Dodge, Jeep, Mercedes-Benz among top declines

The red-hot U.S. auto market is cooling. Total car sales in the United States fell 2.4% in the first half of 2019 and are projected to fall below 17 million for the entire year for the first time in half a decade. Experts predict continued year-over-year declines in the years ahead, with total sales falling as low as 15.1 million in 2021 – down from a record high of 17.5 million set in 2015. 

To identify the car brands with plummeting sales, 24/7 Wall St. reviewed the percentage change in total sales by brand from the first two quarters of 2018 to the first two quarters of 2019. Quarterly sales data came from auto-sales data company GoodCarBadCar.

24/7 Wall St. also reviewed each brand’s score from the American Consumer Satisfaction Index. The ACSI assigns brands a score out of 100 based on customers opinions of their experiences with the brand in a range of areas including performance, dependability, safety, warranties, technology, comfort, and gas mileage. Not all brands on the list have an ACSI score.

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35. Tesla

• YoY sales change: +62.5%

• Sales, first half of 2019: 83,900

• Sales, first half of 2018: 51,642

• 2019 ACSI customer satisfaction score: N/A

• Parent company: Tesla Inc.

34. Genesis

• YoY sales change: +37.8%

• Sales, first half of 2019: 10,008

• Sales, first half of 2018: 7,262

• 2019 ACSI customer satisfaction score: N/A

• Parent company: Hyundai Motor Group

33. Ram

• YoY sales change: +28.0%

• Sales, first half of 2019: 333,168

• Sales, first half of 2018: 260,341

• 2019 ACSI customer satisfaction score: 80 out of 100

• Parent company: Fiat Chrysler Automobiles

32. Jaguar

• YoY sales change: +11.8%

• Sales, first half of 2019: 16,282

• Sales, first half of 2018: 14,558

• 2019 ACSI customer satisfaction score: N/A

• Parent company: Tata Motors

31. Volkswagen

• YoY sales change: +6.8%

• Sales, first half of 2019: 184,608

• Sales, first half of 2018: 172,887

• 2019 ACSI customer satisfaction score: 77 out of 100

• Parent company: Volkswagen Group

30. Mitsubishi

• YoY sales change: +5.6%

• Sales, first half of 2019: 71,100

• Sales, first half of 2018: 67,327

• 2019 ACSI customer satisfaction score: 76 out of 100

• Parent company: Renault-Nissan-Mitsubishi Alliance

29. Subaru

• YoY sales change: +5.2%

• Sales, first half of 2019: 339,525

• Sales, first half of 2018: 322,860

• 2019 ACSI customer satisfaction score: 82 out of 100

• Parent company: Subaru Corp

28. Volvo

• YoY sales change: +4.8%

• Sales, first half of 2019: 50,120

• Sales, first half of 2018: 47,845

• 2019 ACSI customer satisfaction score: 82 out of 100

• Parent company: Zhejiang Geely Holding Group

27. Kia

• YoY sales change: +3.8%

• Sales, first half of 2019: 304,844

• Sales, first half of 2018: 293,563

• 2019 ACSI customer satisfaction score: 76 out of 100

• Parent company: Hyundai Motor Group

26. Land Rover

• YoY sales change: +3.0%

• Sales, first half of 2019: 46,123

• Sales, first half of 2018: 44,779

• 2019 ACSI customer satisfaction score: N/A

• Parent company: Tata Motors

25. GMC

• YoY sales change: +2.9%

• Sales, first half of 2019: 277,280

• Sales, first half of 2018: 269,509

• 2019 ACSI customer satisfaction score: 78 out of 100

• Parent company: General Motors

24. BMW

• YoY sales change: +2.0%

• Sales, first half of 2019: 156,439

• Sales, first half of 2018: 153,386

• 2019 ACSI customer satisfaction score: 82 out of 100

• Parent company: BMW Group

23. Hyundai

• YoY sales change: +1.7%

• Sales, first half of 2019: 333,328

• Sales, first half of 2018: 327,785

• 2019 ACSI customer satisfaction score: 79 out of 100

• Parent company: Hyundai Motor Group

22. Acura

• YoY sales change: +1.5%

• Sales, first half of 2019: 73,767

• Sales, first half of 2018: 72,653

• 2019 ACSI customer satisfaction score: 78 out of 100

• Parent company: Honda Motor Company

21. Lincoln

• YoY sales change: +1.1%

• Sales, first half of 2019: 50,815

• Sales, first half of 2018: 50,269

• 2019 ACSI customer satisfaction score: 82 out of 100

• Parent company: Ford Motor Co.

20. Cadillac

• YoY sales change: +0.8%

• Sales, first half of 2019: 75,735

• Sales, first half of 2018: 75,108

• 2019 ACSI customer satisfaction score: 81 out of 100

• Parent company: General Motors

19. Lexus

• YoY sales change: +0.6%

• Sales, first half of 2019: 135,735

• Sales, first half of 2018: 134,994

• 2019 ACSI customer satisfaction score: 84 out of 100

• Parent company: Toyota Motor Corp.

18. Honda

• YoY sales change: -1.6%

• Sales, first half of 2019: 703,428

• Sales, first half of 2018: 714,901

• 2019 ACSI customer satisfaction score: 82 out of 100

• Parent company: Honda Motor Company

17. Buick

• YoY sales change: -2.1%

• Sales, first half of 2019: 107,238

• Sales, first half of 2018: 109,574

• 2019 ACSI customer satisfaction score: 79 out of 100

• Parent company: General Motors

16. Porsche

• YoY sales change: -3.4%

• Sales, first half of 2019: 30,257

• Sales, first half of 2018: 31,335

• 2019 ACSI customer satisfaction score: N/A

• Parent company: Volkswagen Group

15. Ford

• YoY sales change: -4.5%

• Sales, first half of 2019: 1,170,982

• Sales, first half of 2018: 1,226,398

• 2019 ACSI customer satisfaction score: 77 out of 100

• Parent company: Ford Motor Co.

14. Toyota

• YoY sales change: -4.9%

• Sales, first half of 2019: 1,016,373

• Sales, first half of 2018: 1,069,138

• 2019 ACSI customer satisfaction score: 81 out of 100

• Parent company: Toyota Motor Corp.

13. Audi

• YoY sales change: -5.8%

• Sales, first half of 2019: 101,440

• Sales, first half of 2018: 107,687

• 2019 ACSI customer satisfaction score: 82 out of 100

• Parent company: Volkswagen

12. Chevrolet

• YoY sales change: -6.4%

• Sales, first half of 2019: 938,626

• Sales, first half of 2018: 1,002,638

• 2019 ACSI customer satisfaction score: 80 out of 100

• Parent company: General Motors

11. Nissan

• YoY sales change: -7.7%

• Sales, first half of 2019: 653,978

• Sales, first half of 2018: 708,525

• 2019 ACSI customer satisfaction score: 75 out of 100

• Parent company: Renault-Nissan-Mitsubishi Alliance

10. Jeep

• YoY sales change: -7.8%

• Sales, first half of 2019: 456,281

• Sales, first half of 2018: 495,022

• 2019 ACSI customer satisfaction score: 76 out of 100

• Parent company: Fiat Chrysler Automobiles

9. Mercedes-Benz

• YoY sales change: -8.0%

• Sales, first half of 2019: 159,130

• Sales, first half of 2018: 172,943

• 2019 ACSI customer satisfaction score: 83 out of 100

• Parent company: Daimler AG

8. Dodge

• YoY sales change: -9.1%

• Sales, first half of 2019: 228,099

• Sales, first half of 2018: 250,933

• 2019 ACSI customer satisfaction score: 74 out of 100

• Parent company: Fiat Chrysler Automobiles

7. Infiniti

• YoY sales change: -12.6%

• Sales, first half of 2019: 63,058

• Sales, first half of 2018: 72,170

• 2019 ACSI customer satisfaction score: 82 out of 100

• Parent company: Renault-Nissan-Mitsubishi Alliance

6. Mazda

• YoY sales change: -15.5%

• Sales, first half of 2019: 138,553

• Sales, first half of 2018: 163,924

• 2019 ACSI customer satisfaction score: 77 out of 100

• Parent company: Mazda Motor Group

5. Mini

• YoY sales change: -22.3%

• Sales, first half of 2019: 17,583

• Sales, first half of 2018: 22,636

• 2019 ACSI customer satisfaction score: N/A

• Parent company: BMW Group

4. Alfa Romeo

• YoY sales change: -26.3%

• Sales, first half of 2019: 9,037

• Sales, first half of 2018: 12,265

• 2019 ACSI customer satisfaction score: N/A

• Parent company: Fiat Chrysler Automobiles

3. Smart

• YoY sales change: -26.9%

• Sales, first half of 2019: 475

• Sales, first half of 2018: 650

• 2019 ACSI customer satisfaction score: N/A

• Parent company: Daimler AG

2. Chrysler

• YoY sales change: -27.3%

• Sales, first half of 2019: 64,422

• Sales, first half of 2018: 88,630

• 2019 ACSI customer satisfaction score: 71 out of 100

• Parent company: Fiat Chrysler Automobiles

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1. Fiat

• YoY sales change: -38.4%

• Sales, first half of 2019: 5,103

• Sales, first half of 2018: 8,285

• 2019 ACSI customer satisfaction score: 77 out of 100

• Parent company: Fiat Chrysler Automobiles

24/7 Wall Street is a USA TODAY content partner offering financial news and commentary. Its content is produced independently of USA TODAY.