e1 trung b\u00ecnh c\u1ee7a to\u00e0n th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 b\u1ea1n tham kh\u1ea3o, theo b\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y nh\u1ea5t c\u1ee7a Facebook n\u0103m 2016.<\/p>\n<p>Theo b\u00e1o c\u00e1o c\u1ee7a h\u1ecd t\u1ea1i \u0110\u00f4ng Nam \u00c1, trung b\u00ecnh CPC l\u00e0 0.11$ v\u00e0 CPM l\u00e0 1.61$<\/p>\n<p>M\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c xem l\u00e0 \u1ed5n s\u1ebd c\u00f3 CTR kho\u1ea3ng 1.5%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-577 aligncenter\" src=\"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/1556793739_95_Facebook-Ad-Ban-hieu-gi-ve-thuat-toan-dau-gia.jpg\" alt=\"\" width=\"718\" height=\"553\" \/><\/p>\n<h2>SUY NGH\u0128 &amp; T\u00cdNH TO\u00c1N C\u1ee6A FACEBOOK \u0110\u1eb0NG SAU VCG (VICKREY-CLARKE-GROVES auction><\/h2>\n<p>B\u1ea1n c\u00f3 th\u1ec3 xem John Hegeman l\u00e0 s\u1ebfp c\u1ee7a n\u1ec1n kinh t\u1ebf Facebook (Facebook\u2019s chief economist). \u00d4ng \u0111\u00e3 suy ngh\u0129 r\u1ea5t nhi\u1ec1u v\u1ec1 n\u1ec1n kinh t\u1ebf cho qu\u1ea3ng c\u00e1o Facebook (economics of Facebook advertising).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-578\" src=\"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/1556793740_892_Facebook-Ad-Ban-hieu-gi-ve-thuat-toan-dau-gia.jpg\" alt=\"\" width=\"395\" height=\"263\" \/><\/p>\n<h2>John Hegeman \u2013 L\u00e3nh \u0111\u1ea1o c\u1ee7a n\u1ec1n kinh t\u1ebf FacebookNgu\u1ed3n: CARLOS CHAVARR\u00cdA for WIRED<\/h2>\n<p>V\u1edbi c\u00e1c hi\u1ec3u th\u00f4ng th\u01b0\u1eddng, qu\u1ea3ng c\u00e1o s\u1ebd l\u00e0 m\u1ed9t ph\u1ea7n r\u1ea5t kh\u00e1c v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i. Hegeman kh\u00f4ng ngh\u0129 v\u1eady. \u00d4ng ngh\u0129 c\u00e1ch \u0111\u1ec3 qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec c\u00f2n l\u1ea1i c\u1ee7a Facebook.<\/p>\n<p>Gia nh\u1eadp Facebook v\u00e0o 2007, sau khi l\u1ea5y b\u1eb1ng master v\u1ec1 kinh t\u1ebf t\u1ea1i Stanford University, Hegeman tham d\u1ef1 v\u00e0o vi\u1ec7c x\u00e2y h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o. \u0110\u1ea5u gi\u00e1 l\u00e0 m\u1ed9t chu\u1ea9n m\u1ef1c c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, nh\u01b0 Google \u0111\u00e3 l\u00e0m v\u1edbi Adwords.<\/p>\n<p>V\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng VCG, h\u1ec7 th\u1ed1ng \u0111\u1ea5u gi\u00e1 c\u1ee7a Facebook kh\u00f4ng t\u1ed1i \u0111a s\u1ed1 ti\u1ec1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. \u1ede Vi\u1ec7t Nam, kh\u00e1i ni\u1ec7m \u201ckh\u00f4ng c\u1eafn ti\u1ec1n\u201d \u2013 ngh\u0129a l\u00e0 c\u00f3 ti\u1ec1n m\u00e0 kh\u00f4ng ch\u1ea1y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o kh\u00e1 ph\u1ed5 bi\u1ebfn.<\/p>\n<p>M\u1ee5c ti\u00eau c\u1ee7a (l\u00fd t\u01b0\u1edfng) c\u1ee7a h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o l\u00e0 n\u00f3 l\u00e0 ch\u1ec9 hi\u1ec3n th\u1ecb c\u00e1c qu\u1ea3ng c\u00e1o m\u00e0 ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n th\u1ea5y. L\u00fac n\u00e0y, qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t ki\u1ec3u t\u1eadn h\u01b0\u1edfng th\u00f4ng tin nh\u01b0 m\u1ecdi th\u00f4ng tin kh\u00e1c tr\u00ean Facebook News Feed.<\/p>\n<p>Hegeman v\u00e0 Andrew Bosworth \u2013 Head of Ad Engineering c\u1ee7a Facebook \u2013 n\u00f3i r\u1eb1ng, \u00fd t\u01b0\u1edfng \u0111\u00f3 \u0111\u00e3 th\u00fac \u0111\u1ea9y (drives) to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty. \u201cN\u1ebfu c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o quay l\u1ea1i,\u201d Bosworth n\u00f3i, \u201ch\u1ecd s\u1ebd chi nhi\u1ec1u h\u01a1n.\u201d<\/p>\n<p>VCG s\u1ebd t\u00ednh to\u00e1n gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb s\u1ebd b\u1ecb m\u1ea5t c\u1ee7a to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng n\u1ebfu qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean trang. Gi\u00e1 tr\u1ecb n\u00e0y k\u1ebft h\u1ee3p gi\u1eefa s\u1ed1 ti\u1ec1n c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c s\u1eb5n s\u00e0ng tr\u1ea3 (bid) v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o v\u1edbi t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3.Hegeman gi\u1ea3i th\u00edch:<\/p>\n<p>\u201cN\u1ebfu b\u1ea1n qu\u1ea3ng c\u00e1o v\u00e0 c\u00f3 c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n, b\u1ea1n s\u1ebd l\u1ea5y \u0111i c\u01a1 h\u1ed9i \u0111\u00f3 t\u1eeb ng\u01b0\u1eddi kh\u00e1c. Gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. Nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed n\u00e0y khi qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd li\u00ean quan nh\u1ea5t, \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t \u0111\u1ec3 hi\u1ec7n ra cho ng\u01b0\u1eddi d\u00f9ng t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3.\u201d<\/p>\n<p>\u0110\u00f3 ch\u00ednh l\u00e0 c\u01a1 b\u1ea3n c\u00e1ch VCG \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf. N\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng c\u00f3 nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o, nhi\u1ec1u m\u1eabu qu\u1ea3ng c\u00e1o, nhi\u1ec1u ki\u1ec3u qu\u1ea3ng c\u00e1o, nhi\u1ec1u t\u00ecnh hu\u1ed1ng. C\u01a1 b\u1ea3n, VCG s\u1ebd quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean t\u00ecnh hu\u1ed1ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb b\u1edfi to\u00e0n b\u1ed9 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o b\u1ecf th\u1ea7u (bidder).N\u1ebfu c\u00f3 2 ng\u01b0\u1eddi c\u00f9ng \u0111\u1ea5u gi\u00e1 cho 3 h\u1ea1ng m\u1ee5c kh\u00e1c nhau, h\u1ec7 th\u1ed1ng s\u1ebd ph\u00e2n b\u1ed5 c\u00e1c h\u1ea1ng m\u1ee5c theo t\u1eebng nh\u00f3m gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c h\u1ea1ng m\u1ee5c. <b>Nh\u1eefng chi ti\u1ebft n\u00e0y r\u1ea5t ph\u1ee9c t\u1ea1p, k\u1ebft c\u1ee5c s\u1ebd l\u00e0m c\u00e1c nh\u00e0 th\u1ea7u (bidder) kh\u00f4ng th\u1ec3 \u0111\u1ea5u gi\u00e1 (bidders can\u2019t game the auction). \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 kh\u00f4ng  d\u00f9ng ti\u1ec1n \u0111\u00e8 ch\u1ebft ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ho\u1eb7c t\u1ed1i \u01b0u nh\u01b0 ch\u00fang ta v\u1eabn n\u00f3i.<\/b>Nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 cho t\u1eebng h\u1ea1ng m\u1ee5c.<\/p>\n<p><strong>B\u1ea0N KH\u00d4NG TH\u1ec2 CH\u01a0I GAME V\u1edaI H\u1ec6 TH\u1ed0NG QU\u1ea2NG C\u00c1O FACEBOOK<\/strong><\/p>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u1ea5u th\u1ea7u? Ron Berman, gi\u00e1o s\u01b0 d\u1ea1y marketing c\u1ee7a Wharton School of Business cho r\u1eb1ng s\u1ebd mang l\u1ea1i s\u1ef1 kh\u1ecfe kho\u1eafn cho h\u1ec7 th\u1ed1ng Facebook Ad, th\u00fac \u0111\u1ea9y nh\u00e0 qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang thay v\u00ec c\u1ed1 g\u1eafng t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd.<\/p>\n<p>\u201cN\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 ch\u01a1i game v\u1edbi h\u1ec7 th\u1ed1ng, b\u1ea1n s\u1ebd b\u1ecf r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c \u0111\u1ec3 ch\u01a1i game. \u0110i\u1ec1u n\u00e0y t\u1ed1n ti\u1ec1n, nh\u01b0ng c\u0169ng mang l\u1ea1i cho b\u1ea1n s\u1ef1 t\u1ef1 tin khi \u0111\u1ea5u th\u1ea7u. Nh\u01b0ng n\u1ebfu b\u1ea1n bi\u1ebft r\u1eb1ng kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 ch\u01a1i game, b\u1ea1n s\u1ebd t\u1eadp trung l\u00e0m cho qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n. Trong d\u00e0i h\u1ea1n, \u0111i\u1ec1u n\u00e0y t\u1ed1t cho nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 cho \u0111\u1ea5u gi\u00e1\u201d<\/p>\n<\/blockquote>\n<p>S\u1ebd kh\u00f4ng c\u00f3 g\u00ec l\u1ea1, khi \u1edf Vi\u1ec7t Nam c\u00f3 c\u00e1c t\u00ean g\u1ecdi \u201cth\u00e1nh content\u201d, nh\u1eefng ng\u01b0\u1eddi v\u1eadn d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc, c\u00e1ch gi\u1eadt t\u00edt.. \u0111\u1ec3 l\u00e0m qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n. Ch\u00fang ta \u0111\u00e3 \u0111i v\u00e0o \u0111\u00fang h\u01b0\u1edbng m\u00e0 Facebook mu\u1ed1n ch\u00fang ta l\u00e0m, khi ch\u00fang ta ph\u1ee5 thu\u1ed9c v\u00e0o user c\u1ee7a h\u1ecd, h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd, th\u1eadm ch\u00ed l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 s\u1ea3n xu\u1ea5t content.C\u00f9ng l\u00fac \u0111\u00f3, Facebook ng\u00e0y c\u00e0ng s\u1eafc n\u00e9t h\u01a1n trong vi\u1ec7c l\u00e0m cho qu\u1ea3ng c\u00e1o li\u00ean quan v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng h\u01a1n. N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi d\u00f9ng Facebook, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn qu\u1ea3ng c\u00e1o n\u00e0o b\u1ea1n kh\u00f4ng th\u00edch \u0111\u1ec3 th\u00f4ng b\u00e1o cho Facebook ng\u1eebng hi\u1ec7n ra v\u1edbi b\u1ea1n. Khi nh\u00e0 qu\u1ea3ng c\u00e1o mang l\u1ea1i c\u00e1c qu\u1ea3ng c\u00e1o li\u00ean quan v\u00e0 t\u1ed1t v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng, h\u1ec7 th\u1ed1ng s\u1ebd gi\u1ea3m gi\u00e1. Facebook head of ad engineering Andrew Bosworth n\u00f3i: \u201cCh\u00fang t\u00f4i t\u1ea1o ra \u0111\u1ed9ng c\u01a1 kinh t\u1ebf cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 s\u1ea3n xu\u1ea5t c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n, ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n n\u00f3i chung\u201dV\u00ec th\u1ebf, c\u00e1c t\u1ec7p user \u201cch\u1ea5t\u201d \u2013 theo c\u00e1ch g\u1ecdi c\u1ee7a c\u00e1c b\u1ea1n ch\u1ea1y FB Ad \u2013 retargeting b\u1eb1ng pixel, custom audience b\u1eb1ng email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, c\u00e1c fan c\u00f3 t\u01b0\u01a1ng t\u00e1c tr\u00ean  FB Pages m\u00e0 b\u1ea1n s\u1edf h\u1eefu s\u1ebd l\u00e0 c\u00e1c t\u1eadp user \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ec3 nh\u1eb1m t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o. Khi ch\u1ea5t l\u01b0\u1ee3ng t\u0103ng, gi\u00e1 gi\u1ea3m. B\u01b0\u1edbc k\u1ebf ti\u1ebfp l\u00e0 ch\u1ea1y tr\u00ean c\u00e1c t\u1eadp r\u1ed9ng h\u01a1n.<\/p>\n<h2>NH\u1eeeNG NH\u00c0 QU\u1ea2NG C\u00c1O NGH\u0128 G\u00cc V\u1ec0 VI\u1ec6C T\u1ed0I \u01afU H\u00d3A KHI CH\u1ea0Y FACEBOOK AD<\/h2>\n<p>Nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o ngh\u0129 g\u00ec v\u1ec1 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a khi ch\u1ea1y Facebook Ad? H\u1ecd c\u00f3 hi\u1ec3u r\u00f5 h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook kh\u00f4ng? H\u1ecd c\u00f3 hi\u1ec3u r\u00f5 c\u00e1ch \u0111\u1ea5u gi\u00e1 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 ch\u1ed1ng l\u1ea1i vi\u1ec7c t\u1ed1i \u01b0u? C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec3u gi\u00e1 tr\u1ecb thay \u0111\u1ed5i trong t\u1eebng t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3, nh\u01b0 v\u00ed d\u1ee5 2CPM tr\u00ean kh\u00f4ng?Nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0 th\u1ebf kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i tr\u1ea3 l\u1eddi. Berman cho r\u1eb1ng \u201cC\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd gi\u00e1 tr\u1ecb bao nhi\u00eau. Cho d\u00f9 b\u1ea1n \u0111\u00e3 b\u1ecf r\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng ai ch\u01a1i game \u0111\u01b0\u1ee3c v\u1edbi h\u1ec7 th\u1ed1ng c\u1ee7a b\u1ea1n, \u0111i\u1ec1u \u0111\u00f3 c\u0169ng kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1\u201d.Nh\u01b0ng \u00edt nh\u1ea5t c\u00f3 m\u1ed9t gi\u00e1 tr\u1ecb trong h\u1ec7 th\u1ed1ng kh\u00f4ng th\u1ec3 ch\u01a1i game d\u00f9 hi\u1ec3u ho\u1eb7c kh\u00f4ng: c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ee7 hi\u1ec3u l\u00e0 h\u1ecd kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng ch\u01a1i game.Theo Tony Effik, a vice president at advertising agency R\/GA,  c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 b\u1ecf r\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1ed1i \u01b0u v\u00e0 ch\u01a1i game h\u1ec7 th\u1ed1ng \u0111\u1ea5u gi\u00e1 theo thu\u1eadt to\u00e1n Generalized Second Price auction c\u1ee7a Google. Facebook? Kh\u00f4ng nhi\u1ec1u l\u1eafm.Trong m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh, c\u00e1c thay \u0111\u1ed5i c\u1ee7a Facebook v\u1ec1 c\u00e1ch \u0111\u1ea5u gi\u00e1 l\u00e0 nh\u1ecf nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng quan tr\u1ecdng. Nh\u00e0 kinh t\u1ebf h\u1ecdc Jonathan Levin, gi\u00e1o s\u01b0 v\u1ec1 l\u00fd thuy\u1ebft gi\u00e1 v\u00e0 kinh t\u1ebf h\u1ecdc n\u00f3i r\u1eb1ng: <i><b>\u201c\u0110\u00f4i khi, b\u1ea1n ch\u1ec9 c\u1ea7n thay \u0111\u1ed5i nh\u1ecf trong vi\u1ec7c \u0111\u1ea5u gi\u00e1 nh\u01b0ng c\u00f3 th\u1ec3 mang l\u1ea1i m\u1ed9t t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn trong vi\u1ec7c c\u00e1ch \u0111\u1ea5u gi\u00e1 ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1ch th\u1ecb tr\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng\u201d.<\/b><\/i><\/p>\n<p style=\"text-align: right;\"><em>Theo: V\u0169 V\u0103n Hi\u1ec3n (chamxanh.com)<\/em><\/p>\n<p>\n<a href=\"https:\/\/adtimes.vn\/facebook-ad-ban-hieu-gi-ve-thuat-toan-dau-gia-facebook-ad-vcg\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u1edbi 42 tri\u1ec7u MAU t\u1ea1i Vi\u1ec7t Nam, Facebook c\u0169ng \u0111ang d\u1eabn \u0111\u1ea7u v\u1ec1 doanh thu qu\u1ea3ng c\u00e1o v\u1edbi t\u1ed5ng s\u1ed1 $150M cho n\u0103m 2016 v\u1eeba r\u1ed3i, so v\u1edbi $100M c\u1ee7a Google t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, Facebook c\u00f3 h\u01a1n 4 tri\u1ec7u nh\u00e0 qu\u1ea3ng c\u00e1o.V\u00e0o n\u0103m 2015, Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":58,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-57","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-xa-hoi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Facebook Ad] B\u1ea1n hi\u1ec3u g\u00ec v\u1ec1 thu\u1eadt to\u00e1n \u0111\u1ea5u gi\u00e1 Facebook Ad - VCG - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/vi\/facebook-ad-ban-hieu-gi-ve-thuat-toan-dau-gia-facebook-ad-vcg\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Facebook Ad] B\u1ea1n hi\u1ec3u g\u00ec v\u1ec1 thu\u1eadt to\u00e1n \u0111\u1ea5u gi\u00e1 Facebook Ad - VCG - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"V\u1edbi 42 tri\u1ec7u MAU t\u1ea1i Vi\u1ec7t Nam, Facebook c\u0169ng \u0111ang d\u1eabn \u0111\u1ea7u v\u1ec1 doanh thu qu\u1ea3ng c\u00e1o v\u1edbi t\u1ed5ng s\u1ed1 $150M cho n\u0103m 2016 v\u1eeba r\u1ed3i, so v\u1edbi $100M c\u1ee7a Google t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, Facebook c\u00f3 h\u01a1n 4 tri\u1ec7u nh\u00e0 qu\u1ea3ng c\u00e1o.V\u00e0o n\u0103m 2015, Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotnewsinworld.com\/vi\/facebook-ad-ban-hieu-gi-ve-thuat-toan-dau-gia-facebook-ad-vcg\/\" \/>\n<meta property=\"og:site_name\" content=\"Hot News in World\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-02T10:42:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-02T12:26:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/Facebook-Ad-B\u1ea1n-hi\u1ec3u-g\u00ec-v\u1ec1-thu\u1eadt-to\u00e1n-\u0111\u1ea5u-gi\u00e1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hotnewsinworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"hotnewsinworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/facebook-ad-ban-hieu-gi-ve-thuat-toan-dau-gia-facebook-ad-vcg\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/facebook-ad-ban-hieu-gi-ve-thuat-toan-dau-gia-facebook-ad-vcg\/\"},\"author\":{\"name\":\"hotnewsinworld\",\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/#\/schema\/person\/fe61448b21c0d59086e75fcc1f9d8f6b\"},\"headline\":\"[Facebook Ad] B\u1ea1n hi\u1ec3u g\u00ec v\u1ec1 thu\u1eadt to\u00e1n \u0111\u1ea5u gi\u00e1 Facebook Ad &#8211; 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