{"id":75,"date":"2019-05-03T14:00:16","date_gmt":"2019-05-03T11:00:16","guid":{"rendered":"https:\/\/hotnewsinworld.com\/vi\/chi-tiet-programmatic-la-gi-phan-02-du-lieu-nguoi-dung-user-data-cot-loi-cua-moi-van-de\/"},"modified":"2020-03-02T15:16:41","modified_gmt":"2020-03-02T12:16:41","slug":"chi-tiet-programmatic-la-gi-phan-02-du-lieu-nguoi-dung-user-data-cot-loi-cua-moi-van-de","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/vi\/chi-tiet-programmatic-la-gi-phan-02-du-lieu-nguoi-dung-user-data-cot-loi-cua-moi-van-de\/","title":{"rendered":"[CHI TI\u1ebeT PROGRAMMATIC L\u00c0 G\u00cc?] PH\u1ea6N 02: D\u1eee LI\u1ec6U NG\u01af\u1edcI D\u00d9NG (USER DATA) C\u1ed0T L\u00d5I C\u1ee6A M\u1eccI V\u1ea4N \u0110\u1ec0"},"content":{"rendered":"

Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u th\u1eafc m\u1eafc, nhi\u1ec1u tranh c\u00e3i v\u1ec1 vi\u1ec7c trong m\u1ed9t c\u00f4ng ty th\u00ec Brand to h\u01a1n hay Marketing to h\u01a1n, \u00f4ng n\u00e0o l\u00e0 b\u1ed1 \u00f4ng n\u00e0o l\u00e0 con. N\u1ebfu b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c trong ng\u00e0nh qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb \u2013 \u0111\u1eb7c bi\u1ec7t \u1edf client side \u2013 c\u00f3 l\u1ebd \u0111\u00f4i khi b\u1ea1n c\u0169ng th\u1eafc m\u1eafc v\u1ea5n \u0111\u1ec1 n\u00e0y. B\u00e0i vi\u1ebft n\u00e0y c\u1ee7a Ms. Linh Nguy\u1ec5n \u2013 Marketing Director c\u1ee7a Alpha King \u2013 s\u1ebd gi\u00fap gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a c\u00e1c b\u1ea1n v\u1ec1 v\u1ea5n \u0111\u1ec1 tr\u00ean.<\/p>\n

L\u01b0u \u00fd b\u00e0i vi\u1ebft l\u1ea5y v\u00ed d\u1ee5 c\u00f3 h\u01a1i h\u01b0\u1edbng c\u1ee7a ng\u00e0nh B\u1ea5t \u0110\u1ed9ng S\u1ea3n.<\/em><\/p>\n

1. PH\u1ea0M VI C\u1ee6A T\u1eea BRAND<\/strong>\u2013 C\u00f3 Corporate brand, g\u1ed3m: brand t\u1eadp \u0111o\u00e0n, brand c\u00f4ng ty, con ch\u00e1u ch\u1eaft\u2026\u2013 C\u00f3 Product brand: FMCG th\u00ec l\u00e0 t\u00ean c\u00e1c nh\u00e3n hi\u1ec7u s\u1ea3n ph\u1ea9m, v\u1edbi B\u0110S l\u00e0 t\u00ean c\u00e1c d\u1ef1 \u00e1n, c\u00f3 th\u1ec3 coi bao g\u1ed3m t\u00ean to\u00e0n d\u1ef1 \u00e1n, t\u00ean t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m, t\u00ean t\u1eebng ti\u1ec3u khu.V\u1eady, khi n\u00f3i chuy\u1ec7n l\u00e0m th\u01b0\u01a1ng hi\u1ec7u, c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u1edf level n\u00e0o. T\u1ea5t nhi\u00ean n\u00f3 c\u00f2n ph\u1ee9c t\u1ea1p h\u01a1n nh\u01b0ng \u1edf c\u01a1 b\u1ea3n th\u00ec gi\u1ea3i th\u00edch nh\u01b0 th\u1ebf cho \u0111\u01a1n gi\u1ea3n nh\u1ea5t.M\u1ed7i level, c\u00e1ch l\u00e0m th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n kh\u00e1c nhau, v\u00e0 m\u1ed1i li\u00ean quan gi\u1eefa Brand & Marketing c\u0169ng kh\u00e1c nhau.<\/p>\n

2. C\u1ea4U PH\u1ea6N C\u1ee6A BRAND<\/strong>\u2013 N\u1ebfu c\u1eaft l\u00e1t \u0111\u01a1n gi\u1ea3n th\u00ec l\u00e0m Brand n\u00f3i chung \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Branding = Brand Building. N\u00f3 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh t\u1eeb:* Kh\u00f4ng c\u00f3 th\u00ec ph\u1ea3i x\u00e2y.* C\u00f3 ch\u01b0a t\u1ed1t th\u00ec ph\u1ea3i s\u1eeda.* C\u00f3 t\u1ed1t r\u1ed3i nh\u01b0ng th\u1ecb tr\u01b0\u1eddng h\u1eb9p, th\u1ecb ph\u1ea7n nh\u1ecf th\u00ec ph\u1ea3i m\u1edf r\u1ed9ng ph\u00e1t tri\u1ec3n.* Ph\u00e1t tri\u1ec3n r\u1ed3i th\u00ec ph\u1ea3i chi\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1m th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 tr\u1edf th\u00e0nh Brand TOM (Top of Mind).<\/p>\n

\u2013 B\u01b0\u1edbc 1:<\/strong> X\u00e2y b\u1eb1ng g\u00ec? Ph\u1ea3i c\u00f3 brand strategy \u2013 Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1ee9 quy \u0111\u1ecbnh nghi\u00eam ng\u1eb7t t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p khi ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec1u ph\u1ea3i \u0111\u1ed3ng nh\u1ea5t, quy chu\u1ea9n, \u0111\u00fang. Brand strategy g\u1ed3m h\u1ea7m b\u00e0 l\u1eb1ng \u0111\u1ee7 th\u1ee9, nh\u01b0ng c\u1ee9 h\u00ecnh dung n\u00f3 l\u00e0 t\u00ednh c\u00e1ch, h\u00ecnh m\u1eabu (c\u00e1ch \u0111\u1ec3 nh\u00e2n c\u00e1ch ho\u00e1 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh con ng\u01b0\u1eddi), l\u00e0 vision (t\u1ea7m nh\u00ecn), mission (s\u1ee9 m\u1ec7nh) c\u1ee7a brand, l\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, l\u00e0 c\u00e1c l\u1edbp h\u00e0nh b\u1ecdc c\u00e1i l\u00f5i \u1ea5y l\u1ea1i\u2026<\/p>\n

\u2013 B\u01b0\u1edbc 2:<\/strong> Ph\u1ea3i c\u00f3 Brand positioning strategy \u2013 Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ecbnh v\u1ecb n\u00f3i n\u00f4m na l\u00e0 tr\u1eadn chi\u1ebfn \u0111i v\u00e0o n\u00e3o b\u1ed9 v\u00e0 chi\u1ebfm ch\u1ed7, ta ph\u1ea3i t\u00ecm c\u00e1ch chui v\u00e0o th\u1eadt nhanh b\u1eb1ng c\u00e1ch l\u00e0m kh\u00e1c bi\u1ec7t ho\u00e1. C\u00f3 7 c\u00e1ch positioning directions v\u00e0 vi\u1ec7c c\u1ee7a ch\u00fang ta l\u00e0 ch\u1ecdn 1 trong 7 \u2013 7 c\u00e1ch l\u00e0 g\u00ec th\u00ec vui l\u00f2ng \u0111\u1ecdc l\u1ea1i s\u00e1ch marketing c\u01a1 b\u1ea3n v\u00ec kh\u00e1 d\u00e0i kh\u00f4ng ti\u1ec7n li\u1ec7t k\u00ea \u1edf \u0111\u00e2y. V\u1ea5n \u0111\u1ec1 n\u00e0y c\u00f3 m\u1ed9t s\u1ed1 n\u01a1i v\u00e0 m\u1ed9t s\u1ed1 chuy\u00ean gia chia s\u1ebb l\u00e0 kh\u00e1c bi\u1ec7t ho\u00e1 b\u1eb1ng c\u1ea3m x\u00fac (emotional) hay functional, th\u1ef1c t\u1ebf kh\u00f4ng sai nh\u01b0ng ch\u01b0a \u0111\u1ee7 v\u00ec n\u00f3 h\u01a1i nghi\u00eang v\u00e0o ph\u1ea7n c\u1ee7a s\u00e1ng t\u1ea1o (creative development) r\u1ed3i. V\u00e0 cho d\u00f9 l\u00e0 functional th\u00ec v\u1eabn c\u00f3 th\u1ec3 l\u00e0m k\u1ebft h\u1ee3p emotional \u0111\u01b0\u1ee3c, v\u00ed d\u1ee5 c\u00e1ch m\u00e0 Volvo l\u00e0m.<\/p>\n

\u2013 B\u01b0\u1edbc 3:<\/strong> Ra \u0111\u01b0\u1eddng \u0111\u00e1nh nhau, x\u00e2y th\u01b0\u01a1ng hi\u1ec7u th\u00ec ph\u1ea3i l\u00e0m truy\u1ec1n th\u00f4ng:* \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.* Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.* C\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u.* K\u1ebft t\u1eed\/ T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

T\u00f3m l\u1ea1i v\u1ec1 c\u00e1ch l\u00e0m ra sao, ch\u1ea5t li\u1ec7u s\u1eed d\u1ee5ng l\u00e0 g\u00ec, s\u1eed d\u1ee5ng tactics g\u00ec l\u00e0 ho\u00e0n to\u00e0n kh\u00e1c nhau \u1edf t\u1eebng b\u01b0\u1edbc v\u1ec1 chuy\u00ean m\u00f4n, h\u1ecdc thuy\u1ebft ch\u1ee9 ch\u01b0a c\u1ea7n n\u00f3i t\u1edbi \u0111\u1eb7c th\u00f9 l\u0129nh v\u1ef1c.To\u00e0n b\u1ed9 m\u1ee5c 2, khi nh\u00ecn \u1edf Corporate brand s\u1ebd ho\u00e0n to\u00e0n kh\u00e1c Product brand. Kh\u00e1c nhau duy nh\u1ea5t \u1edf: V\u00f2ng \u0111\u1eddi v\u00e0 t\u1ea7m quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, v\u00e0 v\u00f2ng \u0111\u1eddi c\u00e1i n\u00e0o ng\u1eafn hay d\u00e0i th\u00ec c\u00f2n tu\u1ef3 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

V\u00ed d\u1ee5 \u1edf B\u0110S, v\u00f2ng \u0111\u1eddi brand Ch\u1ee7 \u0111\u1ea7u t\u01b0 r\u1ea5t d\u00e0i, v\u00f2ng \u0111\u1eddi D\u1ef1 \u00e1n r\u1ea5t ng\u1eafn, b\u00e1n nhanh th\u1eafng nhanh. V\u1eady, mu\u1ed1n x\u00e2y n\u00f3 th\u00ec ph\u1ea3i bi\u1ebft x\u00e2y n\u00f3 b\u1eb1ng ch\u1ea5t li\u1ec7u g\u00ec, x\u00e2y trong bao l\u00e2u. X\u00e2y c\u00e1i n\u00e0o c\u00e1i th\u1eb1ng n\u00e0o sau. V\u00e0 n\u00f3i g\u00ec th\u00ec n\u00f3i, l\u00e0m B\u0110S \u0111\u1ed1 ai c\u00f3 th\u1ec3 x\u00e2y brand Ch\u1ee7 \u0111\u1ea7u t\u01b0 tr\u01b0\u1edbc d\u1ef1 \u00e1n. V\u00ec b\u00e1n nh\u00e0 tr\u00ean gi\u1ea5y ai tin, ph\u1ea3i c\u00f3 s\u1ea3n ph\u1ea9m x\u00e2y xong m\u1edbi \u0111i l\u00e0m brand Ch\u1ee7 \u0111\u1ea7u t\u01b0. Nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i kh\u00f4ng c\u00f3 brand Ch\u1ee7 \u0111\u1ea7u t\u01b0 uy t\u00edn th\u00ec kh\u00f3 m\u00e0 b\u00e1n d\u1ec5 khi gi\u00e1 kh\u00f4ng r\u1ebb, s\u1ea3n ph\u1ea9m kh\u00f4ng t\u1ed1t v\u00e0 kh\u00e1c bi\u1ec7t\u2026<\/p>\n

V\u1eady, ng\u01b0\u1eddi l\u00e0m Marketing ph\u1ea3i hi\u1ec3u r\u00f5, r\u1ea5t r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a 2 lo\u1ea1i n\u00e0y t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o t\u1edbi quy\u1ebft \u0111\u1ecbnh mua \u0111\u1ec3 s\u1eafp x\u1ebfp chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1nh nhau. Mu\u1ed1n \u0111\u00e1nh nhau th\u00ec ph\u1ea3i bi\u1ebft c\u00f3 g\u00ec trong tay, l\u00fac n\u00e0y kh\u00f4ng c\u00f2n ch\u1ec9 c\u00f3 \u0111\u1ed1ng positioning n\u1eefa m\u00e0 ph\u1ea3i c\u00f3 th\u00eam ch\u1eef brand \u0111\u1ec3 c\u00e2n \u0111\u1ed1i t\u1ea5t c\u1ea3 ngu\u1ed3n l\u1ef1c m\u1ea1nh y\u1ebfu ra tr\u1eadn. Do \u0111\u00f3 n\u00ean tr\u00e1ch nhi\u1ec7m, s\u00e2n c\u1ecf c\u1ee7a Marketing bao g\u1ed3m c\u1ea3 Brand nh\u01b0ng l\u1ea1i ko bao g\u1ed3m, ki\u1ec3u nh\u01b0 ph\u1ea3i c\u00f3 Corporate Brand strategy th\u00ec m\u1edbi bi\u1ebft c\u00f4ng ty s\u1ebd l\u00e0m c\u00e1i g\u00ec, t\u1eeb \u0111\u00f3 \u0111\u1ec3 \u0111\u1ec1 ra Marketing strategy \u2013 Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/p>\n

C\u00f4ng ty l\u1edbn th\u00ec n\u00ean c\u00f3 ng\u01b0\u1eddi l\u00e0m CBMO \u2013 Chief Branding Marketing Officer. V\u00ec ph\u1ea3i \u0111i\u1ec1u ph\u1ed1i hai v\u1ecb tr\u00ed Marketing Director v\u00e0 Branding Director, m\u00e0 hai v\u1ecb tr\u00ed n\u00e0y \u0111\u00f4i khi kh\u00f4ng hi\u1ec3u l\u00e0 c\u00f9ng 1 m\u1eb9 sinh ra, c\u1ee9 nh\u1ea5t quy\u1ebft th\u1eb1ng l\u00e0m b\u1ed1, th\u1eb1ng l\u00e0m con (\u0111\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a tranh c\u00e3i v\u00e0 th\u1eafc m\u1eafc).<\/p>\n

V\u00ed d\u1ee5 vui ki\u1ec3u k\u00eanh b\u00e1n \u0111ang ch\u1ec9 b\u00e1n \u1edf S\u00e0i G\u00f2n m\u00e0 \u00f4ng Corporate l\u1ea1i \u0111i ch\u1ea1y to\u00e0n qu\u1ed1c, trong khi Corporate brand t\u1ea1i S\u00e0i G\u00f2n m\u1edbi d\u1eebng l\u1ea1i \u1edf b\u01b0\u1edbc \u0111ang truy\u1ec1n th\u00f4ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Ho\u1eb7c c\u0169ng kh\u00f4ng ai ch\u1edd t\u1edbi khi m\u1edf th\u1ecb tr\u01b0\u1eddng m\u1edbi m\u1edbi ch\u1ea1y branding cho corporate c\u1ea3, \u0111\u1ee3i ng\u1ea5m xong ch\u1eafc chuy\u1ec3n \u0111\u1ed5i (convert) mua h\u00e0ng cho \u0111\u1ed1i th\u1ee7 h\u1ebft.<\/p>\n

Do \u0111\u00f3, c\u1ea7n thi\u1ebft ph\u1ea3i c\u00f3 ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i chung m\u00e0 hi\u1ec7n nay nhi\u1ec1u n\u01a1i c\u00f2n g\u1ecdi v\u1edbi ch\u1ee9c danh ho\u00e0nh tr\u00e1ng l\u00e0 Growth Director.<\/p>\n

3. NHI\u1ec6M V\u1ee4 C\u1ee6A T\u1eeaNG V\u1eca TR\u00cd & B\u1ed8 PH\u1eacN<\/strong>\u2013 Corporate brand v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00ec d\u1ea7n d\u1ea7n, khi m\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t ho\u00e1 trong s\u1ea3n ph\u1ea9m \u00edt \u0111\u1ea5t di\u1ec5n, c\u00f4ng ngh\u1ec7 v\u00e0 \u0103n c\u1eafp l\u00ean ng\u00f4i, ng\u01b0\u1eddi ta \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 corporate brand tham gia v\u00e0o h\u00e0nh tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Nh\u01b0ng x\u00e2y corporate r\u1ea5t l\u00e2u, v\u00e0i n\u0103m, th\u1eadm ch\u00ed h\u00e0ng ch\u1ee5c n\u0103m. C\u00f2n x\u00e2y product brand th\u00ec nhanh h\u01a1n r\u1ea5t nhi\u1ec1u (do ch\u1ea5t li\u1ec7u x\u00e2y d\u1ef1ng brand). B\u1ea1n x\u00e2y brand s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ta mua d\u00f9ng th\u1ea5y th\u00edch, h\u1eadu m\u00e3i \u1ed5n l\u00e0 t\u00e1i mua v\u00e0 tin. Nh\u01b0ng corporate n\u00f3 v\u00f4 h\u00ecnh h\u01a1n v\u00ec c\u00f3 ai \u0103n \u0111\u01b0\u1ee3c brand c\u00f4ng ty \u0111\u00e2u. V\u00ec th\u1ebf, n\u00ean c\u1ea7n \u0111i \u0111\u01b0\u1eddng d\u00e0i.Ng\u01b0\u1eddi ta t\u00e1ch team ra kh\u1ecfi Marketing \u0111\u1ec3 Marketing \u0111i \u0111\u01b0\u1eddng ng\u1eafn h\u01a1n, x\u00e2y brand s\u1ea3n ph\u1ea9m v\u00e0 t\u1eadp trung b\u00e1n h\u00e0ng. M\u1ed9t \u00f4ng kh\u00f3 m\u00e0 l\u00e0m 2 vi\u1ec7c c\u00f9ng l\u00fac v\u00ec s\u1ee9c ng\u01b0\u1eddi c\u00f3 h\u1ea1n, mu\u1ed1n gi\u1ecfi ph\u1ea3i chuy\u00ean s\u00e2u.<\/p>\n

Do \u0111\u00f3, nh\u1eafc l\u1ea1i l\u1ea7n n\u1eefa l\u00e0 ch\u1eb3ng c\u00f3 \u00f4ng n\u00e0o l\u00e0m b\u1ed1 \u00f4ng n\u00e0o l\u00e0m con c\u1ea3, t\u1ea5t c\u1ea3 l\u00e0 l\u00e0m b\u01b0\u1edbc n\u00e0o tr\u01b0\u1edbc v\u00e0 b\u01b0\u1edbc n\u00e0o sau.<\/strong><\/em><\/span><\/p>\n

Theo \u0111\u00fang chu\u1ea9n, ph\u1ea3i l\u00e0m corporate brand strategy \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng con \u0111\u01b0\u1eddng \u0111i. nh\u1eb1m gi\u00fap bi\u1ebft h\u01b0\u1edbng n\u00e0o \u0111\u1ec3 v\u00e0o th\u1ecb tr\u01b0\u1eddng, s\u1ed1ng v\u00e0 t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c.C\u00f3 corporate \u0111\u1ecbnh h\u00ecnh th\u00ec \u0111i l\u00e0m Marketing c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 t\u00ecm nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u1ecbnh h\u00ecnh c\u00e1ch c\u1ea1nh tranh, x\u00e2y d\u1ef1ng b\u1ed9 m\u00e1y, l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac c\u1ea1nh tranh\u2026S\u1ea3n xu\u1ea5t ra s\u1ea3n ph\u1ea9m r\u1ed3i th\u00ec \u0111i l\u00e0m product brand, marketing h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng \u0111\u1ec3 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m\u2026Tu\u1ef3 qui m\u00f4 c\u00f4ng ty, m\u1ee9c \u0111\u1ed9 brand porfolio (danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u) nhi\u1ec1u hay \u00edt m\u00e0 ng\u01b0\u1eddi ta ph\u00e2n SOW \u2013 scope of work hay ph\u1ea1m vi c\u00f4ng vi\u1ec7c \u2013 cho team brand v\u00e0 marketing l\u00e0m \u1edf \u0111\u00e2u, tr\u00e1ch nhi\u1ec7m l\u00e0 g\u00ec. V\u1edbi c\u00f4ng ty nh\u1ecf ch\u1ec9 c\u00f3 1-2 brand th\u00ec l\u1ea5y \u0111\u00e2u ra hai \u0111\u1ed9i, marketing ph\u1ea3i l\u00e0m h\u1ebft. C\u00f4ng ty m\u00e0 c\u00f3 t\u1edbi ch\u1ee5c brand, c\u00e1i n\u00e0o c\u0169ng m\u1edbi, m\u1ed9t \u0111\u1ed1ng vi\u1ec7c c\u1ea7n x\u00e2y m\u00e0 ti\u1ec1n c\u00f3 h\u1ea1n, ph\u1ea3i t\u1ed1i \u01b0u th\u00ec \u0111\u01b0\u01a1ng nhi\u00ean ph\u1ea3i chia team.<\/p>\n

V\u1eady ch\u1ed1t l\u1ea1i th\u00ec \u00f4ng n\u00e0o l\u00e0 b\u1ed1 hay con, \u00f4ng n\u00e0o to hay nh\u1ecf ch\u01b0a bao gi\u1edd l\u00e0 vi\u1ec7c ph\u1ea3i l\u0103n t\u0103n. H\u00e3y l\u0103n t\u0103n suy ngh\u0129 l\u00e0 b\u1ea1n \u0111ang ch\u01a1i s\u00e2n n\u00e0o, m\u1ea3nh gh\u00e9p n\u00e0o, tr\u00e1ch nhi\u1ec7m c\u00f4ng vi\u1ec7c l\u00e0 g\u00ec. V\u00ec nh\u00ecn theo c\u00e1c l\u00e1t c\u1eaft kh\u00e1c nhau, g\u00f3c \u0111\u1ed9 kh\u00e1c nhau th\u00ec c\u1ea9n th\u1eadn c\u00f3 khi b\u1ea1n \u0111ang l\u00e0 b\u1ed1 l\u1ea1i th\u00e0nh con.<\/p>\n

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Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u th\u1eafc m\u1eafc, nhi\u1ec1u tranh c\u00e3i v\u1ec1 vi\u1ec7c trong m\u1ed9t c\u00f4ng ty th\u00ec Brand to h\u01a1n hay Marketing to h\u01a1n, \u00f4ng n\u00e0o l\u00e0 b\u1ed1 \u00f4ng n\u00e0o l\u00e0 con. N\u1ebfu b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c trong ng\u00e0nh qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb \u2013 \u0111\u1eb7c bi\u1ec7t \u1edf client side \u2013 c\u00f3 l\u1ebd \u0111\u00f4i khi b\u1ea1n […]<\/p>\n","protected":false},"author":2,"featured_media":76,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-75","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-xa-hoi"],"yoast_head":"\n[CHI TI\u1ebeT PROGRAMMATIC L\u00c0 G\u00cc?] PH\u1ea6N 02: D\u1eee LI\u1ec6U NG\u01af\u1edcI D\u00d9NG (USER DATA) C\u1ed0T L\u00d5I C\u1ee6A M\u1eccI V\u1ea4N \u0110\u1ec0 - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/vi\/chi-tiet-programmatic-la-gi-phan-02-du-lieu-nguoi-dung-user-data-cot-loi-cua-moi-van-de\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[CHI TI\u1ebeT PROGRAMMATIC L\u00c0 G\u00cc?] PH\u1ea6N 02: D\u1eee LI\u1ec6U NG\u01af\u1edcI D\u00d9NG (USER DATA) C\u1ed0T L\u00d5I C\u1ee6A M\u1eccI V\u1ea4N \u0110\u1ec0 - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u th\u1eafc m\u1eafc, nhi\u1ec1u tranh c\u00e3i v\u1ec1 vi\u1ec7c trong m\u1ed9t c\u00f4ng ty th\u00ec Brand to h\u01a1n hay Marketing to h\u01a1n, \u00f4ng n\u00e0o l\u00e0 b\u1ed1 \u00f4ng n\u00e0o l\u00e0 con. 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