{"id":93,"date":"2019-05-04T21:53:09","date_gmt":"2019-05-04T18:53:09","guid":{"rendered":"https:\/\/hotnewsinworld.com\/vi\/online-marketing-6-nguyen-tac-co-ban-de-thanh-cong\/"},"modified":"2020-03-02T15:45:04","modified_gmt":"2020-03-02T12:45:04","slug":"online-marketing-6-nguyen-tac-co-ban-de-thanh-cong","status":"publish","type":"post","link":"https:\/\/hotnewsinworld.com\/vi\/online-marketing-6-nguyen-tac-co-ban-de-thanh-cong\/","title":{"rendered":"[ONLINE MARKETING] 6 NGUY\u00caN T\u1eaeC c\u01a1 b\u1ea3n \u0111\u1ec3 TH\u00c0NH C\u00d4NG"},"content":{"rendered":"

Ng\u00e0y nay, kh\u1edfi nghi\u1ec7p ch\u01b0a bao gi\u1edd l\u1ea1i d\u1ec5 d\u00e0ng \u0111\u1ebfn v\u1eady. B\u1ea5t k\u1ef3 ai, ch\u1ec9 c\u1ea7n c\u00f3 1 \u0111\u01b0\u1eddng d\u1eabn (URL), 1 s\u1ea3n ph\u1ea7m t\u1ed1t v\u00e0 m\u1ed9t t\u00e0i kho\u1ea3n PayPal l\u00e0 \u0111\u00e3 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u. Nh\u01b0ng n\u1ebfu n\u00f3 \u0111\u01a1n gi\u1ea3n v\u1edbi b\u1ea5t k\u1ef3 ai, th\u00ec c\u0169ng \u0111\u1ed3ng ngh\u0129a n\u00f3 c\u0169ng qu\u00e1 d\u1ec5 d\u00e0ng \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Th\u01b0\u01a1ng tr\u01b0\u1eddng lu\u00f4n c\u00f3 \u0111\u1ea7y nh\u1eefng c\u1ea1nh tranh. V\u00ec th\u1ebf, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111i l\u00ean h\u00e0ng \u0111\u1ea7u? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 nguy\u00ean t\u1eafc \u0111\u1ec3 th\u00e0nh c\u00f4ng trong online marketing ng\u00e0y nay gi\u00fap \u00edch nhi\u1ec1u cho vi\u1ec7c kinh doanh nho nh\u1ecf c\u1ee7a b\u1ea1n.<\/p>\n

\"\"Ch\u1ecdn n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng s\u1eb5n c\u00f3 \u0111\u1ec3 b\u1ea1n ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, nh\u01b0ng m\u1ed7i n\u01a1i c\u00f3 m\u1ed9t nhi\u1ec7m v\u1ee5 kh\u00e1c nhau, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 c\u01a1 c\u1ea5u chi ph\u00ed. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n s\u1ebd ch\u1ecdn \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty v\u00e0 khi\u1ebfn b\u1ea1n th\u1eadt s\u1ef1 tho\u1ea3i m\u00e1i. H\u00e3y \u0111\u1ecdc qua ch\u00ednh s\u00e1ch h\u1ee7y b\u1ecf v\u00e0 nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u1eeb nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c, sau \u0111\u00f3 thu h\u1eb9p l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n l\u1ea1i \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p. \u0110\u00e2y c\u0169ng l\u00e0 nguy\u00ean t\u1eafc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 th\u00e0nh c\u00f4ng trong online marketing.<\/p>\n

Nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m n\u00ean c\u00e2n nh\u1eafc xem x\u00e9t nh\u1eefng website nh\u01b0 Amazon ho\u1eb7c Ebay ho\u1eb7c nh\u1eefng n\u1ec1n t\u1ea3ng kh\u00e1c ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 l\u1eddi h\u1ee9a c\u1ee7a b\u1ea1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0 n\u01a1i ch\u1ee9a \u0111\u1ef1ng danh ti\u1ebfng c\u1ee7a c\u00f4ng ty. Nguy\u00ean t\u1eafc th\u1ee9 2 \u0111\u1ec3 th\u00e0nh c\u00f4ng trong online marketing \u0111\u00f3 l\u00e0 h\u00e3y l\u00e0m m\u1ecdi th\u1ee9 c\u00f3 th\u1ec3 \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u1ea7u ti\u00ean, h\u00e3y t\u1ea1o 1 T\u1ed5ng Quan Th\u01b0\u01a1ng Hi\u1ec7u (gi\u00e1 tr\u1ecb, t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty) th\u1eadt minh b\u1ea1ch v\u00e0 kh\u00f4ng d\u00f9ng ng\u00e0nh ng\u1eef. \"\"Ti\u1ebfp \u0111\u1ebfn, x\u00e2y d\u1ef1ng t\u00e0i li\u1ec7u H\u01b0\u1edbng D\u1eabn Th\u01b0\u01a1ng Hi\u1ec7u (logo, b\u1ea3ng m\u00e0u, tagline v\u00e0 th\u00f4ng \u0111i\u1ec7p) d\u1ec5 hi\u1ec3u v\u00e0 nh\u00e2n r\u1ed9ng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee9a th\u00f4ng tin chi ti\u1ebft c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0o m\u1ed9t n\u01a1i. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho b\u1ea1n bi\u1ebft t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 kh\u00e1c b\u1ea1n c\u1ea7n l\u00e0m, c\u0169ng nh\u01b0 l\u00e0 cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan mang t\u00ednh g\u1eafn k\u1ebft c\u00f4ng ty cho nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i v\u00e0 ng\u01b0\u1eddi m\u1edbi sau n\u00e0y.<\/p>\n

H\u00ecnh \u1ea3nh cho s\u1ea3n ph\u1ea9m <\/h2>\n

Trong th\u1ebf gi\u1edbi online, nh\u1eefng ch\u1ee7 shop quy\u1ebft \u0111\u1ecbnh ch\u1ec9 t\u1eeb m\u1ed9t t\u1ea5m h\u00ecnh. \u0110\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t t\u1ea5m \u1ea3nh v\u1ec1 s\u1ea3n ph\u1ea9m th\u1eadt \u01b0ng \u00fd, h\u00e3y ch\u1ee5p nh\u1eefng b\u1ee9c \u1ea3nh c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u01b0\u1ee3c c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi mua \u0111\u1ec3 h\u1ecd ngh\u0129 r\u1eb1ng: \u201cN\u1ebfu m\u00ecnh mua s\u1ea3n ph\u1ea9m n\u00e0y, m\u00ecnh\/ nh\u00e0 m\u00ecnh\/ cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh s\u1ebd gi\u1ed1ng nh\u01b0 nh\u1eefng b\u1ee9c \u1ea3nh \u0111\u00f3\u201d.<\/p>\n

\"\"Lo\u1ea1i b\u1ecf nh\u1eefng phi\u1ec1n nhi\u1ec5u trong b\u1ee9c \u1ea3nh (t\u1ee9c l\u00e0 nh\u1eefng m\u1eabu hay chi ti\u1ebft kh\u00f4ng c\u1ea7n thi\u1ebft). S\u1eed d\u1ee5ng \u00e1nh s\u00e1ng t\u1ef1 nhi\u00ean v\u00e0 \u0111\u1eb7t s\u1ea3n ph\u1ea9m trong m\u1ed9t khung c\u1ea3nh t\u1ef1 nhi\u00ean (nh\u01b0 l\u00e0 qu\u1ea7n \u00e1o m\u1eb7c tr\u00ean ng\u01b0\u1eddi, kh\u0103n t\u1eafm th\u00ec \u0111\u1eb7t trong nh\u00e0 t\u1eafm). H\u00e3y ch\u1ee5p m\u1ed9t lo\u1ea1t c\u00e1c t\u1ea5m h\u00ecnh (\u0111\u1ec3 so s\u00e1nh k\u00edch th\u01b0\u1edbc v\u00e0 nh\u1eefng t\u1ea5m h\u00ecnh chi ti\u1ebft). T\u00f3m t\u1ea1i, nguy\u00ean t\u1eafc th\u1ee9 3 \u0111\u1ec3 th\u00e0nh c\u00f4ng trong marketing online \u0111\u00f3 l\u00e0 \u201cch\u0103m ch\u00fat cho h\u00ecnh \u1ea3nh c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng ch\u00ednh l\u00e0 ch\u0103m ch\u00fat cho h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft kh\u00e1ch h\u00e0ng).<\/p>\n

\u0110\u1ec1 cao d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/h2>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 mua h\u00e0ng online n\u01a1i m\u00e0 nh\u1eefng kinh nghi\u1ec7m c\u00e1 nh\u00e2n b\u1ecb gi\u1ea3m t\u00e1c d\u1ee5ng. Nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u01b0\u1eddng s\u00e0n l\u1ecdc nh\u1eefng c\u00f4ng ty c\u00f3 review v\u00e0 rating t\u1ed1t. H\u1ecd \u0111ang t\u00ecm ki\u1ebfm ti\u1ebfng n\u00f3i th\u1eadt s\u1ef1 v\u00e0 \u00fd ki\u1ebfn \u0111\u1ec3 gi\u00fap h\u1ecd l\u00e8o l\u00e1i \u0111\u01b0\u1ee3c th\u1ebf gi\u1edbi kh\u00e1ch quan. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n c\u1ea7n ph\u1ea3i t\u1ea1o s\u1ef1 li\u00ean k\u1ebft v\u1ec1 con ng\u01b0\u1eddi b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 th\u1ec3.<\/p>\n

T\u0103ng th\u00eam nh\u1eefng ti\u1ebfp x\u00fac c\u00e1 nh\u00e2n khi giao h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 m\u1ed9t note c\u1ea3m \u01a1n d\u00e0nh ri\u00eang ho\u1eb7c m\u1eabu s\u1ea3n ph\u1ea9m \u0111\u1ec3 gi\u1edbi thi\u1ec7u b\u1ed9 s\u01b0 t\u1eadp m\u1edbi c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y v\u1eeba gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u1eeba \u0111ang khuy\u1ebfn kh\u00edch gi\u1edbi thi\u1ec7u v\u00e0 review m\u1ea1nh m\u1ebd t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1ea3m b\u1ea3o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xuy\u00ean su\u1ed1t trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nhanh ch\u00f3ng v\u00e0 nh\u1ea5t qu\u00e1n l\u00e0 1 nguy\u00ean t\u1eafc \u0111\u1ec3 th\u00e0nh c\u00f4ng trong marketing online. H\u00e3y \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean \u0111\u1ec3 x\u1eed l\u00fd ph\u1ea3n \u00e1nh kh\u00f4ng t\u1ed1t, nh\u1eefng tin nh\u1eafn ti\u00eau c\u1ef1c v\u00e0 nh\u1eefng l\u1eddi n\u00f3i kh\u00f3 nghe t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

T\u00ean v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m<\/h2>\n

\u1ede v\u00e0i th\u1ecb tr\u01b0\u1eddng, t\u00ean v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng nh\u00e2n t\u1ed1 ch\u00ednh cho vi\u1ec7c t\u00ecm ki\u1ebfm truy v\u1ea5n s\u1ea3n ph\u1ea9m.<\/p>\n

Nhi\u1ec1u n\u01a1i th\u00eam t\u00ean s\u1ea3n ph\u1ea9m v\u00e0o ULR, cho ph\u00e9p c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u00ecm ra s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, h\u00e3y t\u1ea1o ti\u00eau \u0111\u1ec1 m\u00f4 t\u1ea3 cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5 \u201cCar Seat Canopy\u201d thi\u1ebfu nh\u1eefng t\u1eeb m\u00f4 t\u1ea3 v\u00e0 \u00edt c\u00f3 kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n l\u00ean khi truy v\u1ea5n t\u00ecm ki\u1ebfm h\u01a1n l\u00e0 \u201cBaby Car Seat Canopy Navy Blue Nautical and Chevron\u201d. Ti\u00eau \u0111\u1ec1 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 nhi\u1ec1u h\u01a1n s\u1ebd hi\u1ec7n l\u00ean trong t\u00ecm ki\u1ebfm c\u00f3 ch\u1eef \u201cnautical\u201d, \u201cchevron\u201d, \u201cnavy blue\u201d, etc.<\/p>\n

H\u00e3y l\u00e0m sao \u0111\u00f3 \u0111\u1ec3 d\u00f2ng m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m v\u1eeba \u0111\u01a1n gi\u1ea3n nh\u01b0ng c\u0169ng gi\u00e0u th\u00f4ng tin. Bao g\u1ed3m b\u1ea5t k\u1ef3 chi ti\u1ebft quan tr\u1ecdng (v\u00ed d\u1ee5 nh\u01b0 k\u00edch th\u01b0\u1edbc, m\u00e0u s\u1eafc t\u00f9y ch\u1ecdn, h\u01b0\u1edbng d\u1eabn ch\u0103m s\u00f3c, khung th\u1eddi gian giao h\u00e0ng). C\u0169ng n\u00ean m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o. \u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb nh\u01b0 \u0111\u00e3 r\u00f5 r\u00e0ng \u0111\u1ed1i v\u1edbi b\u1ea1n, nh\u01b0ng \u0111\u1eebng cho r\u1eb1ng n\u00f3 c\u0169ng th\u1ebf v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Do v\u1eady nguy\u00ean t\u1eafc th\u1ee9 5 \u0111\u1ec3 th\u00e0nh c\u00f4ng trong online marketing \u0111\u00f3 l\u00e0 ch\u0103m ch\u00fat cho t\u00ean s\u1ea3n ph\u1ea9m v\u1eeba s\u00fac t\u00edch v\u1eeba \u0111\u1ea9y \u0111\u1ee7 th\u00f4ng tin nh\u1eb1m d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

\"\"T\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/p>\n

N\u1ebfu \u0111i \u0111\u00fang h\u01b0\u1edbng, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang m\u00e0 c\u1ee5 th\u1ec3 l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 s\u1ebd l\u00e0 \u0111\u1ed3ng minh l\u1edbn nh\u1ea5t c\u1ee7a b\u1ea1n. N\u00f3 \u0111\u00f2i h\u1ecfi kh\u00e1 nhi\u1ec1u th\u1eddi gian v\u00e0 n\u0103ng l\u01b0\u1ee3ng h\u01a1n m\u1ecdi ng\u01b0\u1eddi ngh\u0129. Nh\u01b0ng n\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3, nh\u1eefng k\u00eanh x\u00e3 h\u1ed9i s\u1ebd gi\u00fap b\u1ea1n ch\u0103m lo cho c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1ea1n k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng online kh\u00e1c, c\u00f9ng chia s\u1ebb nh\u1eefng th\u1ef1c t\u1ebf c\u00f3 \u00edch.<\/p>\n

Theo: entrepreneur.com<\/em><\/p>\n

\nSource link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y nay, kh\u1edfi nghi\u1ec7p ch\u01b0a bao gi\u1edd l\u1ea1i d\u1ec5 d\u00e0ng \u0111\u1ebfn v\u1eady. B\u1ea5t k\u1ef3 ai, ch\u1ec9 c\u1ea7n c\u00f3 1 \u0111\u01b0\u1eddng d\u1eabn (URL), 1 s\u1ea3n ph\u1ea7m t\u1ed1t v\u00e0 m\u1ed9t t\u00e0i kho\u1ea3n PayPal l\u00e0 \u0111\u00e3 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u. 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