{"id":860,"date":"2021-04-06T22:35:51","date_gmt":"2021-04-06T19:35:51","guid":{"rendered":"https:\/\/hotnewsinworld.com\/vi\/co-ban-ve-su-khac-va-giong-nhau-giua-crm-cdp-adtimes-vn\/"},"modified":"2021-04-06T22:35:54","modified_gmt":"2021-04-06T19:35:54","slug":"co-ban-ve-su-khac-va-giong-nhau-giua-crm-cdp-adtimes-vn","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/vi\/co-ban-ve-su-khac-va-giong-nhau-giua-crm-cdp-adtimes-vn\/","title":{"rendered":"C\u01a0 B\u1ea2N V\u1ec0 S\u1ef0 KH\u00c1C V\u00c0 GI\u1ed0NG NHAU GI\u1eeeA CRM & CDP – Adtimes.vn"},"content":{"rendered":"

M\u1eb7c d\u00f9 \u0111\u1ec1u d\u1ef1a tr\u00ean \u0111i\u1ec3m c\u1ed1t l\u00f5i l\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, tuy nhi\u00ean CRM (Customer Relationship \u2013 H\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng) & CDP (Customer Data Platform \u2013 N\u1ec1n t\u1ea3ng D\u1eef li\u1ec7u Kh\u00e1ch h\u00e0ng) v\u1ec1 c\u01a1 b\u1ea3n l\u1ea1i kh\u00e1c nhau. CRM \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng ch\u1ee7 y\u1ebfu \u1edf c\u00e1c doanh nghi\u1ec7p B2B m\u1eb7c d\u00f9 sau n\u00e0y c\u00f3 ph\u00e1t tri\u1ec3n ph\u1ee5c v\u1ee5 cho m\u1ea3ng B2C v\u00e0 \u00edt \u0111\u01b0\u1ee3c d\u00f9ng b\u1edfi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb (marketer). CDP \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 ch\u1ee7 y\u1ebfu cho B2C.
\n\u0110i\u1ec3m qua nh\u1eefng \u0111i\u1ec3m kh\u00e1c nhau gi\u1eefa CRM & CDP<\/p>\n

V\u1edbi CDP th\u00ec d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1ea9y qua c\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c t\u1ef1 \u0111\u1ed9ng (email, chatbot, call, web push\u2026) v\u00e0 c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n ho\u00e1 n\u1ed9i dung theo t\u1eebng nhu c\u1ea7u, t\u1eebng th\u1eddi \u0111i\u1ec3m.<\/p>\n

\u0110i\u1ec3m chung c\u1ee7a CRM v\u00e0 CDP
\nDATA (d\u1eef li\u1ec7u) l\u00e0 th\u1ee9 m\u00e0 CRM v\u00e0 CDP s\u1ebd thu th\u1eadp nh\u1eb1m m\u1ee5c \u0111\u00edch ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng. N\u1ebfu \u0111\u00e1nh gi\u00e1 m\u1ee9c quan tr\u1ecdng c\u1ee7a CRM & CDP nh\u01b0 nh\u1eefng c\u1ed7 m\u00e1y v\u1eadn h\u00e0nh cho s\u1ef1 ph\u00e1t tri\u1ec3n th\u00ec \u201cdata\/d\u1eef li\u1ec7u\u201d ch\u00ednh l\u00e0 nguy\u00ean li\u1ec7u cho c\u1ed7 m\u00e1y ho\u1ea1t \u0111\u1ed9ng. V\u00e0 trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh, ngu\u1ed3n d\u1eef li\u1ec7u lu\u00f4n li\u00ean t\u1ee5c ph\u1ea3i \u0111\u01b0\u1ee3c l\u00e0m gi\u00e0u v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c. Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u h\u01a1n H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 ph\u00e1c th\u1ea3o r\u00f5 n\u00e9t ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u00e0 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng doanh s\u1ed1, m\u1edf r\u1ed9ng quy m\u00f4.
\nTheo SocialLead<\/p>\n

\n
\nSource link <\/a>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1eb7c d\u00f9 \u0111\u1ec1u d\u1ef1a tr\u00ean \u0111i\u1ec3m c\u1ed1t l\u00f5i l\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, tuy nhi\u00ean CRM (Customer Relationship \u2013 H\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng) & CDP (Customer Data Platform \u2013 N\u1ec1n t\u1ea3ng D\u1eef li\u1ec7u Kh\u00e1ch h\u00e0ng) v\u1ec1 c\u01a1 b\u1ea3n l\u1ea1i kh\u00e1c nhau. CRM \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng ch\u1ee7 y\u1ebfu \u1edf c\u00e1c doanh nghi\u1ec7p […]<\/p>\n","protected":false},"author":2,"featured_media":861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-xa-hoi"],"yoast_head":"\nC\u01a0 B\u1ea2N V\u1ec0 S\u1ef0 KH\u00c1C V\u00c0 GI\u1ed0NG NHAU GI\u1eeeA CRM & CDP - Adtimes.vn - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/vi\/co-ban-ve-su-khac-va-giong-nhau-giua-crm-cdp-adtimes-vn\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u01a0 B\u1ea2N V\u1ec0 S\u1ef0 KH\u00c1C V\u00c0 GI\u1ed0NG NHAU GI\u1eeeA CRM & CDP - Adtimes.vn - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"M\u1eb7c d\u00f9 \u0111\u1ec1u d\u1ef1a tr\u00ean \u0111i\u1ec3m c\u1ed1t l\u00f5i l\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, tuy nhi\u00ean CRM (Customer Relationship \u2013 H\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng) & CDP (Customer Data Platform \u2013 N\u1ec1n t\u1ea3ng D\u1eef li\u1ec7u Kh\u00e1ch h\u00e0ng) v\u1ec1 c\u01a1 b\u1ea3n l\u1ea1i kh\u00e1c nhau. CRM \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng ch\u1ee7 y\u1ebfu \u1edf c\u00e1c doanh nghi\u1ec7p […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotnewsinworld.com\/vi\/co-ban-ve-su-khac-va-giong-nhau-giua-crm-cdp-adtimes-vn\/\" \/>\n<meta property=\"og:site_name\" content=\"Hot News in World\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-06T19:35:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T19:35:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2021\/04\/CO-BAN-VE-SU-KHAC-VA-GIONG-NHAU-GIUA-CRM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hotnewsinworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"hotnewsinworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/co-ban-ve-su-khac-va-giong-nhau-giua-crm-cdp-adtimes-vn\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/co-ban-ve-su-khac-va-giong-nhau-giua-crm-cdp-adtimes-vn\/\"},\"author\":{\"name\":\"hotnewsinworld\",\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/#\/schema\/person\/fe61448b21c0d59086e75fcc1f9d8f6b\"},\"headline\":\"C\u01a0 B\u1ea2N V\u1ec0 S\u1ef0 KH\u00c1C V\u00c0 GI\u1ed0NG NHAU GI\u1eeeA CRM & CDP – Adtimes.vn\",\"datePublished\":\"2021-04-06T19:35:51+00:00\",\"dateModified\":\"2021-04-06T19:35:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/co-ban-ve-su-khac-va-giong-nhau-giua-crm-cdp-adtimes-vn\/\"},\"wordCount\":414,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/co-ban-ve-su-khac-va-giong-nhau-giua-crm-cdp-adtimes-vn\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2021\/04\/CO-BAN-VE-SU-KHAC-VA-GIONG-NHAU-GIUA-CRM.jpg\",\"articleSection\":[\"TIN T\u1ee8C X\u00c3 H\u1ed8I\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/hotnewsinworld.com\/vi\/co-ban-ve-su-khac-va-giong-nhau-giua-crm-cdp-adtimes-vn\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/co-ban-ve-su-khac-va-giong-nhau-giua-crm-cdp-adtimes-vn\/\",\"url\":\"https:\/\/hotnewsinworld.com\/vi\/co-ban-ve-su-khac-va-giong-nhau-giua-crm-cdp-adtimes-vn\/\",\"name\":\"C\u01a0 B\u1ea2N V\u1ec0 S\u1ef0 KH\u00c1C V\u00c0 GI\u1ed0NG NHAU GI\u1eeeA CRM & CDP - 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