{"id":87,"date":"2019-05-04T13:43:36","date_gmt":"2019-05-04T10:43:36","guid":{"rendered":"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/"},"modified":"2020-03-02T15:42:14","modified_gmt":"2020-03-02T12:42:14","slug":"content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/","title":{"rendered":"[CONTENT MARKETING] \u0110\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi 4 b\u01b0\u1edbc"},"content":{"rendered":"

N\u1ebfu b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c Ti\u1ebfp th\u1ecb N\u1ed9i dung (Content Marketing) th\u00ec b\u1ea1n s\u1ebd \u0111\u1ed3ng \u00fd r\u1eb1ng 80% th\u00e0nh c\u00f4ng c\u1ee7a b\u00e0i vi\u1ebft n\u1eb1m \u1edf ti\u00eau \u0111\u1ec1 (headline). H\u00e3y \u0111\u1ea7u t\u01b0 cho ti\u00eau \u0111\u1ec1 v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh nh\u1eefng c\u00e2u th\u1ea7n ch\u00fa c\u00f3 th\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

Tr\u1eeb nh\u1eefng ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 vi\u1ebft l\u00e1ch, \u0111a ph\u1ea7n ch\u00fang ta vi\u1ebft v\u00e0 \u0111\u1eb7t ti\u00eau \u0111\u1ec1 m\u1ed9t c\u00e1ch ng\u1eabu h\u1ee9ng. Nh\u1eefng headline v\u00f4 th\u01b0\u1edfng v\u00f4 ph\u1ea1t ch\u01b0a thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc, nh\u1eefng n\u1ed9i dung vi\u1ebft tr\u00e0ng giang \u0111\u1ea1i h\u1ea3i thi\u1ebfu s\u1ef1 trau chu\u1ed1t\u2026. \u0110\u1ec3 vi\u1ebft ti\u00eau \u0111\u1ec1 thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc, b\u1ea1n c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt, ph\u01b0\u01a1ng ph\u00e1p hay nh\u1eefng d\u1ea1ng c\u00e2u ti\u00eau \u0111\u1ec1 hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5 nh\u01b0 n\u00eau con s\u1ed1 c\u1ee5 th\u1ec3, n\u00eau l\u1ee3i \u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc \u2026 (c\u00e1c b\u1ea1n search google c\u00f3 r\u1ea5t nhi\u1ec1u t\u00e0i li\u1ec7u).<\/p>\n

B\u00e0i vi\u1ebft n\u00e0y t\u00f4i kh\u00f4ng chia s\u1ebb v\u1ec1 k\u1ef9 thu\u1eadt. B\u00e0i vi\u1ebft n\u00e0y chia s\u1ebb nh\u1eefng \u0111\u00fac r\u00fat sau qu\u00e1 tr\u00ecnh \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c t\u1eeb kh\u00f3a Copywriting to win customers t\u1ea1i H\u1ecdc vi\u1ec7n Th\u01b0\u01a1ng hi\u1ec7u Plato v\u00e0 nh\u1eefng kinh nghi\u1ec7m x\u01b0\u01a1ng m\u00e1u c\u1ee7a ri\u00eang t\u00f4i. N\u00f3 gi\u00fap t\u00f4i ti\u1ebfn b\u1ed9 r\u1ea5t nhanh. H\u00e3y \u00e1p d\u1ee5ng nh\u1eefng 4 kinh nghi\u1ec7m m\u00e0 t\u00f4i chia s\u1ebb b\u00ean d\u01b0\u1edbi. T\u00f4i tin ch\u1eafc b\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean v\u1edbi s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a m\u00ecnh.<\/p>\n

1. Kh\u00f4ng vi\u1ebft ti\u00eau \u0111\u1ec1 m\u1ed9t c\u00e1ch chung chung<\/h2>\n
\"\"
Vi\u1ebft ti\u00eau \u0111\u1ec1 nh\u01b0 th\u1ebf n\u00e0o cho h\u1ea5p d\u1eabn<\/figcaption><\/figure>\n

Ti\u00eau \u0111\u1ec1 n\u00ean n\u00eau c\u1ee5 th\u1ec3 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ecdc. N\u1ebfu kh\u00f4ng h\u00e3y n\u00eau m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3, m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3. M\u1ed7i ng\u01b0\u1eddi c\u00f3 m\u1ed9t m\u1ed1i quan t\u00e2m ri\u00eang. C\u00f3 nh\u1eefng ch\u1ee7 \u0111\u1ec1 h\u1ea5p d\u1eabn v\u1edbi ng\u01b0\u1eddi n\u00e0y nh\u01b0ng ch\u01b0a ch\u1eafc \u0111\u00e3 h\u1ea5p d\u1eabn v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. R\u00f5 r\u00e0ng ng\u01b0\u1eddi l\u00e0m nh\u00e2n s\u1ef1 c\u00f3 m\u1ed1i quan t\u00e2m kh\u00e1c v\u1edbi ng\u01b0\u1eddi l\u00e0m Marketing hay t\u00e0i ch\u00ednh. C\u00e1ch \u0111\u1eb7t ti\u00eau \u0111\u1ec1 chung chung s\u1ebd th\u1ecfa m\u00e3n \u0111\u01b0\u1ee3c s\u1ef1 tham lam c\u1ee7a ng\u01b0\u1eddi vi\u1ebft l\u00e0 c\u00f3 nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ecdc, nh\u01b0ng r\u1ea5t c\u00f3 th\u1ec3 l\u1ea1i b\u1ecf l\u1ee1 nh\u1eefng nh\u00f3m \u0111\u1ed9c gi\u1ea3 m\u1ee5c ti\u00eau. V\u00ed d\u1ee5 nh\u01b0 ti\u00eau \u0111\u1ec1 \u201cs\u1ee9c m\u1ea1nh c\u1ee7a ng\u00f4n t\u1eeb\u201d qu\u00e1 chung v\u00e0 qu\u00e1 r\u1ed9ng, kh\u00f4ng r\u00f5 vi\u1ebft cho ai, trong l\u0129nh v\u1ef1c n\u00e0o? H\u00e3y \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc t\u1eadp trung. T\u1eadp trung v\u00e0o nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u00ecnh c\u1ea7n ti\u1ebfp c\u1eadn ho\u1eb7c t\u1eadp trung v\u00e0o v\u1ea5n \u0111\u1ec1 (l\u0129nh v\u1ef1c) c\u1ee5 th\u1ec3. D\u00f9 c\u00f3 th\u1ec3 k\u00e9n ng\u01b0\u1eddi \u0111\u1ecdc h\u01a1n nh\u01b0ng r\u00f5 r\u00e0ng ng\u01b0\u1eddi \u0111\u1ecdc n\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m th\u1ef1c s\u1ef1, l\u00e0 nh\u1eefng \u0111\u1ed9c gi\u1ea3 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

2. \u0110\u1eebng vi\u1ebft m\u1ed9t ti\u00eau \u0111\u1ec1 duy nh\u1ea5t.<\/h2>\n

H\u00e3y vi\u1ebft nhi\u1ec1u ph\u01b0\u01a1ng \u00e1n ti\u00eau \u0111\u1ec1 kh\u00e1c nhau v\u00e0 ch\u1ecdn c\u00e2u ti\u00eau \u0111\u1ec1 t\u1ed1t nh\u1ea5t. Ban \u0111\u1ea7u b\u1ea1n h\u00e3y c\u1ee9 vi\u1ebft c\u00e2u ti\u00eau \u0111\u1ec1 \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u. Sau \u0111\u00f3 vi\u1ebft l\u1ea1i theo nh\u1eefng c\u00e1ch kh\u00e1c nhau, c\u00e1c h\u01b0\u1edbng ti\u1ebfp c\u1eadn kh\u00e1c nhau\u2026 B\u1ea1n c\u00f3 th\u1ec3 th\u1eed c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1 d\u1ea1ng c\u00e2u kh\u1eb3ng \u0111\u1ecbnh, r\u1ed3i chuy\u1ec3n sang ph\u1ee7 \u0111\u1ecbnh, d\u1ea1ng c\u00e2u h\u1ecfi. Vi\u1ebft cho \u0111\u1ebfn khi n\u00e0o b\u1ea1n c\u1ea3m th\u1ea5y \u201cwow\u201d \u0111\u01b0\u1ee3c th\u00ec h\u00e3y d\u1eebng l\u1ea1i. Ti\u00eau \u0111\u1ec1 \u0111\u1ea7u ti\u00ean t\u00f4i vi\u1ebft cho m\u1ed9t b\u00e0i v\u1ec1 s\u00e1ng t\u1ea1o slogan l\u00e0 \u201c6 b\u01b0\u1edbc s\u00e1ng t\u1ea1o slogan, tagline\u201d. N\u1ebfu theo nh\u1eefng nguy\u00ean t\u1eafc vi\u1ebft headline th\u00ec ti\u00eau \u0111\u1ec1 n\u00e0y c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. C\u00f3 n\u00eau con s\u1ed1 c\u1ee5 th\u1ec3, c\u00f3 target \u0111\u1ebfn nh\u00f3m \u0111\u1ed9c gi\u1ea3 c\u1ee5 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o slogan v\u00e0 tagline. Nh\u01b0ng t\u00f4i ch\u01b0a th\u1ecfa m\u00e3n v\u1edbi ti\u00eau \u0111\u1ec1 n\u00e0y. T\u00f4i ti\u1ebfp t\u1ee5c vi\u1ebft \u0111i vi\u1ebft l\u1ea1i v\u00e0 cu\u1ed1i c\u00f9ng t\u00f4i ch\u1ecdn c\u00e2u ti\u00eau \u0111\u1ec1 \u201c6 b\u01b0\u1edbc s\u00e1ng t\u1ea1o \u0111\u1ec3 ch\u1ea1m t\u1edbi tr\u00e1i tim kh\u00e1ch h\u00e0ng\u201d. B\u1ea1n nh\u00ecn th\u1ea5y r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t trong 2 c\u00e2u ti\u00eau \u0111\u1ec1 n\u00e0y ch\u1ee9? R\u00f5 r\u00e0ng l\u00e0 c\u00e2u th\u1ee9 2 c\u00f3 s\u1ee9c m\u1ea1nh h\u01a1n r\u1ea5t nhi\u1ec1u. Vi\u1ec7c n\u00eau con s\u1ed1 c\u1ee5 th\u1ec3 \u201c6 b\u01b0\u1edbc\u201d \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd (attention), v\u00e0 \u0111\u01b0a th\u00eam l\u1ee3i \u00edch \u201cch\u1ea1m t\u1edbi tr\u00e1i tim kh\u00e1ch h\u00e0ng\u201d ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc t\u00f2 m\u00f2 v\u00e0 b\u1ecb th\u00f4i th\u00fac \u0111\u1ecdc nh\u1eefng n\u1ed9i dung ti\u1ebfp theo. \u0110\u00f3 ch\u00ednh l\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a ng\u00f4n t\u1eeb.<\/p>\n

3. S\u1eed d\u1ee5ng killing words<\/h2>\n

C\u00e1c b\u1ea1n nh\u1edb l\u00e0 kh\u00f4ng ph\u1ea3i key words n\u1eefa m\u00e0 l\u00e0 killing words. V\u1edbi t\u00f4i to\u00e0n b\u1ed9 headline l\u00e0 keywords. Nh\u01b0ng trong nh\u1eefng keywords \u0111\u00f3 c\u1ea7n c\u00f3 killing words. Keywords s\u1ebd \u0111\u00f3ng vai tr\u00f2 thu h\u00fat s\u1ef1 ch\u00fa \u00fd (attention) nh\u01b0ng killing words s\u1ebd khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc h\u00e0nh \u0111\u1ed9ng (action). Vi\u1ec7c t\u00ecm ra killing words ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c b\u1ea1n hi\u1ec3u v\u1ec1 ch\u1ee7 \u0111\u1ec1 m\u00ecnh vi\u1ebft v\u00e0 \u0111\u1ed9c gi\u1ea3 c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o. M\u1ed9t b\u00e0i kh\u00e1c c\u1ee7a t\u00f4i vi\u1ebft v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p s\u00e1ng t\u1ea1o slogan. Ti\u00eau \u0111\u1ec1 ban \u0111\u1ea7u t\u00f4i \u0111\u1eb7t l\u00e0 \u201c3 ph\u01b0\u01a1ng ph\u00e1p s\u00e1ng t\u1ea1o slogan\u201d. Ti\u00eau \u0111\u1ec1 n\u00e0y ch\u1ec9 thu\u1ea7n t\u00fay l\u00e0 k\u1ef9 thu\u1eadt, kh\u00f4ng c\u00f3 killing words. V\u00e0 t\u00f4i cho ra l\u00f2 c\u00e1c ph\u01b0\u01a1ng \u00e1n ti\u00eau \u0111\u1ec1 kh\u00e1c b\u1eb1ng c\u00e1ch th\u00eam killing words. \u201c3 ph\u01b0\u01a1ng ph\u00e1p tuy\u1ec7t \u0111\u1ec9nh s\u00e1ng t\u1ea1o slogan\u201d. \u201c3 tuy\u1ec7t k\u1ef9 s\u00e1ng t\u1ea1o slogan\u201d. V\u00e0 \u0111\u00e2y l\u00e0 ph\u01b0\u01a1ng \u00e1n cu\u1ed1i c\u00f9ng t\u00f4i ch\u1ecdn. Hay ngay nh\u01b0 b\u00e0i vi\u1ebft n\u00e0y t\u00f4i c\u0169ng vi\u1ebft \u0111i vi\u1ebft l\u1ea1i r\u1ea5t nhi\u1ec1u c\u00e2u ti\u00eau \u0111\u1ec1 kh\u00e1c nhau. \u201cS\u1ee9c m\u1ea1nh c\u1ee7a ng\u00f4n t\u1eeb\u201d. \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t huy s\u1ee9c m\u1ea1nh cu\u1ea3 ng\u00f4n t\u1eeb?\u201d \u201cNgh\u1ec7 thu\u1eadt s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb\u201d \u201c\u0110\u1eebng l\u00e0m vi\u1ec7c cho ng\u00f4n t\u1eeb, h\u00e3y khi\u1ebfn ng\u00f4n t\u1eeb l\u00e0m vi\u1ec7c cho m\u00ecnh\u201d \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 vi\u1ebft c\u00e2u ti\u00eau \u0111\u1ec1 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc?\u201d V\u00e0 cu\u1ed1i c\u00f9ng t\u00f4i ch\u1ecdn ti\u00eau \u0111\u1ec1 n\u00e0o th\u00ec c\u00e1c b\u1ea1n \u0111\u1ec1u bi\u1ebft r\u1ed3i \u0111\u1ea5y. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng killing words b\u1ea1n trao s\u1ee9c m\u1ea1nh cho ng\u00f4n t\u1eeb v\u00e0 \u0111i\u1ec1u khi\u1ec3n ng\u00f4n t\u1eeb \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

4. Vi\u1ebft v\u1edbi m\u1ed9t th\u00e1i \u0111\u1ed9 \u0111\u00fang<\/h2>\n

\u0110\u1eebng vi\u1ebft cho c\u00f3. C\u0169ng \u0111\u1eebng vi\u1ebft cho xong. H\u00e3y gi\u1eef m\u1ed9t th\u00e1i \u0111\u1ed9 nghi\u00eam t\u00fac v\u00e0 \u0111\u00fang \u0111\u1eafn v\u1edbi t\u1eebng b\u00e0i vi\u1ebft, t\u1eebng c\u00e2u ti\u00eau \u0111\u1ec1. \u0110\u1eebng d\u1ec5 d\u00e0ng h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng \u201cs\u1ea3n ph\u1ea9m\u201d c\u1ee7a m\u00ecnh. Thay v\u00ec th\u1ebf c\u1ea7n th\u1eadt kh\u1eaft khe, c\u1ea7n kh\u00f4ng ng\u1eebng \u0111\u00f2i h\u1ecfi b\u1ea3n th\u00e2n. H\u00e3y t\u1ef1 h\u1ecfi xem b\u1ea1n \u0111\u00e3 th\u1ef1c s\u1ef1 h\u00e0i l\u00f2ng v\u1edbi c\u00e2u ti\u00eau \u0111\u1ec1 hay b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n ch\u01b0a? N\u1ebfu ch\u00ednh b\u1ea1n kh\u00f4ng h\u00e0i l\u00f2ng, l\u00e0m sao \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 h\u00e0i l\u00f2ng? H\u00e3y t\u00f4n tr\u1ecdng b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 t\u00f4n tr\u1ecdng \u0111\u1ed9c gi\u1ea3 v\u00e0 t\u00f4n tr\u1ecdng ch\u00ednh b\u1ea1n.<\/p>\n

Ba kinh nghi\u1ec7m \u0111\u1ea7u ti\u00ean ch\u1ec9 l\u00e0 k\u1ef9 thu\u1eadt thu\u1ea7n t\u00fay, l\u00e0m nhi\u1ec1u th\u00e0nh quen, vi\u1ebft nhi\u1ec1u th\u00ec c\u00f3 kinh nghi\u1ec7m. V\u1edbi t\u00f4i m\u1ea5u ch\u1ed1t n\u1eb1m \u1edf kinh nghi\u1ec7m s\u1ed1 4. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t th\u00e1i \u0111\u1ed9 \u0111\u00fang, th\u00ec b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 vi\u1ebft ra m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t. Ti\u00eau \u0111\u1ec1 r\u1ea5t quy\u1ec1n n\u0103ng nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3. M\u1ed9t ti\u00eau \u0111\u1ec1 t\u1ed1t s\u1ebd c\u00f3 \u0111\u1ee7 s\u1ee9c m\u1ea1nh \u0111\u1ec3 th\u00f4i th\u00fac ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ecdc n\u1ed9i dung b\u00e0i vi\u1ebft.
Nh\u01b0ng ti\u00eau \u0111\u1ec1 t\u1ed1t c\u0169ng kh\u00f4ng th\u1ec3 l\u00e0 c\u1ee9u c\u00e1nh cho m\u1ed9t n\u1ed9i dung d\u1edf. N\u1ed9i dung \u0111\u1ee7 hay v\u00e0 h\u1ea5p d\u1eabn th\u00ec m\u1edbi c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi \u0111\u1ecdc. M\u1ed9t c\u00e2y vi\u1ebft th\u1ef1c th\u1ee5 c\u1ea7n c\u1ea3 2. Ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

\nSource link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u1ebfu b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c Ti\u1ebfp th\u1ecb N\u1ed9i dung (Content Marketing) th\u00ec b\u1ea1n s\u1ebd \u0111\u1ed3ng \u00fd r\u1eb1ng 80% th\u00e0nh c\u00f4ng c\u1ee7a b\u00e0i vi\u1ebft n\u1eb1m \u1edf ti\u00eau \u0111\u1ec1 (headline). H\u00e3y \u0111\u1ea7u t\u01b0 cho ti\u00eau \u0111\u1ec1 v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh nh\u1eefng c\u00e2u th\u1ea7n ch\u00fa c\u00f3 th\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc. Tr\u1eeb nh\u1eefng ng\u01b0\u1eddi l\u00e0m […]<\/p>\n","protected":false},"author":2,"featured_media":88,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-xa-hoi"],"yoast_head":"\n[CONTENT MARKETING] \u0110\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi 4 b\u01b0\u1edbc - Hot News in World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[CONTENT MARKETING] \u0110\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi 4 b\u01b0\u1edbc - Hot News in World\" \/>\n<meta property=\"og:description\" content=\"N\u1ebfu b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c Ti\u1ebfp th\u1ecb N\u1ed9i dung (Content Marketing) th\u00ec b\u1ea1n s\u1ebd \u0111\u1ed3ng \u00fd r\u1eb1ng 80% th\u00e0nh c\u00f4ng c\u1ee7a b\u00e0i vi\u1ebft n\u1eb1m \u1edf ti\u00eau \u0111\u1ec1 (headline). H\u00e3y \u0111\u1ea7u t\u01b0 cho ti\u00eau \u0111\u1ec1 v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh nh\u1eefng c\u00e2u th\u1ea7n ch\u00fa c\u00f3 th\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc. Tr\u1eeb nh\u1eefng ng\u01b0\u1eddi l\u00e0m […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/\" \/>\n<meta property=\"og:site_name\" content=\"Hot News in World\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-04T10:43:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-02T12:42:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/CONTENT-MARKETING-\u0110\u1ec3-th\u00f4i-mi\u00ean-ng\u01b0\u1eddi-\u0111\u1ecdc-v\u1edbi-4-b\u01b0\u1edbc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"392\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hotnewsinworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"hotnewsinworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/\"},\"author\":{\"name\":\"hotnewsinworld\",\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/#\/schema\/person\/fe61448b21c0d59086e75fcc1f9d8f6b\"},\"headline\":\"[CONTENT MARKETING] \u0110\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi 4 b\u01b0\u1edbc\",\"datePublished\":\"2019-05-04T10:43:36+00:00\",\"dateModified\":\"2020-03-02T12:42:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/\"},\"wordCount\":1811,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/CONTENT-MARKETING-\u0110\u1ec3-th\u00f4i-mi\u00ean-ng\u01b0\u1eddi-\u0111\u1ecdc-v\u1edbi-4-b\u01b0\u1edbc.jpg\",\"articleSection\":[\"TIN T\u1ee8C X\u00c3 H\u1ed8I\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/\",\"url\":\"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/\",\"name\":\"[CONTENT MARKETING] \u0110\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi 4 b\u01b0\u1edbc - Hot News in World\",\"isPartOf\":{\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/CONTENT-MARKETING-\u0110\u1ec3-th\u00f4i-mi\u00ean-ng\u01b0\u1eddi-\u0111\u1ecdc-v\u1edbi-4-b\u01b0\u1edbc.jpg\",\"datePublished\":\"2019-05-04T10:43:36+00:00\",\"dateModified\":\"2020-03-02T12:42:14+00:00\",\"author\":{\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/#\/schema\/person\/fe61448b21c0d59086e75fcc1f9d8f6b\"},\"breadcrumb\":{\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#primaryimage\",\"url\":\"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/CONTENT-MARKETING-\u0110\u1ec3-th\u00f4i-mi\u00ean-ng\u01b0\u1eddi-\u0111\u1ecdc-v\u1edbi-4-b\u01b0\u1edbc.jpg\",\"contentUrl\":\"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/CONTENT-MARKETING-\u0110\u1ec3-th\u00f4i-mi\u00ean-ng\u01b0\u1eddi-\u0111\u1ecdc-v\u1edbi-4-b\u01b0\u1edbc.jpg\",\"width\":696,\"height\":392,\"caption\":\"[CONTENT MARKETING] \u0110\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi 4 b\u01b0\u1edbc\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/hotnewsinworld.com\/vi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[CONTENT MARKETING] \u0110\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi 4 b\u01b0\u1edbc\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/#website\",\"url\":\"https:\/\/hotnewsinworld.com\/vi\/\",\"name\":\"Hot News in World\",\"description\":\"Hot News in World from Vietnam\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hotnewsinworld.com\/vi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hotnewsinworld.com\/vi\/#\/schema\/person\/fe61448b21c0d59086e75fcc1f9d8f6b\",\"name\":\"hotnewsinworld\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/8a09ac165600ce2e1c38fe593c63928eb1e6e7ba5c5a907d67787c41b3d00c14?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8a09ac165600ce2e1c38fe593c63928eb1e6e7ba5c5a907d67787c41b3d00c14?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8a09ac165600ce2e1c38fe593c63928eb1e6e7ba5c5a907d67787c41b3d00c14?s=96&d=mm&r=g\",\"caption\":\"hotnewsinworld\"},\"url\":\"https:\/\/hotnewsinworld.com\/vi\/author\/pt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[CONTENT MARKETING] \u0110\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi 4 b\u01b0\u1edbc - Hot News in World","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/","og_locale":"vi_VN","og_type":"article","og_title":"[CONTENT MARKETING] \u0110\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi 4 b\u01b0\u1edbc - Hot News in World","og_description":"N\u1ebfu b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c Ti\u1ebfp th\u1ecb N\u1ed9i dung (Content Marketing) th\u00ec b\u1ea1n s\u1ebd \u0111\u1ed3ng \u00fd r\u1eb1ng 80% th\u00e0nh c\u00f4ng c\u1ee7a b\u00e0i vi\u1ebft n\u1eb1m \u1edf ti\u00eau \u0111\u1ec1 (headline). H\u00e3y \u0111\u1ea7u t\u01b0 cho ti\u00eau \u0111\u1ec1 v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh nh\u1eefng c\u00e2u th\u1ea7n ch\u00fa c\u00f3 th\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc. Tr\u1eeb nh\u1eefng ng\u01b0\u1eddi l\u00e0m […]","og_url":"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/","og_site_name":"Hot News in World","article_published_time":"2019-05-04T10:43:36+00:00","article_modified_time":"2020-03-02T12:42:14+00:00","og_image":[{"width":696,"height":392,"url":"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/CONTENT-MARKETING-\u0110\u1ec3-th\u00f4i-mi\u00ean-ng\u01b0\u1eddi-\u0111\u1ecdc-v\u1edbi-4-b\u01b0\u1edbc.jpg","type":"image\/jpeg"}],"author":"hotnewsinworld","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"hotnewsinworld","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"9 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#article","isPartOf":{"@id":"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/"},"author":{"name":"hotnewsinworld","@id":"https:\/\/hotnewsinworld.com\/vi\/#\/schema\/person\/fe61448b21c0d59086e75fcc1f9d8f6b"},"headline":"[CONTENT MARKETING] \u0110\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi 4 b\u01b0\u1edbc","datePublished":"2019-05-04T10:43:36+00:00","dateModified":"2020-03-02T12:42:14+00:00","mainEntityOfPage":{"@id":"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/"},"wordCount":1811,"commentCount":0,"image":{"@id":"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#primaryimage"},"thumbnailUrl":"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/CONTENT-MARKETING-\u0110\u1ec3-th\u00f4i-mi\u00ean-ng\u01b0\u1eddi-\u0111\u1ecdc-v\u1edbi-4-b\u01b0\u1edbc.jpg","articleSection":["TIN T\u1ee8C X\u00c3 H\u1ed8I"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/","url":"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/","name":"[CONTENT MARKETING] \u0110\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi 4 b\u01b0\u1edbc - Hot News in World","isPartOf":{"@id":"https:\/\/hotnewsinworld.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#primaryimage"},"image":{"@id":"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#primaryimage"},"thumbnailUrl":"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/CONTENT-MARKETING-\u0110\u1ec3-th\u00f4i-mi\u00ean-ng\u01b0\u1eddi-\u0111\u1ecdc-v\u1edbi-4-b\u01b0\u1edbc.jpg","datePublished":"2019-05-04T10:43:36+00:00","dateModified":"2020-03-02T12:42:14+00:00","author":{"@id":"https:\/\/hotnewsinworld.com\/vi\/#\/schema\/person\/fe61448b21c0d59086e75fcc1f9d8f6b"},"breadcrumb":{"@id":"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#primaryimage","url":"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/CONTENT-MARKETING-\u0110\u1ec3-th\u00f4i-mi\u00ean-ng\u01b0\u1eddi-\u0111\u1ecdc-v\u1edbi-4-b\u01b0\u1edbc.jpg","contentUrl":"https:\/\/hotnewsinworld.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/CONTENT-MARKETING-\u0110\u1ec3-th\u00f4i-mi\u00ean-ng\u01b0\u1eddi-\u0111\u1ecdc-v\u1edbi-4-b\u01b0\u1edbc.jpg","width":696,"height":392,"caption":"[CONTENT MARKETING] \u0110\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi 4 b\u01b0\u1edbc"},{"@type":"BreadcrumbList","@id":"https:\/\/hotnewsinworld.com\/vi\/content-marketing-de-thoi-mien-nguoi-doc-voi-4-buoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/hotnewsinworld.com\/vi\/"},{"@type":"ListItem","position":2,"name":"[CONTENT MARKETING] \u0110\u1ec3 th\u00f4i mi\u00ean ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi 4 b\u01b0\u1edbc"}]},{"@type":"WebSite","@id":"https:\/\/hotnewsinworld.com\/vi\/#website","url":"https:\/\/hotnewsinworld.com\/vi\/","name":"Hot News in World","description":"Hot News in World from Vietnam","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hotnewsinworld.com\/vi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/hotnewsinworld.com\/vi\/#\/schema\/person\/fe61448b21c0d59086e75fcc1f9d8f6b","name":"hotnewsinworld","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/8a09ac165600ce2e1c38fe593c63928eb1e6e7ba5c5a907d67787c41b3d00c14?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8a09ac165600ce2e1c38fe593c63928eb1e6e7ba5c5a907d67787c41b3d00c14?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8a09ac165600ce2e1c38fe593c63928eb1e6e7ba5c5a907d67787c41b3d00c14?s=96&d=mm&r=g","caption":"hotnewsinworld"},"url":"https:\/\/hotnewsinworld.com\/vi\/author\/pt\/"}]}},"_links":{"self":[{"href":"https:\/\/hotnewsinworld.com\/vi\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotnewsinworld.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotnewsinworld.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotnewsinworld.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hotnewsinworld.com\/vi\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":2,"href":"https:\/\/hotnewsinworld.com\/vi\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"predecessor-version":[{"id":774,"href":"https:\/\/hotnewsinworld.com\/vi\/wp-json\/wp\/v2\/posts\/87\/revisions\/774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotnewsinworld.com\/vi\/wp-json\/wp\/v2\/media\/88"}],"wp:attachment":[{"href":"https:\/\/hotnewsinworld.com\/vi\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotnewsinworld.com\/vi\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotnewsinworld.com\/vi\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}