{"id":866,"date":"2021-04-14T00:51:38","date_gmt":"2021-04-13T21:51:38","guid":{"rendered":"https:\/\/hotnewsinworld.com\/vi\/cuoc-phoi-ngau-data-driven-omni-channel-creative-cau-chuyen-tinh-yeu-dich-thuc-rat-moi-khac-adtimes-vn\/"},"modified":"2021-04-14T00:51:42","modified_gmt":"2021-04-13T21:51:42","slug":"cuoc-phoi-ngau-data-driven-omni-channel-creative-cau-chuyen-tinh-yeu-dich-thuc-rat-moi-khac-adtimes-vn","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/vi\/cuoc-phoi-ngau-data-driven-omni-channel-creative-cau-chuyen-tinh-yeu-dich-thuc-rat-moi-khac-adtimes-vn\/","title":{"rendered":"CU\u1ed8C PH\u1ed0I NG\u1eaaU DATA-DRIVEN, OMNI-CHANNEL &#038; CREATIVE: C\u00c2U CHUY\u1ec6N T\u00ccNH Y\u00caU \u0110\u00cdCH TH\u1ef0C R\u1ea4T M\u1edaI &#038; KH\u00c1C &#8211; Adtimes.vn"},"content":{"rendered":"<p>            Omni-Channel (\u0110a k\u00eanh li\u00ean k\u1ebft) l\u00e0 c\u00e2u chuy\u1ec7n t\u00ecnh y\u00eau \u0111\u00edch th\u1ef1c m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang s\u1eed d\u1ee5ng trong b\u00e1n l\u1ebb \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c y\u00eau, \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng t\u1ea1i m\u1ed7i b\u01b0\u1edbc trong h\u00e0nh tr\u00ecnh mua h\u00e0ng.<br \/>\nNh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111ang x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng nhi\u1ec1u c\u00e1ch: l\u1eafng nghe nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, cung c\u1ea5p cho h\u1ecd nh\u1eefng g\u00ec h\u1ecd c\u1ea7n, \u2026etc \u2026 v\u00e0 lu\u00f4n c\u1ed1 g\u1eafng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng lu\u00f4n c\u00f3 tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi, k\u1ecbp th\u1eddi, \u0111\u00fang l\u00fac.\u00a0Do \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd g\u1eafn k\u1ebft h\u01a1n, chi ti\u00eau nhi\u1ec1u h\u01a1n c\u1ea3 t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 tr\u00ean tr\u1ef1c tuy\u1ebfn v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c gi\u1eef ch\u00e2n, khi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 nh\u01b0 th\u1ebf \u0111\u1ec1u s\u1ebd tr\u1edf n\u00ean v\u00f4 song trong th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u2013 c\u00e1i gi\u00fap h\u1ecd l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0 Omni-Channel.<br \/>\nV\u1eady th\u00ec c\u00e1ch ti\u1ebfp c\u1eadn b\u1eb1ng Omni-Channel l\u00e0 g\u00ec v\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng ra sao trong th\u1ef1c t\u1ebf?<br \/>\nTh\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u00e1p d\u1ee5ng Omni-Channel l\u00e0 g\u00ec?<br \/>\nTh\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111a k\u00eanh li\u00ean k\u1ebft\u00a0(Omni-Channel) \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0\u00a0ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng \u0111a k\u00eanh cung c\u1ea5p cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u00ean m\u1ed7i k\u00eanh b\u00e1n h\u00e0ng.\u00a0N\u00f3i c\u00e1ch kh\u00e1c, kh\u00f4ng quan tr\u1ecdng vi\u1ec7c kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb \u0111\u00e2u, mua s\u1eafm b\u1eb1ng m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n hay thi\u1ebft b\u1ecb di \u0111\u1ed9ng hay t\u1ea1i c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf (physical store) n\u00e0o \u0111\u00f3 \u2013 tr\u1ea3i nghi\u1ec7m h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c v\u1eabn lu\u00f4n nh\u1ea5t qu\u00e1n v\u00e0 li\u1ec1n m\u1ea1ch.<br \/>\nTuy nhi\u00ean, c\u1ea7n l\u00e0m r\u00f5 r\u1eb1ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh li\u00ean k\u1ebft (Omni-channel) HO\u00c0N TO\u00c0N KH\u00d4NG GI\u1ed0NG v\u1edbi\u00a0tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh\u00a0(Multi-channel).\u00a0Th\u1ef1c v\u1eady, t\u1ea5t c\u1ea3 c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh li\u00ean k\u1ebft (Omni-channel) \u0111\u1ec1u s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh (multiple channels), nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh (multi-channel) \u0111\u1ec1u \u0111\u01b0\u1ee3c g\u1ecdi Omni-channel.\u00a0H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay \u0111\u1ec1u \u0111\u1ea7u t\u01b0 v\u00e0o nhi\u1ec1u k\u00eanh (web, x\u00e3 h\u1ed9i, email, mobile, c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf, \u2026etc\u2026) v\u00e0 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 thu h\u00fat, t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0Nh\u01b0ng r\u1ea5t \u00edt trong \u0111\u00f3 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd, x\u00e2y d\u1ef1ng, v\u1eadn h\u00e0nh \u0111\u1ec3 c\u00fang c\u1ea5p tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c k\u00eanh (c\u00f3 78% c\u00e1c nh\u00e0 b\u00e1n l\u1ebb\u00a0th\u1eeba nh\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd kh\u00f4ng c\u00f3 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng nh\u1ea5t \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh \u2013 theo McKinsey).<br \/>\nTri\u1ebft l\u00fd c\u1ee7a Omni-channel l\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p, nh\u1ea5t qu\u00e1n nh\u01b0ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 theo ng\u1eef c\u1ea3nh tr\u00ean nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1eeb online t\u1edbi offline. \u0110\u00f3 l\u00e0 c\u00e1ch m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua h\u00e0ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i, k\u1ec3 c\u1ea3 trong khi \u0111ang giao ti\u1ebfp theo c\u00e1ch ph\u00f9 h\u1ee3p \u0111\u01b0\u1ee3c hi\u1ec3u r\u00f5 d\u00f9 s\u1eed d\u1ee5ng m\u1ed9t k\u00eanh nh\u1ea5t \u0111\u1ecbnh n\u00e0o \u0111\u00f3 v\u00e0 \u0111i\u1ec1u \u0111\u00f3 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 t\u1eebng giai \u0111o\u1ea1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong su\u1ed1t v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng b\u1eb1ng s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb Big Data. N\u00f3i c\u00e1ch kh\u00e1c, Omni-channel kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u00f3 s\u1eb5n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf m\u1ecdi n\u01a1i h\u1ecd ch\u1ecdn \u0111\u1ec3 mua s\u1eafm, m\u00e0 c\u00f2n l\u00e0 v\u1ec1 vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u li\u1ec1n m\u1ea1ch, \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a tr\u00ean t\u1eebng k\u00eanh trong nh\u1eefng k\u00eanh b\u00e1n h\u00e0ng \u0111\u00f3.<br \/>\nOmni-channel ho\u1ea1t \u0111\u1ed9ng ra sao?<br \/>\nT\u00f3m l\u1ea1i, chi\u1ebfn l\u01b0\u1ee3c omni-channel ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00e1ch h\u00e0ng l\u00e0m tr\u00ean trang web hay b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.\u00a0Ch\u00fang ta h\u00e3y l\u1ea5y\u00a0hi\u1ec7u n\u1ec7m E l\u00e0m v\u00ed d\u1ee5\u00a0\u0111\u1ec3 minh h\u1ecda c\u00e1ch ti\u1ebfp c\u1eadn b\u1eb1ng omni-channel ho\u1ea1t \u0111\u1ed9ng trong th\u1ef1c t\u1ebf.<\/p>\n<p>V\u00cd D\u1ee4 H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u00ean Hugh c\u1ee7a n\u1ec7m E n\u00f3 s\u1ebd nh\u01b0 th\u1ebf n\u00e0y:<br \/>\nKh\u00e1ch h\u00e0ng Hugh sau th\u1eddi gian th\u1ea5y qu\u1ea3ng c\u00e1o, nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u E \u1edf c\u00e1c k\u00eanh (TV, Radio, Online \u2026) th\u00ec c\u00f3 nhu c\u1ea7u mua n\u1ec7m, Hugh truy c\u1eadp trang web c\u1ee7a E, th\u00eam n\u1ec7m lo\u1ea1i King size v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a anh \u1ea5y, nh\u01b0ng\u00a0r\u1eddi \u0111i tr\u01b0\u1edbc khi ho\u00e0n t\u1ea5t giao d\u1ecbch mua.<br \/>\nSau khi c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecba ch\u1ec9 email khi Hugh th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng,\u00a0email\u00a0\u0111\u1ea7u ti\u00ean\u00a0E g\u1eedi cho kh\u00e1ch h\u00e0ng c\u00f3 m\u1ed9t \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 500k\u00a0cho n\u1ec7m King size.\u00a0Th\u1eadm ch\u00ed v\u1edbi m\u1ed9t v\u00e0i h\u1ec7 th\u1ed1ng Big-Data m\u1ea1nh m\u1ebd nh\u01b0 Datalysis khi Hugh \u0111\u1ec3 l\u1ea1i \u0111\u1ecba ch\u1ec9 email l\u00e0 \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c, ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c t\u00ednh c\u00e1ch, h\u00e0nh vi \u2026 \u0111\u1ec3 c\u00f3 th\u1ec3 personalized c\u00e1c qu\u1ea3ng c\u00e1o chuy\u1ec3n t\u1ea3i \u0111\u1ebfn cho Hugh.<br \/>\n\u0110\u1ed3ng th\u1eddi, trong su\u1ed1t m\u1ed9t tu\u1ea7n, tr\u00ean c\u00e1c k\u00eanh digital (v\u00ed d\u1ee5 nh\u01b0: Facebook, Pinterest, Instagram v\u00e0 YouTube \u2026) kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c re-targeting\u00a0m\u1ed9t lo\u1ea1t qu\u1ea3ng c\u00e1o cho c\u00f9ng m\u1ed9t chi\u1ebfc n\u1ec7m King size\u00a0v\u00e0 c\u00f9ng m\u1ed9t \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 500k.<br \/>\nN\u1ebfu sau m\u1ed9t tu\u1ea7n, Hugh kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t trong nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00f3, th\u00ec E s\u1ebd t\u1ef1 \u0111\u1ed9ng\u00a0thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 b\u1eaft \u0111\u1ea7u l\u00e0m n\u1ed5i b\u1eadt qu\u1ea3ng c\u00e1o (v\u00ed d\u1ee5: video qu\u1ea3ng c\u00e1o tr\u00ean YouTube, KOLs \u2026) n\u00eau b\u1eadt kh\u00eda c\u1ea1nh l\u00fd t\u00ednh (functional) &amp; kh\u00eda c\u1ea1nh \u00fd th\u1ee9c x\u00e3 h\u1ed9i, c\u1ea3m x\u00fac \u2026 (emotional) c\u1ee7a n\u1ec7m E v\u1edbi CTA \u0111\u1ec1 ngh\u1ecb kh\u00e1ch h\u00e0ng quay l\u1ea1i web\/\u0111\u1ebfn store ho\u1eb7c ki\u1ec3m tra l\u1ea1i gi\u1ecf h\u00e0ng ch\u01b0a ho\u00e0n th\u00e0nh c\u1ee7a h\u1ecd.<br \/>\nKh\u00e1ch h\u00e0ng xem video v\u00e0 \u0111\u01b0\u1ee3c nh\u1eafc quay l\u1ea1i trang web ho\u1eb7c \u0111\u1ebfn store c\u1ee7a E, n\u01a1i l\u1ea7n n\u00e0y h\u1ecd\u00a0truy c\u1eadp trang web v\u1edbi s\u1ea3n ph\u1ea9m King size c\u00f9ng v\u1edbi nhi\u1ec1u l\u1ef1a ch\u1ecdn top-up k\u00e8m theo.<br \/>\n\u0110\u1ed3ng th\u1eddi, c\u1ea3\u00a0email m\u1edbi v\u00e0 m\u1ed9t b\u1ed9 ads m\u1edbi xu\u1ea5t hi\u1ec7n \u0111\u1ed3ng lo\u1ea1t\u00a0cho Hugh \u2013 l\u1ea7n n\u00e0y c\u00f3 n\u1ec7m King size v\u00e0 \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 1 tri\u1ec7u \u0111\u1ed3ng.<br \/>\nL\u1ea7n n\u00e0y, \u01b0u \u0111\u00e3i ho\u1ea1t \u0111\u1ed9ng v\u00e0 kh\u00e1ch h\u00e0ng nh\u1ea5p qu\u1ea3ng c\u00e1o tr\u00ean Facebook,\u00a0\u0111i\u1ec1n th\u00f4ng tin giao h\u00e0ng, nh\u01b0ng \u1edf m\u00e0n h\u00ecnh x\u00e1c nh\u1eadn cu\u1ed1i c\u00f9ng mang t\u00ednh quy\u1ebft \u0111\u1ecbnh th\u00ec Hugh c\u1ea3m th\u1ea5y mu\u1ed1n tr\u1ea3i nghi\u1ec7m n\u1ec7m tr\u01b0\u1edbc khi mua.\u00a0V\u00ec v\u1eady, m\u1ed9t l\u1ea7n n\u1eefa, Hugh r\u1eddi kh\u1ecfi trang web.<br \/>\nL\u1ea7n n\u00e0y, sau khi c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1eadn chuy\u1ec3n (\u0111\u1ecba ch\u1ec9 giao h\u00e0ng) t\u1eeb t\u01b0\u01a1ng t\u00e1c cu\u1ed1i c\u00f9ng c\u1ee7a Hugh v\u00e0 ph\u00e1t hi\u1ec7n ra r\u1eb1ng Hugh \u0111ang s\u1ed1ng ch\u1ec9 c\u00e1ch m\u1ed9t v\u00e0i km t\u00ednh t\u1eeb showroom g\u1ea7n nh\u1ea5t c\u1ee7a E, hai ng\u00e0y sau \u0111\u00f3\u00a0m\u1ed9t l\u1eddi m\u1eddi \u0111\u1ebfn \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf m\u1ed9t t\u1ea5m n\u1ec7m King size\u00a0t\u1ea1i showroom c\u1ee7a E t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m g\u1ea7n nh\u1ea5t \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn h\u00f2m th\u01b0, email, sms c\u1ee7a Hugh c\u00f9ng qu\u00e0 t\u1eb7ng l\u00e0 b\u1ed9 4 g\u1ed1i t\u1ef1a vu\u00f4ng h\u1ea5p d\u1eabn sau tr\u1ea3i nghi\u1ec7m \u2013 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 k\u00edch th\u00edch Hugh d\u00e0nh th\u1eddi gian tr\u1ea3i nghi\u1ec7m n\u1ec7m King size t\u1ea1i showroom g\u1ea7n nh\u00e0.<br \/>\nSau khi th\u1eed n\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng, Hugh cu\u1ed1i c\u00f9ng \u0111\u00e3 mua h\u00e0ng.\u00a0Khi mua,\u00a0h\u1ec7 th\u1ed1ng POS\u00a0c\u1ee7a c\u1eeda h\u00e0ng\u00a0\u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u00f4ng tin chi ti\u1ebft h\u01a1n &amp; th\u1eadm ch\u00ed c\u1ea3 c\u00e1c t\u00e0i kho\u1ea3n tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0\u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh nh\u1ea7m ph\u1ee5c v\u1ee5 c\u00f4ng t\u00e1c h\u1eadu m\u00e3i &amp; x\u1eed l\u00fd ph\u1ea3n \u00e1nh k\u1ecbp th\u1eddi.<br \/>\nKhi kh\u00e1ch h\u00e0ng v\u1ec1 nh\u00e0, m\u1ed9t\u00a0email C\u1ea3m \u01a1n c\u1ee7a E \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi \u0111i &amp; \u0111ang ch\u1edd\u00a0Hugh trong h\u1ed9p th\u01b0 \u0111\u1ebfn, c\u00f9ng v\u1edbi n\u1ed9i dung l\u00e0 \u0111\u1ec1 xu\u1ea5t ph\u1ea3n \u00e1nh l\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5, v\u01b0\u1edbng m\u1eafc, r\u1eafc r\u1ed1i x\u1ea3y ra n\u1ebfu c\u00f3 cho E sau 1 tu\u1ea7n s\u1eed d\u1ee5ng.<br \/>\nN\u1ebfu Hugh b\u1ecf qua kh\u00f4ng xem email \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 &amp; g\u1eedi feedback s\u1ea3n ph\u1ea9m, th\u00ec 1 ng\u00e0y sau CS s\u1ebd li\u00ean h\u1ec7 th\u00f4ng qua call tr\u1ef1c ti\u1ebfp \u0111\u1ec3 h\u1ecfi &amp; nh\u1eafc Hugh n\u1ebfu c\u00f3 g\u00ec kh\u00f4ng \u1ed5n th\u00ec h\u00e3y b\u00e1o cho E. Sau 3 ng\u00e0y sau,\u00a0n\u1ed9i dung n\u00e0y c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1ea3i &amp; remind l\u1ea1i Hugh s\u1ebd \u0111\u01b0\u1ee3c E g\u1eedi t\u1edbi Hugh tr\u00ean FB Messenger ho\u1eb7c Zalo.<br \/>\nL\u1ea7n n\u00e0y Hugh \u0111\u00e3 ph\u1ea3n h\u1ed3i v\u1edbi \u0111\u00e1nh gi\u00e1 5 sao.\u00a0V\u00ec v\u1eady, do kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi giao d\u1ecbch mua h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 E s\u1eed d\u1ee5ng hai \u0111i\u1ec3m ti\u1ebfp x\u00fac l\u00e0 Facebook Messenger v\u00e0 b\u00e0i \u0111\u0103ng FB (Boost Post) \u0111\u1ec3 chuy\u1ec3n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nh\u1eb1m khuy\u1ebfn kh\u00edch Hugh gi\u1edbi thi\u1ec7u E t\u1edbi b\u1ea1n b\u00e8, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p 1 ch\u1ebf \u0111\u1ed9 khuy\u1ebfn m\u00e3i d\u00e0nh ri\u00eang cho Hugh cho l\u1ea7n mua ti\u1ebfp theo sau khi Hugh gi\u1edbi thi\u1ec7u n\u1ec7m E v\u1edbi b\u1ea1n b\u00e8.<br \/>\nTrong khi \u0111\u00f3, t\u1ea5t c\u1ea3 qu\u1ea3ng c\u00e1o n\u1ec7m E \u1edf c\u00e1c n\u01a1i tr\u00ean onl s\u1ebd d\u1eebng.\u00a0\u0110\u1ed3ng th\u1eddi, qu\u1ea3ng c\u00e1o cho ch\u0103n, ga, g\u1ed1i s\u1ebd b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n v\u1edbi Hugh &amp; qu\u1ea3ng c\u00e1o n\u1ec7m s\u1ebd b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng b\u1ea1n b\u00e8 m\u00e0 Hugh gi\u1edbi thi\u1ec7u.<br \/>\nV\u00e0 chu k\u1ef3 b\u1eaft \u0111\u1ea7u l\u1ea1i t\u1eeb \u0111\u1ea7u.<br \/>\nNh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y t\u1eeb v\u00ed d\u1ee5 n\u00e0y, E \u0111\u00e3 s\u1eed d\u1ee5ng omni-channel \u0111\u1ec3 ti\u1ebfp c\u1eadn, n\u1eafm b\u1eaft v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ec3 ph\u00e2n t\u00edch, t\u00ecm hi\u1ec3u \u0111\u00e0o s\u00e2u c\u00e1c th\u00f4ng tin c\u1ee7a Hugh (v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a big data) v\u00e0 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh nh\u1eefng tactics ti\u1ebfp theo nh\u1eb1m \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n h\u00f3a t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean m\u1ed9t k\u00eanh kh\u00e1c \u2013 l\u00e0m cho th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1ea3i c\u00f3 li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a NTD lu\u00f4n li\u1ec1n m\u1ea1ch.\u00a0Ch\u1ec9 trong v\u00e0i ng\u00e0y, kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1ea3i \u0111\u1ec1u \u0111\u1eb7n c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf r\u1ea5t li\u00ean quan &amp; mang t\u00ednh c\u00e1 nh\u00e2n nh\u01b0ng kh\u00f4ng g\u00e2y phi\u1ec1n h\u00e0 \u0111\u1ec3 cung c\u1ea5p cho Hugh m\u1ecdi th\u00f4ng tin m\u00e0 Hugh c\u1ea7n &amp; g\u1ee3i \u00fd r\u1eb1ng Hugh s\u1ebd \u00a0c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i nh\u01b0 th\u1ebf n\u00e0o khi mua &amp; d\u00f9ng n\u1ec7m hi\u1ec7u E.<br \/>\n\u0110i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n kh\u00e1c v\u1edbi nh\u1eefng g\u00ec nhi\u1ec1u doanh nghi\u1ec7p \u0111ang l\u00e0m, khi\u1ebfn cho NTD th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c m\u1ed9t c\u00e1ch r\u1ea5t t\u1ef1 nhi\u00ean \u2013 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, v\u00ec v\u1eady l\u00e0m cho NTD c\u1ea3m th\u1ea5y kh\u00f4ng b\u1ecb \u00e9p bu\u1ed9c ho\u1eb7c b\u1ecb phi\u1ec1n. Khi c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c hi\u1ec7n &amp; \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t, s\u1ebd l\u00e0m cho NTD li\u00ean t\u1ee5c t\u01b0\u01a1ng t\u00e1c, c\u1ea3m th\u1ea5y th\u1ecfa m\u00e3n, h\u00e0i l\u00f2ng h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap NTD c\u1ea3m th\u1ea5y tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi h\u01a1n &amp; s\u1ebd d\u1ec5 d\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u h\u01a1n.<br \/>\nS\u1eed d\u1ee5ng Omni-channel c\u00f3 n\u00ean hay kh\u00f4ng &amp; n\u00f3 c\u00f3 th\u1ef1c s\u1ef1 t\u1ed1t?<br \/>\nTheo\u00a0m\u1ed9t nghi\u00ean c\u1ee9u chung c\u1ee7a McKinsey v\u00e0 Harvard Business Review, th\u00ec c\u00f3 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn t\u1eeb nhi\u1ec1u k\u00eanh (h\u01a1n 4 k\u00eanh) tr\u01b0\u1edbc khi mua h\u00e0ng.\u00a0V\u00e0 s\u1ed1 li\u1ec7u t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u1ef1c hi\u1ec7n Omni-channel cho th\u1ea5y, h\u1ecd khi\u1ebfn cho NTD chi ti\u00eau trung b\u00ecnh tr\u1ef1c tuy\u1ebfn t\u0103ng h\u01a1n 4% v\u00e0 chi ti\u00eau ngo\u1ea1i tuy\u1ebfn (offline) t\u0103ng h\u01a1n 10% so v\u1edbi NTD ch\u1ec9 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn b\u1eb1ng c\u00e1c nhi\u1ec1u k\u00eanh \u0111\u01a1n l\u1ebb (multi-channel).\u00a0Do \u0111\u00f3, n\u1ebfu b\u1ea1n kh\u00f4ng s\u1eed d\u1ee5ng Omni-channel th\u00ec th\u1ef1c s\u1ef1 l\u00e0 \u0111\u00e3 b\u1ecf l\u1ee1 r\u1ea5t nhi\u1ec1u th\u1ee9.<br \/>\nV\u1eady l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 chuy\u1ec3n sang d\u00f9ng Omni-channel?<br \/>\nT\u00f9y v\u00e0o m\u1ed7i c\u00f4ng ty th\u00ec s\u1ebd v\u00e0 ph\u1ea3i ph\u00e1t tri\u1ec3n c\u00e1ch ti\u1ebfp c\u1eadn b\u1eb1ng Omni-channel ri\u00eang h\u1ecd d\u1ef1a tr\u00ean c\u00e1c m\u1ee5c ti\u00eau kinh doanh, chi\u1ebfn l\u01b0\u1ee3c, s\u1ea3n ph\u1ea9m, ngu\u1ed3n l\u1ef1c, \u0111\u1ed1i t\u01b0\u1ee3ng \u2026 c\u1ee7a h\u1ecd, nh\u01b0ng m\u1ed7i c\u00f4ng ty s\u1ebd c\u1ea7n h\u1ee3p\u00a0t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi m\u1ed9t s\u1ed1 agency ho\u1eb7c b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5\u00a0\u0111\u1ec3 gi\u00fap th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng.<br \/>\nTuy nhi\u00ean, c\u00e1c b\u1ed9 ph\u1eadn sau \u0111\u00e2y ph\u1ea3i \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0o trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c Omni-channel v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c b\u1ed9 ph\u1eadn \u0111\u00f3 ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c l\u00fd do v\u00ec sao d\u00f9ng Omni-channel &amp; hi\u1ec3u m\u1ee5c \u0111\u00edch, vai tr\u00f2 c\u1ee7a Omni-channel:<br \/>\n\u2013 Ph\u00e1t tri\u1ec3n S\u1ea3n ph\u1ea9m (Product)<br \/>\n\u2013 Ti\u1ebfp th\u1ecb &amp; Truy\u1ec1n th\u00f4ng (Marketing)<br \/>\n\u2013 B\u00e1n h\u00e0ng (Sales)<br \/>\n\u2013 Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (Customer Service).<br \/>\nM\u1ed7i b\u1ed9 ph\u1eadn c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ed9 ph\u1eadn kh\u00e1c, \u0111\u1eb7c bi\u1ec7t khi s\u1eed d\u1ee5ng ti\u1ebfp c\u1eadn &amp; t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng Omni-channel.\u00a0M\u1ed9t h\u00e0nh tr\u00ecnh v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch l\u00e0 t\u1ed1i quan tr\u1ecdng, do \u0111\u00f3 m\u1ed7i th\u1ef1c th\u1ec3 c\u1ea7n bi\u1ebft ng\u01b0\u1eddi kia \u0111ang l\u00e0m g\u00ec, t\u1ea1i sao h\u1ecd l\u1ea1i l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u00e0 \u0111i\u1ec1u \u0111\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn b\u1ed9 ph\u1eadn c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.<br \/>\nCu\u1ed1i c\u00f9ng, c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00ean d\u1ef1a tr\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c ban \u0111\u1ea7u \u0111\u1ec3 x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m m\u1ea1ch l\u1ea1c, li\u00ean k\u1ebft tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng &amp; th\u1ef1c thi v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00e1c agency ho\u1eb7c c\u00e1c b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5.<br \/>\nC\u00f3 ph\u01b0\u01a1ng ph\u00e1p n\u00e0o t\u1ed1t h\u01a1n Omni-channel? Cu\u1ed9c ph\u1ed1i ng\u1eabu Data-Driven, Omni-Channel &amp; Creative<br \/>\nH\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n nay th\u1ef1c hi\u1ec7n Omni-channel t\u1eeb l\u00fac NTD ph\u00e1t sinh nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c thao t\u00e1c t\u01b0\u01a1ng t\u00e1c, tr\u1ea3i nghi\u1ec7m online\/offline n\u1ebfu c\u00f3 &amp; \u0111\u1ed3ng th\u1eddi h\u1ecd th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng, t\u0103ng nh\u1eadn th\u1ee9c (awareness), c\u00e1c chi\u1ebfn d\u1ecbch branding ri\u00eang v\u1edbi Omni-channel. \u0110i\u1ec1u n\u00e0y \u0111\u00f4i khi l\u00e0m ng\u1eafn s\u1ef1 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a NTD, l\u00e3ng ph\u00ed ngu\u1ed3n d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c t\u1eeb NTD (l\u00e3ng ph\u00ed d\u1eef li\u1ec7u l\u00e0 l\u00e3ng ph\u00ed chi ph\u00ed c\u1ef1c k\u1ef3 l\u1edbn) \u2026 th\u1eadm ch\u00ed l\u00e0 g\u00e2y ra s\u1ef1 \u0111\u1ee9t qu\u00e3ng, ph\u00e2n m\u1ea3nh d\u1eef li\u1ec7u, t\u1ea1o ra s\u1ef1 kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t trong th\u00f4ng \u0111i\u1ec7p chuy\u1ec3n t\u1ea3i \u1edf 2 ch\u01b0\u01a1ng tr\u00ecnh.<br \/>\nN\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, nhi\u1ec1u b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111ang ho\u00e0n thi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi b\u1eb1ng c\u00e1ch tri\u1ec3n khai m\u1ed9t cu\u1ed9c h\u00f4n ph\u1ed1i gi\u1eefa 3 y\u1ebfu t\u1ed1 Data-Driven, Omni-Channel &amp; Creative \u2013 \u0111i\u1ec3n h\u00ecnh t\u1ea1i Vi\u1ec7t Nam c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 b\u00ean k\u1ebft h\u1ee3p \u0111\u1ec3 t\u1ea1o ra c\u00e1c agency l\u00e0 Data-Driven Creative Agency, ho\u1eb7c m\u1ed9t s\u1ed1 th\u00ec g\u1ecdi l\u00e0 Performance Based IMC. T\u1ea5t c\u1ea3 l\u00e0 gi\u1ea3i ph\u00e1p k\u1ebft n\u1ed1i c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c t\u1eeb ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00e1c touchpoints \u1edf online &amp; offline \u0111\u1ec3 v\u1ebd b\u1ee9c tranh r\u00f5 r\u00e0ng, ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 Insights kh\u00e1ch h\u00e0ng, H\u00e0nh tr\u00ecnh ti\u00eau d\u00f9ng, \u0111o l\u01b0\u1eddng s\u1ef1 hi\u1ec7u qu\u1ea3, t\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c l\u01b0u tr\u00ean n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u (DMP) th\u00f4ng minh v\u00e0 m\u1ea1nh m\u1ebd cho ph\u00e9p h\u00ecnh th\u00e0nh d\u1eef li\u1ec7u th\u00f4 s\u00e2u s\u1eafc. V\u1edbi gi\u1ea3i ph\u00e1p n\u00e0y, s\u1ebd c\u00f3 th\u1ec3 gi\u00fap g\u00e3i\u00a0 \u0111\u00fang ch\u1ed7 ng\u1ee9a c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111o l\u01b0\u1eddng, t\u1ed1i \u0111a h\u00f3a &amp; t\u1ed1i \u01b0u h\u00f3a cho m\u1ecdi chi\u1ebfn d\u1ecbch v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn gi\u00fap t\u0103ng tr\u01b0\u1edfng ROI cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<br \/>\nV\u00e0 \u0111\u00e2y c\u00f3 l\u1ebd ch\u00ednh l\u00e0 1 xu h\u01b0\u1edbng m\u1edbi, \u0111\u1ec1u d\u1ef1a v\u00e0o y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i l\u00e0 k\u1ebft h\u1ee3p C\u00f4ng ngh\u1ec7, \u0110\u1ecbnh h\u01b0\u1edbng D\u1eef li\u1ec7u (Data Driven) &amp; S\u00e1ng t\u1ea1o (Creative).<br \/>\nK\u1ebeT LU\u1eacN<br \/>\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Omni-channel &amp; cao h\u01a1n n\u1eefa l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p Data-Driven, Omni-Channel &amp; Creative \u0111ang chi\u1ebfn th\u1eafng trong cu\u1ed9c chi\u1ebfn gi\u00e0nh s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00f3 th\u1ec3 l\u00e0 chi\u1ebfn th\u1eafng trong c\u1ea3 v\u1ea5n \u0111\u1ec1 l\u1ee3i nhu\u1eadn.\u00a0C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng xem m\u1ed7i k\u00eanh b\u00e1n h\u00e0ng, c\u00e1c k\u00eanh ti\u1ebfp x\u00fac c\u1ea3 offline &amp; online c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t th\u00e0nh ph\u1ea7n ri\u00eang l\u1ebb m\u00e0 h\u1ecd k\u1ebft h\u1ee3p nhu\u1ea7n nhuy\u1ec5n, \u0111\u1ed3ng nh\u1ea5t ch\u00fang v\u1edbi nhau.\u00a0H\u1ecd \u0111\u00e3 nh\u1eadn ra r\u1eb1ng c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp nh\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t k\u00eanh c\u0169ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch h\u1ecd c\u01b0 x\u1eed v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi k\u00eanh kh\u00e1c.\u00a0H\u1ecd c\u0169ng hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 theo th\u1eddi gian, h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt h\u1ed7 tr\u1ee3 cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gi\u00fap t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng ni\u1ec1m tin, \u0111i s\u00e2u v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua t\u1eebng k\u00eanh v\u00e0 t\u0103ng \u0111\u1ed9 y\u00eau th\u00edch l\u1eabn trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, qua \u0111\u00f3 l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV) v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed.<br \/>\ntheo V\u00f5 Qu\u1ed1c H\u01b0ng<br \/>\nc\u1ef1u Head of Marcom c\u1ee7a Ureka Media<\/p>\n<p>\n<!--noindex--><br \/>\n<a href=\"https:\/\/adtimes.vn\/datadriven-omnichannel-creative\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omni-Channel (\u0110a k\u00eanh li\u00ean k\u1ebft) l\u00e0 c\u00e2u chuy\u1ec7n t\u00ecnh y\u00eau \u0111\u00edch th\u1ef1c m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang s\u1eed d\u1ee5ng trong b\u00e1n l\u1ebb \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c y\u00eau, \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng t\u1ea1i m\u1ed7i b\u01b0\u1edbc trong h\u00e0nh tr\u00ecnh mua h\u00e0ng. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111ang x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-xa-hoi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CU\u1ed8C PH\u1ed0I NG\u1eaaU DATA-DRIVEN, OMNI-CHANNEL &amp; CREATIVE: C\u00c2U CHUY\u1ec6N T\u00ccNH Y\u00caU \u0110\u00cdCH TH\u1ef0C R\u1ea4T M\u1edaI &amp; KH\u00c1C - Adtimes.vn - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/vi\/cuoc-phoi-ngau-data-driven-omni-channel-creative-cau-chuyen-tinh-yeu-dich-thuc-rat-moi-khac-adtimes-vn\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CU\u1ed8C PH\u1ed0I NG\u1eaaU DATA-DRIVEN, OMNI-CHANNEL &amp; CREATIVE: C\u00c2U CHUY\u1ec6N T\u00ccNH Y\u00caU \u0110\u00cdCH TH\u1ef0C R\u1ea4T M\u1edaI &amp; KH\u00c1C - Adtimes.vn - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"Omni-Channel (\u0110a k\u00eanh li\u00ean k\u1ebft) l\u00e0 c\u00e2u chuy\u1ec7n t\u00ecnh y\u00eau \u0111\u00edch th\u1ef1c m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang s\u1eed d\u1ee5ng trong b\u00e1n l\u1ebb \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c y\u00eau, \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng t\u1ea1i m\u1ed7i b\u01b0\u1edbc trong h\u00e0nh tr\u00ecnh mua h\u00e0ng. 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