If it’s mid-August, it’s time to start the hype about new iPhones.
Apple traditionally announces new editions in early September at a media event on its Cupertino campus and releases the phones by the last week of the month.
Here’s what we know (or think we know) so far:
—DATE: The media event is expected to be scheduled for Sept. 10. According to iHelp BR, a Brazilian website, a screenshot in the latest edition of the iOS 13 beta software shipped to developers has a screenshot of the preview screen showing the 10th as the date. This could be wrong, but Apple has historically announced the new phones in the second week of September. We predict the phones will go on sale Sept. 20th.
—NAME: The iPhone 11, iPhone 11 Pro and iPhone Pro Max are the names analysts peg as the replacements for the XR, XS and XS Max. Say them aloud a few times and see how easier 11 and 11 Pro roll off the tongue than XS and XS Max. (Of course, the proper pronunciation is 10 S and 10 S Max, but many fall for the X’s instead.)
—SPECS: More power, a slightly bigger screen and three cameras, instead of two, on the Pro versions, per The Verge. Similar to editions of Samsung’s Galaxy S10 and the upcoming Note 10, analysts see an addition of an ultra-wide-angle lens, to get more people into your selfie shot, on top of the existing wide-angle and medium portrait lens. The Pro Max is expected to have a larger, 6.1-inch screen, topping the 5.8-inch XS.
—PRICING: Analysts expect Apple to have the same pricing as the current models, $749, $999 and $1,099.
—AVAILABILITY: Unlike the previous two years, which saw releases in September and November, analyst Daniel Ives of Wedbush Securities believes they will all be available in September this year.
—WHAT ABOUT 5G? This year is about incremental improvements, while the bigger re-design is expected in 2020, with the release of an iPhone that works with the new 5G networks, per 9to5 Mac. Apple will be a year late to the party. Samsung currently has a 5G edition of the Galaxy S10 available now, and a new Note 10 that works with 5G will be released on Aug. 23.
—WHAT ELSE WILL APPLE ANNOUNCE AT MEDIA EVENT? A new updated Apple Watch is expected, along with pricing and a start date of the new Apple TV+ subscription service. Apple has said in the past only that the streaming service would debut in “the fall.” The service is Apple’s attempt to take on Netflix with original series and movies, featuring Jennifer Aniston, Reese Witherspoon, Steve Carrell and others.
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The iPhone is the best-selling consumer device in the United States but has hit a rough patch, as consumers have fought back against paying higher prices for the phones. Apple also has to navigate its way through a new trade war being waged by the United States government with China, and new tariffs that are being placed on Apple products. A tariff on iPhones and computers was expected to kick in next month but got delayed until December.
CFRA Research says iPhone sales will be down 15% in 2019.