‘Biggest flavor yet’: Truly Hard Seltzer launches punch variety pack in time for summer

Truly Hard Seltzer is launching an array of fruit punch flavors in time for summer.Truly’s Punch Hard Seltzer variety pack will include fruit punch, berry punch, tropical punch and citrus punch hard seltzers will be available nationwide starting May 10, according to a statement from the brand.With the new flavor palette, the brand is hoping to reach new clientele, according to Don Lane, vice president of Truly, noting in a press release that Punch is “approachable” as a “bold-yet-familiar flavor.””As we were developing Punch, it tested even higher with consumers than our recent first-to-market Lemonade and Iced Tea hard seltzers, so we knew we had a winner that would be perfect for Summer,” Lane told USA TODAY.With the addition of the punch lineup, the total number of Truly flavors currently available for purchase will rise to 27, Casey O’Neill, director of product development and creator of Truly, told USA TODAY. This year, the brand also released Truly Iced Tea Hard Seltzer which comes in four flavors; Citrus Squeeze, a new flavor in Truly’s Citrus Variety Pack; Truly Extra, a higher alcohol content option in two flavors; and a new Truly Lemonade flavor. Like its predecessors, punch flavors are 100 calories, 1 gram of sugar, and 5% alcohol content.Hard teas: Some say they’re ‘better than White Claw’


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