Chipotle to launch the Quesadilla asu00a0its first customizable digital-only menu item

Coral Murphy Marcos
 
| USA TODAY
Chipotle will introduce the Quesadilla as its first customizable digital-only menu item on Mar. 11. The Hand-Crafted Quesadilla will be available on the Chipotle app and Chipotle.com. Prices will vary by location. The Quesadilla is made in Chipotle’s Digital Kitchen, which was introduced last year and does not include a dining room and front service line. The Quesadilla is also the first customizable entrée Chipotle adds to its menu since it introduced a salad option 17 years ago.“We’re so excited to answer the call from fans and introduce one of the most highly anticipated menu items in our brand’s history,” said Chris Brandt, Chipotle’s Chief Marketing Officer, in a statement.Peloton rival: Sam’s Club introduces exercise bike at stores for $799BK controversy: Burger King UK under fire for tweeting ‘Women belong in the kitchen’ on International Women’s DayThe Quesadilla is made with Monterey Jack Cheese, and customers can choose between chicken, steak, carnitas, barbacoa, sofritas, or fajita veggies for their protein.Customers can also pick three salsas or sides, including tomato salsa, sour cream, or guac, which costs extra.From March 11 through March 21, Chipotle will offer a $0 delivery fee when guests order a quesadilla online. Chipotle tested the Quesadilla as a digital-only menu item during the summer of 2020. The company conducted the pilot in Cleveland and Indianapolis, where it utilized its Digital Kitchen.In 2020, Chipotle’s digital sales grew 174.1% and accounted for 46.2% of overall sales.

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