Google’s Top 2024 Search Trends: Sports, Viral Foods, and Unexpected Theories

Google has unveiled its annual list of top trending searches for 2024, revealing a mix of global interests and viral internet phenomena. Unlike a straightforward popularity ranking, these trends highlight search queries that surged significantly compared to 2023, giving a unique snapshot of what captured the world’s attention.

Global Search Highlights

Sports dominated the top global searches. The Copa América tournament secured the number one spot, followed by the UEFA European Championship and cricket’s ICC Men’s T20 World Cup. The Olympics appeared further down the list at number nine.

Other notable entries include the late Liam Payne of One Direction, Donald Trump, and the release of the iPhone 16. Surprisingly, Dubai’s pistachio-filled chocolate bars became a viral hit, thanks to TikTok influencers.

Election Buzz

The U.S. presidential election was a major focus. Donald Trump, who won the election, overshadowed Kamala Harris in both global and U.S. search trends. His name appeared in top searches for people and news events, underlining his cultural and political influence.

Viral Food and Theories

TikTok continued to shape search trends, from Dubai chocolate bars to quirky internet theories like the burnt-toast theory (seeing setbacks as meaningful) and the orange-peel theory (testing someone’s kindness). These trends highlight the platform’s power to create curiosity that extends beyond social media.

Fashion Revival

Nancy Meyers-inspired “Coastal Granddaughter” aesthetics, rooted in laid-back yet sophisticated fashion, gained popularity. This TikTok-driven trend reflects nostalgia for styles from Meyers’ iconic films like The Parent Trap.

Shifting Search Habits

While Google remains the dominant search platform, younger generations are turning to social media for trend discovery. This shift may reshape future lists, integrating data from platforms like YouTube or generative AI tools.