Chief executive officer and chairman of The Walt Disney Company Bob Iger walks on the floor of the New York Stock Exchange (NYSE) before ringing the opening bell, November 27, 2017 in New York City.
Disney’s new streaming service will offer high quality streaming as part of its standard $6.99 plan for Disney+, the company announced at its D23 expo.
The new detail could add further pressure on a growing list of streaming competitors including Netflix, which does not include high definition streaming in its most basic tier. Disney will stream its huge catalog of movies and TV shows in high quality 4K and HDR, as well as Dolby Atmos, which will give viewers the ability to listen with surround sound.
Netflix’s basic plan in the U.S. is already more expensive than Disney’s at $8.99 per month. But Netflix generally targets a broader audience than Disney+ is expected to when it launches on Nov. 12. Disney’s basic plan will be aimed mainly at kids and families, while Netflix sustains a wide variety of content on its platform.
Disney’s broader offering will cost the same as Netflix’s HD plan at $12.99 a month. The bundle will add ESPN+ and ad-supported Hulu to the Disney+ subscription.
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